Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing!

In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert in your niche.

Be sure to tune in a couple weeks for part two, where Bill elaborates on the 17 best models for information marketing businesses!

MagneticMarketing.com NoBSLetter.com

True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you don't exactly need a degree in human psychology, the answer is absolutely: TRUE.

Yanick Silver, one of the mavericks of early internet marketing, is also an expert at understanding and using psychological "hot buttons" to dramatically increase the effectiveness of marketing and skyrocketing sales. These psychological motivators he teaches from stage apply to ALL buyers, so no matter what your product is, these techniques will definitely apply!

MagneticMarketing.com NoBSLetter.com

What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige with your audience AND allow you network and develop more products with great efficiency?

That one action is this: writing and publishing a book! Adam Witty, expert on authority marketing, shares from stage the top 10 ways writing a book in your area of expertise can be an absolute game changer for the upward momentum of your business.

MagneticMarketing.com NoBSLetter.com

If you hire a promising candidate only to have them fail out of their job after three months, how much money did you lose? Hint: You're losing A LOT more than just their three months pay.

A bad employee can ruin relationships with long-time customers, crush productivity and destroy morale, equating to huge monetary losses for you and your business. Barry Shamis, CEO of the international consulting firm Selecting Winners, is here to give his expert advice for how you can improve your system for hiring the best candidates to meet your company's needs.

MagneticMarketing.com NoBSLetter.com

Dave Dee, master magician and expert marketer and salesman, knows what it takes to develop a "psychic" advantage over your prospects and make them more agreeable with you and much more likely to spend their money on what you have to offer. Hint: The "magic" he uses is much more practical than you think.

In this episode, Dave covers three major components and techniques that, when combined, take your wary, untrusting prospects and turn them into friendly, loyal customers who look forward to doing business with you (no real psychic abilities required!)

MagneticMarketing.com NoBSLetter.com

Too many have bought into the belief that public speaking is the #1 fear, but that assumption is an absolute lie, and it's keeping you from pursuing some massive opportunities to grow your business.

Paul Hartunian, master speaker and expert in publicity is here to tear down all your objections to getting on stage on making a ton of money and spreading your message to more people faster than ever before. He'll also provide some guidance on how to get started!

MagneticMarketing.com NoBSLetter.com

High turnover, unsatisfactory productivity, slow workflows, inconsistent or low sales, poor morale... if any of this reminds you of your current business, it may be time to bring in a new performance management system.

Vince Ripoli, the man who helped Bill Glazer and countless others take their businesses to the next level via implementing proven performance management systems, shares from the Super Conference stage the key components to building a system that inspires team members to improve day by day and grow your company week after week.

MagneticMarketing.com NoBSLetter.com

In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!)

Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their students' marketing to illustrate which techniques work best for grabbing your audience's attention and getting them to do business with you. Get ready to think way outside the box on this one!

MagneticMarketing.com NoBSLetter.com

There are MANY ways to make grievous mistakes in selling. How many might you be making?

In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in!

MagneticMarketing.com NoBSLetter.com

You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be thrown down the drain all too easily if you don't make sure to mind the giant gap that tends to open up for so many entrepreneurs at this stage.

In part one of this two-part episode, Dan Kennedy explains the true relationship between marketing and sales, the purpose of each and the common mistakes that must be avoided once prospects find their way to you. Make sure to check out part two next week!

MagneticMarketing.com NoBSLetter.com

Tom Hopkins, "America's #1 sales trainer", returns to the Magnetic Marketing podcast to continue his coaching on the vital fundamentals of sales that every entrepreneur should know.

From test questions, to handling concerns, to actually closing the sale, Tom expertly teaches each topic with wit, experience and humor. Be sure to check out part one first!

MagneticMarketing.com NoBSLetter.com