Ad Age Marketer's Brief

E.J. Schultz

The week's marketing industry news.

  • 21 minutes 24 seconds
    How Alloy Women’s Health is removing stigmas around menopause

    Four-year-old brand strives to bridge the communication gap around female-focused health care

    20 November 2024, 10:00 am
  • 14 minutes 44 seconds
    How focusing on the movable middles fuels short-term growth and long-term sustainability

    TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

    18 November 2024, 11:00 pm
  • 21 minutes 1 second
    How Puma’s new senior VP of marketing is building the brand

    Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

    13 November 2024, 10:00 am
  • 21 minutes 19 seconds
    Getting the most from your ad agency

    Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

    6 November 2024, 10:00 am
  • 25 minutes 55 seconds
    Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

    Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

    30 October 2024, 9:00 am
  • 15 minutes 34 seconds
    How Trustpilot’s TrustScore builds consumer confidence and drives brand growth

    VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

    28 October 2024, 9:00 am
  • 22 minutes 16 seconds
    Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list

    Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

    23 October 2024, 9:00 am
  • 21 minutes 1 second
    Behind the creation of Hi-Chew's first mascot

    Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

    16 October 2024, 9:00 am
  • 25 minutes 49 seconds
    How Bose is marketing its new clip-on headphones

    Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness  for the Ultra Open headphones

    9 October 2024, 9:00 am
  • 20 minutes 8 seconds
    How Albertsons uses customer insights to deliver fresh marketing

    VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

    2 October 2024, 9:00 am
  • 25 minutes 45 seconds
    How Klarna is using AI to cut marketing and agency costs

    CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking

    25 September 2024, 9:00 am
  • More Episodes? Get the App
© MoonFM 2024. All rights reserved.