The Law Firm Marketing Minute

Spotlight Branding

Everyday marketing advice for lawyers in easy-to-digest short episodes!

  • 2 minutes 24 seconds
    What's Worse For Small Law Firms: Bad Content or No Content?

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    ✨ Small law firms often face a tough decision: is it worse to stay silent online or to share generic, uninspired content? Smike, Eddie, and John break down this dilemma, exploring how consistency, value, and professionalism can make or break your digital marketing strategy. Discover actionable tips to refine your approach and avoid common pitfalls.

    📌 Key Takeaways:

    • Generic content can waste your time and money without achieving results.
    • Inconsistency in your marketing efforts might harm your reputation more than having no content.
    • Creating a rhythm and refining your content can lead to long-term growth and better engagement.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

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    Instagram or TikTok

    19 December 2024, 10:00 am
  • 2 minutes 10 seconds
    A Fresh Breath of Perspective on Social Media

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    🌟 Feeling overwhelmed by social media? In this episode, Smike, Eddie, and John deliver a much-needed breath of fresh perspective on how lawyers can approach social media without stress or burnout. Instead of chasing followers, the conversation focuses on where your energy really matters and how to keep a strong, credible presence that works for your firm.

    📌 Key Takeaways:

    • You don’t need to grow an audience to make social media work for you.
    • Why being visible on major platforms is more important than being everywhere.
    • How to simplify your social strategy to maintain relevance without overwhelm.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    18 December 2024, 10:00 am
  • 1 minute 52 seconds
    This Is Why Your Social Media Feels So Annoying Lately

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    💡 It’s not just you—social media’s turning into a nonstop sales pitch, and it’s killing the vibe. Smike, John, and Eddie break down what’s wrong with today’s feeds, from TikTok couponing overload to relentless holiday ads. Discover how salesy content is driving users away—and what brands can do differently.

    📌 Key Takeaways

    • Why social media feels more sales-driven than ever.
    • The impact of pushy content on user experience.
    • How to sell without annoying your audience.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    17 December 2024, 10:00 am
  • 1 minute 38 seconds
    How to Earn the Cold Shoulder—Fast

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    🥶 Ready to learn why your clients are forgetting you? In this episode, Smike, John, and Eddie break down the fastest way lawyers lose referrals: by earning the cold shoulder. From post-case ghosting to missed opportunities, this conversation reveals exactly what you’re doing wrong—and how to fix it.

    📌 Key Takeaways:

    • Why client ghosting happens even with top-notch service.
    • Simple strategies to keep clients engaged after the case closes.
    • How ignoring retention costs you thousands in referrals.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    16 December 2024, 10:00 am
  • 27 minutes 7 seconds
    The #1 Risk for Small Law Firms [and How to Avoid It]

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    🎯 Operating without a marketing plan is one of the biggest risks small law firms face. Smike, Sarah, and Megan break down why skipping this crucial step leads to wasted resources, frustration, and missed opportunities. Learn how even a simple strategy can help you grow, stand out, and stay ahead of the competition.

    📌 Key Takeaways:

    • A marketing plan isn’t just for big firms—it’s essential for growth.
    • Simple, consistent strategies can deliver better results than one-off splurges.
    • Start by defining your objective and reverse-engineering your plan from there.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    13 December 2024, 10:00 am
  • 1 minute 37 seconds
    Most Small Law Firms Take This Risk; Are You One Of Them?

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    🛑 Most small law firms unknowingly gamble with their marketing—and it’s costing them big. In this episode, Smike, Sarah, and Megan break down the #1 risk most small law firms take, why it leads to chaos and wasted money, and how to fix it with a solid marketing plan.

    📌 Key Takeaways:

    • Why unplanned marketing leads to lost opportunities and frustration.
    • How a lack of organization can sabotage your law firm’s growth.
    • Actionable steps to build a marketing plan that works for you.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    12 December 2024, 10:00 am
  • 2 minutes 1 second
    Lawyers Are Artists, Just Not In This Way

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    🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

    🎯 Marketing is an art form, and while lawyers are artists in the courtroom, that creativity doesn’t always translate to effective branding. In this episode, Smike, Sarah, and Megan dive into why DIY marketing often leads to missed opportunities and how trusting the right experts can elevate your law firm’s success. Don’t let ego stand in the way of your masterpiece!

    📌 Key Takeaways:

    • Why marketing requires a unique skill set that most lawyers don’t have.
    • How to collaborate with experts while staying authentic to your brand.
    • The dangers of DIY marketing and how it can hurt your bottom line.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    11 December 2024, 10:00 am
  • 1 minute 14 seconds
    Why Seeing Every Call as a Sales Pitch Holds You Back

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    🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

    🎯 Are you dismissing valuable advice because it comes with a sales pitch? Many lawyers are missing out on game-changing insights by writing off strategy calls as purely self-serving. In this episode, Smike, Sarah, and Megan break down the hidden value in these conversations and how to make them work for you—no strings attached.

    📌 Key Takeaways:

    • How to extract actionable advice, even when the endgame is a sale.
    • The mindset shift that transforms free consultations into strategic goldmines.
    • Why not all strategy calls are created equal—and how to spot the valuable ones.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    10 December 2024, 10:00 am
  • 2 minutes 2 seconds
    Law Firm Goals Are Dead Without This Strategy

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    🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

    🚀 Your Firm’s 2024 Game-Changer
    🔥 Without the right strategy, your law firm’s goals might as well be wishful thinking. In this episode, Smike, Sarah, and Megan break down the power of SMART objectives and how to reverse-engineer your success for 2024. From crafting realistic goals to breaking them into actionable steps, this is the blueprint every lawyer needs for a productive new year.

    📌 Key Takeaways:

    • Why most law firm goals fail and how SMART goals solve that.
    • The magic of reverse-engineering your year into bite-sized wins.
    • How to get crystal clear on your quarterly, monthly, and weekly targets.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    9 December 2024, 10:00 am
  • 24 minutes 4 seconds
    How Santa Claus Could Be Killing Your Law Firm

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    🎅 Procrastination might be the gift that keeps on taking. In this festive yet hard-hitting episode, Smike, John, and Sofia uncover how holiday mindset traps like "after the holidays" can quietly undermine your law firm's success. From reactive marketing mistakes to actionable tips for crushing procrastination, this episode is your wake-up call to stay ahead of the game.

    📌 What You Will Learn:

    1. Why Delayed Marketing Is Risky: The dangers of waiting until January to ramp up your outreach.
    2. Actionable Productivity Hacks: Practical steps like time-blocking and prioritization to stay proactive year-round.
    3. Reframing Procrastination: How to redefine control and care for your future self while driving firm growth.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    6 December 2024, 10:00 am
  • 1 minute 25 seconds
    Learn to Be Proactive: It’s What Winning Firms Do

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    🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Why Marketing Consistency Matters
    In this episode, Smike, John, and Sofia dive into the challenges lawyers face when managing marketing efforts. Discover why reactive strategies lead to peaks and valleys in your practice—and how shifting to a proactive mindset can transform your firm's success. Packed with insights and actionable advice, this episode is a must-listen for any attorney ready to take control of their growth.

    📌 What You Will Learn:

    • Why Reactive Marketing Fails: Understand the pitfalls of inconsistent marketing efforts.
    • The Power of Proactive Strategies: Discover how to create sustainable growth for your firm.
    • Avoiding Peaks and Valleys: Learn practical steps to smooth out your business workflow.

    📆 Book a Strategy Session Here!

    ☝️Share your insight, support a cause. Take the survey here:
    2025 Legal Marketing Trends Report Survey

    📱You can check out the video component by following us here on
    Instagram or TikTok

    5 December 2024, 10:00 am
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