Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change!

This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we’re creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience? 

Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.

We’ll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn’t it be boring if we didn’t swing for the fences a bit??

Hope you enjoy it!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn’t quite hit the mark. 

Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).

We hope you get a few takeaways from this episode if you’ve had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future! 

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser known?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun!

In some ways it feels like we’ve recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we’re just getting started. Whether you are listening to your first episode or have been with us since the start, we appreciate you so much 💖💖.

⭐️ If you were thinking of getting us flowers, chocolates, or a delicious batch of cinnamon rolls to celebrate this milestone, we’d gladly accept a rating and review on whatever podcast player you use!

Here’s to 200 more eps 👩🏻‍🦰👨🏻‍🦲👋.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

We’ve been working together in some capacity for almost 15 years! In that time, we’ve learned how to communicate, navigate each other’s emotions, but we still run into difficult moments like we did this week.

In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lessons to running your own business, whether you have a partner or work with freelancers (or just on your own!)

We’re going to talk about the importance of having more discussions that you think you need, how to navigate perfectionism (over and over again), communicating during rough patches, and recommitting to your values.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them,  and schedule them?

Thanks to listener Leah W. for submitting this week’s podcast topic! This is a timely one for us as of recording because we’re overflowing with ideas for our two businesses (Teachery and Wandering Aimfully). And, even with our advantage of being a 2-person operation, we’re still finding it hard to carve out time for every idea.

So what do we do? Well, that’s what we discuss in this ep! We’ll cover our signature “Big Ass List™” and then go through the steps to get your ideas out of your head and planned on your calendar to get done in a methodical way.

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

We thought it would be fun to share the tools that we’re super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too.

If you’re a fan of the video game MarioKart (any version!) then you’ll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, Jason assigned a MarioKart item to each of them to make it fun! Here’s a recap of the tools and the MarioKart items… because… why not?? 😅

1. Chat-GPT (👻)

2. Midjourney (🐢)

3. Castmagic (🔴)

4. ScreenStudio (🍄)

5. Tally (🔴🔴🔴)

6. Whimsical (🍌🍌🍌)

7. Framer (⭐️)
8. Bonus: Arc Search (🔵)

Hope you learned about a few new tools and found this episode interesting! Let us know if you’d like to hear us share more episodes like this one in the future?

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

Who wants to talk about burnout?? Intervening before reaching burnout is crucial skill we’ve tried to learn over the years. 

How do you know you’re on the cusp of burning out? There are clear signals we’ve noticed: neglecting texts, rushing through moments, feeling unfulfilled despite productivity, brushing only half your teeth 😂, and struggling to find stillness. 

To avoid burnout, we’ve put together a list of six things to reassess and take stock of. There are times to push yourself and your limits, and there are definitely times to take a strong look at your schedule and make important decisions to save future you!

Let’s talk about avoiding burnout before it happens in this week’s ep. Also, learn more about setting non-negotiables here: https://wanderingaimfully.com/calm-non-negotiables/

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

This week, we’re all about action taking! We have a handful of tasks you should be able to accomplish this week to impact the growth of your audience and overall business. 

Here are the 14 quick wins written out:

1. Rewrite your homepage so it speaks to a problem
2. Make your home page lead magnet obvious and enticing
3. Remove clutter from your site that isn’t converting
4. Make your lead magnet useful, specific, and efficient
5. Rewrite your opt-in copy to be based on a mini-problem
6. Try a welcome mat on your blog posts 
7. Create a contextual lead magnet for your top 3 articles
8. Put search terms in your Instagram name
9. Add related “guide posts” to every piece of content 
10. Use ConvertKit’s Creator Network/Recommendations
11. Include a “ways to work with me” section in emails
12. Name and “brand” your newsletter
13. Add formatting to make your newsletters scannable
14. If your podcast host has dynamic ad insertion, use it!

If you’re feeling frisky, send us an email and let us know how many of these 14 wins you HAVEN’T done yet and are going to next week.

🗣️ Send us a voice memo for ep #200! Head to podcast.wanderingaimfully.com and leave a voicemail with when you started listening to our podcast and a favorite episode, memory, or note to share. Thank you!

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🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join 

For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode.

We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches.

Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we were to start over from the beginning. How would we build an audience from nothing? Would we still lean on email marketing? How would we facilitate a thriving community? And what would our sales and launch strategy be? 

All of those questions and more covered this week! We hope you enjoy this chat and if you know anyone looking to start a paid coaching program or community, pass this episode on to them!

🎥 Check out Created By Wayne’s YouTube channel to see exactly what we’d do for audience building using YouTube: https://www.youtube.com/@createdbywayne

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

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🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join 

Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions!

There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coaching program (WAIM Unlimited) OR a software product (Teachery) is a fantastic option that reduces stress, puts less overall pressure on sales and marketing, and creates a stronger connection with your customers.

Early on, we ran our WAIM Unlimited program as a membership and saw a monthly churn of 30% — which is NOT good 🥵. After a slight positioning pivot and rebrand of the offer to a Lifetime Program, our churn immediately dropped to ~3% and felt way more predictable and a win-win for us and our members.

Lifetime pricing isn’t for every business, but in this ep we share all our thoughts, lessons learned, challenges, and reasons we love it.

🎢 If you haven’t ready our WAIM Journey to Enough, you can read how we reached $33,000 MRR at wanderingaimfully.com/330

🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

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🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do?

We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING.

If you take nothing else away from the episode, just do the following: Keep going.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com