We keep talking about content, and for good reason! It does wonders!
Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business.

👉Here's what you can expect:

• How does content do wonders?
• The threshold crushers!
• Get a better sense of exactly what content does

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok!

You already know this. Referrals are the name of the game!
Referrals usually can give you better clients. They should be the focus of your law firm's marketing. Don't have any referrals to go off of? Read below.

👉Here's what you can expect:

• How to blow thresholds away
• What content can do to get more referrals
• What content can do when you don't have any referrals 

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok!

What type of content works best for a law firm? How does it work?
You need to get your potential clients from point A to point B. We always recommend using content to make this happen, and here is why.

👉Here's what you can expect:

• The type of content that is best
• How to bridge the gap
• How to get more clicks  

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok!

If your law firm does not have content, then you are doing it a disservice.
What do you have to offer those who are not even sure if they want to work with you? Booking a consultation is actually a high-threshold offer!

👉Here's what you can expect:

• Direct marketing needs content
• What do you have to offer?
• High-threshold vs Low-threshold 

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok!

Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. 
Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

👉Here's what you can expect:

• The mindset of who you are marketing to
• Why each stage deserves different strategies for marketing
• How your law firm can capitalize on this

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok! 

There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others?
On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.

👉Here's what you can expect:

• The mindset of the product and most aware
• How your law firm should differentiate from other firms
• Why branding matters most in this scenario

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok!

Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?
On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.

👉Here's what you can expect:

• The mindset of the problem and solution aware
• How both different sets of people act
• How to get your law firm front and center for them

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok! 

How can your law firm help someone who doesn't even know that they need your help? Or help at all!
On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 

👉Here's what you can expect:

• The mindset of the unaware
• Not everyone even knows they have a problem
• How to approach these potential clients with your marketing

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok! 

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?
Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

👉Here's what you can expect:

• The mindset of who you are marketing to
• The common marketing trap law firms fall into
• What are each of the 5 Stages of Awareness

☝️One of our best free resources that can make all your marketing work better:
Your free download is here!

📱You can check out the video component by following us here on
Instagram or TikTok! 

We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! 
His shoes are going to be tough to fill, but we hope you enjoy this new format. 

Here's what you can expect with the new format:

• Eddie & SMike will be the new hosts
• Mon-Thur will be shorter episodes while Friday will be the entire episode
• There will be a video component for each episode 

You can check out the video component by following us here on
Instagram or TikTok! 

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time.

Navigating Yelp's review-centric battlefield or keeping your law firm's profile polished might sound daunting, but I'm here to guide you through it step by step. This episode isn't just about sharing insights; it's about providing actionable advice that you can apply immediately to enhance your firm's online footprint. From optimizing your directory listings to understanding the unique approach each platform requires, join me for a deep dive into the digital strategies that will help your firm emerge as a formidable presence in the competitive world of legal SEO.