The Big Story

AdExchanger

Weekly Advertising & Marketing News From AdExchanger

  • 34 minutes 14 seconds
    TikTok On The Clock

    TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.

    23 January 2025, 4:43 am
  • 36 minutes 9 seconds
    Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

    2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

    16 January 2025, 10:00 am
  • 31 minutes 37 seconds
    AI and Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.

    10 January 2025, 6:37 pm
  • 53 minutes 54 seconds
    A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

    To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.

    26 December 2024, 5:30 am
  • 35 minutes 20 seconds
    Retail Media Standards: Miracle Or Meh?

    The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.

    19 December 2024, 2:58 pm
  • 41 minutes 47 seconds
    Running the Numbers on Omnicom-IPG

    Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.

    12 December 2024, 12:13 am
  • 38 minutes 11 seconds
    Don’t Discount Black Friday

    This year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.

     

    5 December 2024, 12:20 am
  • 48 minutes 41 seconds
    The Closing Arguments of DOJ v. Google

    It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.

    27 November 2024, 10:11 pm
  • 42 minutes 40 seconds
    No More TV Drug Ads? Don’t Hold Your Breath
    The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester’s picks for the top 10 SSPs.
    21 November 2024, 5:09 pm
  • 40 minutes 54 seconds
    Political Advertising Post-Mortem Analysis, Part Deux

    Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

    14 November 2024, 7:41 pm
  • 38 minutes 42 seconds
    The Role Of Ad Dollars In The 2024 Presidential Election

    Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

    6 November 2024, 9:16 pm
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