The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

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Ep182 – Rolf Weber (CEO – Marley Spoon Australia) on building culture through resilience

• May 9, 2024
• rohitbhargava
• Podcast

My guest for Ep182 of The Startup Playbook Podcast was Rolf Weber, the CEO of Marley Spoon Australia.

Rolf joined Marley Spoon as their Australian CEO in March 2015

Prior to this he co-founded, BrandsExclusive in 2009, before they were eventually fully acquired in 2014. He then went on to launch and invest in a number of businesses including being a Founding shareholder and Director in Mad Paws.

In this episode we covered a broad range of topics including:

• Lessons from launching, growing and exiting BrandsExclusive
• The ups and downs of the Marley Spoon journey including their IPO with a market cap of over $260 million, to some of the challenges during Covid
• Building a culture of resilience
• & much more!

Timestamps:

• 1:47 – Rolf’s Background
• 3:56 – Moving from Germany to Australia
• 6:23 – His time at Ikea
• 9:35 – Launching Brands Exclusive
• 11:32 – Importance of co-founder dynamics
• 15:53 – Advice on making the leap to startups later on in your career
• 20:01 – Fundraising in 2008
• 23:00 – Building a business with the intention to sell from the beginning
• 28:49 – Clauses founders should be aware of during an acquisition process
• 31:45 – How he approached next career steps post acquisition
• 37:59 – Staying balanced during ups and downs of entrepreneurship
• 43:13 – The decision to join Marley Spoon
• 46:59 – Operational challenges during Covid
• 52:58 – Differences between building Brands Exclusive and Marley Spoon
• 59:58 – Preparing for and going through an IPO, operating in public

Our partners

A big thank you to Justus Hammer for his help with this interview.

Also a big shout out to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over seven thousand fast-growing companies including Atlassian, Flo Health and Quora that use Vanta to manage risk and prove security in real time.
Startup Playbook Podcast listeners get access to an exclusive offer of USD$1000 off their plans. Head over to vanta.com/playbook to get access to this exclusive discount

Links mentioned

Rolf’s links

• Rolf’s LinkedIn
• Marley Spoon

People mentioned

• Daniel Jarosch
• Justus Hammer
• Sam Kothari
• Bjorn Behrendt
• Alexis Soulopoulos
• Jeff Bezos
• Fabian Siegel

Companies mentioned

• IKEA
• brandsExclusive
• Marley Spoon
• PwC
• eBay
• Playbook Ventures
• Everlab
• APN Media
• Mad Paws
• Telstra
• Amazon
• Blue Apron

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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Ep181 – James Tynan (Partner – Square Peg Capital) on storytelling & entering the business olympics

• May 2, 2024
• rohitbhargava
• Podcast

My guest for Ep181 of The Startup Playbook Podcast was James Tynan, Partner at Square Peg Capital.

Square Peg Capital is one of Australia’s largest venture capital funds. In 2022, Square Peg closed a $860M fund, taking its total funds under management to $2.4B across all of its funds.

Prior to this, he founded Tiny Green Gorilla, a company he bootstrapped for 8 years before it was acquired in 2008.

He was also an early team member and eventually the VP of Strategy and Operations at the Khan Academy, which was the largest edtech startup in the world at that time.

In this episode we covered a range of topic including:

• How James and his wife make important decisions by their “moleskinning” process
• The key ingredients that made Kahn Academy so successful
• Why investors need to overcome their own fears
• The importance of operating in your zone of genius
• & much more!

Timestamps

• 01:50 – James’ Background
• 03:41 – Starting his first business in first year university
• 08:17 – Joining Khan Academy
• 12:08 – “Moleskine-ing” tool for decision making
• 14:55 – Building a venture backed business isn’t for everyone
• 21:22 – What made Khan Academy so successful
• 32:40 – Transitioning out of Khan Academy and deciding what’s next
• 36:36 – The early days of Startmate
• 42:15 – How investors should think about helping companies they invest in
• 44:34 – The decision to leave Startmate and join Square Peg
• 52:16 – James’ “zone of genius”
• 57:31 – Overcoming your fear as an investor and coming from a place of service
• 03:23 – Picking the right fund and partner as a founder
• 01:05:09 – Advice to founders on approaching investors
• 01:06:28 – What James looks for when making investments
• 01:07:38 – Storytelling advice to founders

Our partners

A big thank you to Kate Mason, Jethro Cohen and George Peppou for their help with this interview.

Also a big shout out to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

James’ links

• LinkedIn
• Twitter/X
• Square Peg

People mentioned

• Sal Khan
• Kate Mason
• Bill Gates
• John Doerr
• Annie Case
• Eric Schmidt
• Cliff Obrecht
• Didier Elzinga
• Daniel Petre
• Niki Scevak
• Nick Crocker
• Michael Batko
• Jethro Cohen
• George Peppou
• Alex Zatarain

Companies mentioned

• McKinsey & Company
• Canva
• Culture Amp
• Khan Academy
• Y Combinator
• Google
• Stanford University
• Playbook Ventures
• Kleiner Perkins
• Microsoft
• MIT
• Harvard University
• Uber
• Startmate
• Blackbird
• Grok Ventures
• Skip Capital
• Vow
• Q-CTRL
• EightSleep

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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Insights and lessons from the world's best entrepreneurs and investors

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Ep180 – Daniel Petre (Co-founder – Start Giving) on family, philanthropy and truth seeking

• April 25, 2024
• rohitbhargava
• Podcast

My guest for Ep180 of The Startup Playbook Podcast was Daniel Petre.

Daniel is the godfather of Australian tech and venture capital.

Back in 1988, Daniel joined Microsoft as their Managing Director for Australia before being promoted as one of the 5 VPs of product under Bill Gates.

He would then go on launch over 3 Venture Capital funds, most recently Co-founding AirTree, one of the 3 largest venture capital funds in Australia.

Any introduction I give to Daniel won’t do justice to everything he has achieved in his career to date, aside to say he’s been one of the most influential people in shaping the Australian startup ecosystem into what it is today.

He now spends his time on philanthropic efforts as the Founder of Start Giving, which helps to inspire tech founders and execs to start their philanthropic journey.

In this episode we covered everything from how to effectively manage your investors and boards to the importance of doing the right thing, family time and giving back.

I’ve been wanting to interview Daniel for a long time and excited to finally share this conversation with you!

Timestamps

• 4:27 Daniel’s background
• 6:04 Why Daniel chose to go down the computer science path
• 7:55 Daniel’s time at Microsoft
• 15:01 Commonalities of high performing founders
• 23:24 How investors should think about helping founders
• 29:24 Picking exceptional founders to invest in
• 33:58 Doing the right thing, addressing the power imbalance between founders and VCs
• 41:22 How founders can do due diligence on investors
• 47:04 surrounding yourself with the right people
• 50:21 Advice on finding mentors
• 55:47 The importance of having real personal relationships, not just business relationships
• 58:54 Daniel’s focus on philanthropy with StartGiving
• 1:07:17 How a personal tragedy shifted his perspective on life
• 1:12:09 Finding balance between work and life

Our partners

A big thank you to Mark Woodland, Anil Sabharwal and Alison Deans for their help with this interview.

Also a big shout out to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Daniel’s links

• Daniel’s LinkedIn
• StartGiving
• Daniel’s Christmas message (2023) on Medium

People mentioned

• Bill Gates
• Luke Anear
• Scott Farquhar
• Mike Cannon-Brookes
• Mark Woodland
• Paul Bennets
• Melanie Perkins
• Cliff Obrecht
• Cameron Adams
• Alison Deans
• Anil Sabharwal
• George Benson
• Antonia Ruffell
• Peter Singer
• Gretel Packer
• Sundar Pichai
• M. Scott Peck

Companies mentioned

• Microsoft
• Airtree
• IBM
• Compaq
• Toshiba
• Dell
• NEC
• Kismet
• Canva
• HotDoc
• HealthEngine
• Blackbird
• Xplor
• Union Square Ventures
• A16Z
• Sequioa Capital
• McKinsey & Company
• eBay
• The Life You Can Save
• GiveWell
• Google

Podcasts & resources mentioned:

• Startup Playbook Ep179 – Ben Thompson (Co-founder & CEO – Employment Hero) on growth, PMF & principles
• Startup Playbook Ep173 – Mark Woodland (Co-founder & CEO – Kismet) on timing, leadership & high performance
• The road less travelled by M. Scott Peck

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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The post Ep180 – Daniel Petre (Co-founder – Start Giving) on family, philanthropy and truth seeking appeared first on Startup Playbook.

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Insights and lessons from the world's best entrepreneurs and investors

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Ep179 – Ben Thompson (Co-founder & CEO – Employment Hero) on growth, PMF & principles

• April 18, 2024
• rohitbhargava
• Podcast

My guest for Ep179 of The Startup Playbook Podcast was Ben Thompson, the Co-founder & CEO of Employment Hero.

Employment hero is one of Australia’s great startup success stories.

The business launched in November 2014 and fast forward almost a decade later, they have 2.5M users and 300,000 SME customers globally and in 2023 they raised a $263M Series F funding round, taking their total funding to $650M at a valuation just shy of $2B.

In this episode we get into many of the insights and lessons from his journey in building a $2B business, but as you may have seen, Ben and Employment Hero have also been in the news recently for their fight with Hostplus, an industry Super Fund that is an LP in Airtree, which is also one of the investors in Employment Hero.

That fight started when Ben called out HostPlus on a LinkedIn post and escalated to the point where HostPlus pushed for Ben to be sacked as CEO of his company.

For the first time since the incident, Ben shares his side of the story on what went down on this podcast.

Timestamps

• 4:27 Ben’s background and early career
• 12:33 Decision to launch a tech startup
• 17:01 Early days at Employment Hero
• 19:52 Different funding options available for founders
• 27:13 Managing multiple businesses and competing priorities
• 30:49 Importance of strong personal relationships as a founder
• 33:22 Employment Hero global expansion during Covid
• 37:05 Finding product market fit in different markets when expanding
• 40:45 How to think about product decisions and requests from different markets
• 43:57 How the CEO role has evolved over time for Ben
• 46:07 Finding and hiring the right people at the right time
• 48:48 Ben’s thoughts on the Hostplus situation
• 57:20 Staying true to company vision
• 59:34 What’s next for Employment Hero

Our partners

A big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Ben’s links

• LinkedIn
• Twitter/X
• Employment Hero
• Hero Foundation

People mentioned

• Dave Tong
• Elon Musk
• Marc Andreessen – Why software is eating the world
• Luke Anear
• Eric Ries – The Lean Startup
• Geoffrey Moore – Crossing the Chasm
• Clayton Christensen – The Innovator’s Dilemma
• Bradford Smart – Topgrading
• Rob Paterson
• Scott Farquhar
• Mike Cannon-Brookes
• Dr Sam Prince
• Phil Bernie
• Kevin Rawlings

Companies mentioned

• Sydney Futures Exchange
• Employment Innovations
• Din Tai Fung
• SafetyCulture
• Power2Motivate
• Partners for Growth
• Airtree
• OneVentures
• Atlassian
• KeyPay
• AMP Capital
• Volt Bank
• Hostplus
• Starlink
• Swag

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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Ep178 – Tobi Skovron (Co-founder & CEO – Creative Cubes) on the curse of ambition

• April 11, 2024
• rohitbhargava
• Podcast

My guest for Ep178 of The Startup Playbook Podcast was the Co-founder & CEO of Creative Cubes, Tobi Skovron.

Tobi has had a fascinating career journey to date

He started his first business, Pet Loo with Sim, who is now his wife, and a $20,000 investment from his father-in law.

They grew that business to $10M in ARR before eventually being acquired by PetSafe in 2012.

It wasn’t always a straightforward journey however with many bumps along the way and in this episode, Tobi opens up on some of these stories including how we owed a manufacturer $1M in payments and only had $15K in the bank account and how overnight he lost almost half of the $300,000 he took with him to the US because of the global market and Australian dollar collapsing.

But Tobi is no stranger to resilience and perseverance – something that has shown through his experience across several businesses including that as the Co-founder & CEO of Creative Cubes, a coworking space and community that not only survived during the COVID period, but opened up new locations!

Timestamps

• 03:50 Tobi’s background
• 14:52 Losing his father
• 22:32 Building Pet Loo
• 31:22 Challenges expanding Pet Loo to the US
• 34:36 Perspective shifts from being in a co-working space, surrounded by Uber, Snapchat etc
• 39:22 Covid challenges for CreativeCubes
• 46:47 Frameworks for getting through challenging periods
• 50:20 Leadership principles
• 55:53 Finding balance and prioritising health
• 1:01:22 Mindset shifts required to take the business to the next level
• 1:04:43 Finding non obvious opportunities

Our partners

A big thank you to Sim Skovron, Louie Gallina and Steve for their help with research for this interview!

Also a big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business.. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Tobi’s links

• LinkedIn
• CreativeCubes

People mentioned

• Sim Skovron
• Shaquille O’Neal
• Travis Kalanick
• Evan Spiegel
• Mark Cuban
• Nathan Buckley
• Mark Stern
• Gabby Leibovich
• George Garth
• Gav Fernando
• Geoff Harris
• Rachael Neumann
• Louie Gallina
• Randy Boyd
• Kamaru Usman
• Matt Allen

Companies mentioned

• Pet Loo
• PetSafe
• Google
• Snapchat
• UPG (United Pet Group)
• AWS
• BYOG
• LA Lakers
• Everlab
• Lululemon
• Porsche
• Side Stage Ventures
• Playbook Ventures

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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Insights and lessons from the world's best entrepreneurs and investors

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Ep177 – Sam Kothari (Co-founder & COO – Everlab) on building world class teams and reinventing the primary care experience

• March 28, 2024
• rohitbhargava
• Podcast

My guest for Episode 177 of The Startup Playbook Podcast was Sam Kothari, the Co-founder & COO of Everlab.

Sam is an entrepreneur in the truest sense of the word having previously run everything from tuition businesses and ice cream shops to starting a popular Poke bowl chain across Sydney and Mebourne called, Poked.

He is now the Co-founder & COO of Everlab, a first of its kind preventative health protocol that gives you access to cutting-edge diagnostics, a personal doctor and tailored programs – designed to improve wellbeing and longevity. 

Everlab recently raised a $3M pre-seed funding round led by European VC fund, B2Ventures. My investment syndicate, Playbook Ventures, also participated in this round and I am personally very excited and bullish on what Sam and the team are building!

In this episode Sam and I discuss a lot of his journey to date and the early days of Everlab including:

• Early lessons from founding and operating hospitality businesses
• Sam’s approach to attracting world class talent and building high performing teams
• Frameworks and tests to ensure Co-Founders are aligned
• Why prioritising your health makes you a better founder
• How to systematically approach fundraising
• and much more!

Timestamps:

• 03:42 Sam’s background
• 05:30 Learnings from Warren Buffet and Charlie Munger
• 07:33 Going into business, challenging cultural norms
• 11:55 First attempts at business in hospitality
• 20:41 Importance of radical candour
• 24:27 Frameworks for personal relationships
• 29:21 How the founding team for Everlab came together
• 34:38 Frameworks for assessing co-founder dynamics
• 40:40 How Everlab is reinventing the primary care experience
• 42:30 Why health is so important for founders
• 46:56 Sam’s health routines
• 51:32 The Everlab protocol
• 59:52 How Everlab approached their fundraise
• 01:04:59 Fundraising advice to founders
• 01:06:21 How to identify and attract talent
• 01:15:52 Finding the balance between being kind and direct

Our partners

A big thank you to Marc Hermann, Dr. Steven Lu, Fab Makojc and Justin Huang for their help with research for this interview!

Also a big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business.. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Sam’s links

• Sam’s LinkedIn
• Everlab
• Founder Questions Template

People mentioned

• Dr Steven Lu
• Anshul Jain
• Marc Hermann
• Warren Buffet
• Charlie Munger
• Justin Huang
• Jessy Wu
• Adrian Petersen
• Alex Khor
• Nassim Taleb
• Simon Crowe
• Dr John Gottman
• Benjamin Franklin
• Wim Hof
• Bryan Johnson
• Andrew Huberman
• Peter Attia
• Alex Zatarain
• Ed Hooper
• Fab Mackojc
• Mark Woodland
• Luke Anear

Companies mentioned

• Airwallex
• Seek
• Salesforce
• Amazon
• Eight Sleep
• Kismet
• SafetyCulture
• Borders Books
• Bill & Melinda Gates Foundation
• GXE
• Flying Fox Ventures
• Ten13
• Afterwork Ventures
• B2 Venture
• Foodspring
• Connect Education
• Pokéd
• Chipotle
• Guzman y Gomez
• Mad Mex
• Lucas Group
• Messina
• Fitbit

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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The post Ep177 – Sam Kothari (Co-founder & COO – Everlab) on building world class teams and reinventing the primary care experience appeared first on Startup Playbook.

The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

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Ep176 – Luke Anear (Founder & CEO – SafetyCulture) on lessons from building a $2.7B company

• March 21, 2024
• rohitbhargava
• Podcast

My guest for Episode 176 of The Startup Playbook Podcast was Luke Anear, the Founder & CEO of SafetyCulture.

Luke is one of Australia’s most successful entrepreneurs.

He started SafetyCulture in 2004 out of a garage in Townsville, initially as a lifestyle business, before conversations with Scott Farquhar and Mike Cannon-Brookes the co-founders of Atlassian, convinced him to take on Venture Capital funding.

What started off as a checklist app for the construction industry has evolved into a fully fledged operations platform for businesses all around the world.

In 2023, SafetyCulture raised $34M at a $2.7B valuation.

In this episode Luke shares a lot of lessons and insights from his journey so far including:

• Luke’s entrepreneurial journey from a glass recycling business in Townsville at 16 to building SafetyCulture
• The decision to become a technology company and take on VC funding
• Personal growth and learnings from Mike & Scott at Atlassian
• How his role has evolved from the founder of a scrappy startup to the CEO of a global multi-billion dollar company
• & much more!

Timestamps:

• 3:44 Luke’s background and early business ventures
• 6:02 First business challenges and lessons from Bill Smith
• 9:42 Founding SafetyCulture
• 14:45 SafetyCulture’s evolution and growth
• 18:08 Validating a new product
• 19:12 Taking on VC funding
• 23:40 Personal growth and learnings from Mike & Scott at Atlassian
• 26:33 Leadership and Scaling Challenges
• 31:47 How founders can share the vision of their company
• 35:32 Leadership and incentivising teams
• 40:35 How founders can work out what to focus on in the early stages
• 44:52 Advice to founders on dealing with stress 
• 46:41 Helping your team grow

Our partners

A big thank you to Rick Baker for his help with research for this interview!

Also a big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business.. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Luke’s links

• Luke’s LinkedIn

People mentioned

• Rick Baker
• Gary Vaynerchuk
• Mike Cannon-Brookes
• Scott Farquhar
• Alex Zatarain
• Cliff Obrecht
• Melanie Perkins
• Bill Bartee
• Bill Smith
• Craig Tiley
• Tony Robbins
• Dare Jennings
• Reg Mombassa
• Caleb Holloway

Companies mentioned

• SafetyCulture
• Telstra
• Blackbird Ventures
• Eight Sleep
• Canva
• Atlassian
• Insight Partners

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

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Ep175 – Ed Hooper (Co-founder & CEO – GXE) on frameworks, exits and investing

• March 14, 2024
• rohitbhargava
• Uncategorized

My guest for Ep175 of The Startup Playbook Podcast was Ed Hooper, the Co-founder & CEO of GXE.

Ed was previously the Co-founder & CEO of Omny Studio, which was an audio management platform used by media companies and podcasters to grow their audience, reduce production costs and monetize their platform. Omny was later acquired by Triton Digital.

Ed then went on to launch Cardinia Ventures, a Venture Capital fund that invests in hardware and software startups from pre-seed to Series A stage and counts companies such as Chornosphere, Edrolo and SpiceAi in its porfolio.

He is now the Co-founder & CEO of GXE, which is an all-in-one platform for Investment Funds, Family Offices and Syndicates.

It’s also the platform we use to manage my syndicate, Playbook Ventures.

In this episode, Ed shares the key lessons as an investor and founder including:

• Building & selling Omny Studio (acquired by Triton Digital)
• The frameworks Ed uses to make product feature decisions and assess trade offs
• How Ed approaches building professional relationships
• His approach to investing into startups
• & much more!

Ps stick around till the end of the interview for an announcement!

Timestamps

• 4:08 – Ed’s background
• 5:16 – SOAK (Ed’s first company)
• 8:57 – Learnings from Silicon Valley, advice to early stage founders
• 12:22 – Time at ANZ, Rome2Rio, Groupon
• 15:06 – Omny Studio origin story
• 19:02 – Launching SoundGecko
• 21:54 – How to think about product feature trade offs
• 25:27 – Things to consider when raising using SAFE notes
• 29:47 – Frameworks for solving business problems
• 32:09 – Raising from corporate VCs
• 35:03 – Omny Studio acquisition
• 39:07 – Building relationships and networks
• 42:27 – Strategically building relationships with investors
• 46:17 – How Cardinia Ventures started and what they invest in
• 50:05 – How to structure a fundraising round
• 53:27 – GXE journey
• 58:37 – How to prioritise product feature requests
• 1:00:48 – Playbook Ventures rolling fund

Our partners

A big thank you to Andrew Armstrong for his help with research for this interview!

Also a big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business.. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Ed’s links

• Ed’s LinkedIn

Playbook Ventures Rolling Fund

• Website https://www.playbookventures.com.au/
• Email: [email protected]

People mentioned

• Dan Lewin
• Bill Gates
• Book: Steve Jobs – Walter Isaccson
• Long Zheng
• Bernhard Tschirren
• Michael Cameron
• Clive Dickens
• Andrew Armstrong
• Rory McNeice
• Leigh Jasper
• Rachael Neumann
• James Harrisson
• Hamish & Andy

Companies mentioned

• GXE
• Cardinia Ventures
• Omny Studio
• SOAK
• Southern Cross Austereo (SCA)
• Triton
• Microsoft
• York Butter Factory
• StageLabel
• Rome2Rio
• Groupon
• ANZ
• TechCrunch
• Slack
• Flickr
• Atlassian
• Pandora
• Shazam
• Apple
• Twitter/X
• Spotify
• Mamamia
• iHeartMedia
• Playbook Ventures
• Scale Investors
• Flying Fox Ventures

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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The post Ep175 – Ed Hooper (Co-founder & CEO – GXE) on frameworks, exits and investing appeared first on Startup Playbook.

The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

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Ep174 – Alexandra Zatarain (Co-founder – Eight Sleep) on branding, company DNA and category creation

• February 22, 2024
• rohitbhargava
• Podcast

My guest for Ep174 of The Startup Playbook Podcast was the Co-founder & VP of Brand & Marketing of Eight Sleep, Alexandra Zatarain.

Back in 2014, Alex moved from NYC to Silicon valley to launch a smart mattress company as 4 “outsiders” to the silicon valley startup scene. They wanted to build and create a first of its kind hardware product, built by a founding team with no prior hardware experience between them!

In 2015, Eight Sleep launched via an Indigogo campaign that raised over $1M in pre-sales and fast forward to today, Eight Sleep is the world’s leader in helping people build their sleep fitness.

The company has gone on to raise a total of over $150M (valuing the company over $500M), operates in 13 countries and has over 200 of the worlds leading athletes across F1, Tour de France, NBA and the NFL (to name a few) using their product.

In this episode, Alex shares a lot of the journey, lessons and insights over the last decade in building Eight Sleep. Some of the topics we covered included:

• How to think about your company DNA
• The importance of brand messaging and positioning
• The benefits and challenges of creating your own category
• How to run successful influencer marketing campaigns
• and much more!

Time stamps:

• 3:33 – Alex’s background, growing up in Mexico
• 9:43 – The decision to move to San Francisco and launch Eight Sleep
• 15:13 – The early days of building Eight Sleep
• 17:51 – Importance of brand messaging and positioning
• 21:23 – How to think about company branding
• 23:53 – Philosophy on brand messaging and company DNA
• 28:21 – Benefits and challenges of category creation
• 31:43 – Keeping stakeholders engaged when making big changes to a company
• 34:23 – How Alex thinks about marketing campaigns
• 37:13 – Product innovation and iterations
• 39:23 – How Eight Sleep leverages high profile athletes in their marketing
• 42:03 – Setting up successful influencer/athlete partnerships
• 48:34 – Insights from user data
• 51:37 – Sleep tips

Our partners

A big thank you to Matt de Boer for helping make this episode happen!

Also a big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business.. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Alex’s links

• Alex’s Twitter/X
• Eight Sleep

People mentioned

• Matteo Franceschetti
• Elon Musk
• Mark Woodland
• Andy Cunningham – Get to Aha
• Al Ramadan – Play Bigger
• Aaron Judge
• Brock Purdy
• Matt de Boer

Companies mentioned

• Fitbit
• Jawbone
• Kismet
• Indiegogo
• Peloton

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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The post Ep174 – Alexandra Zatarain (Co-founder – Eight Sleep) on branding, company DNA and category creation appeared first on Startup Playbook.

The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

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Ep173 – Mark Woodland (Co-founder & CEO – Kismet) on timing, leadership & high performance

• February 15, 2024
• rohitbhargava
• Uncategorized

My guest for Episode 173 of The Startup Playbook Podcast was the Co-founder & CEO of Kismet, Mark Woodland.

Mark has had a fascinating journey to date.

He joined the military to fulfil his brothers dreams before leaving to do “admin” for his mums childcare business.

That experience led him to starting Xplor education, a childcare management platform that he grew from $0 to $40M ARR in 5 years before eventually being acquired by Advent International. 

Mark is now back with his next company, Kismet, to reduce the barriers to access disability and healthcare services – a company that he initially had the idea for and pitched way back in 2010 before being laughed out of the room because as Mark puts it, it was a different generation back then!

Fast forward to today and Kismet raised a $4M pre-seed round led by AirTree Ventures in early 2023 and recently closed a Series A funding round after seeing exceptional growth for the company.

In this interview we covered a range of topics including:

• Mark’s journey from the Australian Army and running childcare centres to building Xplor which was acquired by private equity
• Why his retirement after his exit only lasted 2 weeks before he started his new venture Kismet
• Leadership principles and how he builds and inspires high performing teams
• How to get crystal clear on a product vision and avoid short term distractions
• & much more!

Time stamps:

• 4:33 – Mark’s background
• 12:08 – Service mindset in business and life
• 16:18 – Meeting with AirTree for the first time while building Xplor
• 19:18 – The vision behind Xplor
• 22:03 – Lessons from building a childcare business vs tech startup
• 24:28 – The decision to exit from Xplor
• 27:03 – How to build high performance, humble company culture
• 33:18 – Thoughts on leadership
• 38:18 – The thesis behind Kismet and why Mark ended his retirement after 2 weeks to build it
• 40:18 – The importance of timing with startups
• 43:03 – The difference between being a solo founder with Xplor and having 5 co-founders with Kismet
• 47:33 – Staying focussed on the bigger vision and not getting distracted by short term wins
• 51:48 – How founders can clearly define their product vision
• 55:53 – How to push your team without breaking them
• 58:48 – How Mark approached hiring the first 150 employees at Xplor

Our partners

A big thank you to Daniel Petre, Elicia McDonald, Matt Ellis and Stefan Cordiner for their help with research for this interview!

Also a big thank you to our partners for the show:

Scendar 

Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business.. Find out more at Scendar.com

Vanta

Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.
Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.
Get started with a Sydney-based Vanta team member today, or watch a 3-minute demo to learn more, at vanta.com/playbook.

Links mentioned

Mark’s links

• Twitter/X
• LinkedIn
• Kismet (website)
• Kismet (LinkedIn)

People mentioned

• Daniel Petre
• Paul Bennets
• Craig Blair
• Helen Norton
• Elicia McDonald
• Mat Ellis
• Stefan Cordiner
• Adam Neumann

Companies mentioned

• Kismet
• Xplor
• Playbook Ventures
• AirTree
• WeWork
• Uber
• Airbnb

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Paycheck

Other channels:

Find all of the links for the podcast on Linktree here

Podcast: Play in new window | Download | Embed

Subscribe: RSS

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The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep172 – Ben Grabiner (Co-founder & General Partner – Side Stage Ventures) on VC as a product February 8, 2024 rohitbhargava Uncategorized My guest for Episode 172 of The Startup Playbook Podcast was the Co-founder & General Partner […]

The post Ep172 – Ben Grabiner (Co-founder & General Partner – Side Stage Ventures) on VC as a product appeared first on Startup Playbook.