My Amazon Guy

Steven Pope

Seller Central Expertise. Technical how to advice to improve sales. With more than 300 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

  • 4 minutes 21 seconds
    The Shocking Reason TikTok and Other Rivals Are Copying Amazon's Success

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    Why are platforms like TikTok, once considered Amazon's biggest rivals, now embracing the e-commerce giant? In this video, Steven Pope with Joie Roberts  @joierobertsFearless explains the shift happening as competitors like TikTok partner with Amazon. Learn how Amazon’s trusted platform, including benefits like Prime and free returns, continues to dominate, and discover why Target might be the next serious competitor. Find out what these trends mean for Amazon sellers and how to stay ahead in the next five years.

    #amazonfba #AmazonVsTikTok #EcommerceTrends #AmazonRivals #TargetVsAmazon

    Timestamps:

    00:00 - Amazon's Future and Competitors
    00:20 - Why It’s Getting Harder to Sell on Amazon
    01:00 - Benefits for Sellers Who Stick It Out
    01:45 - TikTok’s Surprising Partnership with Amazon
    02:30 - The Strength of Amazon's Prime and Returns
    03:00 - Target: The Next Big Competitor to Amazon
    03:40 - Why Amazon’s Competitors Are Struggling
    04:00 - Amazon's Continued Dominance

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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    21 November 2024, 4:00 pm
  • 6 minutes 20 seconds
    Is NOT Understanding Your Product the Reason You're Losing on Amazon?

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    The core of Amazon success is knowing your product, finding your 'why,' and understanding the strategies that set successful sellers apart. Learn why having a strong purpose and product knowledge is important for making it big on Amazon.

    Product launch checklist for new sellers https://www.youtube.com/watch?v=FVKp6lAHleQ&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=6

    #AmazonSelling #ProductKnowledge #AmazonSuccess #AmazonSeller #AmazonTips 

    Watch these videos on YouTube:

    Learn how to calculate advertising costs https://www.youtube.com/watch?v=-ecbXDqrhY8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

    How to prepare for Q4 returns https://www.youtube.com/watch?v=_67LT2L6iMY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18

    Timestamps
    0:00 - Amazon’s Unique Opportunity for Brands
    0:35 - Starting Strong on Amazon: Quick Growth Potential
    0:41 - The Power of Marketing on Amazon
    1:00 - Generating Traffic with CTR, PPC, and SEO
    1:08 - Conversion Essentials: Design and Catalog Optimization
    1:14 - The Advantage of Selling What You Know
    1:38 - Challenges of Competing on Amazon
    2:01 - Why Selling on Amazon is Worth the Effort
    2:15 - Amazon's Reach and Prime Membership Statistics
    3:03 - Finding Your “Why” as an Amazon Seller
    4:00 - Lessons from Gaming Applied to Business
    4:36 - Creating Daily Habits for Success
    5:16 - Balancing Family, Business, and Personal Growth
    6:12 - The Importance of Taking Action Over Planning

    --------------------------------------------------------

    Follow us: 
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    20 November 2024, 4:00 pm
  • 3 minutes 7 seconds
    Improve Sales with Simple Coupons: A Subscribe & Save Strategy

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    Learn strategies to increase customer loyalty and repeat purchases through subscription models and effective promotions. More Amazon tips at https://myamazonguy.com

    Watch these videos on YouTube:
    Use Data and Better Images to Increase Your Amazon
    https://www.youtube.com/watch?v=4inMBi-qZmQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=47

    STOP Negating Good Keywords on Auto & Broad Match Campaigns - Amazon PPC Rule
    https://www.youtube.com/watch?v=Rp28Aqcrmjs&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=32

    Timestamps:
    00:12 - Using Discounts to Drive Sales
    00:37 - Coupon Promotion Results
    01:01 - Subscribe & Save Sales Growth
    01:30 - Customer Loyalty and Repeat Purchases
    02:02 - Product Visibility through Subscribe & Save
    02:50 - Strategy for Getting Customers to Subscribe
    03:00 - Subscribe for More Insights with My Amazon Guy

    ----------------------------------------------------------------------------------------------------------------------
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    19 November 2024, 4:00 pm
  • 4 minutes 4 seconds
    How to Maximize Amazon Sales with A+ Content and SEO Strategies

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    Learn how using Amazon's Brand Registry and A+ content can improve your product listings and increase sales. Steven Pope shares his process for improving product visibility and maximizing sales potential with optimized SEO strategies and premium content on Amazon. 

    Get an A+ content here https://myamazonguy.com/services/design/amazon-enhanced-brand-a-plus-content/

    Watch these videos on YouTube:

    Premium A+ Content is 1464 Pixels & Standard is 970 Pixels [Design Optimization Guide]
    https://www.youtube.com/watch?v=aVH-3BE_NgA&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=2

    NEW Brand Guidelines Service - How to Build a Style Guide with MAG
    https://www.youtube.com/watch?v=NghgnDf_Uk4&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=3

    #amazonstorefront #amazonseo #amazonbrandregistry 

    Timestamps:
    00:00 - Importance of Building Relationships with Suppliers
    00:17 - The Role of Amazon Brand Registry for Success
    00:47 - How A+ Content Improves Amazon SEO
    01:15 - Using Alt Text for Better SEO on Amazon
    01:45 - Creating Product Comparison Modules to Boost Sales
    02:10 - Building an Amazon Brand Store for Higher Visibility
    02:42 - Impact of Influencer Marketing on Branded Search
    03:29 - Key Business Advice: Listening to Customer Feedback

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    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    18 November 2024, 4:00 pm
  • 3 minutes 15 seconds
    STOP Wasting Time Hiring Interns the WRONG Way!

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    Hiring 100 interns in 30 days doubled My Amazon Guy's size with SOPs, turning interns into leaders.

    Want to work from home? Apply here https://myamazonguy.com/jobs

    Don't miss out—subscribe now and hit the bell icon to stay updated!

    What is it like working as a Brand Manager for My Amazon Guy? Watch this video on YouTube: https://www.youtube.com/watch?v=PynBTnhXC4s&list=PLDkvNlz8yl_Ypm8ienw6jdohTF1Wa3VqT&index=10

    #AmazonAgency #BusinessGrowth #HiringTips #EcommerceSuccess #Leadership

    Access 500+ SOPs to manage your Amazon business. 
    https://myamazonguy.com/SOP

    Get better sales and grow your brand with My Amazon Guy.
    https://myamazonguy.com/amazon-agency/

    Timestamps:
    00:00 - The Insane Growth Story Begins
    00:20 - My Amazon Guy: A $20 Million Agency
    00:50 - The Challenges of Running an Agency
    01:30 - The Idea to Hire 100 Interns in 30 Days
    02:10 - The Struggles and Ultimate Success in Hiring
    02:35 - How This Doubled My Company in 30 Days
    03:00 - Creating Effective SOPs for Rapid Growth

    Follow us: 
    LinkedIn: https://www.linkedin.com/company/28605816/ 
    Instagram: https://www.instagram.com/stevenpopemag/ 
    Pinterest: https://www.pinterest.com/myamazonguys/ 
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com 
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    16 November 2024, 4:00 pm
  • 44 minutes 17 seconds
    The Complete Guide to Amazon PPC for Sellers

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    Learn everything you need to know about Amazon PPC in this episode. From fixing ACOS to setting budgets, managing keywords, and growing sales, this guide is packed with all the tips for sellers.

    #AmazonPPC #AmazonSales #AmazonTips #AmazonPPCTips

    Timestamps:

    00:00 - Introduction: Why Amazon PPC Matters
    01:00 - What Makes a Good Amazon Ad?
    03:00 - Rule 1: Don’t Run Out of Stock
    06:00 - Rule 2: Manage Your Ad Budget Smartly
    09:00 - Rule 3: Use Long-Tail Keywords
    12:00 - Rule 4: Combine PPC and SEO for Better Results
    16:00 - Rule 5: Keep Ads Running for Momentum
    20:00 - Negative Keywords: Save Money by Excluding Bad Searches
    24:00 - Tools to Find the Best Keywords (Helium 10)
    28:00 - Launching a Product with Ads
    32:00 - Hidden Suppression: What It Is and How to Spot It
    36:00 - Fixing Common Ad Problems
    40:00 - Final Thoughts: How to Keep Improving PPC

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    15 November 2024, 9:00 pm
  • 6 minutes 43 seconds
    Amazon Seller Nightmare FIXED with This Pricing Strategy!

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    Learn how adjusting your pricing on Amazon can lead to a significant increase in sales, and what strategies to implement for better results.

    Launch price strategy: https://myamazonguy.com/price

    #AmazonSales #AmazonPricing #AmazonSellers

    Watch these videos on YouTube:
    Relaunch your products effectively: https://www.youtube.com/watch?v=BMjk3w9d9bw&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=37

    Improve CTR and conversion rate: https://www.youtube.com/watch?v=Qxhf9vJrJIg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=145

    Timestamps:

    00:00 - How Owning Up Helps in Amazon Issues
    00:21 - Pricing Strategies: Competing on Amazon with Lower Prices
    00:50 - Will a Lower Price Get More Sales?
    01:55 - Why Price is the Most Important Conversion Factor on Amazon
    02:07 - Using Ads and Targeting Competitor Campaigns
    02:12 - How to Use Amazon Vine to Get Reviews
    03:06 - Dealing with Violations in Amazon Seller Code of Conduct
    04:45 - Using Amazon Fulfillment for FBM Orders
    05:49 - How to Stop Amazon Warehouse From Reselling Your Returns

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    15 November 2024, 4:00 pm
  • 3 minutes 45 seconds
    How to Fix Recycled Barcode Issues on Amazon Without Losing Reviews

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    Facing issues with recycled barcodes on Amazon? Learn how to fix barcode problems without losing your reviews or ranking. Steven Pope from My Amazon Guy with Joie Roberts of Fearless Seller  @joierobertsFearless , shares how Amazon's strict UPC policies can impact your listings and provides step-by-step advice on how to merge ASINs to keep your reviews and rank intact. If you’ve been hit with a compliance issue, this video explains how you can work around it without losing your hard-earned sales data.

    #AmazonUPC #AmazonSellers #AmazonBarcodeFix #EcommerceTips #MyAmazonGuy

    Get help from My Amazon Guy to grow your Amazon sales.
    https://myamazonguy.com/

    Access 450+ SOPs to manage your Amazon business.
    https://myamazonguy.com/SOP

    Timestamps:

    00:00 - Barcode Problems on Amazon
    00:08 - Bad News: Amazon's Strict UPC Policy
    00:22 - Good News: You Can Fix It Without Losing Reviews
    01:00 - Step-by-Step: How to Change Your UPC Codes
    01:45 - Why Merging ASINs Helps Keep Reviews and Rankings
    02:30 - Keeping Old Barcodes for Inventory
    03:00 - The Reality of Amazon Support and Filing Tickets

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    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
     
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    14 November 2024, 10:00 pm
  • 10 minutes 34 seconds
    Amazon Advertising Disaster AVOIDED with One Simple Fix

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    Learn we optimized campaigns with 700+ targets, using day parting and strategic bid adjustments. Improve your PPC performance with these proven methods.

    Use ICAP marketing funnel to maximize your ads https://www.youtube.com/watch?v=0SYKU7i8GOs&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4

    #PPCInsights #AmazonAdvertising #DayParting #AmazonPPC #AmazonTips 

    Watch these videos on YouTube:

    Bulk negation tool step by step https://www.youtube.com/watch?v=0CoIAiD7Qqg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=13

    What to do when your sales are stuck https://www.youtube.com/watch?v=v7H2nN9zG44&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=5

    1p vs 3p on Amazon https://www.youtube.com/watch?v=GIKMAw9Jcs4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=17

    Timestamps:
    00:00 - 700 Targets in One Ad Group 
    01:01 - Account Cleanup and Findings 
    02:07 - Day Parting Strategy Explained 
    03:52 - Bid Adjustments and Target Placements 
    05:16 - Challenges with CPC and Placements 
    07:03 - High ACOS and Stock Issues Discussion 
    08:31 - Adjusting Bids for Better Performance 
    09:52 - Benefits of Strategic Day Parting

    --------------------------------------------------------------

    Follow us: 
    LinkedIn: https://www.linkedin.com/company/28605816/ 
    Instagram: https://www.instagram.com/stevenpopemag/ 
    Pinterest: https://www.pinterest.com/myamazonguys/ 
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com 
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    14 November 2024, 4:00 pm
  • 8 minutes 37 seconds
    Temu's Biggest Competitor is Here and It's AMAZON!

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    See what Amazon’s new Temu-inspired feature looks like and how it differs from regular listings.

    Watch as we explore Amazon's latest app-exclusive beta feature, discussing the unique shopping experience, surprising product display, and how it challenges Amazon’s usual standards.

    #AmazonHaulBeta #AmazonvsTemu #AmazonNews 

    Watch these on YouTube:

    Amazon FBA Exports Adds 136 New Destinations https://www.youtube.com/watch?v=_L_eKOJdXek&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=2

    Setup Google Fast Badge for Amazon MCF https://www.youtube.com/watch?v=rpYvdQxjlXA&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T&index=5

    Timestamps:
    00:00 - Introduction to Amazon’s New Beta Feature
    00:24 - Exploring the Interface and Navigation
    00:48 - Overview of Product Categories and Options
    01:30 - Comparing Image Policies to Amazon’s Usual Standards
    02:30 - Looking at Product Details and Shipping Differences
    03:45 - Adding Items to Cart and Checking for Free Shipping
    05:03 - Final Thoughts on the App’s TMU-like Features
    07:18 - Order Placement and Reflections on Amazon’s Approach

    -----------------------------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    13 November 2024, 10:00 pm
  • 2 minutes 32 seconds
    Why Amazon Sellers Love Working with My Amazon Guy

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    Hear why these successful Amazon sellers LOVE My Amazon Guy. Expert PPC management, listing optimization, and A+ content, here to help Amazon sellers grow and succeed.

    Amazon support recommends My Amazon Guy https://www.youtube.com/watch?v=B6U3xgt_Fes&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=91&t=12s

    Watch these on YouTube:

    How My Amazon Guy Transformed Brands with 200% Growth https://www.youtube.com/watch?v=49EYomFN95A&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=113

    Know When to Stay on Amazon and When to Diversify https://www.youtube.com/watch?v=LHyCuw5wb80&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=86

    #amazonsales #amazonbusiness #amazongrowth #amazonoptimization #amazonppc 

    Get better sales and grow your brand with My Amazon Guy: https://myamazonguy.com/book/

    Timestamps:
    00:00 - Why We Love Working with My Amazon Guy
    00:22 - The Challenge of Managing Hundreds of Products on Amazon
    00:45 - Listing Optimization and Seeing Real Results
    01:10 - How My Amazon Guy Gives Peace of Mind
    01:35 - PPC and A+ Content Strategies for Growth
    01:55 - Why Reviews Aren’t as Important as You Think
    02:15 - The Real Benefits of Partnering with My Amazon Guy

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    13 November 2024, 4:00 pm
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