The Smartest Amazon Seller

SmartScout

Learn the inner workings of how to sell like one of the #1 Amazon FBA sellers in the world.

  • 28 minutes 46 seconds
    Episode 287 - The Art of Merchandising on Amazon with John Aspinall

    Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.

    Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.

    John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.

    Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!

    Episode Notes:

    01:30 - John Aspinall Introduction

    03:00 - Graphic Designer vs Merchandising Designer

    06:30 - The Clickthrough Rate Comeback

    08:30 - Best Practices on Merchandising

    14:10 - Optimizing for Humans and Bots

    15:10 - Designing Product Images

    19:45 - The Image Guidelines

    22:20 - Seasonal Merchandising

    24:40 - The Risk/Rewards of Merchandising Experiments

    LinkedIn: linkedin.com/in/jaspinall

    Website: AmazonCTR.com | pickfu.com

    Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

    10 December 2024, 2:13 pm
  • 17 minutes 38 seconds
    Episode 286 - Insights and Opportunities for the Amazon Marketplace

    Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.

    He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.

    The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

     

    Episode Notes:

    00:10 - Two Types of Amazon Professionals

    01:35 - Strategies for Type 1 Sellers

    06:15 - Strategies for Type 2 Sellers

    10:30 - Observations and Industry Insights

    13:10 - Intel vs AMD Amazon Advertising

    SmartScout Tradeshows

    AMZ United

    Voice of the Amazon Seller

     

    Related Post: Amazon Ungated Categories: Everything You Need to Know

    4 December 2024, 3:35 pm
  • 11 minutes 14 seconds
    Episode 285 - Supercharging Sales with Coupons

    Amazon coupons. Scott explores their potential to significantly boost your sales.

    Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them.

    He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies.

    Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage.

    Episode Notes:

    00:10 - The Power of Coupons in Boosting Sales

    01:35 - Jackery Case Study: High-Impact Coupon Strategy

    02:50 - Understanding Amazon's Pricing Flexibility

    03:55 - The Changing Landscape of Amazon Discounts

    05:05 - The Consumer Perspective on Coupons

    06:55 - Coupons as a Strategic Sales Tool

    07:45 - Community Engagement and Survey Initiative

    09:35 - Golden Seller Awards

     

    Related Post: Top 50 Amazon Marketing Agencies for 2025

    26 November 2024, 12:03 pm
  • 12 minutes 6 seconds
    Episode 284 - Helium 10 and Market Forces in the Amazon Seller Space

    Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers.

    He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence.

    Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges.

    Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape.

    Episode Notes:

    00:10 - Market Forces and Trends

    02:15 - Traffic Decline of Top Amazon Seller Tools

    05:05 - Growth of Large Brands

    06:45 - Analyzing The Broader Market

    08:10 - Effects of Political Events on Market Dynamics

    09:38 - Observations on Chinese Market Impact

    10:40 - Insights on Chinese Sellers in the Amazon Marketplace

    Related Post: The 10 Largest Amazon Vendor Brands

    19 November 2024, 10:55 am
  • 10 minutes 8 seconds
    Episode 283 - Navigating Amazon's New Bundle Policy

    Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes.

    Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study.

    By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings.

    Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential.

    Episode Notes:

    01:50 - Updated Product Bundling Policy for Consumables

    03:35 - Example of Non-compliant Bundle

    04:30 - Case Study: Fender Guitar Bundles

    07:43 - The Role of Software in Bundling

    Related Post: Traffic Graph Update

    12 November 2024, 12:43 pm
  • 13 minutes 21 seconds
    Episode 282 - Is Amazon's New Low-Cost Store A Game Changer in E-commerce?

    Amazon is again shaking up the e-commerce world with its latest initiative: a low-cost store designed to compete with emerging players such as Temu. This new program offers rock-bottom prices and ultra-fast shipping directly from China.

    Scott delves into the potential impact of this move on small private label sellers and established brands. He discusses how this strategy could affect product categories and pricing dynamics.

    To stay ahead of the curve, Scott also explores the use of SmartScout to identify competitive opportunities and potential threats from Chinese sellers. Join him as he navigates this evolving landscape and discusses strategies to adapt your business accordingly.

     

    Episode Notes:

    00:27 - Amazon's new low-cost store initiative

    02:35 - Key Aspects of the New Program

    04:17 - Invite-only Nature and Sourcing from China

    05:20 - Focus on Lightweight Items and Restrictions on Certain Product Categories

    05:53 - Branded by Amazon

    06:45 - No Returns

    07:05 - Fulfillment Fees

    07:55 - Impact on the E-Commerce Landscape

    10:16 - Strategy and Tool for Small Private Label Sellers

     

    Related Post: How To Use a China Sourcing Agent

     

    6 November 2024, 7:09 am
  • 13 minutes 34 seconds
    Episode 281 - Understanding FBA Calculators and Profitability on Amazon

    Scott explores the limitations of popular FBA calculators and uncovers hidden costs that can significantly impact profitability. He discusses the importance of accurate accounting and inventory tracking, as well as strategies for managing high return rates.

    Drawing from years of experience selling over $100 million worth of products on Amazon, Scott delves into real-world examples and insights.


    Join him as he uncovers the truth behind FBA profitability and equips you with the knowledge to make informed decisions.

    Episode Notes:

    01:15 - FBA Calculators Lies

    04:35 - Understanding Profitability

    08:55 - Amazon FBA Calculator

    10:06 - Best Accounting Methods for Amazon Sellers

    12:00 - How to Have a Profitable Amazon Business

    Coupon Code: Smart2024

    Related Posts:

    The Best Accounting Methods for Amazon Sellers

    Profit Estimations

    24 October 2024, 9:37 am
  • 31 minutes 12 seconds
    Episode 280 - Transforming Your Amazon Business with AI-Driven Content Creation with Max Sinclair

    In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy.

    Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly.

    Explore innovative templates that make it easier to create stunning primary images and A+ content.

    Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay ahead of the competition on Amazon.

    Episode Notes:

    00:50 - Max Sinclair Introduction and Background

    05:40 - AI's Impact on E-commerce

    07:20 - Content Creation and the Importance of Visual SEO

    08:45 - Streamlining Content Generation

    13:30 - How Templates Streamline Content Creation for Non-designers

    18:10 - Enhanced Brand Content

    20:50 - Primary Image Optimization

    25:15 - Technical Insights and Data Usage

    LinkedIn: linkedin.com/in/max-sinclair-ai

    Website: ecomtent.ai/

    X: x.com/maxsinclair4

    Related Post: How to Use AI for Successful Amazon Selling

    22 October 2024, 4:32 pm
  • 19 minutes 51 seconds
    Episode 279 - Inflation, Awards, and Insights into Amazon's Marketplace with Scott Needham

    Get the latest on Amazon's pricing trends, including an upcoming inflation report.

    Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products.

    Plus, learn about the prestigious Golden Seller Awards.


    Episode Notes:

    00:15 - About The Smartest Amazon Seller

    02:30 - Golden Seller Awards

    04:20 - Average Price of Selling ASINs

    04:59 - 1P Brands Report

    08:15 - 1P vs 3P

    11:28 - Inflation Prices on Amazon Marketplace

     

    Related Post: ‍How to Search Amazon Storefronts and Sellers

    15 October 2024, 5:01 pm
  • 42 minutes 16 seconds
    Episode 278 - Building a Multi-Million Dollar Amazon Empire with Jeff Needham

    Ever dreamed of building a multi-million dollar Amazon business with your sibling?

    Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers.

    We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals.

    Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss.

     

    Episode Notes:

    00:10 - Jeff Needham Introduction

    02:15 - Early Days and Initial Insights Into the Amazon Marketplace

    05:00 - Scaling the Business

    06:55 - Realizations and Challenges

    09:50 - Decision to Move Warehouse Operations to Indiana

    12:25 - Optimizing the Business

    15:30 - Exploration of Brand-Direct and Exclusive Selling Models

    16:10 - Lessons Learned from Watching Other Competitors

    17:20 - Brand Direct Challenges

    19:00 - Failed Ventures and Insights

    25:30 - The Reimbursement Service

    26:18 - Operational Innovations

    29:30 - Scott’s Scouting Tool

    30:30 - Issues with Expanding Too Wide

    33:10 - Dealing with Accounting

    34:47 - COVID Stories

    37:45 - Price Gouging

    39:15 - Amazon Inventory Constraints

     

    Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring

     

    8 October 2024, 1:33 pm
  • 24 minutes 20 seconds
    Episode 277 - The Secrets to Stunning Amazon Product Pages with George Reid

    Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert.

    Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process.

    Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness.

    Tune in to discover how to elevate your Amazon product pages and drive sales.

    Episode Notes:

    00:45 - George Reid Introduction

     

    01:40 - Concept of AMZ Design Kit

     

    02:50 - The Intersection of Advertising and Design

     

    05:25- Role of Design in Conversion Rates

     

    08:25 - Refreshing an ASIN

     

    09:05 - Not Reinventing the Wheel

     

    10:00 - Building a Design System

     

    11:55 - Utilizing the AMZ Design Kit

     

    14:55 - Design Refresh Results

     

    17:30 - The Value of AMZ Design Kit

     

    19:00 - Video Templates

     

    20:40 - Affordability and Accessibility of AMZ Design Kit

     

    LinkedIn: linkedin.com/in/georgereid23

    Email: [email protected]

    Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

     

    1 October 2024, 3:40 pm
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