Thrive Podcast #forflorists

Little Bird Bloom

How do I make money as a floral designer? How do I attract better clients and get more leads? How do I know if I'm charging enough? How do I know if I'm spending too much on product? These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan helps you solve in the Thrive Podcast #forflorists. In addition to mini marketing classes and business how-to's, each episode touches on a topic relevant to florists and floral designers. Regardless of whether you've been doing this for decades or just a few months, you'll walk away with helpful tips you can use in your business.

  • 43 minutes 30 seconds
    Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰

    Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers.

    If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this episode is for you. 🤩

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    21 January 2025, 9:00 am
  • 38 minutes 3 seconds
    Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒

    If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    14 January 2025, 9:00 am
  • 25 minutes 21 seconds
    Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯

    This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    7 January 2025, 9:00 am
  • 31 minutes 31 seconds
    From Reflection to Action — Crafting Your Best Year 👩‍🎨

    How I'm "planning" for next year and why 2025 is going to be amazing 🎉

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    31 December 2024, 9:00 am
  • 34 minutes 5 seconds
    Marketing for Florists in 2025 — Trends to Know 💡

    The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    24 December 2024, 9:00 am
  • 23 minutes 50 seconds
    Navigating Rejection as a Florist (Flower Boss Secrets) 😉

    Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰

    Jack Canfield's book The Success Principles

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    17 December 2024, 9:00 am
  • 27 minutes 58 seconds
    How I Learned to Sell with Confidence as an Introverted Floral Designer 🫣

    The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    10 December 2024, 9:00 am
  • 28 minutes 33 seconds
    3 Instagram Posts that Increase Flower Sales 😚

    When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed.

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    3 December 2024, 9:00 am
  • 25 minutes 38 seconds
    What's Working in Floral Instagram: The 24/7 Sales Strategy You Need 🤩

    You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business. 🥳

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    26 November 2024, 9:00 am
  • 21 minutes 26 seconds
    3 Changes You Can Make This Weekend For More Online Sales 🥉

    I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    19 November 2024, 9:00 am
  • 23 minutes 35 seconds
    Should I Have Pricing on My Website as a Wedding Florist? 🤔

    If you’ve ever wondered whether adding a price list to your website is the right move for your wedding business, you’re not alone. In this week's podcast episode, I’m diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We’ll discuss how a price list can impact your client inquiries, attract the right customers, and influence your brand perception.

    Plus, I’m sharing an incredibly effective sales strategy that’s worked wonders for me and my clients — one that goes beyond a simple price list to truly connect with high-quality clients. Whether you're considering a pricing page or looking for an alternative approach, this episode will give you a clear path forward. 🥰

    The Elevate Marketing Program for Florists
    The simpler, more effective way to market your flower business. Learn about it here

    12 November 2024, 9:00 am
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