eCPC Deprecation This week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News BREAKING NEWS Google is building toward the future for privacy centric advertising - 3:56 Google Ads is getting rid of eCPC bidding for search and display campaigns - 9:21 🛠️ Cool Tool - 14:28 🔥 Take of the Week - 15:14 ⚡ Lightning Round ⚡ Paid - 17:11 Organic - 24:23 Social - 31:59 ⚙️ Working hard, or Hardly Working - 37:17 🔎 ICYMI - 40:41 🧠 Must Read Marketing Article of the Week - 42:45 🎉 Shootin' The Heck - 46:40

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Monthly Microsoft Advertising updates - 2:32 New GA4 Benchmark Data - 5:50 Google is testing a new design for mobile shopping that's actually pretty cool - 7:10 Cool Tool - 9:59 🛠️ Cool Tool - 12:57 🔥 Take of the Week - 10:47 ⚡ Lightning Round ⚡ Paid - 14:49 Organic - 29:34 Social - 39:59 ⚙️ Working hard, or Hardly Working - 44:46 🔎 ICYMI - 47:18 🧠 Must Read Marketing Article of the Week - 48:03 🎉 Shootin' The Heck - 50:50

Get It TAGether! Tag Diagnostics + New Consent Management Tools for Advertisers This week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams are made of? YouTube rolls out a new targeting option that benefits creators and brands. Visit us at - https://marketingoclock.com/ Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Consent Mode NEWS - 3:03 Google has new tools for tag diagnostics and tag management setup- 5:01 When creating a remarketing audience for youtube. You have the option to select a video made by the creator - 6:57 Google’s Legal Trouble Continues - 7:37 🛠️ Cool Tool - 12:57 🔥 Take of the Week - 14:24 ⚡ Lightning Round ⚡ Paid - 17:26 Organic - 36:15 Social - 47:19 ⚙️ Working hard, or Hardly Working - 56:13 🔎 ICYMI - 59:33 WTH - 1:00:49 🧠 Must Read Marketing Article of the Week - 1:05:13 🎉 Shootin' The Heck - 1:07:16

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The August core update has rolled out - 3:08 Meta expands ad attribution tools - 8:40 🛠️ Cool Tool - 11:30 🔥 Take of the Week - 12:21 ⚡ Lightning Round ⚡ Paid - 14:42 Organic - 28:04 Social - 34:03 ⚙️ Working hard, or Hardly Working - 37:42 🔎 ICYMI - 38:59 🧠 Must Read Marketing Article of the Week - 39:57 🎉 Shootin' The Heck - 41:36

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News DOJ may break up Android and Chrome- 2:45 Businesses not showing ads to its own employees?- 6:54 🛠️ Cool Tool - 8:53 🔥 Take of the Week - 9:35 ⚡ Lightning Round ⚡ Paid - 10:31 Organic - 16:56 Social - 24:54 ⚙️ Working hard, or Hardly Working - 28:40 🔎 ICYMI - 31:14 🧠 Must Read Marketing Article of the Week - 32:31 🎉 Shootin' The Heck - 34:38

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search This week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioritization logic within Google Ads. Visit us at - https://marketingoclock.com/ Visit the Wix SEO Learning Hub https://www.wix.com/seo/learn?utm_source=Marketing-O Check out Wix Studio https://www.wix.com/studio?utm_source=Marketing-O 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Gemini has pulled a popular olympic ad - 2:43 Google found guilty of being a monopoly - 3:44 How productive was your Thursday/Friday last week? - 8:28 🛠️ Cool Tool - 13:40 🔥 Take of the Week - 14:12 ⚡ Lightning Round ⚡ Paid - 15:12 Organic - 23:24 Social - 31:01 ⚙️ Working hard, or Hardly Working - 38:04 🔎 ICYMI - 39:57 🧠 Must Read Marketing Article of the Week - 41:16 🎉 Shootin' The Heck - 44:02

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad. Thank you Optmyzr for sponsoring this week’s show! Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Search GPT - 3:04 New features that were promised at GML are now rolling out - 6:10 UPDATE from Reddit Lead Gen Forms - 13:36 🛠️ Cool Tool - 15:18 🔥 Take of the Week - 16:28 ⚡ Lightning Round ⚡ Paid - 17:54 Organic - 27:11 Social - 34:35 ⚙️ Working hard, or Hardly Working - 37:03 🔎 ICYMI - 40:59 🧠 Must Read Marketing Article of the Week -43:34 🎉 Shootin' The Heck - 46:45

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Or, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Cookies ARE ALIVE! - 4:54 Youtube has a long list of new shorts features - Introducing Performance MAX Brand Lists from Microsoft - 10:33 Google URL shortener links will no longer be available - 14:01 🛠️ Cool Tool - 17:31 🔥 Take of the Week - 19:24 ⚡ Lightning Round ⚡ Paid - 24:28 Organic - 34:09 Social - 40:01 ⚙️ Working hard, or Hardly Working - 44:36 🔎 ICYMI - 46:57 🧠 Must Read Marketing Article of the Week - 47:38 🎉 Shootin' The Heck - 50:12

Notes Test Discontinued This week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Search Notes are DEAD! -1:10 Youtube has a long list of new shorts features - 4:44 Confirmed. Featured Snippet As Part Of Dynamic Ad Placement - 7:09 🛠️ Cool Tool - 9:12 🔥 Take of the Week - 10:18 ⚡ Lightning Round ⚡ Paid - 14:23 Organic - 26:28 Social - 36:03 ⚙️ Working hard, or Hardly Working - 39:48 🔎 ICYMI - 42:29 🧠 Must Read Marketing Article of the Week - 43:18 🎉 Shootin' The Heck - 46:29

Platform change Defaults to Broad Match This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News 𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18 🛠️ Cool Tool - 11:03 🔥 Take of the Week - 12:47 ⚡ Lightning Round ⚡ Paid - 19:37 Organic - 34:00 Social - 39:17 ⚙️ Working hard, or Hardly Working - 43:58 🔎 ICYMI - 46:23 🧠 Must Read Marketing Article of the Week - 49:00 🎉 Shootin' The Heck - 51:23

Google Ads Announces New Political Ad Policies This week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google is making some updates to election ads - 1:22 Google is now showing Local Service Ads directly in the mobile version of the Google local business finder - 6:13 Microsoft has announced Property Center - 9:27 🛠️ Cool Tool - 11:31 🔥 Take of the Week - 13:24 ⚡ Lightning Round ⚡ Paid - 15:58 Organic - 24:39 Social - 34:48 ⚙️ Working hard, or Hardly Working - 40:07 🔎 ICYMI - 41:30 🧠 Must Read Marketing Article of the Week - 42:27 🎉 Shootin' The Heck - 44:45