Premium Members, click here to access this interview in the premium area 

Rick Bettinger of www.gittings.com is part of a photography business that has been operating for over 90 years in the US. They have studio locations in Dallas, Houston and New York.

Plus, they have a separate side to the business, a global photography agency with photographers worldwide working under their banner.

They offer most genres of photography – both for personal and corporate clients.

Check out their About page, and you'll get a sense of the operation's size. They have over 20 staff photos and bios of a well-dressed and presented professional-looking team.

In an article published in the 1980s, the founder of his incredible business, Paul Linwood Gittings, was quoted as saying, “I did sacrifice art for business; I made up my mind to use photography as a business tool.”

There is no denying that his legacy lives on with what looks like an incredible business!

Regarding our guest for today, he is the President and owner of Gittings Portrait Studios in Dallas and Fort Worth. He has a Master of Photography degree and has photographed past US presidents Bill Clinton and George W. Bush, among many, many other notable families in Texas.

In this interview, Rick shares how he has balanced art, business, and innovation in a long-standing, well-respected, and highly profitable photography business.

Here's some more of what we covered in the interview:

• About Gittings Portrait Studios: Rick’s journey and connection to his family’s photography legacy.
• Legacy of Artistry: How Gittings blends artistic values with business success.
• Balancing Roles: The art of leading a business while fostering creativity.
• Tradition Meets Innovation: Keeping a legacy brand relevant with modern trends.
• Growth and Structure: How Gittings Global expands and stays profitable and relevant.
• Profit and Sustainability: Why profitability is key to Gittings’ growth.
• Training New Talent: Preparing photographers to meet Gittings’ high standards.
• Commitment to Quality: Ensuring formal, precise portraiture and premium technology.
• Finding a Niche: The importance of specialisation in a competitive market.
• Building Client Loyalty: Tips for fostering strong, lasting client relationships.
• Smart Marketing and Conversion: The role of repeat clients and charity marketing.
• Professional Hiring Practices: Selecting photographers with skills and professionalism.
• Handling High-Profile Clients: Strategies for assigning experienced photographers.
• Premium Pricing: Educating clients on the value of high-end portraiture.
• Diverse Marketing Strategy: Staying versatile with a comprehensive marketing calendar.
• Sales Tracking and Goals: CRM and goals track performance and motivate staff.
• Proactive Lead Generation: Strategies for consistent client interest.
• Client Flexibility: Adapting to client budgets and product needs.
• Thoughtful Upselling: Tailoring offerings to foster loyalty and revenue.
• Working with Prominent Figures: The importance of professionalism in high-profile sessions.
• Building Rapport: Creating comfort with clients to encourage repeat business.
• Challenges of Leadership: Rick’s reflections on running a creative business.
• Continuous Learning: Staying adaptable as the industry evolves.
• Future Vision: Rick’s excitement for the future and continuing Gittings’ legacy.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Photography is what I love, but I also love the art of business… I don’t think I would just be happy just being a photographer, but I also would not be happy just being the owner and not having that creative outlet. – Rick Bettinger

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

We are professionals and… you should dress like a professional and look like a professional. We want to look better than our clients, or as good as our clients… we are trying to represent a profession where we want people to take us seriously. – Rick Bettinger

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Rick shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I have given up some of the art of photography to be able to make a living at photography. – Rick Bettinger

If you have any questions I missed, a specific question you’d like to ask Rick or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If we're not behind the camera, we're not doing anything. We have to be photographing people. We have to have people in front of our camera. If we aren't getting [leads], then we aren't photographing. If we're not photographing, we're not making money. – Rick Bettinger

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

The easiest customer to get is the repeat…when they come back year after year, it saves so much time and energy. They may not spend as big every year, but when they're coming back every year, it's like an annuity. – Rick Bettinger

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

LinkedIn Course Update

I've just added an in-depth update to the LinkedIn Course you can access.

Well, to be fair, Jeff supplied all the updated info (he's the LinkedIn expert), and I asked the questions.

You'll find the update near the bottom of the course page here: https://photobizx.com/linkedin-for-photographers

Don't forget you need to be logged in to access the training:

Log in at https://photobizx.com (in the footer area), and you can get to the course page a few ways:
​
​ Head to https://photobizx.com/linkedin-for-photographers​

 Look under the PREMIUM menu, go to COURSES and click on LinkedIn for Photographers

 Go to https://photobizx.com/your-courses/ to see a list of your courses and links directly to them​

Jeff and I are always here and available to answer any follow-up questions. Email me at [email protected] if you have any questions.

Shoot to the Top Podcast Interview

If you'd like to hear more from me, I was recently interviewed for an episode of the Shoot to the Top Podcast.

We talked about all things photography business, with a focus on commercial, headshot, and personal branding photography — and what successful photographers do to be successful.

In the episode, I share insights from over 600 interviews with photographers—from everyday pros to well-known names like Sue Bryce and Ben Chrisman. I started the podcast 12 years ago to offer the kind of practical, real-world advice you’d get at photography conferences, and I’ve focused on giving photographers useful tips they can apply to their businesses.

We cover some key challenges, like converting leads into clients, structuring your pricing, and improving your lighting skills. You’ll hear examples from guests like Sarah Louise Jackson, who’s refined her pricing to encourage upgrades, and Jeff Brown, who shares a simple LinkedIn strategy for reaching new clients. If you’re looking for straightforward advice on building a successful photography business, this episode is worth a listen.

Here's the link: https://shoottothetop.com/find-great-insights-into-running-a-photography-business-from-photographer-and-podcaster-andrew-hellmich/

Links to people, places and things mentioned in this episode:

Gittings Portraiture Website

Rick Bettinger on Instagram

Rick W. Bettinger, Gittings Master Photographer

Gittings Portraiture on Instagram

Gittings Portraiture on Facebook

Gittings Global

The Gittings People

Thank you!

Thanks for tuning in, and a big thank you to Rick for sharing his journey with Gittings Portrait Studios. His insights on blending creativity with business savvy, maintaining client loyalty, and navigating the industry and technology changes offered valuable lessons for any photographer looking to grow and succeed.

Structure helps you make goals. When it’s slow, do the things that you need to do to be set up for success when you’re busy. – Rick Bettinger

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 590: Rick Bettinger – How to balance art, business, and innovation in photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Welcome to part two of a two-part series, where we dive into everything you need to know about buying or leasing a photography studio. Whether you're considering owning a space or working from one, this episode will guide you through the essential considerations before making that big decision of signing a lease and paying rent or taking out a loan to purchase your studio space.

I'm thrilled to have three incredible guests joining us today, all from different genres of photography.

We have Boston boudoir photographer Lindsay Hite of Show Your Spark in the USA. Lindsay started her photography business in 2009, transitioned from weddings to boudoir in 2016, and opened her newly renovated studio in 2019.

Lindsay was featured in Episode 392 of the podcast.

Melbourne dance photographer Leah Hoffman of Hoffa Studios will also join us. Not only is Leah's work incredible, but you need to check out what she shared about marketing from Episode 480 of the podcast. This is one switched-on photography studio operator when it comes to generating highly qualified leads.

And finally, also from the USA, and for the first time on the podcast, we have New Orleans Headshots, personal brand, and commercial photographer Noel Marcantel, who has a street front studio that looks like an incredible place to work — complete with a full-sized cyc wall.

Whether you're a seasoned photographer or just starting to consider your own studio space, this episode is packed with valuable insights from some of the best in the business. Let’s dive in with this photography-studio-special, focussed on buying and leasing advice for photographers.

Here's some more of what we covered in the interview:

• Selecting the Perfect Studio Location: Lindsay, Leah, and Noel share their journeys in scoping out studio spaces, discussing how they navigated factors like accessibility, cost, and adaptability to secure the right fit.
• Benefits of Collaborative Studio Sharing: Leah explores the rewards of sharing a studio with a fellow photographer. From splitting costs to dividing responsibilities, co-sharing brings many benefits, making studio life more affordable and collaborative.
• Tailoring Your Studio Fit-Out: The photographers reveal how they approached renovations, detailing their mix of hands-on DIY projects and working with contractors to design studios that enhance their creative work.
• Unseen Costs You Can’t Ignore: Setting up a studio involves more than rent. Unexpected expenses—like taxes, maintenance, and utilities—can add up quickly. Lindsay, Noel, and Leah share budgeting insights to help you avoid financial surprises and plan effectively.
• Testing the Studio Waters: Thinking of leasing a studio? Start small with pop-up spaces or short-term rentals to gauge interest and profitability. The photographers suggest trying different pricing models and testing your market before fully committing to a long-term lease.
• Navigating Lease Negotiations and Challenges: Securing a studio lease can be complex. Lindsay managed to lock in a flexible five-year lease, even taking on renovations herself with her husband. Leah and Noel faced unique hurdles, from council approvals to managing renovation projects, each experience offering lessons in resilience and adaptability.
• Future Plans and Expansion Goals: While Lindsay is content with her current setup, she remains open to growth opportunities. On the other hand, Noel sees value in investing in studio ownership, while Leah looks forward to sharing more of her studio journey with her followers.

Lindsay Hite

I have two shooting spaces…a daylight studio and… the black box studio. I also have what I call my premiere room, which is the converted garage space.. and then I have some temporary little exhibition walls for the dressing room and then my workspace. – Lindsay Hite

We don't have parking here, which is a downside, and they rarely ticket. But when they do ticket, I always tell my clients and my staff, bring the ticket to me and I will pay it. So I like to say that's my parking fee. If I were leasing a garage space, or, you know, had to pay parking space rental in the city, it would be far more expensive than a random ticket here and there. – Lindsay Hite

You have to think of your cost of doing business differently because you have more overhead, especially if you're going to take on staff in addition to your studio space and the build out, so there's less wiggle room, so to speak for that, I have to make a certain minimum per day to stay profitable, and so that helps me enforce my pricing. – Lindsay Hite

I'm a big fan of trying things out, seeing how it works, tweaking from there, so that you can grow as you need to. – Lindsay Hite

Show Your Spark Website

Show Your Spark on Instagram

Lindsay Hite on Instagram

Show Your Spark by Lindsay Hite on Facebook

Episode 392: Lindsay Hite – How to successfully transition to a boudoir photography business

Noel Marcantel

If anything goes wrong, it's the building management's job to blame it on you, and it's their job, even if they accept responsibility, it's their job to delay the process until you get frustrated and fix it yourself. – Noel Marcantel

I'd like to get one more five year lease out of it, because we probably went overboard on the build-out. If anything's worth doing, it's worth overdoing. And we went all out on making the space high end luxurious, great for in person sales, great for video, great for all this kind of stuff. So, you know, we want to get our investments worth by probably another five year lease after this. – Noel Maraentel

You've really had to ask yourself two questions, what do you want to shoot? And what do you want to charge? And what do you want to charge if you want to shoot commercial jobs. If you want to shoot commercial clothing and products, you're going to have a team of people coming in and you probably want a studio for that. If you're only going to be shooting head shots and it's all you want to shoot, you could probably make do with a home space. – Noel Marcantel

If I'm going to be shooting at the level that I want to be in, charging what I want to charge, the prices make more sense to people whenever we're shooting in a space that makes more sense for people. – Noel Marcantel

If you want to charge more, then, when people show up to a built-out studio space with a couch and it looks really nice and everything is very meticulously designed, the price makes more sense to them. – Noel Marcantel

Noel Marcantel Website

Noel Marcantel Photography 3D Space

Noel Marcantel on Instagram

Noel Marcantel on Facebook

Leah Hoffman

I think because I'm stepping into, I call it my dream studio now, I can do whatever I want. So yeah, I'm excited to get in and sort of make it my own. – Leah Hoffman

I'll be installing a cyc wall which works really well for dancers. I know that's something I'll definitely do. I want to use paint textures on the wall, rather than having to digitally add the texture. And that's going to just speed things up. – Leah Hoffman

If you are considering sharing a space with a friend or another photographer, communicate that with them as well. – Leah Hoffman

Leah Hoffman Website

Leah Hoffman on Instagram

Leah Hoffman on Facebook

Episode 480: Leah Hoffman – Clients, sales and incredible images for a successful fine art dance photography business

Kelly Dwyer of Talking Portraits (who Leah shares her current studio space with): https://www.talkingportraits.com.au/ Instagram: https://www.instagram.com/talking_portraits_/

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

If anyone is thinking about working in shared studio space, find somebody who you can share with, it definitely does cut costs. How we do it was week on, week off, which worked for us. – Leah Hoffman

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Lindsay, Noel and Leah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

We went in with research, because that's the most important thing you can have whenever you go into negotiation, is information. And information that we knew was that the space had been vacant for two years, and the building had just gone up for sale discreetly. – Noel Marcantel

If you have any questions I missed, a specific question you’d like to ask Lindsay, Noel and Leah or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

If I were to do it again, to answer your question, if there was something I'd do differently, save up a lot more, have more professionally done, because it would move quicker, and way less stressful. – Lindsay Hite

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Thank you!

Thank you again for tuning in, and a big thanks to Lindsay, Noel and Leah for sharing their valuable insights on building successful photography studios. From navigating the challenges of moving to a dedicated space to managing hidden costs and adapting to evolving client needs, their experiences offer invaluable guidance for anyone looking to take their studio business to the next level.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 589: Photography Studio Special 2 – Buying and leasing advice for photographers looking at studio ownership appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area 

Leigh Woolford runs an Australian childcare centre photography business, also known as a kindy, kindergarten, preschool or high-volume photography business, which is based in Melbourne, Australia.

We were exchanging emails about potential interview guests for the podcast when I learned that he will be presenting at a conference next year on the evolution of his own business—from burnout to building a profitable company.

That led to some back and forth before I asked him for today's interview.

In that email exchange, I mentioned that while visiting his website, it wasn't very clear which areas he was servicing with his kindy photography business.

I loved his reply! He said, “The service area is blank intentionally; we are going to be Australia-wide someday!”

In this interview, Leigh shares the ups and downs of creating and running a profitable high-volume photography business, which included almost giving up and, years later, almost going broke.

Here's some more of what we covered in the interview:

• From Motorsports to Kindy Photography—Leigh shares his transition from motorsports to kindergarten photography, discussing the business plan, securing a loan, and taking the leap to start his business.
• Building the Business and the Early Model—Learn how Leigh established his high-volume photography business, specialising in kindergartens and preschools.
• Scaling Up Through Automation—Discover how Leigh leveraged automation to streamline operations, reduce manual work, and fuel the business's growth.
• Tackling Early Challenges and Lessons Learned—the early struggles, including manual processes and tough decisions that laid the foundation for future success.
• Automation for Efficiency and Streamlined Workflow—Leigh highlights the transition to Netlife software and explains how automation became essential for scaling and improving business efficiency.
• Growing the Team and Letting Go of Control—As the business grew, so did the team. Leigh discusses hiring and training challenges and why learning to delegate was vital to expanding.
• Behind the Scenes and Current Team Structure—A closer look at the roles within Leigh’s team, hiring challenges, and how proper training and structure are vital to the business’s success.
• Revenue Strategies and Scaling the Business—Leigh shares strategies for increasing revenue per customer, such as sibling photos and clever package names, while focusing on scaling over aggressive growth.
• Balancing Expansion with Stability: Leigh discusses the importance of focusing on scalability rather than rapid growth and the support from the photography community along the way.
• Connecting with Clients and Engagement Strategies—Leigh highlights the move to text messaging (which didn't work) for better communication and the childcare centre registration system.
• Innovative Product Ideas to Reduce Costs and Boost Sales—From new product ideas like booklets to lower postage costs to creative ways to increase sales.
• Long-Term Vision for Growth and Work-Life Balance—Leigh shares his long-term ambitions for national expansion and his focus on achieving work-life balance, with potential plans to explore sports photography on the side.
• Learning from the Community and Continuous Improvement—Emphasising the value of industry community support, Leigh talks about the importance of learning from others and continually improving the business.
• Future Goals of Building a Self-Sustaining Business—Looking ahead, Leigh shares how he's looking to turn the business into a self-sustaining enterprise, giving him the freedom to pursue personal interests while ensuring the company still thrives.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I'm trying to make myself less important in the business and not be the business, and ideally have other people run it for me. – Leigh Woolford

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

It’s incredibly difficult to take that leap. But if you’ve put the work in, and you know the bookings will come, you can make money in the business. – Leigh Woolford

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Leigh shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

We changed the name of that pack to the ‘I want it all’ pack, and sales jumped by 15%. – Leigh Woolford

If you have any questions I missed, a specific question you’d like to ask Leigh or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

It took me 10 years to come to the point, I need to get other people involved in the business, and I need to let go of some of that responsibility. – Leigh Woolford

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

If parents are seeing great photos of their children, they want to have them. It's that fear of missing out. – Leigh Woolford

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

LAST CHANCE — Don’t Miss This Game-Changing Training for Photographers!

The Photography Exhibition Masterclass will show you how to fill your calendar with high-value clients by leveraging the power of exhibitions to showcase your work and grow your business.

This course, led by Katie, who has successfully run these exhibitions year after year, provides step-by-step guidance on creating an engaging exhibition that drives bookings, boosts sales, and builds lasting relationships with clients.

In this training, you’ll discover proven marketing strategies, how to design a luxury experience, and practical techniques for turning attendees into loyal clients.

If you’re a photographer looking to elevate your business and attract new clients through a profitable, results-driven exhibition, this course is for you.

All the details are here –>> https://learn.photobizx.com/exhibition-marketing-for-photographers-registration

Here’s what you’ll learn:

• How to book clients and fill your calendar through a well-crafted photography exhibition.
• Marketing strategies to promote your exhibition and attract your high-value clients.
• Tips for creating stunning, gallery-worthy portraits that capture attention.
• How to generate long-term client relationships and repeat business.
• Using social media and email marketing to get people through your doors.
• Designing an unforgettable exhibition experience that boosts your brand.
• Pricing strategies to maximise profits from your exhibition.

When: The live training is on this week — October 2024 @ 8:00 am AEDT.
After Katie delivers the live training, you can access the full recording, stand-alone course, and any downloadables.

Where: Zoom (Link provided upon registration)

Why: To book out your calendar with clients who are eager to invest in your work and share their excitement with everyone they know.

Cost: $97 (Price doubles after the live training)

Early bird bonus: $100 off any existing PBX course (valid through 2024).

 

If you’re ready to transform your photography business with a full calendar of clients who value your work, this exhibition strategy could be your perfect marketing campaign.

All the details are here: https://learn.photobizx.com/exhibition-marketing-for-photographers-registration

Links to people, places and things mentioned in this episode:

Leigh Woolford Website

Leigh Woolford on Instagram

Netlife Photosuite

Team Photo Composite

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Episode 479: Hark Nijjar – The incredible business possibilities for high volume sports photography

Thank you!

Thanks for tuning in, and a big thanks to Leigh for sharing his journey in building a successful kindy photography business. His insights into scaling through automation, overcoming challenges, and staying focused on growth provide great lessons for any photographer looking to grow their business.

We started looking at scale, as opposed to growth, to work with the centers that we already had, instead of focusing that time on growing the business. – Leigh Woolford

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 588: Leigh Woolford – From Burnout to Booming: Building a Profitable Kindy Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Ryan Erickson of www.fetchphototruck.com is a mobile, come-to-you dog photographer in Denver, Colorado, USA. His mobile pet photography studio was custom-built on a towable trailer where he shoots and does same-day in-person-sales sessions for his dog owner clients.

I'm always looking for terrific guests to feature on the podcast, and I love receiving a recommendation like this one from Pet Photographer and business coach Alex Cearns.

In her email, she says:

Hey Andrew

I have a podcast guest to recommend; he runs Fetch Photo Truck in Denver, Colorado.

He was previously a wedding photographer who wanted to move into pet photography and work for himself.

His truck is a custom trailer that looks incredible inside (and out!).

He hit six figures working solo and is a heck of a nice guy!

Alex.

I went and did some searching and can confirm… his photography is fantastic. The trailer looks terrific, and his clients love him!

In this interview, Ryan shares the ins and out, good and bad of  Fetch Photo Truck, the mobile pet photography business.

Here's some more of what we covered in the interview:

• From Weddings to Wagging Tails: Ryan’s Transition to Pet Photography
  Ryan shares his journey from wedding photography to pet photography, giving credit to mentor Alex Cearns for helping him carve out a successful niche.
• Business Boom: A Year of Remarkable Growth
  Ryan reveals his business’s impressive revenue surge over the past year, highlighting October and November as standout months for sales.
• The Power of Online Presence: How Instagram and Website Traffic Fueled Growth
  Discover how Instagram and website traffic played a pivotal role in driving Ryan’s business forward.
• Flying Solo: The Perks and Challenges of Working Alone
  Reflecting on the solo business journey, Ryan discusses how the pandemic influenced his decision to pivot into pet photography.
• Early Days: From Wedding Photography to Studio Success
  Ryan looks back on his early career, starting in wedding photography post-college and eventually becoming the lead photographer at a bustling studio.
• Making a Big Move: Leaving the Studio Life Behind
  Ryan talks about his bold decision to leave the studio during the COVID-19 pandemic, which opened the door to his new passion for pet photography.
• Fetch Photo Truck: How a Simple Conversation Sparked a Creative Business
  Ryan shares the lightbulb moment when a chat about pets inspired his innovative mobile pet photography business, Fetch Photo Truck.
• Taking It on the Road: The Concept Behind the Fetch Photo Truck
  Inspired by food trucks, Ryan explains how his mobile studio offers flexibility and cost-effective solutions for pet photography.
• On-the-Go Photography: Setting Up for Success
  Ryan gives us a glimpse into his mobile studio, where clients enjoy same-day shoots and a seamless process from start to finish.
• Making Connections: The Importance of Face-to-Face Marketing
  Learn how Ryan taps into in-person pet events to connect with potential clients and promote his mobile photography service.
• Client Engagement: Building Relationships and Managing Expectations
  Ryan talks about the value of personal interactions, offering special deals, and being transparent to ensure client satisfaction.
• Tracking Success: Business Metrics and Financial Growth
  Ryan opens up about his business’s financial health, from average sales figures to managing startup costs and ensuring steady growth.
• Finding His Audience: Targeting Dog-Loving Couples
  Ryan identifies his primary market: affluent, child-free couples with dogs, and how he focuses his efforts on events that attract this pet-loving crowd.
• Niche Marketing: Partnering with Pet-Centric Vendors
  Ryan discusses the rewards and challenges of niche marketing, emphasising the benefits of collaborating with vendors in the pet industry.
• Pet Photography Challenges: Creating Comfort and Capturing Emotion
  Working with pets isn’t always easy! Ryan explains how he ensures a relaxed experience in his mobile studio and delivers emotionally powerful images.
• Looking Ahead: Scaling, Expanding, and Staying True to the Vision
  Ryan shares his future plans to scale the business, broaden his marketing efforts, and maintain his high standards as the business grows.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

When you're working for somebody else, you're working for somebody else's dream, right? So there's only so much growth that you can realistically kind of expect. – Ryan Erickson

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

Outsource whatever you can. I outsource my editing. I realized early on that I had a vision of what I wanted my photos to be, but, it took me too long to do a not so great a job. So I realized early on, I need to hire somebody else that knows what they're doing and can do this efficiently, and pay them to do it. And that was one of the better decisions that I made early on. – Ryan Erickson

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Ryan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I wanted people to know exactly what they're getting into because I'm asking them to make a lot of decisions on the spot. I never want people to feel pressured and overwhelmed. The goal is for them to feel fully educated and prepared going into that day, having a good idea already of what they want. – Ryan Erickson

If you have any questions I missed, a specific question you’d like to ask Ryan or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

Last October and November were my best months of 2023 and October was a $24,000 month, and I did 18 sessions that month. And November was also an 18 session month. So having 31 on the books for October is big. I'm trying not to get too excited or too overwhelmed. It's part of the joy of having your own business, right? – Ryan Erickson

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

We're a dime-a-dozen as wedding photographers. Everybody and their sister knows a wedding photographer, so it felt really exciting to specialize in something, and say, ‘I'm a dog photographer.' – Ryan Erickson

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Don’t Miss This Game-Changing Training for Photographers!

The Photography Exhibition Masterclass will show you how to fill your calendar with high-value clients by leveraging the power of exhibitions to showcase your work and grow your business.

This course, led by Katie, who has successfully run these exhibitions year after year, provides step-by-step guidance on creating an engaging exhibition that drives bookings, boosts sales, and builds lasting relationships with clients.

In this training, you’ll discover proven marketing strategies, how to design a luxury experience, and practical techniques for turning attendees into loyal clients.

This course is for you if you’re a photographer looking to elevate your business and attract new clients through a profitable, results-driven exhibition.

All the details are here –>> https://learn.photobizx.com/exhibition-marketing-for-photographers-registration

Here’s what you’ll learn:

• How to book clients and fill your calendar through a well-crafted photography exhibition.
• Marketing strategies to promote your exhibition and attract your high-value clients.
• Tips for creating stunning, gallery-worthy portraits that capture attention.
• How to generate long-term client relationships and repeat business.
• Using social media and email marketing to get people through your doors.
• Designing an unforgettable exhibition experience that boosts your brand.
• Pricing strategies to maximise profits from your exhibition.

When: The live training is on October 2024 @ 8:00 am AEDT.
After Katie delivers the live training, you’ll have access to the full recording, stand-alone course, and any downloadables.

Where: Zoom (Link provided upon registration)

Why: To book out your calendar with clients who are eager to invest in your work and share their excitement with everyone they know.

Cost: $97 (Price doubles after the live training)

Early bird bonus: $100 off any other existing PBX course (valid through 2024).

 

If you’re ready to transform your photography business with a full calendar of clients who value your work, this exhibition strategy could be your perfect marketing campaign.

All the details are here: https://learn.photobizx.com/exhibition-marketing-for-photographers-registration

Links to people, places and things mentioned in this episode:

Fetch Photo Truck Website

Fetch Photo Truck on Instagram

Fetch Photo Truck on Facebook

Episode 524: Alex Cearns – Photography business rules for success and profit

Thank you!

Thanks for tuning in, and a big thanks to Ryan for sharing his journey in creating a successful mobile pet photography business. Ryan’s passion for capturing special moments is clear, from the Fetch Photo Truck idea to working solo. His insights offer great tips on adapting to change, connecting with clients, and providing a unique experience for pet owners.

And I say, ‘Hey, I keep my weekends reserved for market events and also to help maintain my sanity. That's one of the big benefits of being your own boss. That was really important to me. And when I had this idea, I was like, I know what it's like to work on those Saturdays. And if I know, if I make Saturdays available, that's all clients are going to want. People respect that. When you're making a dentist appointment, you don't ask your dentist to come on on Sunday to do your appointment, right? So if this is important to you, if this experience is important to you, you can go in two hours late to work. You can call in, or you can leave two or three hours early kind of thing, if this is, if this is something that's important to you. – Ryan Erickson

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 587: Ryan Erickson – Fetch Photo Truck – A Mobile Pet Photography Business Wagging its Way to Success appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Welcome to part one of a two-part series, where we dive into everything you need to know about buying or leasing a photography studio. Whether you're considering owning a space or working from one, this episode will guide you through the essential considerations before making that big decision of signing a lease and paying rent or taking out a loan to purchase your studio space.

I'm thrilled to have three incredible guests joining us today, all from different genres of photography.

We have Alex Cearns from Houndstooth Studio in Western Australia. Alex is a highly accomplished pet photographer, published author, and successful studio operator with extensive experience in multiple studio spaces. You may remember her from episodes 290 and 524 of the PBX podcast.

We also welcome Elle Payne, a newborn photography business owner and mother of two. Elle is one of the biggest sponges when it comes to taking in business concepts and ideas and, more importantly, her skill in quickly implementing, testing, and refining those ideas to see what works. Elle was featured in episode 429 of the PhotoBizX podcast.

Finally, the incredibly talented Michael Anthony is joining us from the USA. Michael is an experienced wedding and portrait photographer who is building a new studio from scratch after leasing and working from his first studio. He was previously featured in episode 446 of the podcast.

Whether you're a seasoned photographer or just starting to consider your own studio space, this episode is packed with valuable insights from some of the best in the business. Let’s get started with this photography studio special on buying and leasing advice for photographers.

Here's some more of what we covered in the interview:

• Introduction to Studio Ownership: Discover the perks and challenges of owning or working in a photography studio and why it's a game-changer for many photographers.
• Alex’s Studio Journey: Alex shares her experience of moving from a home studio to a dedicated space and why separating work from personal life was a crucial step for her.
• The Benefits of a Dedicated Studio: Alex discusses how having a professional studio boosts privacy and creates a more polished experience for her clients.
• Michael’s Studio Evolution: Michael takes us through the transformation of his studio from a wedding-focused space to a portrait-driven business, thanks to the need for dedicated client sales appointments.
• Elle’s Studio Transition: Elle talks about her move from a home-based studio to a commercial space, and how consistency in her newborn photography setup has made all the difference.
• Studio Setup Costs: We break down the costs involved in setting up a studio – from affordable IKEA cupboards to construction hurdles – and why budgeting is essential.
• Hidden Studio Expenses: Alex, Michael, and Elle reveal the often-overlooked expenses like parking, signage, internet, and building insurance and why they need to be factored into financial planning.
• Final Studio Advice: Our guests wrap up with key takeaways: having a clear vision, budgeting wisely, and finding a supportive landlord to set your studio up for success.

Alex Cearns

You can really just make it fit what you need. Look at your business practices. If you are doing online purchase appointments on Zoom or you know different mechanism, you don't need a room for that…So I think just make sure that it meets your needs really clearly. And I think if I could do it differently, I would just really look at streamlining business practices before I went got a whole house that was costing me $4,000 a month that I didn't really use. – Alex Cearns

If you're going to invest money in your business, your business has to be making you that money to invest in the first place. – Alex Cearns

I think it's important to specify that a studio to me is just this empty room. If I just need a shooting space like what Elle said, you can have a backdrop stand with a backdrop on it, some paper roll and a light on the stand and you know, maybe one or two other lights, that's all you need at the bare minimum. – Alex Cearns

A business only runs as fast as you put your foot on that accelerator. – Alex Cearns

Houndstooth Studio

Alex Cearns Consulting Website

Houndstooth Studio on Instagram

Snappy Women Facebook Group

InspHIGHER with Alex Cearns Facebook Group

Down to Earth Photo Breaks with Alex Facebook Group

Episode 290: Alex Cearns – How to build the countries most successful pet photography business

Episode 524: Alex Cearns – Photography business rules for success and profit

Elle Payne

Budget 10% of your overall revenue for rent. – Elle Payne

I'm not a creative person. I can't photos outside. I can't take photos in somebody's home with different lighting. I am just not good at it. I needed a space that I could set up and I could control everything so that everything is the same for every session…I just want to sell the same thing over and over again. – Elle Payne

I have hired nurses just to keep with the theme. I wanted to, rather than teach a photographer how to do newborn photography, I would rather teach somebody who knows newborns very well how to actually take photos because like I said, I don't do anything creative. So it's just I will teach them how to take those photos. At least then I'm not worried about the babies and my staff. I've hired nurses that actually taught me how to be a nurse. So now I've taught them how to be a photographer. – Elle Payne

Always Belle Photography

Always Belle Photography on Instagram

Always Belle Photography on Facebook

Episode 429: Elle Payne – When business and service become the motivator over great photography

Michael Anthony

Location is very, very important when you're choosing a studio space. I've learned that, you know, because in the first studio we chose was just something close to our house. Close to your home doesn't always mean it's going to be a great location and accessible for clients to get in. As you know, I was in Los Angeles, it's the traffic capital of the world. You know, so being outside of the city where all of my clients had to come out to us, that was a little bit of a hike and I can tell you guarantee you we lost a lot of business because of it. – Michael Anthony

My advice would be to put your studio in a place where your ideal client is going to be. – Michael Anthony

My business would not be where it is today if we didn't have that dedicated space to be able to do sales appointments out of and be able to, you know, transform our business from mainly a wedding studio into a portrait studio. – Michael AnthonyIf you can find a place that's pretty much done already, that would be the biggest recommendation I could find for any photographers listening because it will save you a ton of money over doing a new build. – Michael Anthony

Michael Anthony Website

Michael Anthony on Instagram

Michael Anthony on Facebook

Michael Anthony on TikTok

Episode 446: Michael Anthony – How to build a seriously successful wedding photography business

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Alex, Elle and Michael shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed, a specific question you’d like to ask Alex, Elle and Michael or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Thank you!

Thank you again for tuning in, and a big thanks to Alex, Elle, and Michael for sharing their valuable insights on building successful photography studios. From navigating the challenges of moving to a dedicated space to managing hidden costs and adapting to evolving client needs, their experiences offer invaluable guidance for anyone looking to take their studio business to the next level.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 586: Photography Studio Special – Studio buying and leasing advice for photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Michael Cassidy from www.mikecassidyphotography.com is a US-based boudoir photographer who’s been in business for almost 15 years. His main focus these days is creating high-end boudoir gifts for brides, whether it’s for weddings, anniversaries, or even a Christmas surprise.

His work is stunning, and I couldn’t wait to dive into his business and uncover how it all works.

But what caught my attention—and why I had to get him on the podcast—was when Michael asked if I knew about the growing challenges facing women's photographers in the age of AI.

From Adobe’s restrictions on editing boudoir-style images, to Instagram’s AI censoring women photographers, and Google’s image bots cracking down on boudoir photography websites—it’s all creating massive hurdles.

In this interview, we chat about Michael’s journey, his stunning work with brides, and how he’s navigating these AI challenges while building a thriving luxury boudoir photography business.

Here's some more of what we covered in the interview:

• High-End Boudoir for Brides: Michael specialises in luxury boudoir gifts for brides, a niche that naturally grew from client demand.
• AI Challenges for Women Photographers: AI restrictions are making it harder for women photographers to promote their work—Michael discusses the impact.
• Evolving Boudoir Photography: The rise of boudoir videos and shifting attitudes are changing the industry. Michael shares his perspective.
• The Need for Videography Skills: Michael urges boudoir photographers to embrace videography, which is fast becoming an essential skill.
• Understanding Client Needs: Boudoir photography is personal. Michael stresses the importance of catering to each client’s unique requests and comfort levels.
• Handling Different Client Requests: Male and female clients have different needs—Michael shares his approach to balancing both.
• High-End Focus Happened Organically: His luxury focus wasn’t planned—it evolved naturally over time as he responded to client demand.
• Passion Before Business: Love photography first. Michael believes passion is the key before tackling the business side.
• Continuous Learning is Essential: Photography is a journey of trial and error. Michael highlights the importance of ongoing learning to stay sharp.
• Boudoir Photography and Empowerment: While empowerment has become central, Michael reflects on its origins as a marketing tool.
• Overuse of Empowerment Narrative: Michael shares his discomfort with overusing the empowerment theme, reminding us that women are inherently strong.
• AI’s Impact on Photography Marketing: Platforms like Pinterest and Instagram are limiting boudoir content. Michael explains how AI restrictions affect his marketing.
• Navigating AI Restrictions: Michael offers solutions like using password-protected galleries to work around AI limitations.
• Google Ads Challenges: Google Ads restrictions have impacted his business, and Michael shares ways to navigate these roadblocks.
• Building a Successful Photography Business: Focus on referrals, attend bridal shows, and hand out referral cards—Michael’s advice for growing your clientele.
• Staying Passionate About Photography: Michael stresses the importance of keeping your passion alive and continually improving your craft to succeed long-term.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

There are more people now who are more interested in the business of photography than maybe the art of photography. To separate yourself, you have to be pretty goddamn special in the photos that you can create. – Michael Cassidy

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Michael shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Success is a trailing factor, not a leading one. If you have great systems and technical ability, the money comes. – Michael Cassidy

If you have any questions I missed, a specific question you’d like to ask Michael or want to say thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

Over the past few years, Google too has started using image recognition technology…they are also looking at all the images on your website and making judgments about you based on those images. – Michael Cassidy

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

There’s a very big difference between photos that focus on the sexuality of a woman and those that focus on beauty. It’s subtle but huge. In boudoir photography, the focus should be on a woman’s beauty. – Michael Cassidy

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is a recent email I received…

★★★★★  Such a great perspective shift!

Via email from Scottish photographer for small weddings, Kristin Sharp, in Glasgow, Scotland, on September 25th, 2024.

Andrew

You taught me the value of being present with my kids almost 6 years ago.

You phoned me when I was at my lowest ebb. Not only did I listen to your advice, I changed my entire business approach.

And every time i read a post online from another parent running their own business and having kids, I pass on the advice you gave me and tell them to give themselves permission to change their business to suit what they really value. 

I see the changes I made as my real success. Burn out for the business isn't worth the quality of time I get with my own three kids.

The nights are long, the years are fast. 

I regret only what I haven't done with my kids. 

But there's always time.

Thanks for the reminder.

And I will never forget the impact (no pun intended!) you made on me. Your advice changed my life.

Links to people, places and things mentioned in this episode:

Michael Cassidy Photography Website

Michael Cassidy on Instagram

Michael Cassidy on YouTube

Michael Cassidy on Facebook

Thank you!

Thank you again for tuning in, and a big thanks to Michael for sharing his valuable insights on how he’s built a thriving luxury boudoir photography business, navigating AI restrictions and adapting to industry changes—all while staying true to his passion and delivering an unforgettable experience for his clients.

Social media has changed photography dramatically. Everybody's an expert now, and new photographers really have to be careful about who they follow. – Michael Cassidy

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 585: Michael Cassidy – Navigating AI Restrictions and Building a Luxury Boudoir Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Craig Peterman of www.petermanphotovideo.com is a wedding photographer and videographer based in Phoenix, Arizona with over a decade of experience.

Over the past two years he has successfully generated over $200,000 annually in revenue and is on track for $300k this year.

His work has been featured on The Knot and Style Me Pretty, and is a mixture of natural light with vibrant dessert colours with some black and white edits.

Here's why I'm most interested in learning more from Craig…

I see a nice looking, easy to navigate website, great photography, social media accounts that are ticking along – he has close to 60k followers on Instagram – but nothing jumping out as an obvious reason for success.

There is no aggressive marketing, special offers, or specific online ads, and his website doesn't rank highly in search for major keywords.

How is he achieving the success he is?

In this interview, learn how to build a $300K wedding photography business without aggressive marketing strategies or pushy sales techniques.

Here's some more of what we covered in the interview:

• Maximising Slow Seasons: Use downtime to invest in your education, audit your social media, and strengthen vendor relationships. These efforts will pay off when business picks up.
• Optimising Your Team and Workflow: Building a team can help you manage multiple bookings and deliver a seamless client experience. Consider adding assistants or delegating tasks to streamline your workflow.
• Leveraging Post-COVID Opportunities: Enhance your SEO, strengthen vendor partnerships, and improve your online presence to take advantage of new opportunities and grow your business.
• Targeting Your Ideal Clients: Use targeted ads and SEO strategies to reach local and out-of-state clients. Understand your client base and focus your marketing efforts where they’ll be most effective.
• Improving Client Engagement: Quick follow-ups, relaxed meetings, and showcasing your best work can help you build strong, personal relationships with clients, leading to more bookings.
• Offering Flexible Packages: Simplify your service offerings by providing both separate and combined photography and videography packages, making it easier for clients to choose what fits their needs.
• Maintaining Quality Through Post-Processing: Ensure your team works well on shoots, and consider managing post-processing yourself to maintain consistent quality and fast turnaround times.
• Building Strong Vendor Relationships: Stay approachable and build solid relationships with vendors. These connections can increase referrals and strengthen your business network.
• Focusing on Continuous Improvement: Keep growing by working hard, expanding your network, and improving your online presence. Building strong relationships will lead to long-term success.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

My unique selling proposition, is selling high quality luxury service at a fair price. You know, something that can attract the masses. So, I'm not I'm not pricing couples out immediately. – Craig Peterman

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Craig shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

Put yourself in many places as you can. Invest wisely in your ads and see where that leads you. – Craig Peterman

If you have any questions I missed, a specific question you’d like to ask Craig, or a way to thank you for coming on the show, feel free to add them in the comments area below.

It's This week… Don't Miss this business and life-changing training!

The “40 Over 40” Campaign Masterclass helps portrait photographers attract high-value clients by focusing on women over 40, a powerful and often underserved demographic.

Led by Laurie Brown, who has successfully run these campaigns multiple times, the course provides step-by-step guidance on creating a luxury experience that boosts client satisfaction, generates referrals, and significantly increases profits.

You will learn marketing and pricing strategies and how to create lasting relationships with clients.

This training is perfect for photographers seeking to elevate their business with a proven, profitable campaign.

All the details are here –>> https://learn.photobizx.com/40over40/

Here's what you'll learn…

• How to attract high-value clients with a “40 Over 40” portrait campaign.
• Marketing strategies targeting women over 40.
• Techniques for creating compelling portraits.
• Generating referrals and long-term client relationships.
• Using social media ads and email marketing effectively.
• Storytelling techniques to connect with clients.
• Designing a luxury portrait experience.
• Pricing strategies for high-end clientele.

When: The live training is on September 26th 2024 @ 7:00am AEDT.
AND October 2024 @ 7:00am AEDT

You will have access to the recording, stand-alone course and any downloadables after the live training has been delivered by Laurie.

Click here for your local time.

Where: Zoom (I'll provide a link once you register)

Why: To fill your calendar with fantastic clients who love what you do and leave raving about you to everyone they know.

Cost is $197 and doubles after the live training.

Early bird bonus: $100 off any other existing PBX Course (to be used in 2024).

All the details are here: https://learn.photobizx.com/40over40/

If you want a full calendar of high-value portrait clients, this could be your perfect marketing campaign. 

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

I don't offer a discount. I will say this though, if a couple has a budget that they want to start with, I'll work with them. I mean, it's not worth losing a sale over 500 bucks or $1,000. Sometimes you just gotta make it happen. – Craig Peterman

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Respond to your clients immediately, within 24 hours at the very most. There's too many vendors out there and photographers that wait way too long to respond back. I respond back immediately with an email letting them know ‘Thank you for contacting. Can we set up a meeting?' And we kind of take it from there. So, yes, email responses. The first thing if I don't get a response back after that initial email response, and about three to four days I will give them a call to see if they're still interested. – Craig Peterman

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Craig Peterman Website

Craig Peterman on Instagram

Craig Peterman on Facebook

Craig Peterman on Tiktok

Craig can help you with building a profitable photography business

Thank you!

Thank you again for tuning in, and a big thanks to Craig for sharing his valuable insights on how he has been able to build a $300K wedding photography business without aggressive marketing strategies or pushy sales techniques.

If you're going to do a zoom meeting with a couple, don't just wing it. Prepare for it. Have a plan of what you're going to talk about because that does translate really well across the couples. They remember that. And if they're talking to five different photographers, and you don't have anything memorable about you, they're not going to remember you. – Craig Peterman

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 584: Craig Peterman – Build a $300K Wedding Photography Business Without Aggressive Marketing appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Steve Tepp of www.rightsclick.com is a seasoned copyright expert and co-founder of RightsClick® — a company on the front lines, protecting the rights of photographers and other creators where they say you can turn copyright infringement Into income.

He has an extensive background in IP law and started his career as an attorney for the U.S. Senate Judiciary Committee, then worked at the U.S. Copyright Office, where he handled major international cases, including one against China.

He also led intellectual property efforts at the U.S. Chamber of Commerce before starting his own consultancy, Sentinel Worldwide.

In addition to working in the field, he teaches copyright law at George Washington University and continues to be a key voice in the fight for creative rights.

In this interview, Steve shares everything a photographer needs to know about copyright and protecting your images.

Here's some more of what we covered in the interview:

• Copyright Registration: Emphasises the need for US photographers to register their work for legal protection, as foreign authors are exempt.
• Legal Protection for Photographers: Highlights the importance of copyright registration to access statutory damages and attorneys' fees.
• Copyright Applicability: Copyright applies to anyone creating tangible works, including photographers, designers, and sculptors.
• Retaining Copyright Ownership: Advises photographers to use written agreements to retain copyright and clarify terms with clients.
• Licensing vs Selling Copyright: Differentiates between licensing for non-exclusive use while retaining ownership, and stresses the use of metadata to track images.
• Fair Use Challenges in the US: Describes the unpredictability of fair use in US courts and reinforces the value of copyright registration for stronger legal standing.
• US Copyright Registration Process: Outlines the steps involved in registering images with the US Copyright Office to strengthen ownership claims.
• Infringement and Cease and Desist Letters: Encourages using tools like RightsClick to assess infringements and issue cease and desist letters, bolstered by copyright registration.
• International Copyright Differences: Notes variations in international copyright laws, with Australia offering extra damages and using public pressure to resolve disputes.
• AI-Generated Image Copyright Issues: Discusses the evolving challenges of copyrighting AI-generated images, with human involvement playing a key role in claims.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Everyone who's trying to make a business as a photographer should be paying attention to their copyright rights. Everyone. All the way down to even just the man or woman on the street, who happens to pull out their phone and snap a photo of a newsworthy event, if they think that there's value in that photograph, then they have copyright rights at the moment they've snapped that image. – Steve Tepp

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Steve shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

In order to be eligible for statutory damages, you must have registered with the copyright office before the infringement began. Not before you discovered it, before it began. – Steve Tepp

If you have any questions I missed, a specific question you’d like to ask Steve, or a way to thank you for coming on the show, feel free to add them in the comments area below.

Register now for this business and life-changing training!

The “40 Over 40” Campaign Masterclass helps portrait photographers attract high-value clients by focusing on women over 40, a powerful and often underserved demographic.

Led by Laurie Brown, who has successfully run these campaigns multiple times, the course provides step-by-step guidance on creating a luxury experience that boosts client satisfaction, generates referrals, and significantly increases profits.

You will learn marketing and pricing strategies and how to create lasting relationships with clients.

This training is perfect for photographers seeking to elevate their business with a proven, profitable campaign.

All the details are here –>> https://learn.photobizx.com/40over40/

Here's what you'll learn…

• How to attract high-value clients with a “40 Over 40” portrait campaign.
• Marketing strategies targeting women over 40.
• Techniques for creating compelling portraits.
• Generating referrals and long-term client relationships.
• Using social media ads and email marketing effectively.
• Storytelling techniques to connect with clients.
• Designing a luxury portrait experience.
• Pricing strategies for high-end clientele.

When: The live training is on September 26th 2024 @ 7:00am AEDT.
AND October 2024 @ 7:00am AEDT

You will have access to the recording, stand-alone course and any downloadables after the live training has been delivered by Laurie.

Click here for your local time.

Where: Zoom (I'll provide a link once you register)

Why: To fill your calendar with fantastic clients who love what you do and leave raving about you to everyone they know.

Cost is $197 and doubles after the live training.

Early bird bonus: $100 off any other existing PBX Course (to be used in 2024).

All the details are here: https://learn.photobizx.com/40over40/

If you want a full calendar of high-value portrait clients, this could be your perfect marketing campaign. 

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

Registration is per work. So, once you register a particular image, that image is registered forever or for the rest of the life of the copyright. But if you take more images, you've got to register those images. – Steve Tepp

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Everyone who's listening, who is a US based author, if you have not registered your work with the US Copyright Office, you cannot go to federal court to enforce your rights. If you file a lawsuit, it will be dismissed out of hand for failure to register. That is an absolute prerequisite for US authors in the US. – Steve Tepp

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here are the latest reviews…

★★★★★ The best $20 you'll ever spend

Via Google by Morris County, New Jersey family and pet photographer Stephanie Blum, in the USA on September 12th, 2024.

I listen to Andrew's podcast every Monday. It's become part of my Monday morning ritual. 

He is one of the absolute best interviewers. 

I've listened to many other photography podcasts but his provides the most value and education around.

He asks great questions and I learn something every episode.

I highly recommend paying for the premium membership. It's the best $20 you'll ever spend.

★★★★★ This photography podcast makes you a better runner! 

Via Google by Leigh Woolford, who specialises in Melbourne kindergarten photography, in Australia on September 13th, 2024.

This might be a strange measurement of how much I value these podcasts… Went for a 4k run this morning, put the headphones in and ended up running 6 because I had to finish listening!

Not only can I confirm Andrew has helped me become a 1.5x better runner, these podcasts are proving invaluable in the pursuit of creating a better Photography business!

★★★★★ Directly contributed to the growth and success of my photography business.

Via Google by Ponte Vedra Beach & Jacksonville headshot photographer Chris Cottrell, in Florida, USA, on September 13th, 2024.

Photobizx has been an invaluable resource for me as a photographer. Andrew’s weekly episodes offer a wealth of actionable advice, from marketing strategies to how-to courses. His ability to break down complex topics into digestible pieces makes it easy for both new and experienced photographers to benefit.

Over the years, I’ve gained countless insights from Photobizx that have directly contributed to the growth and success of my photography business. The interviews with industry professionals provide unique perspectives and real-world examples.

I highly recommend Photobizx to anyone looking to take their photography business to the next level.

Thank you, Andrew, for your dedication to helping photographers thrive!

★★★★★ Directly contributed to the growth and success of my photography business.

Via Google by Newcastle, Lake Macquarie, and Hunter dog photographer Kelly Munce in Australia on September 14th, 2024.

I took the book projects course with Photo Biz Xposed, and it was packed with valuable information from both Katie and Andrew.

Andrew has been incredibly helpful even after the course, always available to answer any questions I’ve had.

Photo Biz Xposed is a fantastic resource.

Links to people, places and things mentioned in this episode:

RightsClick Website

RightsClick on Facebook

RightsClick on Instagram

Thank you!

Thank you again for tuning in, and a big thanks to Steve for sharing his valuable insights on copyright and photography. I hope that after listening, you feel more empowered and informed about protecting your work from unauthorised use and understand how to seek compensation or take action if your photography is used without permission.

The copyright law in most countries has been written in a way to give the copyright owner as strong a hand as possible, especially against willful infringement. – Steve Tepp

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 583: Steve Tepp – Copyright Essentials for Photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Arica Lipp of www.aricalipp.com caught my attention when a video of her behind-the-scenes shoot of a young dancer was circulating on social media.

The photo looked, literally, like a painting, but when you see the video, you realise there was paint involved—it was on the young girl in the photo. You can see the photo in the show notes below to appreciate how amazing this photographer/artist is.

The comments that followed that video and image in the PBX Member's Group went like this…

• Wow! People are just so bloody clever!!!!! This is amazing
• Amazing!
• I'm astounded!
• I was literally just watching the BTS when you reposted. This is just magic!
• So so gooooooood!!!!!!!! Love the creativity!

I dug a little deeper to find a super-talented US-based photographer who has won a ton of awards… over 100! Who photographs headshots, portraits, seniors and dance photography clients.

Take one look at her website and portfolio, and you'll see a photographer who truly knows her craft. I was guessing and hoping there was a fantastic business behind this incredible photographer, I was not disappointed.

In this interview, learn how to combine your passions to build a thriving photography business.

Here's some more of what we covered in the interview:

• Embrace Business & Marketing: Arica highlights the importance of integrating business and marketing into your photography practice, emphasising them as key drivers of success.
• Background & Transition: Arica’s journey from fine art to photography, driven by personal need, shows how combining passion with a clear business focus can lead to success.
• Viral Success: A single viral photo gave Arica’s business a major boost, proving the power of emotionally impactful, shareable content that resonates with clients.
• Overcoming Imposter Syndrome: Staying true to yourself and avoiding comparisons with others is key to personal and business growth, as Arica shares from her own experience.
• Niche Down & Build Online Presence: Finding a niche, such as headshots, and building a strong online presence are critical steps in growing a successful photography business.
• Client Relationships & Upselling: Building genuine relationships with clients, educating them on the value of professional photos, and mastering the art of upselling are essential to boosting revenue.
• Specialised Photography: Focusing on niche markets like dance photography and headshots allowed Arica to meet specific client needs and strengthen her business.
• Networking & Marketing: Effective networking involves attending events, building relationships, and giving back to the community, such as through charity donations, to build goodwill.
• Business Growth & Delegation: Arica’s plans for business growth include outsourcing tasks, hiring staff, and learning how to delegate effectively to support expansion.
• Vision for the Future: Arica’s vision includes expanding her services while maintaining high-quality work, offering valuable insights into scaling a photography business.

The purpose of niching in the beginning is to become memorable in the minds of a consumer, in the minds of your community, in your market. When you have a specific style, and it's consistent, you're more quickly remembered in the minds of people and viewers. – Arica Lipp

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I had to get over the fear of how I look in front of the camera. Because I can't ask my clients to do something I'm not willing to do myself. It's just not right. We all know that. So I put myself out there. – Arica Lipp

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Arica shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I'm going to value my work and even though it feels gut wrenchingly difficult, I'm just going to do it. And it gets easier. And then the more work you put in, the more you value that time and effort. – Arica Lipp

If you have any questions I missed, a specific question you’d like to ask Arica, or a way to thank you for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

My clients will come by just to say ‘hi' a lot. And I'm okay with that. And that's what I honestly feel is the secret of the success. When you treat people like they should be treated, they will come to you. AI is not going to take care of them the way I'm going to take care of them and it comes down to that. – Arica Lipp

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here is the latest review…

★★★★★  Ticks All The Boxes!

Via Google by Adelaide pet photographer Sarina Veliz, in Australia on September 3rd, 2024.

Andrew is an amazing educator. I came across him a few years ago when I did a short course on video creation – I didn’t even know he was a photography expert! But boy I am glad I discovered him.

He is also a fantastic podcast host, his interview style is fun and easy to listen to – I struggle sometimes finding podcasts that are both engaging, educational and have some light entertainment – his ticks all those boxes!

The thing that really stood out for me is that there is no problem too small for Andrew to jump right in, have a chat and figure things out.

Also I randomly replied to one of his newsletters one day and of course he responded straight back! Just an all-around great guy!

Links to people, places and things mentioned in this episode:

Arica Lipp Website

Arica Lipp on Facebook

Arica Lipp on Instagram

Episode 012: Jerry Ghionis – Cooking Up Wedding Photography Success, Don’t Get Caught in the Fire

Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer

Episode 087: Sue Bryce – How to Make Real Money From Your Photography Business Right Now

Episode 448: Megan DiPiero – Go high end with your photography business or get ready to fail

Thank you!

Thanks again for listening and for Arica's sharing her journey from starving artist to thriving photography business owner by combining her love of dance, painting, photography and business.

We as photographers had that power to create these wonderful things that will keep giving to people that we created it for. And I wouldn't miss that. And I wouldn't feel like me if I stopped serving people to that extent. And it fulfills me. It fulfills me as an artist, fulfills me as a human, being able to connect with other humans. Headshots and branding only takes me so far artistically. There is a limit to the artistry. – Arica Lipp

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 582: Arica Lipp – From Paint to Profit: Building a Thriving Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Gary Williams, of www.garywilliams.photography, has been published in the New York Times, had his photography displayed in galleries around the world, shown on billboards across London, and describes himself as a London-based documentary photographer.

If you visit his website, it’s clear that his primary focus is on weddings and portraits. However, if you explore further, you’ll find he also specialises in commercial, event, and headshot photography.

Recently, he completed a four-year project documenting and celebrating the businesses and people of what he describes as London’s most charming street—Camden Passage—located not far from his home.

In an email, he mentioned that this project has been invaluable for developing his photography skills. It has also boosted his confidence in approaching and networking with people and has helped him attract new clients to his photography business.

Although his business is relatively new and his income modest, his work is outstanding. A project like this could be life-changing for you and your business. I hope you’re as eager to learn more as I am.

In this interview, learn how personal projects can boost your photography business.

Here's some more of what we covered in the interview:

• Insights on growing a business through a four-year project.
• Personal struggles with self-doubt and imposter syndrome.
• The importance of recognising and celebrating personal achievements despite the challenges of the creative industry.
• Starting a photography career later in life.
• Exploring photography genres and addressing the stigma often associated with wedding photography.
• Gary reflects on his initial hesitation towards wedding photography due to negative attitudes from his street photography peers.
• The potential threat of AI to his corporate headshot business and exploring alternative options like weddings and events.
• Debunking misconceptions about wedding photography.
• Gary recounts his experience shooting his first wedding.
• VAT registration for UK photographers offers insights on avoiding VAT and its impact on business growth.
• Gary shares how his projects have been instrumental in his development and business growth.
• Street photography challenges, such as dealing with unwanted attention and criticism.
• The inspiration behind Gary’s photography project was to improve his street portraiture skills and connect with his local community.
• He discusses the loneliness that can come with being a photographer and how he sought human interaction.
• Gary’s sales techniques highlight the importance of effort and practice.
• He set a goal of making 100 cold calls per week to improve his sales skills, despite initial struggles and rejection.
• Gary discusses how consistent effort and practice have been key to building his skills, stressing the importance of putting in the time to improve.
• The importance of practice and repetition in honing skills.
• Cultivating and developing talents through hard work and dedication.
• Gary began making zines of his photography for personal satisfaction, eventually realising it could become a book.
• After taking a bookmaking workshop, he learned about sequencing and considered publishing a book.
• The process of creating a photo book, including portfolio reviews, sequencing images, and managing printing costs.
• Printing 150 books costs around £1,500, with additional expenses for portfolio reviews and related costs.
• His projects have led to unexpected opportunities, including paid work and networking connections, showcasing the value of pursuing one's passions.
• Creating 30-second videos to showcase your personality, making it easier for potential clients to connect with you.

If there's one area of photography that I feel might be under threat from AI it's business and corporate headshots… And I thought, ‘I really want to be a photographer. I want to make my living from this. What else can I do?’ And I thought weddings and events. – Gary Williams

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I found the value of personal projects has been incredible, both in terms of what I've learned, and my development as a photographer, and in my business. – Gary Williams

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Gary shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

I'm a big believer in doing things for the right reasons. You do it just because you love doing it. You do it for what is it right in front of you, which is the opportunity to to learn and to interact with interesting people and just to be a better photographer. And then if those other things come along, like credits or some work, then that's great. But I actually think if you do it for the right reasons, they usually do come along. – Gary Williams

If you have any questions I missed, a specific question you’d like to ask Gary, or a way to thank you for coming on the show, feel free to add them in the comments area below.

REGISTER AND SAVE, LAST CHANCE!

Scaling with AI: Lead Generation, Pricing, SEO & Essential Tools.

If you're tired of spending hours on social media to attract clients only to see minimal results.

Or you're ready to break free from the content creation grind and focus on other things.

Good news! Brianna's training will be a game-changer for you.

All the details are here –>> ​ https://learn.photobizx.com/session-3-ai-marketing-for-photographers-registration/

Here's what you'll learn…

     AI-Powered Lead Generation: Learn to identify your target audience with precision and create lead generation strategies that consistently deliver high-quality leads.

     Data-Driven Pricing: Master the art of setting profitable prices based on market research, cost analysis, and your unique value proposition, so you're always paid what you're worth.

     SEO Optimization with AI: Elevate your website's visibility and attract organic traffic by mastering AI-powered keyword research and content optimization strategies.

Essential AI Tools for Photographers: Discover additional AI tools that can streamline your workflow, enhance your online presence, and boost your overall efficiency.

The live training is on Thursday, September 5th, 2024, at 7:00 a.m. Sydney local time. Your local time is here.

Cost is $197 and doubles after the live training. 

Early bird bonuses… $100 off any other existing PBX Course.

All the details are here: https://photobizx.com/ai3

The future of photography marketing is here. Master AI before it all gets too hard.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

There are no shortcuts. There are no shortcuts. I wish there were and if somebody knows some tell me and save me a lot of time and trouble. Everything that I've done where I've had any measure of success, it's just work. It’s just doing it. It's just putting the time in. And those people who say, ‘Oh, I can't talk to anyone.’ Yes, she can. Just do it and keep doing it until you get better at it. – Gary Williams

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

Gary Williams Website

Gary Williams on Instagram

The Little Book of Camden Passage

This is Camden Passage on Instagram

Thank you!

Thanks again for listening and for Gary's sharing his journey so far and uncovering how personal projects can boost your photography business in so many ways.

There's no secret. It's just do it. This is why I did all of those photographs for free and I still do for free this at home projects. I'll be doing it for years. Because the more I do, the better I get. – Gary Williams

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 581: Gary Williams – How Personal Projects Can Boost Your Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area

Brendan Taylor of Baby Art Studios and The TogPod CRM for photographers has appeared on the podcast twice, and both interviews were eye-opening gems and not to be missed, with so many good ideas shared on how to grow your photography business

In episode 502, Brendan hit hard with some home truths about running a successful photography business today. Trust me when I say he knows his numbers, marketing, business, and how to be profitable with a photography studio.

Then, in episode 557, he shared exactly how he and his team make incredible lead conversions from their marketing campaigns and how they lead these new clients to fantastic wall art sales. This episode also shares another eye-opening idea.

Since our last recording, Brendan has been nominated for best marketing campaign worldwide and overall entrepreneur of the year. Amazing stuff!

In his last interview, he hinted at a new CRM for photographers: The Tog Pod.

As the CRM is about to come to market, there has been a lot of chat in the Premium Members Group after good friend Elle Payne shared details of her beta testing of the product — which sounds like the solution of all solutions to running a photography business.

I asked Members to post any questions they'd like answered about the new CRM, and I'm thrilled to say I have Brendan Taylor, a past guest, owner of Baby Art Studios, and the man behind Tog Pod, with us for this episode.

In this interview, Brendan shares everything you need to know about TogPod, the new CRM that will revolutionise photography business.

Here's some more of what we covered in the interview:

• Brendan discusses a new CRM for photographers, TOGpod.
• Brendan discusses the challenges of using CRM systems for his photography business, including high costs and limitations.
• Brendan Taylor claims his new system replaces various tools photographers use, including CRM, email marketing, and reporting systems, with unlimited features.
• The Tog Pod automates list cleanup and segmentation, ensuring only active subscribers receive emails.
• Brendan discusses using The Tog Pod for business management, imagery integration, and user support.
• How The Tog Pod system automates the photo editing and ordering process.
• Automating order uploading to a lab, saving time and reducing errors.
• The importance of future-proofing the system to tie into other labs globally.
• Updates on the integration of Xero with the photography CRM system.
• The difference between white labelling and reselling Go High Level based CRMs for photographers.
• Brendan and his team have customized The Tog Pod with their own workflows and automations, which they use to run their successful photography business.
• The customizations are unique to The Tog Pod and can be tailored to suit each user's business needs, including adding new features.
• How Baby Art has merged its marketing and CRM systems to streamline operations for newborn and family photography studios.
• Brendan emphasizes that the system is not just for newborn photographers but can be applied to any photographer capturing memories of various life events.
• Automated workflows integrate with Facebook, Instagram, TikTok, LinkedIn, and Google ads for qualified leads.
• How The Tog Pod takes over and schedules a session for a client.
• Brendan outlines a new pricing strategy for TogPod, unlocking all features for all users at different stages of adoption.
• Tiered pricing will be introduced, with early adopters paying a lower price and later adopters gradually increasing their payments.
• Discussing pricing and data ownership for Go High Level's CRM system.
• Brendan reveals that the CRM owner retains ownership of all data and email addresses, sparking concern and debate.
• Brendan emphasizes data ownership and privacy at Tog pod.
• The Tog Pod commits to securing user data, exporting/downloading, and terminating.
• Brendan mentions that transferring data from other systems to The Tog Pod will involve manual work, depending on how easily the information is extracted from the other systems.
• Brendan confirms that a VA or employee can become a user or admin on The Tog Pod account to look after the account, and restrictions can be set to limit their access to certain features.
• Brendan discusses using Go High Level CRM for newborn and boudoir photographers.
• Using Tog Pod for CRM and communication, including features and onboarding process.
• Brendan explains that The Tog Pod does not allow users to use their existing mobile numbers, but they can port their numbers over from other providers like Twilio.
• Brendan demonstrates The Tog Pod's unified inbox feature, which consolidates all communication channels into one place, making it easier to manage and track customer interactions.
• The benefits of using Go High Level's CRM system include two-way text messaging and a customizable app.
• How to use The Togg Pod for event payments, with a small setup fee for onboarding.
• SMS and email costs for businesses, with specific numbers provided.
• Using The Tog Pod for sales and marketing, with follow-up and brand management tips.
• Brendan shares his experience with following up and generating sales, citing $120,000 spent on a coaching program to learn the technique.
• Brendan explains that the platform syncs with Ad Manager and other social media platforms, and there's a new Ad Manager feature for $100/month.
• Brendan highlights the convenience and ease of use of Go High Level, a CRM system specifically designed for photographers.
• Using WhatsApp and text messaging for business, with mentions of costs and AI capabilities.
• TogPod's AI capabilities include automated review replies and email creation using chat GPT.
• Building a successful photography business focusing on customer experience and long-term growth.
• Brendan emphasises the importance of support in the new podcasting platform, saying it's more important than any other feature.
• Brendan explains the pricing strategy for the platform, which has been changed to be more affordable and sustainable in the long term.
• Brendan discusses building trust and community over time to improve businesses and generate more income.
• Brendan's company will offer lead gen and bookings for other studios and provide a money-back guarantee.

We have a saying here. We either automate, delegate or eliminate. When we're having business meetings and trying to figure out how we can improve what we're doing, we always go back to automate delegate and eliminate. – Brendan Taylor

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Replying to reviews is very, very important. If somebody's going to leave you a review and take time out of their day to leave your review, you should take time out of yours to reply, to say, “Thank you very much.” – Brendan Taylor

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.

9- 11% open rate on emails is the average. It's 98% for text messages. So if you’re not using text messages, you should be. – Brendan Taylor

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Brendan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

One of our beta testers in one month, in July, within their whole pool of text messages, email costings, spent $431.16…But this person also had a $45,000 sales month. So you need to understand the size of this business for them to spend that amount. They're a big business. – Brendan Taylor

If you have any questions I missed, a specific question you’d like to ask Brendan, or a way to thank you for coming on the show, feel free to add them in the comments area below.

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The future of photography marketing is here. Master AI before it all gets too hard.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If we've built something ourselves, then of course, we're not going to allow you to take our stuff out of the system and plug into another one. But any thing you've built yourself, you're more than welcome to take with you if you decide to leave. The plan is you won't leave because you'll love it so much. – Brendan Taylor

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help both me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Problem is, if you don't follow up, well, if you don't know how to pose a sale, if you're sending out emails and text messages and not turning that into business, then it's a lot of money to be spending. But the whole point of The Tog Pod and what we've built inside it, and the follow up systems and the ongoing support that we're going to give you in our community as well, is you're going to be able to spend $431 a month sending 3000 SMSs and 260 calls and messages, because we're going to help you generate the leads and bookings to warrant spending that amount. – Brendan Taylor

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Links to people, places and things mentioned in this episode:

The Tog Pod

The Tog Pod Features

Baby Art Studio

Episode 502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about business

Episode 557: Brendan Taylor – Photography business success all comes down to the follow up

Episode 429: Elle Payne – When business and service become the motivator over great photography

Go High Level

Thank you!

Thanks again for listening and for Brendan's candid answers to the all new CRM for photographers, TogPod and what we can look forward to with what sounds like an incredible piece of business operating software.

We're not doing the Bronze, Silver, Gold thing. You can have everything from the moment you're getting it. We're not holding anything back. And if it doesn't cost us any money, we're not charging you anything for either, as in, we're not charging you to have 10,000 email addresses stored or to send 1000 emails. You can have unlimited emails. If you're a person doing a photography course and you're uploading videos and stuff, unlimited video hosting. – Brendan Taylor

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 580: Brendan Taylor – The TogPod CRM Revolution… The Future of Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.