Premium Members, click here to access this interview in the premium area

Jane Thompson of www.janethomsonphotography.com is a Canadian-based dog and portrait photographer who came from the commercial television world before discovering and studying photography.

Take one look at her photography, and you'll be drawn in by her classic and dramatic style, shot against simple canvas backdrops without the distraction of props. Her work truly is fantastic!

It was long-time premium member and pet photographer Jo Lyons who made me aware of Jane in her email where she said:

I had a coaching call this morning with Canadian photographer Jane Thomson. I’ve admired her work on Instagram and recently learned she was available for coaching.

Jane recently completed an incredible calendar project for a children’s hospital, which is nothing like I’ve ever seen.

I asked Jane for this interview, and she warned me by saying…

I have a small and simple portrait business…nothing luxurious. I work out of my home, strictly on my own (no assistants or staff).

I do pretty well and have pretty much no overhead other than all my subscriptions.

That was enough for me, and I'm rapt to say Jane agreed to record.

In this interview, Jane shares her secrets to organic growth, a different approach to photography business success, with takeaways for every photographer.

Here's some more of what we covered in the interview:

• Overcoming Imposter Syndrome: Stay authentic and avoid comparisons to grow personally and professionally.
• Niche & Online Presence: Specialise and leverage a strong online platform for growth.
• Late-Career Reinvention: At 58, Jane turned a hobby into a thriving photography business.
• Organic Growth: Started with friends’ dogs and grew through word-of-mouth and online engagement.
• Passion-Focused Work: Success driven by love for creativity, especially editing.
• Lighting & Composition: Dramatic, painterly lighting inspired by TV and self-taught techniques.
• Consistency & Style: A clear style builds client trust and attracts bookings.
• Adaptability & Learning: Continuous growth through online resources and skill refinement.
• Marketing That Works: Organic Instagram growth, Google visibility, and referrals—no paid ads needed.
• “Calendar Project” Impact: Emotional rewards, awards, and bookings, but limited hospital exposure.
• Work-Life Balance: Sets boundaries (mornings only, no weekends) while fostering client connection.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I was looking for something between my projects…I thought, I have no hobbies. I just keep going out for lunch with friends. You know, I need to do something more productive, learn something. So I thought I'm going to get a camera. – Jane Thomson

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I will never shoot without being tethered. It's the most productive, and it's the most productive thing I do. – Jane Thomson

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Jane shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Nobody sees your style. They don't know what they're going to get. When they come in to have a shoot with you, they do not know what they're going to get. Whereas each client that comes in with me, they know, because. If you look at my feed, it has a style… – Jane Thomson

If you have any questions I missed, a specific question you’d like to ask Jane or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I love being busy, not not just busy. I like to wake up in the morning and have a plan. – Jane Thomson

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

I love getting that painterly, beautiful, soulful portrait of a dog looking right down the barrel of the lens over its shoulder at you. It's just fantastic. You know? It's very human. – Jane Thomson

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Jane Thomson Website

Jane Thomson Photography on Instagram

Jane Thomson Photography on Facebook

Portraits of Dogs on Instagram

Thank you!

Thank you so much for tuning in! A huge thanks to Jane for sharing her journey and insights into running a successful dog and portrait photography business. From mastering dramatic lighting to building trust with clients and growing organically, Jane’s approach proves that passion and simplicity can lead to incredible success. If you’re looking for ways to refine your style, connect deeply with clients, and grow your business on your terms… you'd do well to emulate Jane and her approach. I’d love to hear your thoughts—let me know your biggest takeaway!

I think it's because it's a style, and they can see, they can imagine their dog or their them and their dog in that style, and it works for them. And so it consistently brings people in. – Jane Thomson

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 601: Jane Thomson – Secrets to Organic Growth. A different approach to photography business success appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Welcome to a very special milestone episode of PhotoBizX—our 600th!

This week, we’re not just reflecting on the journey so far, but celebrating you, the incredible Premium Members who have made this podcast what it is today. Your engagement, insights, and stories inspire not just me but the entire PhotoBizX community.

We’ve also just hit another significant milestone: 2.5 million downloads!

This achievement is a testament to the power of community, the value of shared knowledge, and the collective drive we all have to grow, learn, and succeed in the photography business world. Thank you for being such a big part of this journey!

In this episode, you’ll hear directly from Premium Members sharing their big wins, valuable lessons from 2024, and their exciting goals for 2025.

Plus, there’s no shortage of inspiration—from Abi’s journey of building an authentic brand to Ina’s first five-figure sale to Ryan’s success with a bold new advertising strategy. These stories prove what’s possible with focus, determination, and the proper support.

This is also your chance to join the celebration.

As we look back on 600 episodes and 2.5 million downloads, I can’t wait to see what we achieve together in the next chapter. Thank you for being here, for sharing your journey, and for making PhotoBizX the vibrant, supportive, and inspiring community it is. Here's to making 2025 our most successful year yet—together!

Let’s celebrate this incredible milestone and all we’ve achieved as a community—dive into the stories below, share your takeaways in the comments, and keep the conversation going.​

Abi B – Sunbury Professional Pet Portrait Photographer

• Expanding Service Offerings: Diversify photography services with outdoor natural light photography, broadening client appeal and creative opportunities.
• Mindful and Intentional Actions: Commit to intentional business decisions by reducing reactivity and staying focused on long-term goals.
• Building an Authentic Brand: Trust personal values and instincts to create a cohesive brand that reflects unique style and builds stronger connections.
• Pursuing a Career Transformation: Transition from teaching to fully focus on photography and embark on an exciting journey as a growth coach.

Abi B Website

Abi B Photography on Instagram

I need to be a bit more discerning and trust my own values and instincts as to what is right for me and my business…Rather than trying a little bit from here and a little bit from there, I’ve realised the importance of creating something cohesive that truly reflects me. – Abi B

Jeany Aerdts – Dog Photographer

• Overcoming Fear to Achieve Growth: Embrace the “do it scared” motto, pushing through challenges and building a successful photography business despite fears.
• Embracing Action and Progress: By taking small, consistent steps, Jeany turns big goals into achievable milestones, demonstrating that action leads to success.
• Building Client Trust and Loyalty: Despite facing rejection, Jeany builds a loyal client base that appreciates the art and creativity of her dog and pet photography.

Jeany Aerdts Dog Photography Website

The worst thing that could happen was that my the door got bruised or that people said no to my face. Well, they did a lot. And I'm still here with clients who value my work and love the art I create for them. – Jeany Aerdts

Damien Blacklock – Las Vegas family photographer

• Networking for Growth: Attend industry events and engage with fellow creatives to expand business opportunities and increase client leads.
• Diversifying Client Work: Leverage relationships with other professionals to secure varied photography projects, such as weddings and family shoots.
• Embracing Serendipity: Be open to unexpected opportunities that arise from networking, leading to unique and diverse work.
• Strengthening Industry Presence: Build a robust reputation within the local creative community to increase visibility and potential client referrals.

You never know what you're going to get, but you need to get in there and talk to people. – Damien Blacklock

Damien Blacklock Website

Tom Ryan Casey – Family Portrait Photographer

• Diversifying Business Ventures: Explore new opportunities by expanding into photography studio operations, offering a broader range of services for long-term growth.
• Streamlining Focus for Growth: Prioritise high-value clients such as large corporations and government agencies to ensure a steady income and reduce time spent on less profitable tasks.
• Overcoming Operational Challenges: Address client satisfaction issues by focusing on quicker turnaround times and optimising workflow to maintain quality and reliability.
• Rebuilding Online Presence: Plan to relaunch a photography website to showcase services and attract new clients, building on a solid foundation in the construction sector.

The one thing I've learned this year is stop doing the things that are taking over time and that you don't make money on. Um and the answer to that then is stick at the things that you're doing well. – Tom Ryan Casey

Paul Elby – Brisbane Dog Photographer

• Working with a Business Coach: Collaborating with Joel Dunn on mindset has provided valuable lessons on backing oneself and taking messy action to move forward in business.
• Setting Clear Business Goals: Aiming for 10 clients and 10 photo shoots in February 2025, with a gross income target of $70,000 by June 2025.
• Long-Term Growth Strategy: Planning for sustained growth, targeting $100,000 in revenue by 2026, and continually expanding the business.

Paul Elby Website

Paul Elby on Instagram

Episode 556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing

I think that's probably the biggest thing and that's something I would say everyone should do is get a business coach, especially someone especially with mindset. – Paul Elby

Ryan Erickson – Denver dog photographer

• Increased Marketing Efforts: Boost advertising spend and social media campaigns to drive greater visibility and client engagement for photography services.
• Opening New Opportunities: Leverage expert insights to explore untapped business avenues and enhance marketing strategies.
• Building Effective Campaigns: Focus on crafting compelling social media campaigns to reach broader audiences and elevate brand presence.

Ryan Erickson Website

Ryan Erickson on Instagram

Episode 587: Ryan Erickson – Fetch Photo Truck – A Mobile Pet Photography Business Wagging its Way to Success

Thanks Andrew!

You helped me get started with the ad campaign, and then I got connected with someone in my local dog network who is starting his own marketing business. He helped me launch new ads over the last week, and I’m seeing great success! It’s hard getting used to spending that money every day, but I’m betting on it balancing out in the long run. I’m getting better at those phone calls. I’ve made about 100 calls by now and feel like I’m dialling things in. Thanks again for inspiring me to get started with all that!

I’m on track to have 215k in revenue this year, which is 15 more than last year. Moving forward, I have to get used to taking on a much bigger ad budget. Can you believe in 2023, I only spent 5k in advertising? That includes market event fees and such. Now, it seems that realistically, I need to spend 3-4 that much to get the kind of results I’m after.

Keep doing great things!

Ryan Erickson

Thanks for everything that you do after being on your podcast. It really helped open up my eyes on how little I've been spending on advertising. So, uh you really helped open up some doors and get some campaigns on social media launch that is just really uh starting to to prove super helpful. – Ryan Erickson

Crystal Gail – Central Coast Family photographer

• Investing in Personal Growth: Prioritise self-investment by attending workshops, working with coaches, and connecting with other photographers to enhance skills and broaden creative perspectives.
• Embracing Creativity and Growth: Step outside your comfort zone and push creative boundaries to elevate photography services and deliver an exceptional client experience.
• Enhancing Client Experiences: Focus on continuous improvement to deepen emotional impact and ensure every client's unforgettable, personalised service.
• Leveraging Industry Connections: Network with industry professionals to stay inspired, collaborate, and drive business growth through shared knowledge and experiences.

Crystal Gail Photography

Every investment I've made in myself this year has helped me to grow. – Crystal Gail

Mike Glatzer – Atlanta Creative Portrait Photographer

• Streamlining Business for Efficiency: Reduced the number of shoots while maintaining the same revenue, enhancing profitability and work-life balance.
• Raising Prices with Improved Service: Increased pricing and delivered better client experiences, leading to consistent revenue despite fewer bookings.
• Pursuing Sustainable Growth: Shifted focus from quantity to quality, enabling sustainable business practices and more personal time while maintaining high revenue.
• Outsourcing Marketing for Growth: Plans to outsource Facebook and Google ads to a marketing group to boost leads and revenue in 2025 without the time commitment.

Mike Glatzer Website

Episode 518: Mike Glatzer – A solution for photographers not ready for a subscription-based CRM

And one of the big things or big wins I had this year was I had probably my fewest shoots in a number of years. I think I did maybe like 20 something shoots. In previous years I had done like 40, 50, whatnot, and I still did the same revenue. I saw the same, you know, numbers coming in, which was tremendous because as a result of you know listening to the podcast. – Mike Glatzer

Tracey Halladay – British Columbia Nature Photographer

• Inspiring Others Through Storytelling: Share personal journey and motivations at a nature photography conference, inspiring peers to pursue their dreams.
• Building Connections Through Emotional Storytelling: Deliver an impactful, emotional talk that resonates with fellow photographers, fostering deeper connections.
• Embracing New Opportunities: Seize public speaking opportunities to strengthen my professional presence and inspire others in the photography community.

Tracey Halladay Photography

Tracey Halladay on Facebook

Tracey Halladay on Instagram

One thing that I did this year that transformed my photography business is I spoke at a nature photography conference in front of approximately 300 of my peers telling my story and what inspired me to become a photographer and why I do what I do. It was a very emotional talk and also I hope inspiring to others not to give up on your dreams and to realize that sometimes you need to just open your eyes and take a look at what's around you. – Tracey Halladay

Alexis Heisa – San Diego Dog Photographer

• Transformative Mentorship: Connecting with Lucy Dumis led to a business transformation, learning profitability strategies and mastering in-person sales with a focus on wall art.
• Effective Client Communication: Tweaking pricing conversations by sharing the average client spend first has resulted in increased sales above the average investment.
• Strategic Investment Choices: Prioritising mentorship and sales strategies early in business development ensures long-term growth and success.
• Optimising Pricing Strategies: Presenting pricing intentionally helps clients understand the value and drives higher spending without pushback.

Alexis Heisa Website

Alexis Heisa on Instagram

Alexis Heisa on Facebook

Episode 314: Luci Dumas – How to make larger wall portrait sales in your photography business

She truly helped me transform my brand-new business, teaching me about profitability and in-person sales, especially with wall art. – Alexis Heisa

Ina Jalil – Canberra Pet Photographer

• Achieving Financial Milestones: Ina celebrates an impressive first five-figure sale of $11,250, surpassing last year's revenue despite challenges.
• Expanding Expertise and Reach: Ina diversifies offerings by hosting workshops in collaboration with Sony Australia and plans to expand into mentoring and pet photography retreats.
• Setting Ambitious Goals: Ina aims to surpass this year’s revenue targets and grow the business through dedicated pet photography mentorship and workshops.

Ina Jalil Website

Episode 475: Ina Jalil – How to easily increase your portrait photography sales consistently

My big win this year is that I made my first five figure sale, $11,250, which is amazing. – Ina Jalil

Matthew Kauffmann – St. Louis Wedding Photographer

• Appreciation for Valuable Content: Acknowledge the high-quality business insights and interviews that address key photographer needs and foster growth.
• Personal Connection and Support: Celebrate Andrew's genuine care and support, ensuring listeners feel valued and heard.
• Building Relationships: Recognise the value of ongoing communication, creating a sense of community with listeners, and fostering deeper connections in the photography industry.

Matthew Kauffmann Website

St. Louis Boudoir Photography

Matthew Kauffmann on Instagram

It doesn't seem to matter what I'm looking for to learn on the business end of things. There are at least three episodes that pertain to it and the interviews are always probing and insightful and relevant. – Matthew Kauffmann

Su Kaye – UK Pet Photographer

Su Kaye UK Portrait Photographer on Instagram

Su Kaye Hertfordshire Dog Photographer on Instagram

Su Kaye Photography on Facebook

Tony Knight – Victoria Pet Photographer

• Creating Unique Client Experiences: Offer an emotional and immersive client experience with high-quality video slideshows and personalised photo sessions, ensuring a memorable service that drives repeat business and high-value sales.
• Focusing on a Niche Market: Specialise in pet photography, particularly dogs, to attract passionate clients and maximise sales potential, leveraging high-quality studio setups and custom-designed rigs.
• Maximising Sales Through Strategic Display: Use large, striking prints to influence purchasing decisions, ensuring clients are drawn to premium products and generating higher-value sales.
• Embracing Adaptability and Business Growth: Continue evolving by focusing on areas of passion, outsourcing non-enjoyable tasks, and setting clear goals to streamline operations and enhance long-term business success.

Tony Knight Family videographer

Animals Down Under

Episode 242: Tony Knight – How to Create a Photography Business with No Competition

I can sincerely say that a lot of the things that we've learned or I've learned and then passed on to my wife Shelli has been through listening to the podcast. – Tony Knight

Jo Lyons – Great Lakes NSW Dog Photographer

• Responding to Client Inquiries: Always reply promptly to potential clients, ensuring no opportunity is missed, even if emails end up in junk folders.
• Building Strong Relationships: Leverage personal connections to grow business, turning local encounters into lucrative opportunities.
• Offering High-Value Photography Services: Provide clients with exceptional experiences, leading to premium sales like $3,500 family portrait packages.
• Learning from Experiences: Use past experiences to make mindful business improvements, ensuring future success and growth in the photography industry.

Jo Lyons Photography

Jo Lyons on Instagram

Jo Lyons on Facebook

Took them through my experience in the studio, talked them through everything and they booked and we had an amazing day and resulting in a beautiful box of 25 family portraits and they were over the moon. The sale was $35,000. So I was pretty happy with that plus the session fee. That was my lesson learned that we need to respond and check our junk folders too. – Jo Lyons

Tammy Miles – Adelaide Newborn and Family Photographer

• Prioritising Family Time: Build a business that aligns with family life, ensuring quality time with children while balancing work responsibilities.
• Embracing Flexibility: Structure business hours around family needs, such as working while kids are at school and taking breaks during school holidays.
• Implementing Boundaries: Be intentional about taking time off during school holidays to reconnect with family and avoid overworking.
• Gaining Life Wisdom: Learn valuable life lessons from experienced professionals to create a healthier work-life balance and a fulfilling career.

Tammy Miles Website

East Adelaide Photography on Instagram

East Adelaide Photography on Facebook

I've learned so many things from the podcast over the years, but I want to share a valuable lesson that I learned in 2024. It's not actually a business lesson, but a life lesson. So, one thing that really resonated with me recently is when you said something along the lines of, “Kids are only little once, time goes too quickly. So, make sure we build our business around our family and take time off to spend with our kids. – Tammy Miles

Chris Miller – Windsor and Ascot Pet Dog Photographer

• Embracing Price Increases: Don't fear raising prices; clients will still buy, even with higher rates for specialised services like dog photography.
• Selective Client Base: Limit the number of clients to maintain focus and quality, offering exclusive, personalised services.
• Learning and Growth: Continue learning from other photographers, regardless of their niche, to enhance one's own sessions and business.
• Connecting with Community: Stay engaged with the PhotoBizX community for valuable insights, fostering personal growth and business development.

Chris Miller Website

Chris Miller on Instagram

Never fear to raise your prices. People will still buy. – Chris Miller

Alan Moyle – Melbourne Family Photographer

• Adapting Project Strategies: Shift focus from large-scale projects to manageable mini-projects that maintain momentum and deliver results quickly.
• Understanding Personal Workflow: Embrace personal work styles, such as managing inattentive ADHD, to improve project completion and satisfaction.
• Streamlined Creative Execution: Leverage quick-turnaround projects, like a children’s happiness exhibition, to create engaging content and showcase work efficiently.
• Fostering Growth Through Reflection: Use lessons from 25 years in photography to refine approaches and balance long-term ambitions with achievable goals.

Alan Moyle Website

Alan Moyle on Facebook

Alan Moyle on Instagram

Episode 058: Alan Moyle – How to Network with Photographers and Having Your First Photography Exhibition

Episode 200: Alan Moyle – Goal Setting, Weight Loss and a New Year

This 2024 is the second year I've done the ‘happy exhibition,' which is just a quick headshot shoot with little kids making them laugh and finding out what makes them happy. – Alan Moyle

Elle Payne – Melbourne Newborn photographer

• Taking Full Responsibility for Business Success: Understand that the success or struggles of a photography business are a result of personal choices and actions, not external factors.
• Setting Clear and Achievable Goals: Define what you want from your business and create a tailored plan to align with personal values and life goals.
• Focusing on Business Growth: Prioritise working on the business (not just in it) by dedicating time to planning and refining strategies, even during busy personal schedules.
• Seeking Professional Guidance: Consider hiring a coach to gain expert insights and actionable strategies for sustained business growth and achieving goals.

Elle Payne Website

Elle Payne on Instagram

Elle Payne on Facebook

Episode 429: Elle Payne – When business and service become the motivator over great photography

If you're feeling overwhelmed, I think you just need to work out exactly what you want and work out a plan to get there. And if you're not not sure how to do it, then my number one advice to anybody who has a photography business is to get a coach. – Elle Payne

Katie Phillips – Snowy Mountains NSW Family portrait photographer

• Transforming Business and Personal Life: PhotoBiz has been pivotal in transforming Katie Phillips Photography, empowering her to balance work and family life while growing her business.
• Comprehensive Learning Platform: Through PBX, Katie gained crucial skills in marketing, CRM, client relationships, and automation, ensuring her business's success.
• Supportive Community and Mentorship: The PBX community and mentorship from experts like Shireen Hammond and Katie & Jez have provided ongoing guidance and support.
• New Opportunities and Achievements: Katie's involvement with PBX has led to her own course creation and being interviewed on the platform, unlocking exciting business possibilities.

Katie Phillips Photography Website

Katie Phillips on Instagram

Episode 514: Katie Phillips – Photography exhibitions as a marketing strategy and much more

Episode 574: Katie Phillips – Photography exhibitions as a lead generator and sales machine for photographers

Episode 324: Shireen Hammond – How to be the best photographer in your area and earn more

Episode 112: Katie Kolenberg & Jeremy Byrnes – Putting Your Heart and Hard Work into a Great Portrait Photography Business

Episode 545: Katie and Jez – How to elevate your photography business

I learned marketing. I learned about CRM. I learned client relationships, IPS, I learned about website automation, anything and everything that was related to my business I found at PhotobizX. – Katie Phillips

Ben Shakespeare – Islay Whisky Photopgrapher

• Focusing on High-Value Genres: Prioritise photography genres such as whiskey and weddings, which align with both personal interests and business goals.
• Embracing Business Focus: Learn to say no to additional requests, honing in on core services that drive business growth.
• Balancing Passion and Profit: Leverage the unique local market in a rural area, ensuring work is aligned with both passion and profitability.
• Improving Business Boundaries: Develop stronger boundaries by turning down opportunities outside of the preferred genres to maintain business focus.

Ben Shakespeare Website

Ben Shakespeare on Facebook

My biggest business lesson for this year has been all about focusing on the genres that I really like to do and also the ones that are most useful for me business-wise. – Ben Shakespeare

Anne Thomas – UK Storytelling Photographer

• Mastering Storytelling in Photography: Created an online course to empower photographers with storytelling techniques for marketing, addressing a common challenge in the industry.
• Speaking Opportunities as an Expert: Secured two speaking engagements at the Societies Show in Hammersmith, London, highlighting expertise in storytelling for photographers.
• Building a Thriving Community: Fostered a supportive community of photographers enrolled in the storytelling course, enhancing collaboration and shared growth.
• Embracing Growth Through Risk-Taking: Stepped out of the comfort zone to launch a new course, unlocking unexpected opportunities and paving the way for future success in 2025.

Anne Thomas Photography Website

Anne Thomas Photography on Instagram

The Conversion Story

Episode 519: Anne Thomas – Utilising LinkedIn and storytelling to grow a personal brand photography business

It's just those extra opportunities that come your way when you put yourself out of your comfort zone and kind of take that plunge. – Anne Thomas

Michael Dion Thompson – Switzerland Wedding Photographer

• Capturing Life’s Most Meaningful Moments: Use photography to document precious memories, such as creating a “living funeral” that allows loved ones to share their thoughts while the subject is still alive.
• Embracing the Power of Photography: Recognise the emotional value of photography as a craft that brings joy, satisfaction, and meaningful connections in personal and professional life.
• Maximising Marketing Potential: Leverage Facebook ads and lead generation campaigns to consistently market photography services and attract new clients across various genres.
• Overcoming Business Challenges: Streamline business operations by tackling the challenges of admin and communication while focusing on long-term growth and marketing success.

Michael Dion Thompson Website

It's hard for me to do the admin and all this stuff, but that is my big goal for 2025 is to be constantly and continually marketing using my using Facebook and continually having a campaign running for um the different genres that I shoot. – Michael Dion Thompson

Marcel Van der Horst – Melbourne Wedding Photographer

• Emphasising Unique Photography Style: Focus on highlighting personal skills and offering something distinct to stand out in a competitive market.
• Attracting Ideal Clients: Tailor messaging to attract the right clientele, leading to higher conversion rates and closing more bookings.
• Enhancing Profitability: Prioritise increasing prices while shooting fewer weddings to maximise earnings and spend more time on what truly matters.

Marcel Van der Horst Website

I've shot 60 weddings this calendar year and I said the year before I was going to shoot less, but it resulted in shooting more. – Marcel Van der Horst

Alan Wright – Sussex Family Photographer

• Leveraging Facebook Ads for Growth: Maximise profit by running targeted Facebook ads, refining campaigns to attract ideal clients and increasing bookings.
• Building a Sustainable Lead Generation System: Avoid reliance on a single platform by diversifying lead generation strategies to ensure consistent growth.
• Taking Action Over Perfection: Combat procrastination by embracing imperfect action and staying focused on progress rather than waiting for perfection.
• Embracing Consistent Effort: Keep moving forward with clear goals and continuous improvement, overcoming creative blocks to achieve business success.

Alan Wright Website

Episode 538: John Glaser – Facebook Ads and what you need to be aware of when running yours

Episode 503: John Glaser – Photography lead generation and qualifying tactics from a pro

Episode 453: John Glaser – From photographer with a business to serious business owner

Episode 433: John Glaser – You can have a super successful portrait photography business. Just do what I do.

Episode 549: Richard Grenfell – The successful and profitable move from family to boudoir photography

Episode 397: Richard Grenfell – The Coaching Diaries with Steve Saporito

How to Advertise Like a Mofo – the training course by Richard Grenfell

The more ads you run, the more you'll see which ones resonate and work with your ideal client. – Alan Wright

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every coach.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week and get access to a fantastic back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus, you have access to a members-only Secret Facebook Group where you can connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find more friendly, more motivated and caring photographers online.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what the PhotoBizX Premium Members shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any missed questions or a specific question you’d like to ask me, feel free to add them to the comments area below.

Thank you!

Thanks again for listening, and thanks to Abi, Jeany, Damien, Tom Ryan, Paul, Ryan, Crystal, Mike, Tracey, Alexis, Ina, Matthew, Tony, Jo, Tammy, Chris, Alan, Elle, Katie, Ben, Anne, Michael, Marcel and Alan for coming on and sharing their thoughts, ideas and strategies for a successful 2025 in business as a working photographer.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon

Andrew

The post 600: PBX Premium Member Recordings – Lessons, Takeaways and Goals appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Carolyne and Alisdair of www.carriesoutherton.co.uk first appeared on the podcast for episode 312, and the title was “How to build a hugely successful dog photography business.”

At the time, she was running Scotland's ONLY dedicated dog Photography Studio with SEVEN Acres of Studio Grounds, which incorporated a massive indoor studio and large showroom.

This was also home to the fantastic CATCHATHON events and images that capture those fun images of dogs you've undoubtedly seen, where they are catching a piece of cheese or food.

Since recording that interview, she and her husband Alisdair built an incredible exhibition stand and mobile studio on a large trailer. Throughout the year, they attend many dog shows and dog events with the setup to attract and book clients to their home-based outdoor acreage studio.

In this interview, Carolyne and Alisdair share all the details of their incredible workflow, shooting and sales strategy, which is unique and incredibly successful. I was shocked and delighted to hear they sell first and shoot later, which is a winning photography sales strategy that any photographer could emulate.

And yes, I'm saying they sell wall art and albums to their dog owner clients before taking a single photo!

Here's some more of what we covered in the interview:

• A Game-Changing Mobile Studio: Carolyne transformed an old army recruitment trailer into a fully equipped mobile studio—complete with hydraulic rams and eye-catching branding.
• Smart Promotions During COVID: She used the mobile studio at garden centres and retail parks to keep bookings rolling when times were tough.
• Turning Heads at Events: By adding marquees and display walls to her setup, she created an immersive experience that draws clients in at events.
• Building Trust, One Conversation at a Time: Genuine, meaningful interactions with potential clients — the secret to bookings
• The Art of the Sale: Alasdair focuses on building rapport, understanding client needs, and showcasing their beautiful work in a fine art book.
• Personalised Booking Process: With a £150 fee, every consultation is tailored to each client, ensuring a bespoke experience from start to finish.
• Showcasing Value Upfront: Alasdair pre-sells the experience by highlighting their property, service, and the value clients can expect.
• Overcoming Price Objections: Carolyne confidently explains pricing to help clients understand the value of their investment.
• Creating Emotional Connections: Personal experiences inspire Carolyne’s editing style, helping her connect with clients more deeply.
• Rising to Challenges: Their resilience and adaptability have strengthened the business from personal struggles to external hurdles.
• Power of Referrals: Carolyne and Alasdair show gratitude to clients with thoughtful thank-you gifts that keep referrals coming.
• Follow-Up That Seals the Deal: Alasdair ensures every inquiry gets a quick, professional response—turning leads into loyal clients.
• Teamwork Makes the Sales Work: Together, they make the sales process seamless, boosting conversions with their complementary skills.
• Always Improving: Carolyne reflects on their journey, celebrating wins, analysing what’s working, and refining for the future.
• Excited for What’s Ahead: With big plans for their website and continued client support, they’re looking forward to another fantastic year.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

We've never been ones to sit on our back end, open the doors and expect people just to come in, because that never works. You've got to get out there, see the whites of their eyes, and talk to them. — Carolyne

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

You always look at your process. If you get the sale, figure out why. If you don’t get the sale, figure out what you could have done differently. Analyse every time. — Carolyne

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Carolyne & Alasdair shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

The way we work financially is that clients pay 50% on the day before the photo shoot. We do the photo shoot, and then they pay the balance, so 50% when they come back to view the final images to put onto their products. — Carolyne

If you have any questions I missed, a specific question you’d like to ask Carolyne & Alasdair or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you give too much choice to the client, you'll lose them because they get confused. Break it down to the bare minimum. Keep it simple. — Carolyne

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

When people come up here, they come up for the experience. So when they first arrive, I mean, the place is looking immaculate. I make sure of that. So when they come up, they go, ‘Wow, this is nice here.' So they're already impressed just with what they're looking at. — Alasdair

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review, not for the podcast, but for the recent course by Richard Grenfell…

★★★★★ The best course you have offered!!

Via an email from Adelaide pet photographer Tanya Simmonds, in Australia on January 10th, 2025.

Thank you so much for sending the recent course with Richard – How To Advertise Like A MoFo!!

I just wanted to let you know I have only now finished watching/listening to it, and I have to say it is probably the best course you have offered!!

I can completely relate to Richard and his style. Some true gems in this course that I am implementing this minute!!

— Tanya Simmonds

★★★★★ The best photography business podcast.

Via a google review from Greenslopes Brisbane family portrait photographer Stewart Ross, in Australia on January 4th, 2025.

Thanks for your hard work and interviews over the years, Andrew.

You have created a great community and easily the best photography business podcast.

— Stewart Ross

Links to people, places and things mentioned in this episode:

Carrie Southerton Dog Photography Website

Carrie Southerton Dog Photography on Facebook

Episode 312: Carolyne Cowan – How to build a hugely successful dog photography business

I look at the client journey as going down a corridor with a load of open doors. You're closing one door at a time until there's only one open, and that’s the one where they sign on the dotted line. — Carolyne

Thank you!

Thanks so much for tuning in, and a massive shoutout to Carolyne and Alasdair for sharing their unique strategies and insights for running a super successful dog photography business. Their approach to pre-selling wall art, building trust with clients, and balancing creativity with smart business practices is inspiring. If you’ve been looking for ways to refine your sales process, connect with clients on a deeper level, and grow your business without losing your passion, this episode is for you. I can’t wait to hear what you think!

People buy from people like themselves, but if you're just doing it on the internet, they don’t get to know you personally, and you can’t show your knowledge of the subject you’re working with. — Carolyne

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 599: Carolyne & Alasdair – Sell First, Shoot Later: A winning photography sales strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Happy New Year, and welcome to a special podcast episode to kick off 2025. For this episode, I asked some of my favourite and new-to-me photography business coaches to contribute and share their thoughts on how this year will shape photographers running their businesses following what many thought was a tough 2024 and the potentially big impact of Ai on both the creative and business side of photography.

Here's exactly what I asked each of them… Your 2025 Predictions Wanted for the PhotoBizX Podcast!

Andrew here from PhotoBizX, hope you’re well!

I’m putting together a podcast episode for a New Year release of PhotoBizX and would love to feature you and your thoughts on how you see photography businesses shaping up for 2025.

I’ll need a 5-10 minute (strictly no more than 10 minutes) audio recording to take part.

 

Here’s what to include:

1. Start the recording with an intro saying:

— Who you are

— The name of your business

— Briefly, what you do

 

2. Then, share your thoughts and predictions for photography businesses in 2025.

— You can focus on marketing and advertising trends, sales strategies, branding, social media, shifting markets, shooting multiple genres vs. specialising, or anything else photographers need to do to succeed. Take this wherever you like!

— Alternatively, share what you would do if you gave advice to a photographer moving to a new city across the country who wanted to get business up and running fast with new bookings.

 

3. Finish your recording by sharing where listeners can go to learn more about you.

— Choose one place—Instagram, your website, a special landing page—whatever works best for you.

 

You'll see a list of contributing photography business coaches below, where you can learn more about them and what they do.

I hope you enjoy and get something from this part one of a two-part 2025 New Year episode. Let's get into it!

Brendan Taylor – Maternity and Newborn Photography Specialist

1. Comfort Zone: Many photographers stay in their comfort zones, hindering their growth.
2. Consistency and Dedication: Success comes from consistent effort and dedication to improvement.
3. Marketing: Effective marketing is crucial for attracting clients and growing a business.
4. Learning and Adapting: Embrace learning, testing, and measuring to refine strategies.
5. Investing in Growth: Be willing to invest in courses, mentorship, and advertising for business growth.

Baby Art Studio

Baby Art Studios on Facebook

Brendan Taylor on Facebook

Brendan Taylor on LinkedIn

The Tog Pod

502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about business

557: Brendan Taylor – Photography business success all comes down to the follow up

580: Brendan Taylor – The TogPod CRM Revolution… The Future of Photography Business

So many people still in the photography industry are relying on word mouth and organic social, putting some posts out on Facebook and just hoping for the best. And that is another example of wheel of doom. You're going to keep doing it and keep getting the same results. — Brendan Taylor

Renee Bowen – Life and Business Coach, Luxury Senior Portaits, Branding and Headshot Photographer

1. Organic Content: Stand out with authentic storytelling and high-end content in a market saturated with AI.
2. Authenticity and Relatability: Connect with high-end clients through genuine experiences and relatable content.
3. Networking and Collaboration: Partner with businesses serving your ideal client to expand reach and build trust.
4. Referral Loops: Create referral systems with businesses offering complementary services to generate leads and long-term relationships.

Renee Bowen Website 

Renee Bowen Website

How to Attract & Book Clients

Renee Bowen on Instagram

Renee Bowen on Tiktok

The marketing landscape is evolving rapidly and while AI continues to dominate, I think the real standout in the next wave will be true organic high-end content. — Renee Bowen

Hart Tan – Family Portrait Photographer

1. Beyond Photography: Consider creating passive income streams for financial security and flexibility.
2. Active to Passive Income: Transition from active income in photography to passive income sources for long-term stability.
3. Preparing for Change: Build a parallel income stream that doesn't require constant work for peace of mind and future options.
4. Financial Security: Create a financial safety net that allows freedom and choice in how you work and live.

Tomato Photo Website

Tomato Photo on Facebook

Tomato Photo on Instagram

Hart Tan on Instagram

252: Hart Tan – Advanced Photography Business Marketing for Big Success

What is life beyond photography? What if the things that you have done suddenly don't work anymore? What could you have done to prepare for the days you think will never come? — Hart Tan

Jeff Brown – Photography Mentor

1. Passive Income Opportunities: Explore various avenues for generating passive income and reducing dependence on client work.
2. Leveraging Skills and Influence: Utilize existing skills, social media presence, and industry connections for income streams.
3. Books as Authority and Income: Publish books to establish expertise and create a lasting source of passive income.
4. Diversification of Income Streams: Explore online courses, workshops, presets, memberships, and affiliate marketing for multiple revenue sources.

Jeff Brown – The Photographer's Mentor

Help!! My Photography Website Needs MORE Customers: Create a photography website to capture customers, using the proven Scroll to a Sale method by Jeff Brown on Amazon

Episode 261: Jeff Brown – How To Positively Influence Photography Buying Decisions with Your Social Media

Episode 313: Jeff Brown – Leveraging LinkedIn to proactively generate more photography clients

Episode 425: Jeff Brown – How to use LinkedIn for photography lead generation

How can you make a passive income from photography? Could you write a book? Could you create some online courses? Could you be selling presets and prints? Could you do workshops and online workshops? Could you have a private mentoring group that people pay to join, giving you a monthly income? — Jeff Brown

Katie Kolenberg – Family Photographer and Business Coach

1. Authenticity and Connection: Emphasize authentic communication, unique branding, and personal connections in an increasingly digital world.
2. Soft Skills: Prioritize soft skills like mindset, self-worth, and well-being for business success.
3. Community and Support: Surround yourself with supportive communities and inspiring content to stay focused and grounded.
4. Prioritizing Health and Well-being: Focus on health and nervous system regulation for a sustainable business.

Katie Kolenberg Website

Katie Kolenberg on Facebook

Episode 112: Katie Kolenberg & Jeremy Byrnes – Putting Your Heart and Hard Work into a Great Portrait Photography Business

Episode 402: Katie Kolenberg – Take control and thrive with your photography business during the pandemic

Episode 470: Katie Kolenberg – Profitable photography book projects Q&A

Special: Katie Kolenberg – Profitable photography book projects

Shooting only what you love is the best path to success, but make sure you have the business structures around you to support that. Try to have fun with your business because your potential clients will feel that energy and want a piece of it. — Katie K

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what the photography business coaches shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

If you have any questions we missed or a specific question you’d like to ask me, feel free to add them to the comments area below.

Thank you!

Thanks again for listening, and thanks to Brendan, Renee, Hart, Jeff, and Katie for coming on and sharing their thoughts, ideas and strategies for your successful 2025 in business as a working photographer.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

Andrew

The post 2025 New Year Special – Photography Business Predictions by the Coaches – Part 2 appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Happy New Year, and welcome to a special podcast episode to kick off 2025. For this episode, I asked some of my favourite and new-to-me photography business coaches to contribute and share their thoughts on how this year will shape photographers running their businesses following what many thought was a tough 2024 and the potentially big impact of Ai on both the creative and business side of photography.

Here's exactly what I asked each of them… Your 2025 Predictions Wanted for the PhotoBizX Podcast!

Andrew here from PhotoBizX, hope you’re well!

I’m putting together a podcast episode for a New Year release of PhotoBizX and would love to feature you and your thoughts on how you see photography businesses shaping up for 2025.

I’ll need a 5-10 minute (strictly no more than 10 minutes) audio recording to take part.

 

Here’s what to include:

1. Start the recording with an intro saying:

— Who you are

— The name of your business

— Briefly, what you do

 

2. Then, share your thoughts and predictions for photography businesses in 2025.

— You can focus on marketing and advertising trends, sales strategies, branding, social media, shifting markets, shooting multiple genres vs. specialising, or anything else photographers need to do to succeed. Take this wherever you like!

— Alternatively, share what you would do if you gave advice to a photographer moving to a new city across the country who wanted to get business up and running fast with new bookings.

 

3. Finish your recording by sharing where listeners can go to learn more about you.

— Choose one place—Instagram, your website, a special landing page—whatever works best for you.

 

You'll see a list of contributing photography business coaches below, where you can learn more about them and what they do.

I hope you enjoy and get something from this part one of a two-part 2025 New Year episode. Let's get into it!

Nicole Begley – Pet Photographer

The rise of AI will demand adaptation and integration into business practices.

Niche photography will become even more crucial for success.

Sustainability and eco-conscious practices will gain traction with clients.

Nicole Begley Website

Hair of the Dog Academy

Nicole Begley on Instagram

Hair of the Dog Academy on Facebook

Hair of the Dog Academy on Instagram

Hair of the Dog Podcast

Hair of the Dog Academy on YouTube

Freedom Focus Formula Podcast

Episode 273: Nicole Begley – How to generate pet photography sales from silent auctions

Episode 410: Nicole Begley – Why every photographer needs an email list and what to say to your subscribers

If we don't at least look at [AI] and ask how it can help us in our business, well, we risk being left behind. — Nicole Begley

Bernie Griffiths – Portrait Photography Business Coach

Differentiation requires commitment to hard work, strategic planning, and embracing failure as a learning opportunity.

Building a sellable business requires long-term vision and consistent effort.

Bernie Griffiths Website

Business Plan Call with Bernie

Bernie Griffiths on Facebook

Bernie Griffiths on YouTube

Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions

Episode 30: Bernie Griffiths – Photography Business Success Coach

Episode 198: Bernie Griffiths – Facebook Ads and The Missing Link To Successful Sales

Episode 231: Bernie Griffiths – How to Make the Successful Leap to Pro Photographer

Episode 271: Bernie Griffiths – Your Photography Business Questions Answered plus WanderSnap

Episode 322: Bernie Griffiths – The importance of shooting saleable images in your photography business

Episode 363: Bernie Griffiths – Business growth for wedding and portrait photographers

Episode 326: Marcus Anthony – This is how you run a successful portrait photography business

Episode 350: Brian Kellogg – Making the move from wedding photography to profitable portraits

Some photographers will choose 2025 to do something hard for one or two years, and their lives will look very different after that period has passed. — Bernie Griffiths

Brooke Jefferson – Family Photographer and Educator

Authenticity and behind-the-scenes content will resonate with clients seeking genuine connections.

Reconnecting with your “why” and showcasing the emotional impact of your work will attract ideal clients.

Brooke Jefferson Website

Brooke Jefferson on Instagram

Book More Photography Clients Podcast

The more people can see behind the scenes, the more they are going to really be drawn to you and your brand. — Brooke Jefferson

Heather Lahtinen – Wedding and Portrait Photographer,
Certified Business Coach

Leverage technology and trends like AI and outsourcing as tools to optimize your process and reclaim your time.

Relationship-centric marketing is key to long-term success, focusing on building genuine connections with clients.

Mindset is the ultimate superpower; how you think determines your outcomes.

Heather Lahtinen Website

Flourish Academy Podcast

Challenges in your business are not coming from the economy, your competition, or the market conditions. They are coming from your own brain. — Heather Lahtinen

Johl Dunn – The Mindset Coach

Proactive marketing strategies are vital in a potentially fluctuating economy.

Mindset work is crucial to overcoming limiting beliefs and taking decisive action.

Johl Dunn Website

The Mindset Coach

Johl Dunn on Instagram

025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances

330: Johl Dunn – How to create a money making portrait photography business

526: Johl Dunn – Modern day marketing and success for portrait photographers

556: Johl Dunn – Unlock Your Photography Business Potential and Stop 

It's no longer valuable or viable… just to rely on word of mouth, SEO, Insta, reachouts…they're all passive marketing techniques. — Johl Dunn

Kim Marie – Business Coach

Adaptability and flexibility are crucial for navigating continuous change.

AI adoption will provide significant advantages to photographers, while resistance may hinder growth.

Human connection and customer experience will become even more vital as AI evolves.

Kim Marie Website

Kim Marie on Instagram

Kim Hamblin on Facebook

Episode 420: Kim Hamblin – How to build a photography business to sell

2025 Business Planner for Photographers

The photographers who learn and utilise AI in their business are going to save a lot of time, save a lot of money, and also earn a lot more money. — Kim Marie

Luci Dumas – In Person Sales Photographer

In-person sales, particularly of printed products like wall art and albums, are key to profitability.

Focus on internal improvement and growth rather than external factors you can't control.

Luci Dumas Website

Luci Dumas Coaching

The Profitable Photographer on YouTube

The Profitable Photographer on Instagram

Episode 253: Luci Dumas – Working with Community Groups to Rapidly Grow Your Photography Client List

Episode 314: Luci Dumas – How to make larger wall portrait sales in your photography business

Be careful with digitals so that you're not giving away the farm, but keep focused…on the value of having you print beautiful work for them in the perfect way. — Luci Dumas

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every coach.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week and get access to a fantastic back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus, you have access to a members-only Secret Facebook Group where you can connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find more friendly, more motivated and caring photographers online.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what the photography business coaches shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any missed questions or a specific question you’d like to ask me, feel free to add them to the comments area below.

Thank you!

Thanks again for listening, and thanks to Nicole, Bernie, Brooke, Heather, Johl, Kim and Luci for coming on and sharing their thoughts, ideas and strategies for a successful 2025 in business as a working photographer.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon

Andrew

The post 2025 New Year Special: Photography Business Predictions by the Coaches — Part 1 appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

John Dolan of www.johndolan.com is a superstar in the world of photography.

He has built a career in advertising, editorial and fine art photography over the past 30 years. He is the author of the book — The Perfect Imperfect, which has the foreword written by none other than Martha Stewart.

One of the testimonials I read online was by Jerry Seinfeld who said:

“John has photographed our family for 20 years. It is, to us, a priceless view of who we are and wouldn’t exist without his gifted shutter, lens and eye.”

He has photographed celebrities' weddings, including Will Smith, Gwyneth Paltrow, Ben Stiller, and so many more.

He says… Some photographers are directors. I’m a collector.

And that his target is 15 amazing photographs from a wedding.

He still shoots 70% film and believes weddings are too important to play it safe.

In this interview, John shares the secrets for success by balancing art, business, and authentic storytelling with your photography.

Here's some more of what we covered in the interview:

• 30 Years of Storytelling: John Dolan reflects on three decades of creating powerful images across advertising, editorial, and fine art photography.
• Real Celebrity Moments: John’s approach to photographing celebrities is all about authenticity—capturing natural, intimate moments without paparazzi tactics.
• Film for Timeless Beauty: John still shoots 70% of his work on film, focusing on creating 15 standout wedding images with lasting emotional impact.
• The Power of Trust: Earning clients’ trust allows John to blend in, capturing genuine moments without disrupting the flow of events.
• Beyond Weddings: From private commissions to life events like birthdays and celebrations, John’s work goes far beyond weddings.
• Client Connection First: Meeting clients for drinks and engagement sessions builds trust, helping John tell their stories with authenticity.
• Selective Celebrity Work: John works only with clients who value his artistic style, steering clear of celebrity weddings that feel overly staged.
• Meaningful Client Bonds: Pre-wedding drinks six months in advance allow John to understand couples’ stories, making his work personal and heartfelt.
• Art Meets Business: Raising prices while limiting weddings keeps John creatively fresh and professionally sustainable.
• Engagement Sessions as Warm-Ups: Engagement shoots help clients relax, experience John’s style, and feel comfortable for the big day.
• Feelings Over Perfection: John’s goal is to capture emotion, not perfection. He believes true beauty lies in authentic, imperfect moments.
• Finding Your Niche: John encourages photographers to showcase work that resonates personally, attracting clients who value genuine storytelling.
• Working for Passion: To build a unique portfolio, John advises starting with passion projects—even if that means shooting for free initially.
• Authentic Teaching: Through workshops, John helps photographers break free from industry expectations and discover their true artistic voice.
• Emotion-Driven Photography: John’s philosophy centres on capturing the essence of relationships, with imperfections adding depth and meaning.
• Stay True to Your Style: John urges photographers to follow their creative instincts, not market trends or popular demands.
• Future-Focused: Looking ahead, John plans to keep photographing meaningful weddings while exploring mentoring through intimate workshops.
• Handcrafted Memories: Clients receive custom boxes with 15 matted prints and a proof book, offering a personal and tangible keepsake experience.
• Advice for Photographers: Be authentic, take creative risks, and focus on a niche that aligns with your values to build a fulfilling career.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

The celebrities are different, but I think one of the skills I've learned over the years is how to get comfortable with people very quickly. It's part of our toolkit, and it's an amazing skill that where you skip the small talk and you get trusted. – John Dolan

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I never look at my phone during a wedding. I don't look at shot lists. I don't look at timelines. I am so in tuned with what the couple is going through. I'm completely focused on them. And the wedding industry is always only shown this really narrow band of, you know, it's your best day ever. And I've always thought this is the widest number of emotions you'll feel in one day. And so that's, that's my guiding principle. – John Dolan

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I really I run a very simple, not a mom-and-pop business, but a very streamlined business. My contracts are very simple. Because everything's based on trust, even with some of my celebrities, I never did NDAs because I said to them, “You can destroy me in a tweet. So you can trust me. I will not break our trust, because the downside risk is so big. A piece of paper is not going to, you know, scare me as much as your two thumbs.” – John Dolan

If you have any questions I missed, a specific question you’d like to ask John or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you show pictures that you love, that are made from your heart and that move yourself, move your spouse or your partner, then you're going to find those clients, especially when it's 10 or 15. That's all part of the same system that you're not trying to please the world. You're trying to please yourself, and then please those, find those 15 cool people. – John Dolan

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Uncertainty is the most reliable thing in being freelance. That's the only thing I've learned for 30 years. I certainly could have run my business in a more professional way, but I never wanted to be professional. I wanted to be personal. – John Dolan

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review, not for PhotoBizX, but for Alex Vita of Foreground Web, who delivered the recent SEO and UX training. 

★★★★★  Alex Vita is AMAZING!

Via an email from Wisconsin dog and equine photographer Jan Bezzo, in the USA on December 13th, 2024.

Andrew! I just got off a Zoom call with Alex, and can I just say, he is AMAZING (not that you didn't already know that). I finally had the privilege to meet with him, and he reviewed my website using words I understood. Not only is Alex super helpful, but he goes way above and beyond. Such an incredible human! Thanks again for hosting Alex's recent SEO and UX training. Have a wonderful weekend, Jan

Ai MASTERCLASS — This Week!

Join the upcoming masterclass, “AI-Powered Marketing for Photographers: Part 4 — Prepping for Less Work and More Money in 2025 with AI,” led by Brianna Shrader of Shy Heart Studios.

It's happening later this week, on December 19th, 2024, at 8:00 am AEDT via Zoom.

Here's what Brianna will be covering:

• AI Workflow Automation: Implement advanced AI tools to streamline your photography business operations, allowing you to concentrate more on your craft.
• Financial Forecasting with Gemini: Utilize Gemini to develop precise financial projections for 2025, establish SMART goals, and make informed business decisions.
• Business and Marketing Planning: Formulate a comprehensive business and marketing strategy for 2025, encompassing target market analysis, competitive research, content creation, and social media tactics.
• Advanced AI Insights: Explore AI tools designed to interpret customer emotions and monitor email engagement, enhancing client communication.
• Reclaim Your Time: Learn effective delegation, the creation of Standard Operating Procedures (SOPs), and discover AI tools that simplify these processes, enabling you to scale your business confidently.

Early registrations will receive a USD$100 credit toward any current PhotoBizX course.

Secure your spot now for USD$197; note that the price increases to $397 after the live event.

If you cannot attend live, registering ensures access to the recording, course materials, prompts, and the standalone course at a 50% discount.

For more details and to register, visit: https://photobizx.com/ai4

Links to people, places and things mentioned in this episode:

John Dolan Website

John Dolan on Instagram

John Dolan: The Perfect Imperfect: The Wedding Photographs

You have to micro-target who you want to appeal to. If you really want to be unleashed with your photography, you have to show those unleashed pictures, and then the people will find you. – John Dolan

Thank you!

Thanks for listening, and a big thank you to John for sharing his amazing journey and ideas for building a photography career with passion and purpose. His honest approach to balancing creativity with a successful business and strong client relationships will hopefully inspire you to stay true to your style, build trust, and keep chasing your photography dreams.

I changed my business model, now, every wedding I take I have to love. I did a few weddings just for the money, and they destroyed me. They really crushed my soul. The pictures actually were beautiful and fake. So after that, I just try to make every couple who I meet really align with me, if I can, or try to find the that meeting point. – John Dolan

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 596: John Dolan – Balancing Art, Business, and Authentic Storytelling in Photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Claire Thomas www.clairethomasphotography.com was briefly interviewed as a lead-up to Alex Vita's recent SEO and Website User Experience Masterclass. The reason is that Alex built her website, which she says has been life-changing for her business.

I also said in that introduction that if you were to visit her website, I'm confident that you would love, love, love to have her portfolio as your own. The images are fantastic, and the subject matter and locations are just so varied.

This is a photographer who appears to be living her best life. She is leaving a trail of gorgeous imagery like breadcrumbs, revealing snippets of what she's seen, where she's been, and who she's met.

From Europe and the Middle East to the USA, Asia and Africa, war-torn cities, landscape vistas, and intimate portraits—there isn't much missing from this incredible portfolio.

In this interview, Claire shares how to survive and thrive as a freelance documentary, editorial, and fine art photographer.

Here's some more of what we covered in the interview:

• Exploring a Diverse Portfolio: Meet Claire Thomas, whose work spans photojournalism, fine art, and commercial photography, showcasing her exceptional range and passion.
• The Power of a Personal Website: Showcasing your work on a professionally designed website.
• Building a Multifaceted Career: Claire defines herself as a photojournalist, fine art photographer, and commercial photographer, and her career reflects her versatile skill set.
• Starting in Photojournalism: From a small Welsh newspaper to international acclaim, Claire credits mentor Jason Tanner for launching her career.
• Focusing on the Middle East: Moving to Palestine, she embraced the challenges of conflict storytelling, driven by a passion for human narratives.
• Iraq & The New York Times: Claire recounts three transformative years in Iraq, including a defining story published by The New York Times.
• Telling Global Stories: Claire captures stories that span cultures and contexts, from Kazakh herders in Mongolia to Middle Eastern conflict zones.
• Building a Strong Portfolio: Self-funding projects have been key to creating a compelling portfolio that grabs editors’ attention.
• Freelancing Challenges: Claire opens up about facing frequent rejections and the grit to persist with unpublished stories.
• Owning a Website: Her website has become a crucial platform for sharing stories and attracting new opportunities.
• Collaborating with Journalists: Working alongside The Sunday Times and seasoned journalists, she highlights the value of teamwork.
• Diversifying Income Streams: Selling fine art prints and running photo tours sustain her freelance business.
• Fine Art Print Success: Limited edition prints gained popularity after The New York Times exposure, boosting her income and brand visibility.
• Adventurous Photo Tours: Organising tours in Mongolia has allowed Claire to share her expertise while catering to diverse participants.
• Experiencing Conflict Zones: From surviving a bullet wound in Iraq to finding humour amidst danger, Claire recounts unforgettable field experiences.
• Honouring Pete Reed: Reflecting on the loss of fellow photographer Pete Reed in Ukraine, she discusses the risks and camaraderie of the profession.
• Staying True to Ethical Storytelling: Navigating editorial agendas, Claire prioritises integrity while telling human-centred stories.
• Celebrating Human Connection: She reflects on the privilege of capturing and sharing powerful human stories that resonate deeply.
• Monetising Passion Projects: Claire emphasises that selling prints and organising tours keeps her career financially sustainable.
• Gear Reliability in Harsh Conditions: Despite extreme environments, her trusted D850 cameras and versatile 24-70mm and 70-200mm lenses never let her down.
• Lens Preferences for Precision: Silent shooting modes in mirrorless cameras are game-changers for interviews and sensitive storytelling.
• Gratitude & Reflection: With a deep sense of purpose, Claire cherishes the privilege of documenting lives and witnessing her work's impact on those she photographs.

A child receives emergency treatment for head trauma and other injuries at a makeshift field clinic set up inside an abandoned store on the edge of Mosul's Old City, Iraq, on July 2, 2017.
As the fighting continued to liberate the remaining pocket of ISIS-held territory in Mosul, civilians who had been held hostage inside the Old City risked their lives to escape the fighting under heavy ISIS sniper fire. Medics from international medical organisations Global Response Management and Academy of Emergency Medicine, together with Iraqi forces medics, worked around the clock to treat injured civilians, many of whom showed signs of severe malnutrition after enduring months without enough food, water and fuel.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

There's no real roadmap, I think, to success as a photojournalist. It's hard, and everybody has their own way of making it happen. It was a struggle, continues to be a struggle. But I just love storytelling, and it's such a privilege to meet people and have the opportunity to be able to try and share their stories. – Claire Thomas

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

I just love these connections, you know, whether or not I make money, I don't care about that, but it does mean a lot to me to get the stories published. – Claire Thomas

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

Twelve-year-old Arkalak trains his eagle in the Altai mountains of western Mongolia. In keeping with Kazakh tradition, Arkalak followed in his father's footsteps and began training his own eagle at the age of ten. October 2019.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Claire shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

As a freelancer, it's quite tricky to make ends meet. You've got to be doing a lot of stories to make ends meet. There's more money with NGOs, UN agencies—this supplements the income. – Claire Thomas

If you have any questions I missed, a specific question you’d like to ask Claire or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

When I have an article in The New York Times, for example, it draws people to my website, and then I'll have a surge in print sales. – Claire Thomas

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Since I've had this website, thanks to Alex, it's just given me a way to showcase my work in a way that brings me a lot of joy, which I didn't have before. – Claire Thomas

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

FREE MASTERCLASS — TOMORROW!

During this FREE advertising and conversion training, you'll learn:

• The exact strategies used to generate $30,000-$50,000 monthly in-studio bookings, even if you're starting out or have struggled with ads before.
• Master the art of targeting and converting leads who value your craft and are willing to pay premium prices.
• Simplify your approach to Facebook and Instagram ads with step-by-step guidance on crafting scroll-stopping visuals, ad copy, and offers.
• Discover how to spend smarter, not harder, by focusing on lead conversion tactics that reduce crappy leads and boost bookings.
• Tap into 25 years of business expertise condensed into actionable tips to increase your income.

To register and get more details, head to: https://learn.photobizx.com/advertise-like-a-mofo/

A camel yawns in front of the Pyramids at Giza, Cairo, April 2015.

Links to people, places and things mentioned in this episode:

Claire Thomas Website

Claire Thomas on Facebook

Claire Thomas on Instagram

Claire's original and short interview with Andrew on YouTube

Picto NY

Episode 108: Alex Vita – How To Build A Photography Website That Converts Visitors To Clients

Episode 268: Alex Vita – Everything you need for a successful photography website

A cowboy rides a horse in front of the Grand Teton mountain range in Jackson Hole, Wyoming.

Thank you!

Thanks for listening, and a massive thank you to Claire Thomas for sharing her incredible journey and insights into building a photography career fueled by passion and purpose. Claire’s honest approach to balancing creativity with business strategy and diversified income streams will hopefully encourage you to stay resilient and chase your photographic dreams.

My prints range from the limited edition ones. The open editions are smaller, but the limited edition starts at 16 by 24 inches. And this I have is a limited edition of 50. So I've found those to be quite, quite popular, because it's quite a manageable size. I sell those for $1,250 for the initial set. – Claire Thomas

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

Claire fitted out in combat gear while working to cover another conflict.

The post 595: Claire Thomas – Chasing stories and an income as a documentary and fine art photographer appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area 

Heidi Thompson of  www.evolveyourweddingbusiness.com is a wedding business coach, marketing strategist and best-selling author.

She was last featured on the podcast for episode 218, where she shared how you can clone your best photography clients.

She believes that too many photographers get into photography for some kind of freedom—freedom from working for a boss, working the 9-5, basically, having the freedom to spend their time the way they want to. In many cases, however, photographers work harder than they would in a regular job as an employee.

Her job is to help you reclaim your time, escape burnout and love your business.

On her website, she says to think of her as your tough-love business bestie who will call you out on your B.S. and give it to you straight because she truly wants the best for you.

Before teaching marketing to wedding professionals, she marketed a lot of things, including poo! Yes, human poo for a company that specialises in fecal transplants. She says if she can market poo, she can certainly help you market your photography!

In this episode, Heidi shares why your photography marketing might be failing and how to fix it.

Here's some more of what we covered in the interview:

• Marketing Anything: Heidi shares her journey marketing unconventional services like faecal transplants, proving she can successfully market any product—even the unexpected.
• From Medical to Matrimony: Heidi brings unique expertise to the table.
• Collaborating with Experts: Heidi works closely with photographers, planners, caterers, and DJs. She highlights that photographers and planners are among the hardest-working professionals but often feel overwhelmed.
• The Freedom Paradox: Many photographers and planners pursue the profession expecting flexibility, yet find themselves overworked and lacking work-life balance.
• Misplaced Priorities: Wedding professionals often spend time on tasks that don’t align with their business goals, undermining their growth.
• Social Media Pitfalls: Over-investing in platforms like Instagram or TikTok can be costly if they don’t yield clients. Heidi urges professionals to assess their ROI on social media efforts.
• Proven Growth Strategies: Instead of chasing trends, focus on effective channels like referrals, SEO, and wedding shows to build a thriving business.
• Test Before You Leap: Heidi advises experimenting with one new social media platform at a time to ensure clarity and measurable results.
• Knowing When to Quit: Assess marketing efforts regularly and cut out strategies that drain time without delivering results.
• Smart Diversification: Stick to a handful of reliable marketing channels while limiting experiments to stay focused and avoid burnout.
• Track Your Time: Use tools like Toggl to monitor your daily activities, identifying and eliminating unproductive tasks.
• Data-Driven Decisions: Let tracked data guide you to double down on channels consistently delivering clients.
• Networking Without Pressure: Spend 15 minutes daily engaging with referral sources on social media for meaningful connections.
• Relationships Drive Success: Building strong, authentic relationships with referral sources is key to long-term growth.
• Client-Focused Strategy: Start by understanding client pain points and tailor your services to solve their problems.
• Stand Out in the Crowd: Develop a unique value proposition to set your business apart from competitors.
• Website First Impressions Matter: Ensure your website features clear messaging and stunning visuals to captivate your ideal clients instantly.
• SEO Beats the Social Hype: Invest in SEO and referrals, which consistently deliver a higher ROI than excessive social media efforts.
• Attractive Content Wins: Publish valuable blog posts to boost SEO, build vendor relationships, and establish authority.
• Vendor Partnerships Pay Off: Partnering with venues and offering creative incentives can secure valuable referrals.
• Win-Win Collaborations: Keep referral relationships thriving by ensuring mutual benefits, regular communication, and genuine appreciation.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I'm all for experimenting and trying new things and seeing what you can make work. But what I always tell my clients is you need to limit yourself to one experiment at a time, because if you don't, you really can't give it your all. You're gonna kind of half ass it, and then you never know, are the results you're getting from that, because you didn't really go all out with it, or is it actually not a good fit for your business. – Heidi Thompson

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

Most people don't have time, and that's a huge, huge problem, because if you don't have time to market your business, you're probably not going to get a whole lot of business, so we have to make the time for that. And the first thing I have people do is actually audit where they're spending their time. – Heidi Thompson

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Heidi shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I love giving people permission to quit stuff. We all spend time on things we feel maybe a good idea in the moment. Or we read or hear something, and we were like, ‘Oh, I'm going to try that.' And I am all for trying new things, but you have to make sure it makes sense, and make sure there's room. – Heidi Thompson

If you have any questions I missed, a specific question you’d like to ask Heidi or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

The only solution to you making more money is not raising prices. I'm not saying don't do it, but it's not the only lever you can pull. – Heidi Thompson

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

If you don't have time for the people you care about though, you don't have time for the things you enjoy doing, you tell yourself you don't have time for yourself, especially any hobbies, activities you like doing working out, like actually using your body so you can take care of yourself. And the worst one is, I don't have time to sleep, because that is such an unacceptable statement to me. Like, no, no, no, no, no, no. Sleep comes first, always. Everything else has to fit in around that if you are sacrificing your sleep and everything else that you started this business for, you are probably headed right into burnout. – Heidi Thompson

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Black Friday Sale — ON NOW. Finishes Tomorrow!

There's a big sale on everything PhotoBizX this week!

Details here: https://photobizx.com/blackfriday

• Facebook Ads Course — 50% off — $97
• Photography Pricing Masterclass — 50% off — $47
• Online Sales Masterclass — 50% off — $47
• LinkedIn for Photographers Course — 40% off — $117
• Expos for Photography Lead Generation and Bookings — 40% off — $117
• Lead Ads Training for Photographers Course — 40% off — $177
• Profitable Book Projects for Photographers Course — 40% off — $117
• Facebook Competitions for Photographers Course — 40% off — $117
• Qualify Your Leads Like a Pro! — 40% off — $239
• How to Make Bigger and Better Sales — 40% off — $117
• How to Build a High Converting, Beautiful Website FAST — 40% off — $177
• Setup for Success and Profit Fast as a Pet Photographer — 40% off — $117
• The Art Of Selling: Sales Training For Photographers — 40% off — $239
• Community Fundraising Lead Generation For Photographers — 40% off — $239
• AI Marketing for Photographers — 40% off — $239
• The Art Of Selling: Sales Training For Photographers — 40% off — $239
• 40 Over 40 Portrait Campaigns Masterclass — 40% off — $239
• Master Photography Exhibitions to Drive Sales, Bookings, and Build Your Brand — 40% off — $117
• Photography SEO and UX Masterclass — 40% off — $117

IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER…

12-Month Premium Membership — 40% off — $120

Sign up for the 12-month option and cancel your $20 payments (or let me know, and I'll cancel for you).

Note: If you paid your monthly membership in November, let me know, and I'll get that refunded for you, too.

Specials are available from now until Tuesday 3rd December.

Here's the link again: https://photobizx.com/blackfriday

IMPORTANT: No matter what you purchase, if you feel something isn't a good fit, let me know, and I'll happily refund you. Or feel free to ask if you're unsure about something.

FREE MASTERCLASS — USD$197 AFTER THE LIVE SESSION

During this FREE advertising and conversion training, you'll learn:

• The exact strategies used to generate $30,000-$50,000 monthly in-studio bookings, even if you're starting out or have struggled with ads before.
• Master the art of targeting and converting leads who value your craft and are willing to pay premium prices.
• Simplify your approach to Facebook and Instagram ads with step-by-step guidance on crafting scroll-stopping visuals, ad copy, and offers.
• Discover how to spend smarter, not harder, by focusing on lead conversion tactics that reduce crappy leads and boost bookings.
• Tap into 25 years of business expertise condensed into actionable tips to increase your income.

To register and get more details, head to: https://learn.photobizx.com/advertise-like-a-mofo/

Links to people, places and things mentioned in this episode:

Evolve Your Wedding Business

The Machete Method to Slashing Your Way Through Overwhelm

Evolve Your Wedding Business Podcast

Evolve Your Wedding Business on Facebook

Evolve Your Wedding Business on Instagram

I think, especially with SEO and anything marketing, I don't advise you to hire anybody until you have enough of an understanding to know if you're getting scammed. – Heidi Thompson

Toggl

Episode 218: Heidi Thompson – How To Clone Your Best Photography Clients

Episode 335: Devin Robinson – Utilising Instagram to grow your photography business in a way I never considered

Episode 053: Fer Juaristi – Success and Happiness as a Wedding Photographer

Thank you!

Thanks for tuning in, and a huge thank you to Heidi for sharing her insights on reclaiming your time, escaping burnout, and building a photography business you truly love. Her no-nonsense approach to marketing, tips on forging strong referral relationships, and advice on staying focused on strategies that truly grow your business were all first-class. Heidi’s tough-love approach to her clients will hopefully push you to think smarter, work more effectively, and build a brand that aligns with the freedom you wanted when starting out.

People pay more to have something that's different and unique. – Heidi Thompson

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 594: Heidi Thompson – Why Your Photography Marketing Might Be Failing & How to Fix It appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area 

James Christianson and Otto Schulze of www.jamesandschulze.com and www.sagejourney.co are wedding photographers servicing the ultra-luxury wedding photography market.

They joined forces around 7 years ago after each running individual wedding photography businesses for close to 15 years.

I've heard them say they are still competing with each other, and the only difference is that today, they share a bank account.

They both believe that moving into the premium and luxury space can be a game-changer for any photography business owner.

In this candid interview, you'll hear two self-proclaimed ordinary guys and dads who created an extraordinary business that has been named one of the top 50 photographers in the world by Harper's Bazaar and featured numerous times by Vogue.

To me, ordinary sounds unbelievable when these guys have Photographed the weddings of fashion icon Ralph Lauren’s family and operate in the high-flying circles most of us will only ever dream about.

Here's some more of what we covered in the interview:

• Shared Values: James and Otto built their partnership on aligned goals and mutual respect, showing the importance of finding the right collaborator.
• Legal Foundations: Formalised their partnership using tools like Rocket Lawyer to ensure clear agreements.
• Honouring Clients: Transitioned to a new brand while respecting commitments to existing clients.
• Confident Pricing: Stood firm on their luxury pricing despite initial resistance, reflecting their value.
• High-End Pricing: Positioned themselves at $34,000–$60,000 to match their expertise and market.
• Mindset Shift: Focused on experience over cost, letting go of guilt around charging premium rates.
• Luxury Alignment: Adjusted their image and approach to align with ultra-luxury clients.
• Clear Boundaries: Kept personal lives separate from their business brand for clarity and professionalism.
• Streamlined Process: Limited client calls and focused meetings on key moments like rehearsal dinners.
• Exclusive Deliverables: Offered a curated gallery of 1,000 images with optional luxury add-ons.
• Strategic Networking: Built meaningful relationships by understanding planners' needs.
• Persistence: Secured high-end partnerships through consistent, long-term effort.
• Consistency: Proved that steady, reliable effort builds trust with planners and clients.
• Overcoming Challenges: Persistence was key to breaking into and succeeding in the luxury market.
• Empowering Others: Mentor photographers through their Sage platform to build confidence and grow businesses.
• Success Stories: Shared real-world transformations to inspire photographers to level up.
• Key Takeaways: Success comes from clear vision, persistence, and strong branding.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

We realised early on, if we want this new brand to take off, we have to hold and say, ‘No, you can't do that,' because otherwise we'll just repeat that cycle for year in and year out. If you hold, the audience takes the message, and so eventually they completely change their minds. – Otto Schulze

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

We always say, a successful call is one where we have talked very little. We don't go with a pitch. – James Christianson

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what James and Otto shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Information is not alluring. So we don't give information. You just show enough to create the hook, and that's that. But it's different with different markets. The ultra luxury buyers' buying psychology, how they buy and how we buy, is not the same as every other market and we understand that. – Otto Schulze

If you have any questions I missed, a specific question you’d like to ask James and Otto or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

In the beginning it is a hard thing to say, like you almost apologetically, say, “Oh, we charge $30,000,” or whatever it might be, and you just have to say it over and over and over again. Like, say it to my spouse, say it to Otto a bunch of times. Say it to my friends, say it out loud until you believe it. Because if you don't believe it, you can't sell it. – James Christianson

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Both of us, individually, were already shooting, charging $12,000 to $18,000 on our own. So, we had to at least double. And then at double, we were like, okay, that that's not really the goal. The goal is to elevate to go after even bigger. – James Christianson

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Black Friday Sale — ON NOW! Finishes December 2nd.

There's a big sale on everything PhotoBizX this week!

Details here: https://photobizx.com/blackfriday

• Facebook Ads Course — 50% off — $97
• Photography Pricing Masterclass — 50% off — $47
• Online Sales Masterclass — 50% off — $47
• LinkedIn for Photographers Course — 40% off — $117
• Expos for Photography Lead Generation and Bookings — 40% off — $117
• Lead Ads Training for Photographers Course — 40% off — $177
• Profitable Book Projects for Photographers Course — 40% off — $117
• Facebook Competitions for Photographers Course — 40% off — $117
• Qualify Your Leads Like a Pro! — 40% off — $239
• How to Make Bigger and Better Sales — 40% off — $117
• How to Build a High Converting, Beautiful Website FAST — 40% off — $177
• Setup for Success and Profit Fast as a Pet Photographer — 40% off — $117
• The Art Of Selling: Sales Training For Photographers — 40% off — $239
• Community Fundraising Lead Generation For Photographers — 40% off — $239
• AI Marketing for Photographers — 40% off — $239
• The Art Of Selling: Sales Training For Photographers — 40% off — $239
• 40 Over 40 Portrait Campaigns Masterclass — 40% off — $239
• Master Photography Exhibitions to Drive Sales, Bookings, and Build Your Brand — 40% off — $117
• Photography SEO and UX Masterclass — 40% off — $177

IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER…

12-Month Premium Membership — 40% off — $120

Sign up for the 12-month option and cancel your $20 payments (or let me know, and I'll cancel for you).

Note: If you paid your monthly membership in November, let me know, and I'll get that refunded for you, too.

Specials are available from now until Tuesday 3rd December.

Here's the link again: https://photobizx.com/blackfriday

IMPORTANT: No matter what you purchase, if you feel something isn't a good fit, let me know, and I'll happily refund you. Or feel free to ask if you're unsure about something.

Links to people, places and things mentioned in this episode:

James and Schulze Website

James and Schulze on Instagram

Sage Journey

Michelle Rago – full-service boutique planning firm

I honestly think that's the biggest driver of success with them, is just the humility to keep coming, understanding that I'm not the most important thing in their lives. So when I reach out, they're not going, ‘Oh my gosh. It's Otto from James and Schulze.' They're busy, and so I'll just keep coming politely, not annoyingly. – Otto Schulze

TPX11: Bradley Hanson – Get Inspired and Stay True to Your Photographic Vision

Aid Brad Hanson's Rehabilitation Journey

Thank you!

Thanks for tuning in, and a big thank you to James and Otto for sharing their journey and how to break into the super luxury wedding photography market. It was inspiring to hear about their approach to building a luxury photography brand, staying confident in their pricing, forging meaningful relationships with planners, and empowering all of us to think bigger.

You don't create value by giving stuff away. – Otto Schulze

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 593: James and Schulze – How to break into the ultra-luxury wedding photography market appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area 

Amy Donovan of www.amydonovanphoto.com and www.amydonovanboudoir.com was someone I was looking forward to recording with, following an email exchange, seeing both her websites and multiple social media accounts.

For example…

I love that her two websites are basically one-page websites, just like those promoted and shared by photography business coach Jeff Brown in his recent podcast interview.

And Amy tells me her websites have been performing well. Between them and Facebook ads, she says she has been lucky to stay busy for many years.

Amy focuses on two separate genres—boudoir and weddings—depending on the season. Her annual revenue ranges from $150,000 to $180,000.

In that email exchange, I asked Amy what she hoped to cover in this interview, and she said…

I’m not looking to promote my photography business through interviews. My current focus is sharing why I do what I do. I've been noticing an epidemic of our culture using photography to diminish women's value. This isn't philosophical talk or a fancy public speaking point. I see the negative impact every day in my work.

My reply was an enthusiastic… I’m all in for a discussion on this topic.

However, as a business-focused podcast, we will be keen to hear about Amy, her photography business, and how these topics tie into her marketing, ads, referrals, etc.

She was all in, and here we are, talking about weddings to boudoir and how Amy's minimalist approach has led to $180k photography business.

Here's some more of what we covered in the interview:

• Diversify Your Revenue Streams: Amy shares how blending boudoir and wedding photography not only keeps her creative spirit alive but also ensures a steady income stream.
• Niche Down for Fulfilment and Profit: By transitioning from weddings to boudoir photography, Amy found emotional fulfilment and financial success—a balance many photographers strive for.
• Build a Personal Brand That Resonates: Embrace your quirks and stay honest on social media. Amy’s unique, authentic approach builds trust and a loyal audience.
• Foster Community Through Social Media: Amy’s “Boudoir and Beyond” Facebook group creates a safe, empowering space for women. The result? Engagement skyrockets and referrals roll in naturally.
• Separate Niches for Clear Messaging: Amy keeps her boudoir and wedding photography brands distinct, ensuring she reaches the right audience with tailored messaging.
• Leverage Simplicity in Marketing: From clean, minimalist websites to straightforward social posts, Amy proves that less is more when it comes to communicating your value.
• Streamline Social Media for Different Services: Amy maintains consistent, targeted branding by maintaining separate accounts for boudoir and wedding photography.
• Connect Personally Through Social Media: Amy uses her personal Facebook profile and Messenger to deepen client relationships.
• Word-of-Mouth Triumphs Over Referral Programs: Client satisfaction drives organic recommendations—no gimmicks required.
• Optimise Workspaces for Efficiency: Amy upgraded from hotel spaces to a studio, streamlining her workflow and elevating the client experience.
• Set Transparent Pricing: With packages starting at $800, Amy ensures clients see the value in her services upfront.
• Adapt to Client Needs: Whether offering same-day sales for travellers or personalised follow-ups for locals, Amy tailors her approach to delight every client.
• Incorporate Same-Day Sales: Convenient viewing and purchasing options boost client satisfaction and revenue.
• Consistency Is Key: Regular, authentic social media presence keeps Amy top of mind for her audience, generating trust and bookings.
• Outsource Admin Work: By hiring a VA, Amy frees up time to focus on creativity and delivering exceptional client experiences.
• Start with Vulnerability: Amy’s openness in her Facebook group fosters trust and cultivates a strong community.
• Personal Connections Drive Bookings: Encouraging clients to connect with her on Facebook builds rapport and trust, easing nerves before a session.
• Focus on the Client Experience: Amy ensures that every interaction is enjoyable for her clients, from the first inquiry to the final delivery.
• Stay True to Your Values: Amy’s authenticity and community-first mindset are the cornerstones of her success.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Hearing somebody say, ‘You look great.' ‘You're doing a good job.' ‘You have good posture.' ‘You have nice eyes.' Whatever it is, hearing a good thing about yourself instantly changes the way that you feel about yourself, and it instantly disarms you, and it makes you breathe easier and your shoulders come down. – Amy Donovan

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

Most of my clients who would book through Instagram will tell me, when they show up through their session, that they have followed me for years. So none of that is like instantaneous. – Amy Donovan

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Amy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I honestly think the building relationships is the most successful part of my business. That's where most of my clients come from, that they just know me and will message me… and I can honestly say most of my wedding customers and nearly all of my boudoir clients, we end up being friends by the end. – Amy Donovan

If you have any questions I missed, a specific question you’d like to ask Amy or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

What I am really good at is developing relationships. Instagram is all about being pretty, you've got one second for people to like what you've posted, and then they click the button, and maybe they're going to like a reel. You find what you want to look at on Instagram. But I think if you're going to build like a community or a relationship with somebody, it's going to be through Facebook. Because you're going to see that person, you're going to see their kids, you're going to see what they're up to. – Amy Donovan

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

That lady's opinion of me does not matter. Clearly, she's living some sort of miserable existence, and maybe she needed a hug, but you put on the shorts, you proceed, you go live your life and don't worry about what anybody else thinks of you. – Amy Donovan

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

 

Last Chance — Build a Photography Website That Brings Clients to Your Doorstep ????

Does your website feel more like a digital portfolio than a client magnet? Let’s fix that. Join Alex Vita—web design expert and my trusted go-to for all things online—in this masterclass tailored specifically for photographers. With over 300 photography websites under his belt, Alex knows exactly how to turn your site into a client-attracting, Google-friendly powerhouse.

Why You’ll Love This Training

• Get practical strategies to improve your website’s user experience (UX) and SEO.
• Transform your site into a 24/7 marketing machine that actually brings in clients.
• Learn what matters most to visitors and search engines so you stand out from the crowd.

What You’ll Learn

• The secrets of great photography websites: Usability, rankings, and why your current site might be falling short.
• Easy design upgrades: From better navigation to mobile optimisation, Alex shares tips that make your site shine.
• Quick wins for big impact: Small changes that dramatically boost your site’s performance.
• How to increase enquiries and bookings: Build trust and make it ridiculously easy for visitors to reach out.

What’s Included

• Live Zoom training with Q&A: Get Alex’s insights tailored to your unique website challenges.
• Lifetime access to the course: Revisit the lessons anytime, with recordings, slide decks, and additional guides.
• Extra support from Alex: Includes access to his Website Design & UX Course for Photographers.

Whether your current website just needs some TLC or you’re starting from scratch, this masterclass will equip you with everything you need to create a site that’s not just functional—but profitable.

When: November 21st at 8 am (AEDT) Sydney Local Time. Your local time is here.

Why: To learn how to build a killer photography website that makes both visitors & Google happy and gets you results.

Cost: USD$147 — price doubles after the live training is delivered and bonuses disappear.

More details and registration here: https://learn.photobizx.com/photography-website-user-experience-and-seo-registration/

Links to people, places and things mentioned in this episode:

Amy Donovan Website

Amy Donovan Boudoir

Amy Donovan Focused on Instagram

Amy Donovan Photo on Instagram

Amy Donovan Boudoir on Instagram

Amy Donovan on Tiktok

Amy Donovan on Facebook

Episode 585: Michael Cassidy – Navigating AI Restrictions and Building a Luxury Boudoir Photography Business

Jeff Brown Interview on One Page Photography Websites that work

Thank you!

Thanks for tuning in, and a big thank you to Amy Donovan for sharing her journey with us. It was great to hear about her approach to balancing multiple photography genres, keeping things simple, building authentic connections through social media that lead to bookings, and maintaining simplicity in her branding.

Boudoir is exactly where I want to be. A good boudoir client pays more than a wedding, and it fills my cup. – Amy Donovan

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 592: Amy Donovan – From Weddings to Boudoir: A minimalist approach to a $180k Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area 

Aurelie Graillot of www.aureliegraillot.com appeared on my radar after interviewing Steve Tepp from Rights Click, where we talked about all things copyright in episode 583.

After the email introduction, I looked at her website and was blown away! This French-born, American-raised photographer describes herself as a still-life photographer, but I don't feel that description goes far enough.

I would say commercial, advertising, beauty and cosmetics photographer who is an absolute master of photography, light, colour, composition and style.

If you suffer from imposter syndrome as a photographer… do not visit Aurelie's website… her work is truly incredible.

Aurelie’s insights are a goldmine for commercial, advertising, and branding photographers looking to build a sustainable, authentic career. Whether you're just starting out or already established, this interview offers real-world advice on everything from brand-building to adapting to a tech-driven world while balancing creativity, business, and life lessons from this super-talented commercial photographer.

Here's some more of what we covered in the interview:

• Find Your Unique Style: Aurelie talks about overcoming imposter syndrome by focusing on her distinct style rather than comparing herself to others—key for personal and career growth.
• Define Your Brand: Knowing her strengths helped Aurelie build a brand that resonates authentically with clients.
• Starting Out: Aurelie began as a photography assistant, gaining foundational lighting and studio setup skills, which were crucial for her growth.
• Breakthrough Moment: An introduction from a creative director led to her first major commercial shoot, changing her career trajectory.
• Managing Early Finances: Aurelie shares her experience of balancing multiple jobs and initially accepting low rates, a familiar reality for new photographers.
• Build a Strong Portfolio: Aurelie emphasises the importance of showcasing high-quality work through personal projects and e-commerce shoots to attract clients.
• The Power of Networking: Connections with creative directors and industry professionals opened doors to new opportunities.
• Safeguard Your Work: Copyrighting images and negotiating usage rights to protect against unlicensed use.
• Embracing AI: With AI changing the photography landscape, Aurelie shares how she integrates AI-generated elements to expand her creative toolkit.
• Stay Competitive: Continuous learning—through courses, test shoots, or social media—helps photographers keep up with industry shifts.
• Balance Career and Life: After becoming a mother, Aurelie scaled back her studio operations to create a balance for her family and business.
• Developing Client Relationships: Building a good working relationship with clients and creative directors has been key to her project success.
• Present a Strong Online Presence: Aurelie highlights the need for a compelling online portfolio and active social media engagement to build credibility.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Low-balling your own rate is not necessarily a good business strategy… You’re devaluing yourself if you bring down your rate just to try to get a job. – Aurelie Graillot

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

You have to ask yourself, in the commercial world, what is the message that my client is trying to send out to the world, and I need to make sure that’s set or shown. – Aurelie Graillot

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Aurelie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Regarding AI and photography, it's our ideas that we're putting together, and if you can make it work in a really elegant way, then it works. If it looks cheap, that's what cheapens it. – Aurelie Graillot

If you have any questions I missed, a specific question you’d like to ask Aurelie or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

Some of it is experimentation. Doing test shoots. You learn a lot that way. You know, if you're trying to accomplish a certain look and feel, then you need to take the time to light in as many different ways, or test out different things. – Aurelie Graillot

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Everything is based on usage, and every client has a different usage need, so it's all negotiated… You have to navigate the rate world based on what the usage request is. – Aurelie Graillot

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review…

★★★★★ My favourite photography business podcast!

Via Google Reviews by Carlsbad family photographer HeatherMoreau, in the USA on November 7th, 2024.

This is hands-down my favourite photography business podcast!

Each episode is an incredible resource packed with valuable insights that truly blow me away.

As a small business owner, it makes me feel connected to a larger, inspiring community of professional photographers.

I highly recommend this podcast to any professional photographer—get ready to binge-listen because you won’t be able to get enough. Enjoy!

 

Build a Photography Website That Attracts Clients, Not Just Traffic

Are you looking to make your website work better for your business? Join this masterclass with Alex Vita, a web design expert and my go-to for anything web-related, who’s built over 300 photography websites worldwide. He’ll show you how to transform your site into a client-attracting, Google-friendly asset for your business.

Why Join?

• Get practical tips to boost your site’s user experience (UX) and SEO specifically for photographers.
• Turn your website into a real marketing tool that helps bring in more clients.
• Learn what matters most to visitors and search engines so your site stands out from competitors.

What You’ll Learn

• Core UX and SEO essentials: Find out what makes a great photography website in terms of usability and search rankings.
• Practical design tips: Improve navigation, mobile-friendliness, and key design elements to keep visitors engaged.
• Quick, impactful changes: Make small adjustments that add up to big results for your site’s performance.
• Strategies for better conversions: Help visitors trust you and make connecting with you easy.

What’s Included

• Live training on Zoom with a Q&A session so you can get answers tailored to your needs.
• Lifetime access to the recorded course on PhotobizX, plus downloadable resources like the slide deck and extra guides.
• Free Follow-up with Alex: Access to extra resources and support, including Alex’s Website Design & UX Course for Photographers.

Whether you’re updating an existing site or building a new one, this masterclass will give you the tools to create a site you’re proud of — and one that works hard for your business.

When: November 21st at 8 am (AEDT) Sydney Local Time. Your local time is here.

Why: To learn how to build a killer photography website that makes both visitors & Google happy and gets you results.

Cost: USD$147 — price doubles after the live training is delivered and bonuses disappear.

More details and registration here: https://learn.photobizx.com/photography-website-user-experience-and-seo-registration/

Links to people, places and things mentioned in this episode:

Aurelie Graillot Website

Aurelie Graillot on Instagram

Aurelie Graillot on LinkedIn

Creating Magic Through Still Life Photography with Aurélie Graillot via YouTube

Ray Brown Represents Agency

Aurelie Graillot Portfolio on Ray Brown

Episode 583: Steve Tepp – Copyright Essentials for Photographers

Thank you!

Thanks for tuning in, and a huge thank you to Aurelie for sharing her journey with us. Her insights on finding a unique style, building a memorable brand, and adapting to new challenges like AI offer invaluable lessons for photographers at every stage. From overcoming imposter syndrome to balancing a thriving career with family life, Aurelie’s story is a testament to the power of resilience, creativity, and continuous learning in today’s photography world.

It's the young companies that think they can get away with it, or they don't understand that they can get into some pretty big financial trouble if they infringe on copyright. – Aurelie Graillot

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 591: Aurelie Graillot – Balancing Creativity, Business, and Life: Lessons from a master commercial photographer appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.