Music Tectonics

rock paper scissors PR firm

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. The podcast includes news roundups, interviews, and more. Our host is Dmitri Vietze, CEO of PR firm rock paper scissors.

  • 43 minutes 7 seconds
    How to Kickstart Music Gear in 2025

    This episode promises to equip you with strategies to make your crowdfunding campaign stand out amidst the competition. Find out what types of musical products and companies are ripe for Kickstarter and Indiegogo and the single most important factor for surpassing your goal. Hint: it's about community. Other hint: You need a couple months of runway to make it happen. Listen for details.

     

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

     

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    15 January 2025, 2:00 pm
  • 46 minutes 41 seconds
    Wait – That's a Musical Instrument??

    Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media, and the new generation of creators redefining the art form. Lines between listening and playing are blurring, (see Ocean Eyes remix on Logic Pro X) pointing to a future where music engagement is akin to gaming, providing endless possibilities for interactivity and connection.

     

    Shoutouts mentioned in episode:

    seids_

    imsethdrums

    socialrepose

     

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

     

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    8 January 2025, 2:00 pm
  • 43 minutes 21 seconds
    Shattering the 2025 Crystal Ball: Music Tech Trends to Watch

    Dmitri and Tristra review the industry news of ‘24 and look into the music tech crystal ball of 2025. Dmitri envisions that gaming will no longer be considered a venue, but rather a central outlet for finding music. Tristra raises questions about how a trade war and a Tik Tok ban could influence 2025. Listen to these predictions and more musings of what the next year will bring.

     

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

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    1 January 2025, 2:00 pm
  • 42 minutes 23 seconds
    How To Startup with Cliff Fluet

    It’s a holiday re-gift! Today we take you back to the very first How To Start Up with Cliff Fluet. This was a great conversation that set the stage for the rest of our HTSU interviews. Cliff begins at the beginning – guiding us through the essentials of startup evaluation and asking the necessary questions: Does your innovation solve a real-world problem, can it sustain a business, and are you ready to step into the real world for testing?

     

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

     

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    24 December 2024, 1:00 pm
  • 43 minutes 55 seconds
    The Domain of Music and Identity with Dot Music

    Ever wondered how the music industry parallels the cautionary tales of Kodak, the Sony Walkman, and Nokia?Join us as we chat with Constantine Roussos of Dot Music. He shares his insights on this journey of music's digital transformation, spotlighting the industry's struggle with outdated business models and highlighting the power shift towards streaming platforms. Through his eyes, you'll see the urgent need for verified music identities as a key ingredient for a secure future for artists and rights holders.

     

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

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    18 December 2024, 2:00 pm
  • 45 minutes 23 seconds
    ReverbData: Getting Ahead in the Music Biz with Data

    Andy Blair of Reverb Data, joins us to unravel the role data plays in shaping the future of the music industry. We explore the transformation of artist management in the digital age, and talk about how the gap between traditional music law and data law creates challenges—and opportunities—for those in the industry.

     

    Shoutouts:

    Adaptive Music

    Music Managers Forum

    SymphonyOS

    Naviro

    Firebird Music

    un:hurd

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

    11 December 2024, 2:00 pm
  • 53 minutes 12 seconds
    The Great Bifurcation Debate

    It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an election-year style debate that we called The Great Bifurcation Debate. Tune in as they each argue their side – “Play” and “Listen” and their observations for what the future may hold with each. 

     

    Read MIDiA’s report on bifurcation here.

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

    4 December 2024, 2:00 pm
  • 50 minutes 10 seconds
    Streaming’s Parallel Universe

    Today Dmitri talks with Audiomack co-founders David Ponte and Brian Zisook. They offer a behind-the-scenes look at their music streaming platform that has found its stride by catering to up-and-coming artists worldwide. They share their unique approach, which empowers artists with valuable data – helping them grow their careers organically, making it a haven for creators seeking independence and visibility.

     

    Shoutouts on today’s episode:

    Carry 1st

    Airbuds 

    Mogul 

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

    27 November 2024, 1:59 pm
  • 49 minutes 37 seconds
    The Evolution of Artist Management

    Today Tristra talks with David Lai and Ross Michaels of Park Avenue Artists. They talk about the evolving landscape of artist management – which requires a comprehensive strategy, far beyond simply securing record deals. Management today can be called upon to guide an artist through project development, and social media engagement – as well as encompass roles traditionally held by record labels, such as assisting artists with recording, distributing, and promoting their music – expanding the very definition of artist management.

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

    20 November 2024, 11:48 am
  • 29 minutes 51 seconds
    Phase Shift: Integration and Interoperability with the MLC’s Dae Bogan

    On this episode, Tristra talks with Dae Bogan, the MLC's head of third-party partnerships. In a wide ranging conversation, they explore how focus has moved from seeking out new technological breakthroughs towards integrating existing innovations like AI, blockchain, and cryptocurrency. The landscape of music publishing is no longer the sleepy niche it once was; it's a vibrant ecosystem, thanks to legislative steps like the Music Modernization Act and the pivotal role of the MLC in fostering transparency and collaboration.

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

    13 November 2024, 2:00 pm
  • 32 minutes 3 seconds
    Audio Charcuterie: Conference Snippets 2024

    We are back from the Music Tectonics Conference and it was a lot! We had an amazing three days at the carousel and on the Santa Monica beach. This episode brings a tiny sample of some of the conversations that were to be had at this year's Creator Fair, a new edition to the conference. 

     

    AugustLab

    BandLab

    Eternal Research

    The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

    6 November 2024, 2:12 pm
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