Welcome to How Music Charts, a music business podcast by Chartmetric.
Our guest today is Fabrice Sergent, Co-Founder and Managing Partner at Bandsintown, where they “believe that live music is one of the last ‘tribal experiences’ which creates happiness and understanding in the world. Their mission is to help artists build a sustainable future through virtual live streams, music releases, merchandise and traditional live events promotion. With a reach of 250 million Monthly Active music fans globally, over 67m registered concert goers and 550k touring artists registered to the platform, Bandsintown offers powerful, scalable and targeted digital marketing solutions to engage with music enthusiasts.”
According to his LinkedIn profile, Sergent is “an entrepreneur driven by passion, having led hyper growth digital media enterprises in the U.S. and in Europe with extensive experience in the music industry, digital consumer marketing, brand building, business development, and mergers & acquisitions. He co-founded and led two start-ups to $100m+ revenues, starting his journey by founding Club-Internet, with the support of Lagardere/Hachette in 1995. Club-Internet was one of the very first Internet Service Provider (similar to AOL in the US) launched in France and later became one of the largest [Internet Service Providers] before it was purchased by Deutsche Telecom’s T-Online in 2000 for 1.2 billion Euro.”
Today, we’ll look back on his road to music, what Bandsintown is up to nowadays, and what the future holds in store for live music.
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Our guest today is Ian Urbina, the director of The Outlaw Ocean Project. The project is a non-profit journalism organization based in Washington, D.C., that produces investigative stories about human rights, environment, and labor concerns on the open seas.
Urbina won a Pulitzer Prize for Breaking News and a George Polk Award for Foreign Reporting. Several of his stories have been adapted into major feature films, and his reporting for a New York Times Magazine article called The Secret Life Of Passwords was nominated for an Emmy Award.
He has degrees in history and cultural anthropology from Georgetown University and the University of Chicago, respectively. Before joining The New York Times for roughly 17 years as a staff reporter, he was a Fulbright Fellow in Cuba, and he also wrote about the Middle East and Africa for various outlets including the Los Angeles Times, Harper’s, and Vanity Fair.
On this episode, we talk to Urbina about the Outlaw Ocean Music Project, an offshoot of The Outlaw Ocean Project that's "[a]imed at people who might not otherwise have encountered this reporting." According to the project's website, "[T]he music renders stories more viscerally, and delivers them to the public through different channels. The music project’s goal is to raise awareness and stoke a sense of urgency about the human rights, labor, and environmental abuses that occur at sea.”
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Our guest today is Marc Brown, Founder of Byta, a music sharing app that lets artists, studios, and managers share, collaborate on, and promote secure music files before uploading them to streaming services. Marc is currently based in Stockholm, Sweden, though he is originally from Canada and spent many years in London working in A&R and artist promotion. On this episode, we discuss how he came to found Byta, what sets the app apart from DropBox and Soundcloud, and what this might mean for the future of Hi-Fi audio and NFTs.
Byta recently published a white paper on the state of music sharing, which you can check out here.
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Before starting Chartmetric, Sung worked on Sales Cloud as the Principal Product Manager at Oracle Corporation. Prior to that, he was the first employee/engineer at the publicly-traded gaming company Gamevil (which has a Market Cap of $400MM), where he initiated mobile game development and eventually positioned the company as a leading mobile game developer.
Sung graduated with a bachelor’s degree of electrical engineering and computer science from Seoul National University, and an MBA from UCLA Anderson School of Management.
He enjoys posting ideas on his blog (http://sungmooncho.com), which has attracted more than 5 million views and is considered as one of the leading tech blogs in Korea. Sung has invested in 10 startups in New York, Silicon Valley, and Seoul (http://angel.co/sung-cho).
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Russ Tannen is President of DICE, a UK- and now NYC-based mobile ticketing, live streaming, and live music recommendation platform that partners directly with venues, labels, and promoters to bring upfront pricing to live music fans (no fees are added at checkout, so the price you see at first is the price you get). Before rising through the ranks at DICE, Russ spent many years as an artist manager at Deadly Management during — and after — his time as an Events Manager at Vice Media. Before that, Russ studied Photography at the University for the Creative Arts in the UK.
Read 20 things we've learned about Music Live Streaming by DICE Founder & CEO Phil Hutcheon.
Check out DICE here, and download the app on your phone.
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The Arab nations have rarely been viewed as important markets by the global music industry. And artists from the region have only ever achieved modest international success. Until 20 years ago, exactly the same could be said of countless other countries. Today, markets like Latin America and South Korea produce global superstars with astonishing regularity.
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Our guest today is Milana Lewis, Co-Founder and CEO of Stem, a platform making it easier for artists, managers, labels and brands to distribute music, manage contracts, share data, split royalties, and stay independent. After six years working in talent agencies, spending the majority of that time as a Digital Media Agent with United Talent Agency, Milana started Stem in 2015 with the goal of simplifying how musicians and their teams pay collaborators. At the start of 2020, Stem announced Scale, a $100 million cash advance program aimed at giving artists a way to access alternative funding with fewer restrictions than a label typically imposes. This year, Inc. featured Milana on their Female Founders 100 list.
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UnitedMasters’ Head of Marketing David Melhado (mel-HEY-doh) is a New York City-based industry veteran who first cut his teeth in music marketing and management in the South, holding roles at Atlantic Records, iHeartRadio, StreamCut Media & RocNation.
Connect With Dave on LinkedIn and check out UnitedMasters here.
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On this episode, we chat with Aileen Crowley, former Vice President of Global Streaming Marketing at Universal Music Group. Before leaving the major label world in November 2020, Aileen devised data-driven streaming strategy for developing artists, working directly with artist management to translate streaming analytics, develop artist release strategies, and implement plans for audience growth.
Prior to that, Aileen was the General Manager of DigSin, a subscription-based independent music label focused on singles, playlisting, and data, as well as being an artist manager—and that was after spending almost seven years at world-renowned consulting firm McKinsey & Co. Today, Aileen runs The Streaming Story, a website dedicated to contextualizing streaming success with the narrative surrounding that success.
Since recording this interview, Aileen has teamed up with Lark42, a digital consultancy that solves hard problems in the music, data, blockchain, streaming and startup space.
You can connect with Aileen on LinkedIn here.
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Aqui Kumar, Jannick Steinke, Sebastian Gorki, and Valerian Dilger are music business students at the Popakademie in Germany.
“Established in 2003, the Popakademie is a higher education institution for the music and creative industries and their pop cultural scenes. By focusing its study programmes on popular music, it offers an academic education that is unique in Germany's public university landscape.”
In this context, the students are part of Popakademie’s SMIX.LAB. Founded in 2008 as an interface between the online world and the traditional music industry, SMIX.LAB sees itself as a center for the digital music business. It integrates digital knowledge and future-oriented research, investigating the modern possibilities of music marketing and other forward-thinking initiatives.
The students themselves have industry experience at companies such as Live From Earth, Electric Feel, Amazon Music, and Ease Agency. Over the past few months, the Chartmetric team supported the students in their project to study how TikTok is influencing the German charts.
Check out their exciting research on our blog: https://blog.chartmetric.com
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Zael is a manager at YMU Group, a global talent management company with a roster that includes RAC, Kina, Ryan Caraveo, Ben Zaidi, and Oshi. Originally from Amherst, Massachusetts, Zael grew up around a lot of jazz, cows, and psychologists. After moving out to LA and building his own management company, Zael joined forces with YMU in late 2019 where he kicked things off by developing the marketing plan for RAC’s third studio album “BOY” before signing Kina and Ryan Caraveo in early 2020.
Connect With Zael on LinkedIn and check out YMU Group here.
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