On this week of The Direct Sales Done Right podcast, Katy and Melanie explore the theme of embracing new opportunities and provide actionable suggestions for business leaders who are making changes but haven’t yet seen the desired sales results.

We delve into the concept of adopting a long-game mentality, discussing its significance for sustainable growth and success in your business. Additionally, we address the common challenge of feeling paralyzed by obstacles and offer insights on how to transform that paralysis into inspiration, empowering you to take bold steps forward in your entrepreneurial journey.

Join the ladies for practical tips and motivating perspectives that will help you navigate change with confidence.

HIGHLIGHTS:

3:24 Making a change means adopting the long-game mentality.

7:48 Using your unfollow or snooze button as a blinder in a pivoting season.

11:34 Being transparent is crucial for you when you are starting something new.

12:50 Asking the right questions in your new conversations.

13:17 Now of days, it is 9-12 touch points for follow-ups.

16:20 Ask yourself before you post on social media "Does this add value?"

21:00 The product story that you can share when you just started using a new product or program. 


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Katy and Melanie dive into the transformative journey of navigating pivots, whether they're forced or self-chosen. They share their personal experiences, including Katy’s insights from her network marketing days, illustrating how to embrace change with resilience. 

This episode offers practical tips and strategies for anyone facing a significant shift, emphasizing the power of showing up authentically to attract your ideal clients.

The discussion also touches on crucial themes such as building trust and community, along with how to manage fear in the face of uncertainty.

HIGHLIGHTS: 

6:10 - Katy recounts a pivotal moment from her network marketing experience.

9:16 - Learn how to feel the fear and take one faith-based step each day.

11:08 - Discover why you are exactly where you're meant to be and that you are not behind.

13:24 - Understand the importance of emotional awareness and how it influences your decision-making.

14:33 - Explore what sets you apart in the crowded landscape of social media.

18:23 What is your mindset about the pivot?

19:31 What would you want to do with your life if truly believed in yourself?

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Discussing all things holiday sales! Katy and Melanie believe the final two months of the year can be a significant opportunity for your business.

In today’s episode of the Direct Sales Done Right Podcast, Katy and Melanie share tips, tools, and specific strategies to help you maximize this holiday season in your direct sales business.

HIGHLIGHTS:
3:30 Importance of time blocking in your calendar around the holiday sales days.
5:27 12 Days of Christmas Strategy.
9:03 How to run a successful Black Friday Sale.
14:17 Small Business Saturday to promote your business opportunity.
17:50 Hosting online and in-person events in November.
21:30 Using Holiday Sampler (Trial) Packs to promote prodcuts.
26:30 New Year, New You Promotion for both your business opportunity or wellness mentorship/products.

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In this week's solo episode of The Direct Sales Done Right Podcast, Katy shares her personal journey and insights on the evolving nature of branding and messaging in direct sales. She delves into the importance of understanding the current season of your business and how it can shape your approach to content creation.

HIGHLIGHTS:
3:02- Discovering the significance of curiosity and reflection in your business journey.
5:30- How your authentic self must be integrated into your social media presence.
8:20- The three essential types of content every network marketer needs.
8:38- An exploration of Brand Awareness Content.
9:29 - Insights into Engagement Content and its purpose.
10:57 - Understanding Sales Content and its role in your strategy.
12:21 - The importance of engagement content for growth.
13:47 - Building a thriving community through meaningful content.
14:30- How to ensure your content serves your audience effectively.

Join Katy as she navigates these vital topics and empowers you to enhance your direct sales approach through strategic and intentional content.

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Books mentioned: 

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Direct Sales Done Right: A Proven Path to Stop Wasting Time & Start Making Meaningful Money 

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Join Katy for a solo episode where she dives deep into her proven strategies for driving sales in your business. Katy will explore the transformative power of storytelling and how it serves as the bridge connecting you to your customers.

Discover the one key factor that distinguishes those who consistently make sales from those who struggle to reach their goals. It’s not just about having a great product; it's about the stories we share. Our personal narratives resonate with people, creating authentic connections that keep them engaged and coming back for more.

In this episode on Direct Sales Done Right, Katy will guide you through crafting your unique sales story, ensuring that when the time comes, making the sale feels effortless for both you and your customer. Tune in to learn how to turn your experiences into powerful tools that inspire trust and drive action!

HIGHLIGHTS:

2:34 How many times have you told a story where the hero is meant to be the person on the other side of the screen?

9:15 The power of your story and how you share it on your social media.

12:25 The foundation & formula of telling a good story. 

16:26 Explaining the formula through an example of a good story.

18:23 Emphasis on your drawn-in-the-line sand moment during storytelling.

19:41 Sharing the part of your story of where you are now because of a decision and the impact it has and how you will help someone else do the same thing.


Whether you are experiencing a forced pivot or a chosen pivot (meaning you are ready to add additional revenue streams) this class will give you clarity in your specific action steps to get your business idea off the ground and making money now!  This class is for anyone who is pivoting to a new direct sales business or is ready to create their own product/service/experience.

The class will take place on Tuesday, October 29, 2024 at 8:00 pm ET.
Sign up HERE! 

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On this episode of the  Direct Sales Done Right podcast, Katy and Melanie explore effective strategies for recruiting in 2024 through social media.

The ladies discuss how to uniquely position yourself online as an expert, making it clear that your business is open while showcasing your strengths as a mentor. You’ll learn four specific strategies to elevate your presence and attract the right audience.

HIGHLIGHTS:

4:25 Melanie's insight from her 1:1 clients on how they are struggling with social media.

10:54 Tip One: ways to position yourself as the expert business mentor.

13:20 Tip Two: The Story Strategy - an opportunity for you to market every single day.

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17:05 Tip Three: using the DMs to talk about the opportunity.

24:38 Tip Four: how to grow your influence, network, and visibility.

30:15 Bonus Tip: Building community matters. 

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In this episode of the Direct Sales Done Right Podcast, Katy put Melanie in the hot seat.

Melanie shares her insights on building a top-performing network marketing team within one of the industry's leading companies.

She reflects on her initial goals and the strategies that propelled her success, including the importance of adapting to current trends and fostering a strong team culture.

Melanie emphasizes how embracing uncomfortable situations can enhance confidence and drive business growth. Through her action-oriented approach, she created momentum in her team, and she also discusses the significance of cultivating a growth mindset and believing in oneself. Join us for this inspiring conversation packed with valuable tips for anyone looking to elevate their network marketing journey!


HIGHLIGHTS:

6:30 Melanie's intital goals starting off in network marketing.

11:13 Are you the type of person who is leaning into the trends of the times?

 15:35 Monthly process that brought Melanie her team members.

17:50 Embracing the uncomfotable situations and how it can build your confidence and business.

22:21 Melanie's action and energy built mometum in her team.

23:27 How Melanie explains growing your mindset and belief in yourself and business.
 

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Katy Ursta and Melanie Mitro of Chic Influencer address the current state of Network Marketing and how to navigate through the news of BODi announcing that they will no longer be a Network Marketing Company (NWM) and will transition to an Affiliate business model.

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On this episode of the Direct Sales Done Right Podcast, Katy and Melanie shine a light on the often-overlooked aspects of business engagement and community building.

Join Katy and Melanie as they explore practical strategies to enhance your social platforms while seamlessly integrating your personal life—without making it all about you. Discover common challenges direct sellers face, such as a lack of engagement beyond their own platforms, and learn how to cultivate genuine connections through relatable content.

The ladies share tips on creating an approachable and inviting online presence, strategies for welcoming new followers, and Melanie’s insights on boosting engagement. Tune in to unlock the manual behind authentic engagement that will help grow your business and strengthen your community!


HIGHLIGHTS:

6:20 Common issue Katy and Melanie see among direct sellers - lack of engagement outisde of your own platform.

8:25 How to create engagment with the life you life on your social platform.

9:48 Ways to make your business platform personal and approachable.

16:40 The personal appraoch to your social media that allows other people in to see multiple sides of you.

17:30 The approach Katy and Melanie take when they recieve a new follower on social media.

20:34 Melanie's stratgey for engaging more on your platforms.

24:15 Engaging with accounts with accounts that are similar to you or your followers.


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This week on the Direct Sales Done Right Podcast, Melanie and Katy share examples of onboarding challenges they've faced, illustrating the importance of setting clear expectations and providing proper support for new distributors. They emphasize that mindset plays a crucial role in the onboarding process; a positive and open attitude can significantly enhance the experience for newcomers.

Katy offers valuable advice for those who feel unworthy of leading others, encouraging a focus on personal growth and the recognition that everyone has unique strengths to contribute.

They highlight the need for an engaging welcome email as the first step in onboarding, but they also acknowledge that not everyone will respond to this initial outreach.

To address this, they provide strategies for re-engaging those who don’t reply. The conversation underscores the importance of consistent follow-up, as it fosters stronger relationships and keeps distributors engaged. Ultimately, they stress that onboarding should be a customizable approach, recognizing that each distributor may require different support and resources to thrive.


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HIGHLIGHTS:

5:11 Examples of Melanie and Katy's onboarding gone wrong.

7:40 Why your mindset is important when you are onboarding new distributors.

8:32 Katy's two pieces of advice when you don't feel worthy of leading other people.

12:44 First step in your onboarding process - crafting your welcome email.

16:40 What to do who doesn't respond to the welcome email.

19:03 The importance of following up.

23:13 Onboarding being a customizable approach.


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In this week's episode of The Direct Sales Done Right Podcast, Katy and Melanie dive into The Leadership Journal created by Melanie. They discuss how reflection is essential for visionary CEOs and the importance of forward-thinking in daily leadership. Katy puts Melanie in the hot seat, asking her why she developed the journal, what it entails, and how it stands out from other journals.

HIGHLIGHTS:

3:35 Why Melanie created the leadership journal. 

5:17 What Melanie finds that direct sales leaders do in their moring routines that could be holding them back.

6:50 How and why Melanie knew she needed that her morning routine needed to change.

8:16 How The Leadership Journal is affective for those on limited time.

9:23 What a gratitude practice is according to Melanie.

11:20 Importance of your 3 goals and vision you are working towards.

14:20 What will you do today to move closer to your glows?

22:19 What you can do to improve your leadership skills + move closer to your goals.

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