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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

I Hear Everything

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

  • 20 minutes 14 seconds
    Creative strategies for designing scroll-stopping social media ads

    President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention is the new currency, Akvile shares insights on how to captivate and engage audiences effectively. She emphasizes the importance of understanding consumer behavior and leveraging visual storytelling to make an impact. Today, Akvile talks about harnessing these elements to create ads that not only catch the eye but also drive meaningful engagement. Show Notes

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    5 February 2025, 12:00 pm
  • 15 minutes 48 seconds
    Integrating SEO Into The Content Creation Process

    Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation process isn't just about optimizing for search engines—it's about enhancing the overall user experience. By incorporating common-sense practices such as breaking up paragraphs, using bullet points, and including alt text for images, content becomes more accessible and engaging for all users. Today, Ruchika discusses integrating SEO into the content creation process.

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    4 February 2025, 2:06 pm
  • 22 minutes 18 seconds
    SEO Challenges In Content Marketing

    Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balance between valuable content for the audience with SEO considerations. Striking this balance is challenging as content marketers focus on audience needs while SEO tends to focus on technical factors like keywords, neglecting the user experience. Today, Ruchika discusses SEO challenges in content marketing.

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    3 February 2025, 12:00 pm
  • 16 minutes 26 seconds
    Building a Better SEO Future By Learning Its Roots

    Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments.

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    31 January 2025, 12:00 pm
  • 31 minutes 40 seconds
    How Fitness & Endurance Sports Can Enhance SEO Efforts

    Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: 

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    30 January 2025, 12:00 pm
  • 22 minutes 37 seconds
    The State Of SEO (Report)

    Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" report. He highlights how evolving search engine algorithms and user behaviors are shaping the way businesses optimize their online presence. Steven provides actionable insights for businesses looking to enhance their visibility and ranking on search engines. Show Notes

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    29 January 2025, 12:00 pm
  • 18 minutes 46 seconds
    How The Total Addressable Market Creates BIz Value

    Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value.

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    28 January 2025, 12:00 pm
  • 21 minutes 16 seconds
    Terakeet’s Audience-First Approach To SEO

    Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet’s audience-first approach to SEO.

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    27 January 2025, 12:00 pm
  • 24 minutes 8 seconds
    Scaling SEO Deliverables With AI

    Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI.

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    23 January 2025, 1:32 pm
  • 20 minutes 17 seconds
    SEO For Start-Ups

    Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups.

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    21 January 2025, 12:00 pm
  • 27 minutes 51 seconds
    Leveraging AI To Scale Content Marketing & SEO

    Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO.

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    20 January 2025, 12:00 pm
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