Michelle is back to talk Instagram for acupuncturists! If you like this platform personally, then it is a great idea to use it to promote your practice/clinic, and if you plan on doing so, then Michelle has some great advice on how to do it! If you want more information regarding her courses and coaching visit her website here.

~~O

Spence Pentland

Email [email protected]

Website https://bradwhisnant.com/

Interview with Peter Harvey

I love spending time with Peter - he is super smart, driven, kicking ass in his practice, and most importantly is a lot of fun! He is an absolute wealth of knowledge when it come to business sales and marketing. This is a very valuable episode and definitely one you do not want to miss. You will see what I mean - Listen / Watch now!  ~ Spence

Email [email protected]

Website http://www.easternhealing.org

Professional Profile Western Ill. University bach marketing 1985, Dominican University MBA marketing 1992, Midwest College of Oriental medicine master of science in oriental medicine 2004

Professional Achievements American tobacco top salesman 85-87 Morton Salt GM at 29yrs grew business over 600% within 5yrs took mark from a commodity based to a brand loyal based market Eastern Healing inc grew to one of the largest fertility practices for a single practioner over 200 patients per week became a student teaching clinic 2018, former chair of Cimsig complimentary and special interest group for ASRM First in Illinois to become ABORM

Professional Experience American Tobacco 85-87 field sales Morton salt Chicago salt service 87-92 field sales Morton Salt Salt Lake Salt Service 92-99 GM Morton Salt Chicago Salt Service 99-2008 Eastern Healing 2004 to present

Interview with Oliver Bridge, one of the founding members of Bonjoro!

In this special edition podcast episode, Oli and I go through the functions of Bonjoro and how it can help deliver amazing value and deep connection to your patients and set you apart from your competitors. I guarantee that both you and your patients will LOVE it!!!

Simply put, Bonjoro is video email, perfected, easy to use, and extremely affordable.

I send them out to all my new patients that come to the clinic. If they are not my patients (they are patients of my associates) then I like to touch base as the founder, welcome them to the clinic, and let them know we are all here to support them however we can.  If they are my patients, I use it to touch base a couple days after the initial appointment (after I have sent them their individualized treatment plan) to check in, encourage them to reply and ask any further questions they might have, and just generally show them that I am close by when needed.

It is SUPER easy to use and comes at a SUPER affordable monthly cost.  Bonjoro is a no-brainer if you are looking for a new fun effective marketing tool for your clinic.

It is an amazing tool that is getting amazing feedback.  The way of the future, I am positive.

~  Spence

http://bonjoro.com

Interview with Dr Dominic Stape

I really felt like Dominic and I are on many similar pages when it comes to practice and business growth. His prime directive of addressing personal psychology first resonated with me, and his focus on setting a good foundation for each day with a solid morning routine was music to my ears! Dominic has created 2 successful clinics and is ready to share his wisdom. Watch / Listen now to get access to a free 5 level practice analysis of your practice. ~ Spence

Email [email protected]

Websites naturallifeacupuncture.com Brad Whisnant Seminars

Professional Profile -Board certified Doctor of Oriental Medicine in the state of New Mexico. 2001 -BS in biology and chemistry 1996 -Biomedical research scientist. Researching allergies, cancer, anti anxiety drugs. 1994-96, 2001-04 -cytogenetic technology. 1997

Professional Achievements -In practice since 2001 -grew to 200 patients/week. -invested in real estate to diversify -manage a staff of 5 -opened a second clinic , physical medicine. Didn’t feel as connected with patients and put more focus on TCM clinic. -hire associate Drs to do the acupuncture. -stable clinic. I can be as busy as I want to be. -trained in Copenhagen in Acunova -volunteer in Vietnam for Brad Whisnant Seminars.

Professional Experience -UNM school of medicine. -Genzyme genetics -Natural life ACUPUNCTURE AND WELLNESS

Katie is optimistic, always smiling, & has lots of practical knowledge to help you grow and run your practice. I really love her energy and passion for helping other acupuncturists manifest the practice they desire - in her words; 'It doesn't have to be so hard'. Great words for those currently struggling and feeling overwhelmed by the business side of things. She has created AcuProsper which is such a great resource, and she has generously shared much of her pearls of wisdom here, in this podcast. Watch / Listen NOW.  ~ Spence

*View full transcript - https://thegoldencabinet.ca/how-to-make-the-business-side-of-practice-feel-easier-lighter-it-about-connecting-serving/

Email [email protected]

Website http://www.acuprosper.com http://www.thepointdenver.com

Professional Profile Katie is an acupuncturist & herbalist and the founder of Acuprosper.com where she leverages her business experience to help other acupuncturists create and grow practices they love.

Professional Achievements – Founder of The Point Acupuncture & Holistic Medicine in Denver, where she currently has three associates - two acupuncturists and one homeopath - on staff. – Founder of Acuprosper.com where she's helped hundreds of acupuncturists to grow and feel more ease in their businesses. – Taught the business & marketing class at two acupuncture schools – Launched an online fertility course, Becoming Mama

Professional Experience – Magna Cum Laude, Bachelors degree, Economics, Colby College, 2003 – Economic History, London School of Economics 2003 – Finacial Analyst, Nelson Roberts Investment Advisors, 2003 - 2006 – Masters Degree, Southwest Acupuncture College, MSOM, August 2011 – Founded The Point Acupuncture & Holistic Medicine, LLC 2011 – Founded Acuprosper, LLC 2014 – Speaker and Instructor at the Colorado School of Traditional Chinese Medicine 2011 - 2017 – Instructor at Southwest Acupuncture College 2017 – Created the Becoming Mama online fertility programs 2016

What Yaron teaches during this podcast speaks right to my heart personally, as he embodies the way I approach my clinical practice - Heart led, focused on contribution.  He has been practicing for almost 25 years now and has some key messages for how he feels our medicine should be moving forward.  Thank you so much Yaron, this is a must watch / listen.  ~Spence

To receive $100 off Hunyuan registration click the provided link on the podcast page - https://thegoldencabinet.ca/hunyuan-medicine-the-secret-to-success-the-essential-self-reflection-question-would-you-do-that-to-your-child/

Email [email protected]

Website https://www.hunyuanacademy.com

Professional Profile Licensed acupuncture CT 1998 TCM course Auckland New Zealand 1991-92 Chinese Classical literature 1993-95 Freiburg university, Germany Tongji medical university Wuhan china 1996 Guangxi TCM university 1998 Five Branches University DAOM 2007-8 or 2006-7

Professional Achievements Hunyuan Medicine since 2002 Hunyuan Research Institute 2010 Hunyuan Academy 2018 Author: hunyuan Fertility , curing infertility , Chinese medicine liberation , hunyuan xinfa , hunyuan foundations Associate in Research Harvard University since 2013

Professional Experience Seminars around the world Taiji Quan , qigong , internal arts since 1989 Huai Xuan advocate Founder: hunyuan: body heart and medicine

I LOVED this interview. Jimmy is straight and to the point, a data driven point to be exact! He doesn't sugar-coat the fact that he feels everything regarding your practice (business and clinical) should be measured, as if it can't be measured, it can't grow. Yup, to Jimmy it is that simple. This is a great podcast that I KNOW will benefit many from a very practical standpoint. Watch / Listen NOW.  ~ Spence

*view full transcript - https://thegoldencabinet.ca/building-a-practice-based-on-stats-facts-instead-of-theory-feelings/

Email [email protected]

Website http://www.AchieveIntegrativeHealth.com

Professional Profile Biochemistry, BA 2000 (University of Texas at Austin) Masters in Oriental Medicine 2004 (Texas Health & Science University) Acupuncture License in 2004

Professional Achievements One of the Top mistake makers in the acupuncture profession.  :)

Professional Experience Texas Institute of Health in Waco, TX (2004-2005) Hill Country Acupuncture & Herbal Clinic in Austin, TX (2005-2006) Yen Acupuncture & Herbal Clinic in Cedar Park, TX (2007-2014) Achieve Integrative Health in Cedar Park, TX (2014-present)

This is a great in depth interview with Sandro Graca. This guy is super relatable and liable, driven and successful, authentic and real. He is so willing to share his experiences, thoughts, ideas, and feelings about his career in TCM and acupuncture, and give any pearls he can so those listening can learn.  His overarching message is "...just dive in and start doing what needs to get done, be ok with making mistake - but make sure you learn from them, and then keep dong what needs to get done. It takes 20 years to become an overnight success!" This is well worth the listen, and you surely will want to get to know Sandro after watching.  ~ Spence https://thegoldencabinet.ca

Email [email protected]

Website http://www.acuvlog.ie

Professional Profile Licentiate in TCM (2007 - Irish College of TCM) Cert. Acupuncture and Moxibustion (2009 - Beijing University of Chinese Medicine) Current MSc Sudent (MSc AOM - Acupuncture Research; Dissertation presentation Sept 2019)

Professional Achievements Member of the Acupuncture Fertility Network; Former Board Member of the AFPA (professional register in Irlanda) - 2014 to 2017; Member of the ESHRE Member of the ASRM Board Member of the Obstetrical Acupuncture Association Board Member of the Evidence Based Acupuncture

Professional Experience Running TCM clinics since 2007 Former lecturer at the ICTCM (2008/09) MSc Module Tutor - starting 2018/19

If you are currently running facebook ads or are considering to do so, this podcast is a must watch / listen. If you are ready to take the plunge or to dive more deeply and make your facebook ads perform better, then take her course.  The money you will save on doing your Facebook ads correctly will save you the price of the course in a matter of weeks. Be sure to download the quick reference sheet above to get your discount code! ~ Spence.