Do you need help with your private practice website? Jenn Fredette joins us to discuss the transformative power of strong copywriting and how it can elevate your online presence.

When it comes to crafting compelling copy for your website, having a clear niche is crucial. By defining your niche, you can tailor your message to resonate deeply with your ideal client, making your marketing efforts more effective and targeted. Jenn Fredette, an expert in copywriting for private practices, shares valuable insights on refining your website’s copy to attract and engage the clients who are the perfect fit for your services.

Meet Jenn Fredette

Jenn journeys with others to develop a deep understanding of themselves and the world around them. She is passionate about connecting the curious and brave with therapeutic guides who can lead the way into the wild adventure of self-knowledge.

As a former minister, practicing psychotherapist, adjunct graduate professor, and host of “A Thinker’s Guide to…” Podcast Jenn brings a wealth of knowledge and experience in translating the profound into everyday language. Learn more at therapyforthinkers.com or follow her on Instagram at @athinkersguide.

Resources Mentioned In This Episode

• Read the full show notes here
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear TN
• Jenn’s Podcast
• Jenn’s Website
• Jenn on Instagram
• Jenn on Facebook

In this episode of the Practice of Therapy Podcast, Mike Michalowicz dives into a transformative approach to the hiring process: recruiting workshops. Traditional interviews, as it turns out, have proven less effective than anticipated, with a mere 10% of candidates hired through this method turning out to be great performers within organizations. This often results in mishires and mismatches that hinder a company’s growth. We explore how recruiting workshops can revolutionize talent acquisition, elevate organizational success, and foster a paradigm shift in hiring, emphasizing unproven abilities and task-centric talent matching. Join us for an eye-opening discussion on the future of effective hiring practices.

Meet Mike Michalowicz

By his 35th birthday, MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In Fix This Next, Mike details the strategy businesses can use to determine what to do and in what order to ensure healthy, fast, permanent growth (and avoid debilitating distractions). Get Different will give you the tools to stand out in any market.

Today, Mike leads two new multi-million-dollar ventures as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and a business makeover specialist on MSNBC. Mike is a popular main-stage keynote speaker on innovative entrepreneurial topics and is the author of All In, Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and My Money Bunnies.

Resources Mentioned In This Episode

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear TN
• Mike’s Website
• Mike’s Instagram
• Mike’s Facebook
• Profit First
• All In: How Great Leaders Build Unstoppable Teams

In this episode of The Practice of Therapy podcast, Gordon Brewer welcomes Kati Morton, a licensed therapist and YouTube sensation whose channel has become a sanctuary for many seeking mental health support. Kati’s journey is unique; she has not only provided education through her videos but also built a thriving online community. Her dedication to fostering a safe and supportive space has allowed individuals to feel connected and seen, even when traditional therapy may feel isolating.

Listen in as Kati shares the behind-the-scenes of her YouTube channel, how she balances her online presence with private practice, and why community is essential in the mental health journey. Whether you're a mental health professional or simply curious about how Kati’s approach has helped countless individuals, this episode offers valuable insights into the power of connection and the delicate balance between online influence and in-person therapy.

Meet Kati Morton

Kati Morton, LMFT, is a licensed marriage and family therapist and a highly sought-after public speaker in the field of mental health. Starting with a Master's degree in Clinical Psychology from Pepperdine University, she has built a vast & vibrant online community.  Her YouTube channel - with over 1.4 million subscribers and 130 million views, has made her a prominent figure in translating complex mental health concepts into accessible language. Through her dynamic presence on social media and appearances on top-rated shows such as The TODAY Show, Dr. Phil, Alex Cooper’s Call Her Daddy, E! News, CBS The Doctors, and The Dr. Drew Show, Kati successfully spreads awareness, reduces stigma, and empowers individuals to prioritize their mental well-being. As an accomplished author of two best-selling books "Are u ok?: A Guide to Caring for Your Mental Health," and “Traumatized: Identify, Understand and Cope with PTSD and Emotional Stress”, Kati's dedication to dismantling barriers to mental health services and fostering a supportive global community is unmatched. 

Resources Mentioned In This Episode

• Read the full show notes here
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear TN
• Kati’s Website
• Kati on Instagram
• Kati on YouTube

In this episode, Lisa Mustard, a seasoned Licensed Marriage and Family Therapist (LMFT) with over 15 years of experience, opens up about her journey through burnout, rediscovery, and the pursuit of purpose. Lisa shares a relatable story of feeling drained by the demands of her high-pressure job, balancing family life, and maintaining self-care, leading her to question her future in the field of therapy. She recounts a pivotal moment at the Lowcountry Mental Health Conference that sparked her curiosity about how continuing education (CE) could better engage younger, tech-savvy therapists. This curiosity led her to create a podcast platform that offers engaging, portable CE courses. Throughout her journey, Lisa faced challenges, including navigating imposter syndrome, but she ultimately leaned into her strengths and reignited her passion for helping others. Her story is an inspiring reminder to therapists that it’s never too late to explore new paths, follow your passions, and embrace growth.

Meet Lisa Mustard

Lisa Mustard is a Licensed Marriage and Family Therapist and Life Coach based in South Carolina. She is a dedicated wife to her husband, Billy, and a loving mother to two daughters. With a passion for health, wellness, and fitness, Lisa also enjoys wrangling her puppies and diving into personal development. At the age of 40, she experienced a pivotal moment that sparked a desire for change. No longer content with going through the motions in her life and career, Lisa began exploring new ideas and business ventures—some leading to success and others offering valuable lessons.

Resources Mentioned In This Episode

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear
• Lisa’s Website
• The Therapy Show
• Podcourses
• Lisa on Instagram

In this deeply personal and poignant episode of the Practice of Therapy Podcast—episode 350!—Gordon shares his journey through grief after the loss of his wife. As a mental health professional and former funeral director, Gordon has unique insight into the complexities of grief, but facing it himself has brought him to a new understanding of its overwhelming reality. This episode is a raw, honest reflection on navigating personal grief, the necessity of self-compassion, and the importance of allowing oneself to pause in the midst of unimaginable pain. If you’ve ever experienced loss or supported someone who has, this episode is a must-listen.

Resources Mentioned In This Episode

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Start Consulting with Gordon

The PsychCraft Network

The Practice of Therapy Community

Instagram Mental Health Templates

Mental Health Wear

Tune into Donny's episode of the Practice of Therapy Podcast to explore profound insights on building resilient and fulfilling marriages. In this enlightening discussion, Donny reveals that while marriage inevitably comes with challenges, choosing the right partner sets the stage for overcoming these obstacles together. He tackles pressing issues like the rise of fractured families and the growing trend of self-centeredness, highlighting how these factors can undermine relationship health.

Donny advocates for a shift from a self-focused approach to one centered on giving and understanding, emphasizing that genuine self-care should support, not detract from, our ability to contribute to others. Learn how to navigate marital complexities with Donny’s unique perspective on maintaining upward-trending relationships, mastering perspective-taking, and fostering a deeper connection. His practical advice, drawn from his book The Making of a Dynamic Duo, promises to provide valuable strategies for couples striving to thrive despite life’s inevitable ups and downs.

Meet Donny Frank

Donny Frank is a licensed marriage and family therapist who has been helping couples and families connect for over 25 years. His clinical practice and worldwide workshops are influenced by his training in leading relationship approaches, such as Imago Relationship Therapy and Gottman methods, EFT, CBT, and NLP. In fact, the communication handbook featured in the second part of his book is largely based on IRT's highly effective Couples Dialogue.

Driven by his passion for people and his deep respect for the institutions of marriage and family, Donny's extensive experience and wealth of knowledge, coupled with a balanced demeanor, practical approach, and creative nature, all contribute to his practice and presentations. These qualities are also the ingredients that make this book a game-changer for couples seeking connection.

Resources Mentioned In This Episode

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon 
• The PsychCraft Network
• Mental Health Wear
• Donny on Instagram
• The Making of a Dynamic Duo

In this episode of The Practice of Therapy Podcast, guest Julie Herres brings invaluable insights into the critical role of compensation in group practices. Julie highlights how compensation is often the largest expense in a group practice and underscores its importance for the overall financial health of the business. Many practice owners, she observes, make compensation decisions without sufficient thought, often relying on others’ advice or social media rather than tailoring their approach to their unique business needs.

Julie argues that profitability is essential for the survival and success of a group practice, emphasizing that every clinician must generate profit for the practice to sustain itself. She also addresses common financial mistakes made by practice owners and offers practical tips to avoid them. Julie is also offering a free webinar on September 27th to further help practice owners set up their group practice for financial and relational success.

https://www.greenoakaccounting.com/gordon

Meet Julie Herres

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First. 

Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Resources Mentioned In This Episode

• Free Webinar
• GreenOak Accounting
• Therapy For Your Money
• Profit First for Therapists
• Julie on Instagram
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• Mental Health Wear

In this episode of The Practice of Therapy Podcast, host Gordon Brewer welcomes Maureen Codispodi, a passionate advocate for accessible mental health services in Canada. Maureen discusses the growing acceptance of online therapy, particularly in the wake of COVID-19, and highlights the unique challenges faced by those in remote communities. She shares how her organization is addressing these challenges through innovative pricing structures and the launch of a low-fee counseling program that leverages the expertise of practicum students. Maureen also delves into the importance of creating a supportive, collaborative environment for her team of independent therapists, emphasizing the need for continuity and effective communication in delivering equitable care across the country.

Meet Maureen Codispodi

Maureen Codispodi, founder and director of Help Clinic Canada, is a force of change in the landscape of mental health support in Canada. She brings 25 years of experience and a life-long passion for education into her commitment to making a difference. As a seasoned traveller and adventurer she has spent a lot of time exploring the nooks and crannies of Canada and abroad. It was during these travels that she nurtured her commitment to supporting the beautiful tapestry of Canadians in both rural and urban communities. Her compassion, empathy, and unwavering desire to see everyone thrive brought this vision to life. She is dedicated to breaking down barriers to mental health services by providing ethically priced virtual therapy by qualified Canadian therapists, along with free and accessible resources. With the support of her team she is making an impact in the lives of Canadians everyday. Maureen tirelessly champions awareness and advocates for the importance of access to services for all. Beyond the virtual walls of her clinic, Maureen spends time with her family exploring Canada’s beautiful west coast.

Resources Mentioned In This Episode

• Read the full show notes here
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• Mental Health Wear
• Maureen's Website
• Maureen on LinkedIn
• Maureen on Facebook
• Maureen on Instagram
• Maureen on TikTok

This episode is all about Aaron Mallory’s innovative approach to mental health services and organizational efficiency; he demonstrates his commitment to both community support and business growth. By establishing his organization as a nonprofit, he leverages grants to fund comprehensive wraparound services, including a clinical workforce program combining therapy with work experience. His focus on delegation and infrastructure investment has driven significant growth. With an entrepreneurial and analytical mindset, Aaron balances business processes with client-centered care. His venture, "My Freedom VA," addresses the need for quality virtual support, employing assistants from Nigeria to enhance economic sustainability and bridge gaps in mental health services, particularly for underserved communities.

Meet Aaron Mallory:

Aaron Mallory is the founder and Chief Executive Officer of GRO Community. Aaron founded GRO Community to assist males, particularly males of color, who are often misunderstood and outcasted within our society. Aaron has over ten years in the field, working with specifically African American males with diverse behavior challenges. Aaron has provided direct service work at UCAN within their transitional living shelter for young adult males, HRDI as a child and adolescent therapist, and Youth Advocate as an advocate. Aaron has served in leadership roles at HRDI as the Clinical Supervisor within the Child and Adolescent Department and Clinical Director at Heartland Alliance, READI initiative.

Aaron obtained his bachelor’s degree in Electrical Engineering at Southern Illinois University Carbondale and a Masters’s in Social Work from the University of Chicago. Aaron is also a licensed clinical social worker under the state of Illinois regulatory board.

Resources Mentioned In This Episode: 

• Read the full show notes here
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear
• Aaron on LinkedIn
• My Freedom VA
• My Freedom Podcast
• Gro Community
• Gro Community on Facebook
• Gro Community on LinkedIn

In this episode of the Practice of Therapy Podcast, Nate emphasizes the importance of understanding your practice's financial health, or "financial story," to reduce stress and uncertainty. He highlights the common issue of relying on intuition instead of accurate data for financial decisions. Nate offers practical steps for therapists, who often lack financial training, to manage their finances confidently. He introduces a simple monthly process: reviewing profit and loss statements and cash flow reports to establish a financial baseline, analyzing clinician metrics for profitability, and creating a comprehensive dashboard to track key metrics. This approach helps practice owners transition from financial anxiety to a clear, data-driven understanding of their financial health, enabling better decision-making and planning.

Meet Nate Hendrikse, Profit First Professional, QuickBooks ProAdvisor: 

Nate Hendrikse does not like math, but he does love finance, accounting, and helping practice owners find their financial story. He is the owner and founder of Navigator Bookkeeping and spends most of his days speaking with private practice owners about their practice's financial story. His favorite things are seeing practice owners move from cash flow stress to cash flow confidence, profitable practices, and tax savings accounts.

Resources Mentioned In This Episode:

• Read the full show notes here
• Gusto: Earn $100 when you run payroll
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• Send me the FREE Podcasting Roadmap PDF
• The PsychCraft Network
• The Practice of Therapy Community
• Mental Health Wear
• Navigator Bookkeeping
• Nate on Facebook
• Nate on LinkedIn
• Free Clinician Profitability Session - 45 Minutes with Nate to do a deep dive on how you pay your clinicians, whether your pay structures are profitable, and/or whether the different locations of your practice are profitable
• Clinician Profitability Tool
• Email: [email protected]

On the Practice of Therapy Podcast, Rachel Harrison recounts the organic and somewhat accidental evolution of her practice, emphasizing the importance of hiring the right staff and fostering a supportive team. Initially lacking a grand plan, Rachel's practice grew through serendipitous opportunities and learning from other group practice owners. Her trauma-focused practice aims to provide a comfortable, non-clinical environment and has expanded across Maryland, Delaware, and Pennsylvania. Rachel underscores the need for hiring clinicians who align with her practice's culture, advocating for an "abundance mentality" where practices support each other. Reflecting on her decision to specialize in trauma, she highlights the benefits of having a niche, which has helped attract the right clients and therapists. Rachel has also founded the Trauma Specialist Training Institute and ventured into podcasting exploring innovative approaches to mental health. Transitioning from therapist to business owner, she acknowledges the new skills required for running a business and the ongoing evolution in the mental health field.

Meet Rachel Harrison:

Rachel is a trainer and speaker providing education on trauma treatment, EMDR and Entrepreneurship.  She is also the Founder of Trauma Specialists of Maryland, Delaware and Pennsylvania. She is a Certified EMDR Therapist and an Approved Consultant for EMDR Therapy, as well as a trainer, offering EMDRIA approved EMDR trainings nationally. She brings 26 years’ experience as a therapist and is the owner of The Trauma Specialists Training Institute. Rachel is passionate about treating trauma, specifically using EMDR to heal our communities.  She is also curious about innovations in mental wellness, leading her to develop The Mental Health Entrepreneur Podcast.

Resources Mentioned In This Episode:

• Read the full show notes here
• Gusto: Earn $100 when you run payroll
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Start Consulting with Gordon
• Send me the FREE Podcasting Roadmap PDF
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• The Mental Health Entrepreneur
• The Mental Health Entrepreneur on YouTube
• The Mental Health Entrepreneur on Instagram
• The Mental Health Entrepreneur on TikTok
• Trauma Specialists Training Institute