Ad Age Marketer's Brief

E.J. Schultz

The week's marketing industry news.

  • 19 minutes 58 seconds
    Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
    22 January 2025, 10:00 am
  • 21 minutes 26 seconds
    How DTC brand Rothy’s uses its community as a focus group

    CMO Jamie Gersch talks about product innovations from listening to customers

    15 January 2025, 10:00 am
  • 25 minutes 10 seconds
    How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

    Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

    8 January 2025, 10:00 am
  • 26 minutes 55 seconds
    How marketers responded to 2024's biggest social trends

    Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

    18 December 2024, 10:00 am
  • 22 minutes 28 seconds
    What marketers need to know about branding AI tools effectively

    Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services

    11 December 2024, 10:00 am
  • 17 minutes 58 seconds
    How the NAACP is renewing support for racial justice

    Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date

    4 December 2024, 10:00 am
  • 23 minutes 37 seconds
    Poshmark’s CMO on recent seller backlash and live shopping

    Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

    27 November 2024, 10:00 am
  • 21 minutes 24 seconds
    How Alloy Women’s Health is removing stigmas around menopause

    Four-year-old brand strives to bridge the communication gap around female-focused health care

    20 November 2024, 10:00 am
  • 14 minutes 44 seconds
    How focusing on the movable middles fuels short-term growth and long-term sustainability

    TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

    18 November 2024, 11:00 pm
  • 21 minutes 1 second
    How Puma’s new senior VP of marketing is building the brand

    Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

    13 November 2024, 10:00 am
  • 21 minutes 19 seconds
    Getting the most from your ad agency

    Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

    6 November 2024, 10:00 am
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