Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development.

From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity.

In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami.

Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China.

Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey.

Episode notes:

00:17 - Uri Rahimi Introduction

02:00 - Uri Early Ventures in High School

04:00 - Entrance into Amazon and First Brand

06:00 - Learning from China and Import Challenges

06:25 - Scaling the Business

07:25 - Product Research

07:55 - Increasing Conversion Rate

10:45 - Number of SKUs Created and Removed

11:41 -  Reaching 7 Figures

12:00 - Uri Continued Interest and Involvement in Software Development

16:30 - Vertical Integration and Becoming a Manufacturer

17:55 - Overcoming Manufacturing Challenges

18:34 - Expansion to Print-On-Demand

20:45 - Technological Limitations and Innovations

26:15 - Artelo Specialization

29:07 - Seller Utilities

30:20 - Value of Having SQP Reports

32:35 - The Keepa Model

34:50 - What’s Next for Uri?

36:23 - Beating China

37:22 - The Platform Risk

39:05 - The Future of Amazon

LinkedIn: https://www.linkedin.com/in/uri-rahimi/

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Boost your Amazon business without breaking the bank!

Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as  Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs.

Episode Notes:

00:10 - Best Free Tools Overview

03:00 - David Zimmerman's curated list of free tools (@ddzim)

04:19 - Profit Analyzer: Veeqo

05:35 - PPC: Advance

06:45 - Search Query Performance: Amazon Seller Central

07:42 - Product Opportunity Explorer: Amazon Seller Central

09:07 - Sales Estimator: JungleScout

09:48 - FBA Calculators: Profit Guru, Jungle Scout, Amazon FBA Calculator

10:13 - Exploding Topics: SmartScout

10:55 - Google Trends

12:34 - Amazon Seller Map: SmartScout

13:52 - Price Tracker: Keepa

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Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did.

From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies.

As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable.

Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond.

Episode Notes:

01:30 - Marketplace Pulse Year in Review

05:20 - Amazon Haul

06:15 - Starting a New Private Label Product

07:05 - Increase in Section 3 Suspensions

09:15 - Amazon Marketing Cloud (AMC)

10:40 - Exceptions on Bundles

12:40 - Jungle Scout and Helium 10 Search Traffic

14:20 - Alibaba to Amazon Search Volume

15:40 - Amazon Fees not Going Up

16:15 - Amazon Business Growing

17:10 - Growing Pains of Amazon

17:30 - Amazon Partnerships

17:55 - Amazon Reimbursement Policy

18:55 - Next Podcast Topics

Related Post: Top 50 Amazon Marketing Agencies for 2025

Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.

Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.

John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.

Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!

Episode Notes:

01:30 - John Aspinall Introduction

03:00 - Graphic Designer vs Merchandising Designer

06:30 - The Clickthrough Rate Comeback

08:30 - Best Practices on Merchandising

14:10 - Optimizing for Humans and Bots

15:10 - Designing Product Images

19:45 - The Image Guidelines

22:20 - Seasonal Merchandising

24:40 - The Risk/Rewards of Merchandising Experiments

LinkedIn: linkedin.com/in/jaspinall

Website: AmazonCTR.com | pickfu.com

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Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.

He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.

The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Episode Notes:

00:10 - Two Types of Amazon Professionals

01:35 - Strategies for Type 1 Sellers

06:15 - Strategies for Type 2 Sellers

10:30 - Observations and Industry Insights

13:10 - Intel vs AMD Amazon Advertising

SmartScout Tradeshows

AMZ United

Voice of the Amazon Seller

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Amazon coupons. Scott explores their potential to significantly boost your sales.

Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them.

He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies.

Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage.

Episode Notes:

00:10 - The Power of Coupons in Boosting Sales

01:35 - Jackery Case Study: High-Impact Coupon Strategy

02:50 - Understanding Amazon's Pricing Flexibility

03:55 - The Changing Landscape of Amazon Discounts

05:05 - The Consumer Perspective on Coupons

06:55 - Coupons as a Strategic Sales Tool

07:45 - Community Engagement and Survey Initiative

09:35 - Golden Seller Awards

Related Post: Top 50 Amazon Marketing Agencies for 2025

Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers.

He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence.

Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges.

Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape.

Episode Notes:

00:10 - Market Forces and Trends

02:15 - Traffic Decline of Top Amazon Seller Tools

05:05 - Growth of Large Brands

06:45 - Analyzing The Broader Market

08:10 - Effects of Political Events on Market Dynamics

09:38 - Observations on Chinese Market Impact

10:40 - Insights on Chinese Sellers in the Amazon Marketplace

Related Post: The 10 Largest Amazon Vendor Brands

Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes.

Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study.

By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings.

Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential.

Episode Notes:

01:50 - Updated Product Bundling Policy for Consumables

03:35 - Example of Non-compliant Bundle

04:30 - Case Study: Fender Guitar Bundles

07:43 - The Role of Software in Bundling

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Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China.

Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics.

To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly.

Episode Notes:

00:27 - Amazon's new low-cost store initiative

02:35 - Key Aspects of the New Program

04:17 - Invite-only Nature and Sourcing from China

05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories

05:53 - Branded by Amazon

06:45 - No Returns

07:05 - Fulfillment Fees

07:55 - Impact on the E-Commerce Landscape

10:16 - Strategy and Tool for Small Private Label Sellers

Related Post: How To Use a China Sourcing Agent

Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates.

Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights.

Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions.

Episode Notes:

01:15 - FBA Calculators Lies

04:35 - Understanding Profitability

08:55 - Amazon FBA Calculator

10:06 - Best Accounting Methods for Amazon Sellers

12:00 - How to Have a Profitable Amazon Business

Coupon Code: Smart2024

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The Best Accounting Methods for Amazon Sellers

Profit Estimations

In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy.

Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly.

Explore innovative templates that make it easier to create stunning primary images and A+ content.

Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon.

Episode Notes:

00:50 - Max Sinclair Introduction and Background

05:40 - AI's Impact on E-commerce

07:20 - Content Creation and the Importance of Visual SEO

08:45 - Streamlining Content Generation

13:30 - How Templates Streamline Content Creation for Non-designers

18:10 - Enhanced Brand Content

20:50 - Primary Image Optimization

25:15 - Technical Insights and Data Usage

LinkedIn: linkedin.com/in/max-sinclair-ai

Website: ecomtent.ai/

X: x.com/maxsinclair4

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