EPISODE 476: Are you struggling to scale your family business? Then you've come to the right place, because this is the episode for you!

In it, we sit down with the brilliant Isabelle Guarino, an entrepreneur who successfully transitioned her father’s business from a solopreneur operation to a thriving company with nearly 50 employees.

Isabelle is an Arizona State University graduate, a former flight attendant, a Walt Disney World intern, and the Residential Assisted Living Academy’s leading lady. 

She has been working as the COO of the company for the last 8 years, keeping everyone in line and on task. 

Isabelle has been featured in many magazines and articles on the topic of Senior Housing and most recently was given the title as one of the "Top Influencers in Senior Housing". She also won Aging Media's "the Future Leaders of Assisted Living" award in 2020.

In this episode, Isabelle will be discussing how her close relationship with her father facilitated business operations for her family business, the importance of cultural fit in hiring, the complex emotions involved in family business transitions, and more.

Are you ready to meet this incredible woman?

Tune in now!

Key Takeaways: 

Introduction (00:00)

How to mix business and family (01:17)

The secret formula to scale a family business (03:26)

How to merge both worlds (09:22)

Navigating work with family (15:06)

Visionaries and integrators (18:19)

Letting go of the integrator role (25:44)

Navigating the highs and ups of a business transition (27:55)

Additional Resources:

✨ Join us at InvestHER CON where Isabelle will be speaking about Recession-Proof Strategy: The Power of Residential Assisted Living: https://www.therealestateinvesther.com/investhercon

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✨ Connect with Isabelle

Follow Residential Assisted Living Academy on Instagram: https://www.instagram.com/ralacademy/

Follow Residential Assisted Living Academy on Facebook: https://www.facebook.com/ResidentialAssistedLivingAcademy/

Learn more about Residential Assisted Living Academy: https://residentialassistedlivingacademy.com/

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⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

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EPISODE 475: Are you finding yourself busier and busier, with no free time to dedicate to yourself, your family, and the growth of your business?

Well, you’ve come to the right place, because this is exactly what we discuss in this week’s minisode of The Real Estate InvestHER Show.

They say time is money, and this statement has never rung truer than now. In today’s real estate market, time is currency, just like dollars –sometimes even more valuable than dollars.

And to know how to save time for yourself is priceless, which is why today, we’re sharing with you three easy ways you can not just save but double your free time!

Are you ready for this?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Why you should do a time audit (01:14)

Time to work on your list (04:29)

A bonus tip for you! (07:03)

Additional Resources:

⚡ Join the InvestHER Movement

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 474: Do you ever find yourself overwhelmed by the sheer amount of work you need to do to manage and keep track of your company’s finances?

Then you might want to check out this episode!

Why?

Simply because in it, we discuss the one tool you need to enhance financial management and resilience in this uncertain market as a real estate investor.

This tool, by Relay, is called “Profit First” and it is the best strategy to implement if you want to increase your profitability and keep yourself prepared for the unexpected.

And to discuss this in more depth, we’ve brought in an expert, the brilliant Deanna Zubrickas.

Deanna works directly with Relay’s partners, accountants, and bookkeepers, helping them deliver superior business banking to their clients. 

She is a certified Profit First professional and the go-to product expert for business banking solutions and banking integrations with accounting software.

Before making the move into financial technology, Deanna supervised retail operations and managed customer relations at a number of enterprise and mid-sized retail brands, including OAK + FORT, Free People, and Urban Outfitters.

In this episode, Deanna will be sharing everything you need to know about the Profit First methodology as well as discussing the importance of starting small, why you should shift your mindset towards prioritizing your financial well-being, the common challenges that come with implementing Profit First, and more.

Are you ready?

Let’s dive in! 

Key Takeaways: 

Introduction (00:00)

What is Profit First? (00:39)

How to plan for the unexpected (07:18)

Is your mindset holding you back? (12:14)

The benefits of Profit First (15:55)

The challenges of Profit First (24:31)

How to connect with Deanna (31:31)

Additional Resources:

✨ With Relay, you can open a business bank account for your property 100% online from anywhere. No monthly fees or minimums, and it only takes 10 minutes to sign up.

Head to https://lets.bankwithrelay.com/investher for stress-free banking. 

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✨ Connect with Deanna

Follow Relay on Instagram: https://www.instagram.com/bankwithrelay/

Follow Relay on Facebook: https://www.facebook.com/bankwithrelay/

Learn more about Relay: https://relayfi.com/

-- 

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 473: So many women in real estate fear making mistakes, and they let that fear hold them back from great deals.

However, as long as you know which mistakes you should avoid at all costs, we know you’ll be able to move through all your deals with power and confidence.

And this is exactly why, in this week’s minisode of The Real Estate InvestHER Show, we’ll be sharing with you the four ultimate mistakes you should absolutely steer clear of to succeed as a real estate investor in today’s market.

Are you ready to learn more?

Tune in now!

Key Takeaways: 

Introduction (00:00)

The importance of due diligence balance (01:03)

Why you should learn team management skills (03:00)

Don’t follow trends without a strategy (04:36)

Remember, you’re not alone! (06:54)

Additional Resources:

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 472: If you’ve ever found yourself stuck with a single-family property that simply doesn’t seem profitable, then this episode is for you!

In it, we’re sitting down with the brilliant Deena Laugen, a real estate investor who, since 2015, has been turning neglected properties into thriving long-term rentals.  

With an impressive portfolio boasting 100% ownership of sixteen units, acquired through savvy strategies like 1031 exchange, conventional financing, and out-of-the-box solutions, Deena stands as a testament to her innovative approach.

In this week’s episode of The Real Estate InvestHER Show, Deena will be sharing with us the step-by-step process she has used to scale her business by converting single-family homes into money-making multifamily properties.

She will also be sharing with us her thoughts on the importance of finding the right opportunities for you and your business, how to engage with city planning and zoning departments, the best financial strategies for property conversions, and more.

Are you ready?

Tune in now!

Key Takeaways: 

Introduction (00:00)

How to find the right property (01:02)

Is the conversion worth it? (05:49)

How to find your perfect contractor (10:12)

Let’s talk time frame! (12:32)

Are you confident enough for this? (15:52)

The importance of honoring your thinking time (20:14)

Why you should learn to delegate (24:41)

Additional Resources:

✨Join our STRIVE membership program: https://mentorship.therealestateinvesther.com/

-- 

✨ Connect with Deena

Follow Deena on Instagram: https://www.instagram.com/deenalaugen/

Learn more about Deena’s work: https://www.deenalaugen.com/

-- 

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 471: Hi everyone, Andresa here! 

This week’s minisode of The Real Estate InvestHER Show is a little bit special, because in it, I sit down with a very important guest: My son, Lorenzo.

Lorenzo is 8 years old, and I wanted to sit down with him and have a conversation about money. 

It is our opinion here at The Real Estate InvestHER Show that it’s never too early to start discussing money and financial literacy with your children. And so, because we like to lead by example, I wanted to share my own conversation with my child with you.

I hope you enjoy this as much as I did!

Are you ready?

Let’s dive in.

Key Takeaways: 

Introduction (00:00)

Being wealthy vs being rich (00:57)

Making money with a vending machine? (03:08)

Talking about the future (05:20)

Additional Resources:

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 470: Do you ever feel like you’re talking but not truly connecting? That’s because you need to work on your communication skills!

Knowing how to communicate, not just as a person, but also as a business, can make or break things for you.

And if you really want to not just survive, but thrive, in the world of real estate investing, then communication is key!

To discuss this in more detail, we’ve brought in an expert to today’s episode of The Real Estate InvestHER Show.

Her name is Renée Marino, and she is a communication coach, TEDx speaker, and best-selling author named by Yahoo Finance as one of the "Top 10 Communication Coaches to Follow in 2021." 

Renée helps business professionals effectively communicate with confidence through simple and easy tools.  

Her mission is all about empowering her clients to make authentic communication a priority, and today, she’ll do that for you too!

In this episode, Renée will be discussing the importance of self-communication, why you need to own your story, why you should always stay well-informed, how to use storytelling as a connection tool, and more.

Are you ready to take your real estate business to the next level?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

Meet Renée (00:47)

Are you an effective communicator? (01:48)

Self-care is not selfish! (08:42)

Own who you are (09:28)

Stay informed (14:20)

Next-level storytelling (19:42)

Energize through movement (26:04)

Complete listening (30:15)

Talk from the heart (35:51)

Our fabulous three questions (38:20)

Additional Resources:

✨ Connect with Renée 

Follow Renée on Instagram: https://www.instagram.com/iamreneemarino/

Follow Renée on Facebook: https://www.facebook.com/IamReneeMarino

Learn more about Renée’s work: https://www.reneemarino.com/

-- 

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 469: If you’re finding yourself struggling with setting healthy boundaries with those around you or if you struggle with saying the word ‘no’, then this is THE episode for you!

Establishing healthy boundaries can have a profound impact on your personal and professional life, and as a woman in real estate, this should be a quintessential part of your business life –that is, if you want to succeed!

In this episode, we discuss with you the top lessons we’ve learned from one of the best books you’ll ever read about this subject: Boundary Boss by Terri Cole.

Want to learn how to navigate life’s challenges (and say no a little bit more)?

Tune in now!

Key Takeaways: 

Introduction (00:00)

Boundary Boss (00:23)

The importance of saying ‘no’ (03:00)

How are you leading? (05:09)

Why you should heal your inner child (08:19)

How to understand and manage your triggers (11:06)

Additional Resources:

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 468: If your real estate deals are not penciling out, you might want to start thinking about alternative investments, such as the stock market.

But how can you know if the stock market is right for you?

This is exactly what we answer in this week’s episode of The Real Estate InvestHER Show.

If you’re feeling overwhelmed by the myriad of investing options available, know that you’re not alone. Many investors feel the same, especially when they have to choose between investing in real estate and investing in the stock market.

To help you make a decision, we’ve invited an expert on the podcast.

Her name is Jaime Swartz and she is a professional trader, investor, and portfolio manager with over fifteen years of experience on Wall Street. 

Jaime's insatiable love of learning has fueled her success through top-tier universities, competitive trading environments, and athletic endeavors. 

Jaime pursues a lifetime of continuous education, both as a teacher and student, that empowers her to inspire others on their own unique journeys. 

She founded Options Trading Goddess to provide stock market investing and options trading educational content in the captivating voice of the feminine. She aims to "Inspire Investing Intuition" in others to take action and proactively pursue their time, financial, and health freedom dreams.

In this episode, Jaime will be discussing the importance of understanding risk tolerance before investing in the stock market, the best investment strategies for you, the difference between investing in the stock market and investing in real estate, and more.

Are you ready for this?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

How to evaluate the stock market (00:31)

The options available to you (02:56)

Why you should educate yourself about trading (06:33)

Do you have transferable skills? (08:48)

Why you should invest in the stock market (14:26)

Understanding option trading (16:26)

The next steps for you (25:18)

Additional Resources:

✨ Connect with Jaime

Follow Jaime on Instagram: https://www.instagram.com/jaimeswartz

Follow Jaime on Facebook: https://www.facebook.com/jaime.swartz.1

Learn more about Jaime’s work: https://www.jaimeswartz.com/

-- 

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 467: Investing with your spouse should never come at the expense of your relationship. 

So if you want to invest with your life partner but are wondering how you can navigate marriage and business, then this episode is for you!

Investing with your spouse while maintaining a healthy relationship does not have to be difficult, as long as you make sure to avoid the three crucial traps we share with you in this week’s minisode of The Real Estate InvestHER Show.

Well then, what are you waiting for?

Tune in now!

Key Takeaways: 

Introduction (00:00)

Lack of communication (01:04)

Overextending finances (04:47)

Neglecting quality time (07:50)

Additional Resources:

✨ Check out our Couples Household Audit: https://share.hsforms.com/10hcN5kgFSpeOGMj4pspYdQdi2j2

--

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE 466: If you’ve ever wanted to become an Airbnb Superhost and make money out of renting your own house, then this episode is for you!

So many real estate investors are actually missing the opportunity to turn their primary residence into a money-making machine, but today, we’re going to change that.

And to do that, we’ve invited the perfect guest on the podcast, the brilliant Pam Holt.

Pam is a seasoned real estate broker, attorney, and bestselling author who has cultivated a multifaceted perspective on the real estate industry. 

Her journey began with a degree in architecture and design, providing a creative foundation that has greatly informed her approach to real estate investing.

Throughout my career, Pam has worn many hats, including that of a consultant for affordable housing projects, mixed-use communities, and not-for-profit institutions. This experience has afforded her a comprehensive understanding of the diverse needs and dynamics of real estate ventures, from high-end luxury to community-driven, accessible housing solutions.

Today, Pam also rents her own house on Airbnb and Vrbo. Having achieved the esteemed titles of Superhost on Airbnb and Premier Host on Vrbo, she is dedicated to delivering exceptional guest experiences. 

Recently, she has also founded a membership community, The Happy Host Academy, aimed at empowering women to leverage their living spaces for profitable income streams.

In this episode, Pam discusses the importance of identifying your market when renting your house, why you should adjust pricing according to demand and seasonality, how to make improvements based on your guests’ feedback, and more.

Are you ready to meet this incredible woman?

Then tune in now!

Key Takeaways: 

Introduction (00:00)

What it’s like to rent your home to strangers (00:43)

Is this the right opportunity for you? (04:10)

Who are your ideal guests? (09:01)

Guest stories from Pam (15:13)

The average cash-flow numbers (18:11)

Additional Resources:

✨ Connect with Pam

Follow The Happy Host Academy on Facebook: https://www.facebook.com/happyhostacademy/

Learn more about The Happy Host Academy: https://thehappyhostacademy.com

Check out more resources from Pam: http://pamholt.com

-- 

⚡ Join the InvestHER Movement

Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon

Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group

Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/

Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership

Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups

Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/

--

The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

Learn more about your ad choices. Visit megaphone.fm/adchoices