The week's marketing industry news.
CMO Jamie Gersch talks about product innovations from listening to customers
Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast
Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing
Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date
Steven Tristan Young discusses growth of resale and role of Secondhand Sunday
Four-year-old brand strives to bridge the communication gap around female-focused health care
TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people
Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna
Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.
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