Head Retention

Head Retention

A radio host, a tasting room manager and a craft beer marketer walk into a bar. Sometimes they talk about beer. Other times, they talk about what happens after they’ve had a few. Head Retention is a podcast about how beer makes great conversations even greater. Listen in and belly up.

  • 35 minutes 27 seconds
    Do You Have A Go To Beer? Plus, What Factors Decide What Beer You Get In A Brewery?

    Roche is excited to share with Lashelle that he has found a go to beer! This isn't a "show off your craft beer chops to your friends" beer. This isn't a "4 pack to savor" beer. This isn't even your "favorite beer" beer.

    No, this is something different. This is a Friday night, grab a 12 pack, crush all weekend long, no matter what you are doing, beer.

    Find out what Roche's go to beer is, how he landed on this particular beer, why it's liberating to have a go to beer, and more in the latest episode of Head Retention!

    Do you have a good go to beer? Let us know!

    SPOILER: Here's a link to Roche's go to beer.

    Then, Lashelle asks Roche what factors in to his beer choice at a brewery and how you can help your server help you decide.

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    27 January 2025, 1:00 pm
  • 30 minutes 50 seconds
    A Head Retention Field Trip!

    Who doesn't love a beer exploration field trip?

    Well, Roche for one but Lashelle is all about the beer adventure. 

    Listen as she recaps her trip to Pen Druid Brewing, a brewery that believes in "spontaneous fermentation" to make "wild beer" as well as a top 50 food experience in the country!

    Then, Lashelle explains her love of chaos in her beer. 



    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    8 January 2025, 6:00 pm
  • 1 hour 42 seconds
    A Beer Director's Guide to Buying Beer

    Who knew so much went into what beer ends up on restaurant menus and store shelves!

    Steve Quartell, the beer director for Lost Dog Alexandria, does and he joins Roche and Lashelle to discuss the balancing act of buying beer for restaurants and stores. How does a person's height play a role in what they buy? How many IPAs should a restaurant have on the menu? What about how beers are listed on a menu? These are just some of the factors when deciding how to stock and display beers. 

    Listen to this fascinating inside look at the science of beer display. 

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    12 December 2024, 6:00 pm
  • 1 hour 15 minutes
    We Hate Pumpkins Beers! Or Do We?

    Everybody loves pumpkins beers, right?

    RIGHT!?!?!

    Actually, pumpkin beers aren't as universally loved as the big pumpkin media would have you believe. But that doesn't mean brewers should just brew bad beers and throw a pumpkin label on it.

    Lashelle and Roche are joined by Blaine of Sinistral Brewing Company for a frank discussion of pumpkin beers, the good, the bad, and the very ugly. 

    Click here for more info on Sinistral Brewing Company
    Thanks to Ocelot Brewing Company for hosting this episode.

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    22 October 2024, 4:00 pm
  • 1 hour 13 minutes
    The Summer Beers of 2024

    It's been awhile since we actually sampled beers on Head Retention so Lashelle, Roche, and Jon of Solace Brewing Company sidle up to the bar at Solace's Sterling location to sample summer beers that are new for 2024. The trio have a few times with winter beers but this is the first time they've had a summer beer tasting so to start, they discuss what makes a summer beer. Everyone has a different opinion but there are a few markers that are universal and that is,  what beer works best for a summer vibe. 

    Then, they roll up their sleeves for the hard work, drinking summertime beers!


    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    13 June 2024, 6:00 pm
  • 44 minutes 6 seconds
    Roche Works The Canning Line At A Brewery

    If you've ever been to a brewery you've seen the tanks and equipment involved in the brewing process. But you've probably never seen the set up to get the beer from the tanks to the can that can then be shipped to your favorite beer store.

    Recently, Roche was able to take part in the canning process at Ocelot Brewing Company under the watchful eye of Lashelle. It's an extremely stressful but ultimately rewarding experience that Roche and Lashelle recap on this episode of Head Retention. 

    Thanks to Ocelot Brewing for letting Roche work the line.

    Thanks to Iron Heart Canning for putting up with Roche working the line.

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    10 May 2024, 9:00 pm
  • 1 hour 7 minutes
    The Art Of The Beer Label w/Rockets Are Red's Jeffrey Everett

    Are beer labels more important than the beer itself?

    Maybe?

    For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital.

    Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.

    Jeff also shares stories from his career as a designer who has worked with everyone from punk rockers to Dr. Fauci! 


    To see more of Jeff's work, click here.
    Click here to follow Jeff on Instagram.
    For more information on  the Beer Exhibit, click here

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    12 April 2024, 5:00 pm
  • 22 minutes 2 seconds
    Head Retention Is Back!

    Title says it all. After a yearlong hiatus, Head Retention is back! But before we can move forward with our craft beer journeys, let's take an episode to look back at what Lashelle and Roche have been up to...in their lives as well as their craft beer journey. Then, they preview what's to come with the podcast and discuss the triumphant return of a beer style. 

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    13 March 2024, 3:00 pm
  • 52 minutes 38 seconds
    Flights In The Taproom

    It's an episode (literal) years in the making! Roche and Lashelle welcome Charlie and Chris (the originator of the Crispy Boi lifestyle!) from Fairwinds Brewery in Lorton, VA.

    Fairwinds has been busy winning ALL the craft beer awards and join the show to discuss awards (national and regional)and what they mean to breweries. Also, is Kolsch the official beer of Virginia craft brewing? Charlie and Chris (and Lashelle) make the case. Finally, interesting conversation on the important role the taproom server has in educating the clientele...which leads into...

    (24:00) ...the most controversial subject we've ever undertaken on Head Retention, flights in the taproom! Roche is shocked to learn that most taproom workers (bartenders, servers, AND brewers) are not fans of flights, for a number of a reasons that the gang is only too happy to explain. 

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    13 March 2023, 8:00 pm
  • 1 hour 18 minutes
    Beer Trends for 2023

    Welcome to 2023 and a new year of Head Retention! Roche and Lashelle kick off the year with a look at some beer trends to watch in 2023. Phil Runco spoke with over a dozen breweries to find out what the brewers are keeping an eye on this year. He joins the show to discuss the results including what styles are on the way up, what styles are on the way down, the enduring power of the IPA, and the inevitable contraction of the business. 

    To read Phil's full article click here.

    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    17 January 2023, 10:00 pm
  • 1 hour 16 minutes
    Holiday Beer Tastings 2023!

    It's a Head Retention tradition! Lashelle, Roche, and Jon of Solace Brewing do their annual tasting of holiday specific beers from breweries across the country. 


    Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts.

    Email us! [email protected]

    29 December 2022, 10:00 pm
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