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AdExchanger

Weekly Advertising & Marketing News From AdExchanger

  • 38 minutes 42 seconds
    The Role Of Ad Dollars In The 2024 Presidential Election

    Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

    6 November 2024, 9:16 pm
  • 37 minutes 41 seconds
    The Culture Clash Underneath Creative Ad Tech - E316

    To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

    1 November 2024, 3:30 pm
  • 27 minutes 50 seconds
    The Curation Debate - E315

    We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

    24 October 2024, 2:20 pm
  • 33 minutes 31 seconds
    Unboxing Amazon Ads’ Ad Tech - E314

    From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

    17 October 2024, 11:27 pm
  • 29 minutes 20 seconds
    Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

    As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.

    10 October 2024, 4:30 am
  • 32 minutes 41 seconds
    The US v. Google Witnesses Have Spoken – Now What? - E312

     It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

    3 October 2024, 4:04 am
  • 39 minutes 40 seconds
    Waiting On A Judge And The Polls - E311

    Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

    27 September 2024, 4:30 am
  • 42 minutes 30 seconds
    View From The US v. Google Trial Press Box - E310

    After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

    19 September 2024, 2:19 pm
  • 41 minutes 51 seconds
    An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309

    Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.

    12 September 2024, 4:04 pm
  • 39 minutes 39 seconds
    Uncloaking A New Programmatic Scam - E308

     Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

    5 September 2024, 10:58 pm
  • 35 minutes 7 seconds
    Google’s Header Bidding Countermeasures Go On Trial - E307

    Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

    29 August 2024, 9:55 am
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