How do your subconscious beliefs impact your physical health? Without deep introspection, it’s hard to know. But we are all affected by it. Today’s guest explains how to plumb the depths of our subconscious to learn what we need for full healing to take place.

About Allison Roman

Allison is a Transformation Coach & Holistic Healing Practitioner who helps women get unstuck and release what's holding them back from living their best life. By fusing subconscious reprogramming with practical lifestyle tools for empowered healing, Allison guides people to step into their power and create the life they desire.

She has been trained in numerous holistic methodologies and has been teaching and coaching in the wellness industry for over 15 years. You'll find her work focuses on the intersection of mental, emotional, physical, and spiritual well-being for aligned and authentic living.

You Can Control Your Subconscious Beliefs for Better Health Results

Throughout this episode, Allison explains how and why our beliefs impact our health. Perhaps you’ve tried every regular solution to a chronic health issue and are still stuck. Maybe you’ve even recovered physically but still feel like there’s work left to do. If so, it’s time to look beyond the physical level. There may be emotional and mental root causes at play. 

Allison describes why what we believe is possible will be our experience. For instance, your beliefs about what is possible for your healing will affect how you view a diagnosis. Your level of optimism or pessimism will impact your results.

As practitioners, part of our job is to help our clients believe that they can get results. To do this, we need to understand where our client’s belief lies. What does healing mean to them? How do they perceive good health? This sometimes differs from conscious beliefs. Diving deep into this will be an important step for true change.

Taking Control of Your Beliefs and Your Healing Journey

Allison talks about examining and eliminating limiting beliefs to better align yourself with your goals. This is hard work. As she says, it keeps you humble. But it also builds up your emotional intelligence. Processing, feeling, and exploring emotions can allow you to use them for healing instead of staying in “victim mode”. 

The truth is, you are the expert of you. Sure, practitioners and doctors can give you their perspectives. But ultimately you need to trust your own judgment. 

Allison has some advice to help you better check into your beliefs and what your body is saying. This includes meditation, listening to your body, and examining the sources of emotions. Most of all, you need to believe that you will find the answer you seek, or it will remain elusive.

How might your subconscious beliefs be standing in the way of growth? Leave a comment on the episode page!

• Why physical symptoms can be a reflection of our unconscious thoughts [5:45]
• Signs that subconscious work is needed for further self-improvement [8:00]
• How practitioners can help clients overcome the stigma of healing [14:30]
• What deletion, distortion, and generalization are and how to recognize them [23:30]
• What to do when your own judgment is in doubt [35:30]
• How timeline therapy can be a powerful healing tool [51:00]

“It’s been so impactful, not only for my health, but it has deeply impacted all the other areas of my life. It’s really powerful stuff.” [5:02]

“We go through challenges. We go through transformation. Any time we are transforming or up-leveling in any way, we undoubtedly are going to have discomfort. Going to those deep dark places gets us to be the higher versions of ourselves.” [18:08]

“This is where it’s so important to work with someone one-on-one who is doing subconscious work because it’s below your conscious awareness. You don’t realize that it’s happening, that’s how the subconscious works.” [45:25]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Free Download to Unlock your Healing Potential

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Related Episodes

Episode 162: How Your Beliefs Affect Your Results In Health and In Business with Megan Blacksmith

Episode 17: Healing Skin Rashes with Jennifer Fugo

Don’t you just love bookkeeping? Well, I sure don’t. Yet, proper bookkeeping can make a difference in your business. To get you excited to dive into your books and records so your business can grow, I brought on a guest with a real passion for managing the minutiae of business.

About Annie Hillman

Annie Hillman is the founder and head bookkeeper at Atlas Bookkeeping Co. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting Atlas in 2020.

Now, she spends her days helping business owners treat numbers like a tool, not a threat so they can run empowered, profitable businesses with calm confidence. She helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, Annie loves fitness, baking bread, and hanging with her husband, daughter, and two dogs.

Why It’s Time to Hire a Bookkeeper

Even if your business is tiny or you’re just starting out, getting help with your books is a great thing to do. One thing that helped me grow my business was hiring a bookkeeper. Annie and I explain how doing this will free up your time so you can focus on actually running your business, not just managing its details.

Unless you’re an expert at this already, a professional bookkeeper will also provide you with data you might otherwise miss. You can then use this information to help your business thrive even more. It’s also helpful to get an outside perspective on your business for an objective viewpoint.

What You Can Do to Better Manage Your Books

To get your books in order, Annie has some suggestions. First, don’t wait until the end of the year. Regularly dedicate some time to it. Also, don’t muddy up your numbers with personal expenses. Keep your business numbers separate from everything else. 

Annie also wants you to keep your receipts organized. Even storing them in a simple Google Drive folder will make everything so much easier when it's time to crunch the numbers. 

We also discuss helpful tools for keeping track of expenses and income, such as Annie’s Money Mapper and accounting software. If a tool can save you time and effort, then it will be worth the cost in the end. Even if your business is small now, set all this up so that things will continue to run smoothly as you grow.

What’s been your biggest bookkeeping challenge? Leave a comment on the episode page!

• Why paying a bookkeeper will save you money in the end [6:00]
• The most common mistakes business owners make with their books [13:30]
• The important distinction between a bookkeeper and an accountant [17:00]
• Helpful tools for tracking income and expenses [22:00]
• Accounting for the difference between profit and sales [31:30]
• Making sure you have enough money for tax time [42:30]

“There’s something to be said about looking at your business objectively. Sometimes as a business owner, you can’t do that with your own numbers.” [12:28]

“A bookkeeper is going to manage your books on a monthly basis. So they’re going to get really into the minutiae of it.” [17:50]

“That might work when you have two clients. But we all want to grow and scale our business. That’s not going to work when you have a hundred clients or more.” [30:32]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Bookkeeping Basics Guide

Use Coupon Code - PODCAST20 for 20% off Money Mapper

Xero - Accounting Software

Profit First by Mike Michalowicz

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Related Episodes

Episode 161: How I Prepared My Business for a Paid Maternity Leave

Are you dreading menopause? Many women do. But today’s guest has not only embraced this stage of life, she also makes it a lot of fun! In this episode, you’ll hear how to approach menopause with enthusiasm.

About Esther Blum

Esther is the bestselling author of Cavewomen Don't Get Fat, Eat, Drink and Be Gorgeous, Secrets of Gorgeous, and The Eat, Drink, and Be Gorgeous Project.

She currently maintains a busy virtual practice where she helps women balance hormones, lose stubborn body fat, and treat the root cause of health struggles. Her new (5th) book, See Ya Later, Ovulator!, was released on October 4th.

Esther received a Bachelor of Science in Clinical Nutrition from Simmons College in Boston and is a graduate of New York University, where she received her Master of Science in Clinical Nutrition. Esther is credentialed as a registered dietitian, a certified dietitian-nutritionist, and a Certified Nutrition Specialist (CNS), with certification from the Board for Certification of Nutrition Specialists (BCNS).

She is also a member of the American Dietetic Association, Dietitians in Functional Medicine, Nutritionists in Complementary Care, and the Connecticut Dietetic Association.

How Practitioners Can Approach Menopause with Their Clients

The sad state of affairs is that there are currently few options presented to women as they approach and go through menopause. Commonly, all they are offered is birth control or just a sympathetic shrug. 

Esther explains how there’s so much more that practitioners can do. She describes the many tests and treatments that can truly help. With more knowledge about what’s changing in your body, you can enter this stage of life without dread. In fact, it can even be something to look forward to.

What Can Be Done to Make Menopause a Better Experience

Unlike conventional practitioners, Esther sees a huge value in hormone treatments for menopause. She points out the shortfalls of some studies that lean away from hormones and discusses the benefits she and others have seen. 

There are also many lifestyles and diet interventions that will help, especially when it comes to weight management. Esther explains how optimizing protein and carbohydrate intake, exercise, and an indomitable attitude will prepare you to go through menopause like a rockstar.

What can you do now to help make menopause a better experience for you or your clients? Leave a comment on the episode page!

• Why menopause is seldom discussed by dietitians and other providers [8:00]
• What practitioners can do to change the landscape surrounding menopausal care [20:00]
• Managing weight gain during menopause with diet [27:15]
• Advice for aspiring book writers [35:20]

“You don’t have to wait until you hit a full year of not having a period before bringing hormones in. You can actually bring them in during perimenopause, and you should.” [10:54]

“Do not sit and wait for the medical system to change. The way it’s going to change is from us; that’s how everything changes.” [19:55]

“You got to make nutrition fun and sexy and accessible for everybody. It shouldn’t be a dry bland diet.” [45:38]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Esther’s Giveaways

See You Later Ovulator!

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Let’s talk about pricing. There are a lot of different philosophies about pricing out there. Personally speaking, I feel that premium pricing is the best way for any health and wellness entrepreneur to grow their business. In this episode, I tell you how to come up with your premium price point!

Why Premium Pricing is the Way to Go

There are a lot of steps in creating a successful premium program. Pricing is one of the most crucial parts. There are a lot of individual factors in this. The type of people you serve and the problem you solve will drastically influence your price point. 

I talk about what to think about when it comes to the population you serve. Different people will be able to spend different amounts depending on various factors which you’ll need to consider. Also, you’ll want to examine the problem you solve and consider how high value it is.

The Many Factors Behind Your Pricing Structure

I can’t tell you what to charge. You have to decide that based on all that I talk about in this episode. It largely boils down to the offer you create. And pricing is part of creating that offer. You can’t just pick a random price without knowing your offer. Your offer is not only going to determine your price, but it’s also going to determine how well it sells. The more you raise your price, the harder it will be to sell, but it will be easier to make money because you won’t have to sell it to as many people. That’s quite the balancing act!

You’ll need to find the highest price point that sells well. This is because, if you’re new to the business, you’ll find it’s a lot harder to make money selling low-ticket services because you’ll need many more clients. 

To come up with your perfect number, there’s a lot to examine. This includes knowing who your offer is for and the specific problem you solve. You also need to know your potential for solving this problem and what you will do to help your client achieve success. Knowing all this will help you determine the ideal price point for your ideal client.

What struggles do you face when pricing your services? Leave a comment on the episode page!

• The most important factors when identifying your premium price point [7:00]
• Understanding your value based on your skill level and experience [15:15]
• Creating an irresistible offer with your ideal price point [25:00]
• Making your offer stand out from the crowd [37:30]

“Your personal financial goals will impact what you charge for things because that’s going to help you work backward to figure out what you need to be selling, how much you need to be selling, and how much you need to be charging.” [14:55]

“I believe that you have to energetically match the amount of money you’re asking for. The way you’re going to energetically match it is by exceeding the value they are paying in the way you can serve and support them.” [22:10]

“You should feel like your customer is getting more value than you are when it comes to your starting price point.” [35:40]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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The Nutrition Business Accelerator

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Is it possible to live a “normal” life in the face of severe food allergies? Today’s guest, who has hundreds of severe food allergies, has done just that. It takes experimentation, self-advocacy, and perseverance, but it is possible to not just live with allergies but to thrive.

About Kathlena, The Allergy Chef™

Kathlena has over 200 food allergies and intolerances, and can't drink most water. The members of her household also have food allergies and special diets, none of them the same. After being told she had 30 days to live, she made it her mission to help the food allergy and special diet communities thrive.

Three years after her lowest point, she and her team have published several cookbooks, started a bakery, done local and nationwide outreach developed hundreds of free recipes and resources, and much more.

Every Case is Different with Food Allergies

As someone with multiple extreme allergies, Kathlena understands as well as anyone could the impacts of food allergies on well-being. In this episode, she describes how this made her an advocate for others who may not be able to put a voice in their situation. Especially when it comes to young children, it is important to recognize the symptoms of food allergies and seek interventions before they lead to bigger issues. 

Everyone’s case is different too. Kathlena explains why this diversity of allergic reactions makes them difficult to study. That’s why it’s critical to truly listen to each individual and provide personalized care. Kathlena urges everyone to find a doctor who completely supports them in their healing journey.

The Role of Mindset in Living with Food Allergies

Mindset is a central part of how Kathlena lives with her allergies. She’s found that maintaining a positive perspective in the face of challenging circumstances is the difference between merely surviving and thriving. For Kathlena, this centers on her desire to make the world a better place. Not only does she want her own life to improve, but she also wants it for everyone else too. Even with all her health concerns, Kathlena remains incredibly optimistic in a contagious way.

This comes from a recognition of everyday wins, no matter how small or trivial. It begins with perseverance and an understanding that we may never reach our goal, but there is success in trying. By celebrating every forward step, we become capable of progress that may have once seemed out of reach.

How do you persevere in the face of extreme health challenges? Leave a comment on the episode page!

• How a grim diagnosis led to Kathlena’s mission to change the world [3:00]
• The challenges of studying and treating food allergies [13:30]
• Working with and understanding the different definitions of food allergies and intolerances [23:30]
• Developing a mindset around the possibilities, not limitations, of living with severe food allergies [30:15]
• What it means to be a hero to others and to yourself [43:30]
• Resources to find meals for any diet [53:30]

“I look at where I’m at now as the culmination of what happens when you take an undiagnosed person and you keep exposing them to food that causes harm. What happens to the body? I’m the answer.” [9:52]

“No one is the expert the way you are. No one is as invested as you are.”  [20:26]

“Courage starts with these tiny steps; just these little baby steps. And we can all do them every single day.” [46:33]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Find Kathlena onlineUse fed50 discount code for 50% off the first month of membership on the website

Follow Kathlena on Facebook | Pinterest | Instagram | Twitter | YouTube

Mama Knows Gluten Free

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What impact might your subconscious beliefs have on your health and the health of your clients? What about your business? Today’s guest explains how, as health coaches and practitioners, we can help ourselves and our clients get better results by addressing and reprograming these beliefs.

About Megan Blacksmith

Megan Blacksmith (Health Coach, Functional Diagnostic Nutrition Practitioner) and Dr. Alex Golden (M.D.) are the co-founders of Zesty Ginger, a company founded on the principles of compassionate transformation. They help women restore optimal health through a combination of functional medicine, mindset, and subconscious reprogramming. 

With over ten years of personal health struggles overlooked by conventional medicine, such as chronic pain and endometriosis for Dr. Alex, and Megan’s postpartum health crash and anxiety, they vow to make medicine and health easier to navigate.

They believe that when we consider health from the perspective of the mind, body, heart, AND soul, we allow ourselves to resolve our fragmentation. The fragmentation results from living in a world that breaks us down into categories and addresses problems by organ systems. Instead, healing comes from wholeness.

The Connection Between Beliefs, Actions, and Results

Throughout this episode, Megan speaks to why actions will often fall short if they are not backed up by our thoughts and beliefs. This partially explains why clients who just want to be told what to do often struggle the most. Instead, Megan explains how to help clients best by aligning your advice with their own intuitions and feelings.

This means helping people slow down to better listen to what their body is telling them. This can be an uncomfortable process. Yet, it will help them understand what parts are important to them and help align the program with their beliefs for improved results.

The Strategy of Shifting Subconscious Belief Systems

Not everyone is naturally good at reframing beliefs. To help, Megan suggests modeling off of someone’s strategies who has already accomplished what you’re after. When you surround yourself with strategies and ideas you want to achieve for yourself, they can come to you more naturally.

She also advises reframing your thoughts to focus on what you want, not what you don’t want. The subconscious mind hears your thoughts and takes them on. If you only speak to yourself in the negatives, your subconscious will take those on. Instead, by rewording your goals as positives, you’ll better be able to discover the path to success.

How could investing in yourself benefit your clients? Leave a comment on the episode page!

• How Megan discovered the connection between mindset and health [4:30]
• Helping clients by supporting their decision-making process rather than just telling them what to do [11:30]
• The strategy behind shifting subconscious belief systems [30:40]
• What you learn about yourself by observing those around you [44:00]

“People were able to do the same things they were already doing, maybe the same protocol and foods, and start to get results. It really did seem like magic.” [11:17]

“We need to be totally clear in our role [as coaches] and totally clear on our stuff, meaning any fears or triggers we have.” [23:00]

“Perception is projection…. What you’re seeing outside of you is what you have inside of you.” [46:53]

“When you get into the quantum physics of it and what the brain is physically wired to do and why it starts to become so obvious as to why you would care about this.” [1:01:23]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Find Megan Blacksmith online

Coaches Connect Masterclass

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As a business owner, I can take time off and don’t need permission from anyone. On the flip side, I don’t have the security of other jobs. These two facts became very apparent when I took maternity leave recently. Today, I want to talk about what I did as a business owner to prepare for maternity leave in a way that didn’t leave me with a financial burden.

Advanced Preparation and Understanding

To prepare for maternity leave, I started by making a budget. How much money would I need to cover my expenses and pay myself and any employees for at least three months? How much more would I have to sell to ensure that the business doesn’t lose money while I’m away? This requires really knowing your numbers so you can make informed decisions.  

Once I knew the budget, I was able to plan my promotional calendar. This let me set specific financial goals to ensure that I sold what I needed to before my leave. This will let you know what to focus on as you prepare for your leave.

Working with a team and batching your work

Next, I passed some specific responsibilities on to my team. This was something we did gradually over the course of several months so that everyone was ready once my leave began. Knowing that the business was in good hands while I was away was a huge relief.

The fourth thing I did before the leave was batching three months of podcast content. I didn’t want to take a break from the podcast but I also didn’t want to be recording during my leave. That’s why I pre-recorded weeks of episodes so my team could release them on schedule.

What I would do differently next time

Now that I’ve gone on maternity leave, I have a good idea of what I would do differently next time. For starters, I would slow my reentry to work. Part of me was eager to get back to work and it can be hard to say no to things. Now that I know how tired I can be after birth, I would definitely get back into work more gradually.

I would also like to build something in my business that can be sold without my involvement. If I can sell high-ticket passive evergreen products, I’ll be able to step back even more and know my business will continue to thrive during an absence.

How have you prepared your business for an extended absence? Leave a comment on the episode page!

• Determining how much money you need for a maternity leave [6:00]
• Selling what you need to ahead of time [13:00]
• Passing responsibilities over to your team [24:00]
• Batching content in advance of a leave [32:00]
• The importance of a slow return to work [38:50]
• Creating products that will sell without your involvement [47:45]

“You shouldn't just be guessing at what you need because that’s going to cause constant questioning if you have enough.” [10:10]

“It gave me so much more confidence leading into the birth knowing the company’s finances were covered for at least 8 to 10 weeks postpartum without making any additional sales.” [18:28]

“You live and learn. Now I know that in the future I need to protect my energy more.” [45:58]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Evolved Finance

Rocket Fuel by Gino Wickman & Mark C. Winters

Traction by Gino Wickman

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Every business could run more efficiently. A project management tool is one way to do this. Really, no matter where you are in your business, these tools will help take so much off your plate so that you can work where you are needed best.

Today, we’re speaking with a real expert on how project management tools can level up your business.

About Kaci Ackerman

Kaci went from dental office manager to being furloughed due to covid to running a six-figure business in less than two years. Kaci is a Certified Business Manager and ClickUp expert. Kaci has helped over 500 business owners streamline their businesses with ClickUp.

She saves CEOs 10 hours a week and increases their profit by 25% with a robust and automated ClickUp system. Some fun facts, Kaci is the queen of typos and truth bombs, a lover of stouts and porters, a Netflix binger, a sports fan, a bike rider, and friends obsessed.

Using Project Management Software Before Your Business Has Grown

Even if you’re in business by yourself, a project management tool still has its place. Kaci stresses the importance of building in the systems now that you’d want for your business later on when it’s bigger. By setting up project management systems now, you’ll be better positioned for your growth when it occurs.

And for the time being, this software will still help you stay organized and on top of tasks. It will keep priorities front of mind and help you keep track of all the minutiae of business much more comprehensively than pen and paper would.

The Many Uses of Project Management Tools

No matter the size of your business, project management software is crucial. Kaci describes some of the common applications of these tools. This ranges from personal reminders, scheduling help, follow-ups with potential clients, and so much more. 

I’ll admit that these programs can look a bit overwhelming at first. However, it’s a lot less overwhelming than running a business without them. It’s worth learning so that you can save time and spend that time on what will really grow your business rather than the nitty-gritty functions of everyday operations.

How have project management tools helped your business grow? Leave a comment on the episode page!

• How project management tools let you place your focus where it is needed the most [7:00]
• The usefulness of these tools for solopreneurs [12:30]
• Some of the common uses of project management software [23:45]
• How to decide which system is best for you and your business [38:50]

“Build systems for where you want to be, not where you are right now.” [13:19]

“It is pretty well-known that most clients need like five to eight follow-ups before they say yes. So if you think they’re ghosting you or not going to work with you, it may not be true.” [36:11]

“If you want to start treating yourself as a CEO and your business as a business, not a side hustle, these systems should be a priority.” [38:38]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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ClickUp

Monday

Rocket Fuel by Gino Wickman & Mark C. Winters

Traction by Gino Wickman

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A lot of people assume that memory problems happen as we age. That doesn’t have to be the case. There’s a lot that you can start doing now to keep your mind healthy into your later years. Today’s guest is here to tell you how she runs a successful business helping people keep their minds sharp!

About Francine Waskavitz

Francine is a Speech-Language Pathologist and an integrative nutrition coach with a passion for helping seniors and older adults maximize their long-term memory and cognitive health. She has always been a bit of an old soul. Francine thinks that's what draws her to work with the older crowd. She feels at home with them!

Francine has spent the last 10 years as an SLP working with the 55 and older crowd in care centers around the Carolinas. She truly believes that even though she is the one leading the therapies during that time, she learns even more from her clients than they do from her.

It’s Never Too Early to Address Memory Loss

Francine explains why memory loss is never normal. Sure, memory will likely change as we age. However, your regular ability to easily recollect things should not be ignored. Francine works hard to dismantle the myth that memory loss and aging must necessarily go together.

Francine wants people to seek help as soon as they realize that their memory is getting worse. It’s not something to just write off. Early intervention can go a long way to reducing larger problems down the road.

Building and Growing a Health Business

We also get into how Francine built a successful business around memory coaching. Much of this she credits to the Nutrition Business Accelerator. Although she is a Speech Language Pathologist, not a dietitian, Francine says she still found a huge amount of value in the program.

She learned that building a process around moving clients from a problem to a solution through mindset-building is a winning formula. With this, she has grown her business and plans to take it even further.

Have you noticed changes to your memory? Tell me about it in the comments on the episode page!

• What it means to be a memory health coach and how to know if you need one [4:10]
• Tools and strategies that will help build and improve your cognitive reserve [14:20]
• How your mindset is at the forefront of memory work [22:45]
• How Francine structures her business for success [27:45]
• Growing a business around helping your ideal client [41:00]

“Acknowledging those changes when they show up now can prevent some of those things from occurring later because these problems have a way of showing up and getting louder.” [10:09]

“It sort of becomes a self-fulfilling prophecy for people in their 40s and 50s questioning their memory because stress can really hurt memory and memory problems are stressful.” [21:16]

“My number one goal is to make these changes for people that can carry over into their lives so that they’re experiencing these changes that are sustainable and approachable.” [34:15]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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I want to sell in a way that feels comfortable and authentic. I bet you do too. But how can you do that effectively in a virtual setting? Today, I’m speaking to the person who taught me his formula for selling through speaking about how to do just that.

About Colin Boyd

Colin Boyd is an international speaker, trainer, and coach. He’s been running his Speaking business since 2017.

Originally from Australia, he moved in 2017 with his wife of 16 years, Sarah, and two little toddlers to Newport Beach, California.

He primarily now runs his flagship program Sell From Stage Academy which helps people turn every presentation into a money-making machine.

He coaches some of the biggest names in the industry including Amy Porterfield, James Wedmore, and Carrie Green to name a few, and thousands of other speakers and coaches to sell from the stage (without being pushy and slimy).

He is a CSP, Accredited ICF Coach, holds a Bachelor of Commerce and certifications in Behavioral DISC profiling and Neurolinguistic Programming.

Don’t Teach Your Audience Too Much

There are several common mistakes when creating webinars and courses with a pitch in mind. Colin warns us that the biggest of these is overteaching. By not providing too much information upfront, your potential client won’t feel overwhelmed when it’s time for them to decide whether or not to sign up for more.

This can be a challenge. It takes vulnerability to get in front of an audience. We often compensate by over-demonstrating our expertise. Colin cautions us to avoid this by saving the meaty content for the course itself. Strike a balance between providing information and leading the audience to make a decision.

The Money is the Motivator

We all have an offer. But some people have hang-ups when it comes to asking money for it. Colin explains why charging for what you do is an important and good part of the process. It represents a motivator on their part to see the results of your offer.

Colin wants you to think of it this way: the money you ask your audience for is a sign of their motivation. They don’t need the information. It probably already exists somewhere for free. What they need is you. You’re the one who organizes the knowledge and creates systems for it to lead them to success.

What challenges do you face when making a pitch? Leave a comment on the episode page!

• What led Colin to coach entrepreneurs [8:30]
• Why you shouldn’t teach too much before a pitch [12:10]
• Creating value that isn’t information-based [15:50]
• How the money people invest with you leads them to better results [22:30]
• The challenge of teaching within your expertise [31:20]
• What entrepreneurs will get from Colin’s program [37:10]

“Don’t over-teach. People get too much into the details when teaching on a webinar, especially if they want to make a pitch or offer.” [13:08]

“Money is a key currency that creates motivation to accelerate the result that your offer brings.” [24:44]

“The free stuff is still an important part of the journey, but the paid stuff is usually where you get your results.” [27:19]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

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Failing is a part of doing business. We all fail from time to time but we are not failures. Today, I want to talk about what happens when things don’t go as planned as an entrepreneur. We’re taking the shame out of failing so that you can fail successfully in business.

Set Goals That You May Not Reach

Often we feel like failures when we don’t reach a goal we’ve set for ourselves. But setting easily achievable goals isn’t the solution. Doing so will limit the extent of achievement you could possibly achieve. 

For instance, when it comes to revenue targets, we often set goals based on past achievements. When we do this, we restrict our potential to profit even more. Doing so could trap you in a state of mediocrity. When we reach higher, we push ourselves to improve, even if we fall short of that goal.

Be Open About Failure

We often think that these failures are indicative of our own abilities. When we don’t openly discuss these failures, it’s easy to think that it’s not something everyone experiences. That’s why I think it’s crucial to start normalizing failure and make it something we talk about without shame.

This isn’t to say that we won’t ever feel frustrated or disappointed. But regret isn’t helpful. Instead, these are opportunities to examine what happened so that we can learn from it and do something different next time.

What We Can Learn After Failing

When we experience failure, it’s really easy to believe at the moment that this is indicative of your future in business. Don’t catastrophize these kinds of things!

In my experience, some of my biggest disappointments have been some of the best things to happen to me. They have shown me where to pivot and get my business better aligned with where I truly want it to be.

What has the fear of failure been holding you back from doing? Leave a comment on the episode page!

• Why we need to set goals we may not reach [2:20]
• The importance of discussing failures as entrepreneurs [9:00]
• Why you are not defined by failure [22:30]
• Practicing the mindset of being okay with failure [33:00]

“When you’re setting goals based on past experience, you might be limiting what’s possible for you in the future because you’re afraid to set a goal you may not hit.” [7:49]

“That [failure] was a situation that helped me see that the path I was on was not the right path for me.” [26:00]

“If you’re not taking risks on a regular basis in your business, then you’re probably not getting the kind of results you want to get.” [34:24]

Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to [email protected] or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!

Get the free Profit Planning Workbook!

Leave a review of Fed and Fearless!

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Episode 70 - What I Learned From My Biggest Business Failure