Marketing O'Clock - Your Weekly Digital Marketing News Podcast

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.

  • 49 minutes 36 seconds
    The Clock is TikToking. App Could Be Banned in the U.S.

    TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365 This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show! Sign up today! https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Dynamic Learning Phase Estimates - 3:08 TikTok Ban? - 5:05 🛠️ Cool Tool - 9:13 🔥 Take of the Week - 10:39 ⚡ Lightning Round ⚡ Paid - 12:39 Organic - 30:14 Social - 40:04 ⚙️ Working hard, or Hardly Working - 43:43 🔎 ICYMI - 46:07 🧠 Must Read Marketing Article of the Week - 47:17

    17 January 2025, 2:30 am
  • 52 minutes 46 seconds
    Meta’s (Community) Note to the World: Fact-Checkers are Out

    Meta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364 This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Facebook is replacing fact checkers with community notes - 2:54 “Ad schedule isn't compatible with the following campaigns” - 9:33 🛠️ Cool Tool - 14:56 🔥 Take of the Week - 15:44 ⚡ Lightning Round ⚡ Paid - 17:15 Organic - 32:46 Social - 41:46 ⚙️ Working hard, or Hardly Working - 45:55 🔎 ICYMI - 49:41 🧠 Must Read Marketing Article of the Week - 50:24

    10 January 2025, 2:30 am
  • 59 minutes 7 seconds
    Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory.

    Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google ads is letting advertisers edit images using AI in asset library -  4:42 The December Core Update is Done - 6:34  DOJ Update - 11:43 Google is testing a new change to brand exclusions - 17:49 🛠️ Cool Tool - 20:34 🔥 Take of the Week - 22:13 ⚡ Lightning Round ⚡  Paid - 23:20 Organic - 39:02 Social - 50:09 ⚙️ Working hard, or Hardly Working - 52:50 🔎 ICYMI - 55:28 🧠 Must Read Marketing Article of the Week - 56:15

    3 January 2025, 2:54 am
  • 1 hour 6 minutes
    The 2024 Clockscars

    This week on Marketing O’Clock, the 2024 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2024! Plus, we honor some of the best and brightest in the digital marketing community. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock

    27 December 2024, 2:30 am
  • 57 minutes 22 seconds
    On the Second Day of Christmas, Google Ads Served to Me: 2 Ads from the Same Advertiser for One Query.

    2 Ads from the Same Advertiser on 1 Page & Digital Marketing News | Marketing O’Clock Episode 362 This week on Marketing O’Clock, Google serves two ads from the same advertiser on one page. ChatGPT search is available to all free users, and we’re petitioning Google’s page annotations. Plus, all the digital marketing news you missed this week! Sign here to STOP PAGE ANNOTATIONS! - http://bit.ly/pageannotations Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Double serving ads from same advertiser on same page? - 5:30 Chat GPT - search is now available to all users - 9:06 Sign our petition to halt the rollout of page annotations - 10:26 🛠️ Cool Tool - 14:32 🔥 Take of the Week - 16:51 ⚡ Lightning Round ⚡ Paid - 18:49 Organic - 25:04 Social - 44:03 ⚙️ Working hard, or Hardly Working - 50:49 🔎 ICYMI - 53:23 🧠 Must Read Marketing Article of the Week - 54:26

    20 December 2024, 2:30 am
  • 50 minutes 23 seconds
    Love at First Order. A New Discount Type Arrives in Merchant Center.

    Merchant Center Unveils First Order Discount & More Digital Marketing News | Episode 361 This week on Marketing O’Clock, first thing’s first, a new discount is live in Google Merchant Center. Instagram is testing trial reels with non-followers, and videos are now being added to assets in Google Ads. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News There is a new first order discount in merchant center - 2:37 Instagram is testing trial reels - 4:56 There are now videos that are added to assets - 7:01 🛠️ Cool Tool - 9:42 🔥 Take of the Week - 10:24 ⚡ Lightning Round ⚡ Paid - 13:24 Organic - 20:19 Social - 39:59 ⚙️ Working hard, or Hardly Working - 44:21 🔎 ICYMI - 46:40 🧠 Must Read Marketing Article of the Week - 47:50

    13 December 2024, 2:30 am
  • 1 hour 7 minutes
    Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future

    New Study on How People Use Google & More Digital Marketing News | Marketing O’Clock Episode 360


    Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiAu8W6BhC-ARIsACEQoDCVNZ6IWRjX-9KvrM65Fo9r3cB-cc38SE8KxeUEs1FTdLn7cixHS4caAi5vEALw_wcB This week on Marketing O’Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we’re still really mad about Page Annotations. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News How people use Google - 5:17 🛠️ Cool Tool - 15:52 🔥 Take of the Week - 16:51 ⚡ Lightning Round ⚡ Paid - 18:36 Organic - 26:37 Social - 47:24 ⚙️ Working hard, or Hardly Working - 49:39 🔎 ICYMI - 51:58 🧠 Must Read Marketing Article of the Week - 54:36 🎉 Shootin' The Heck - 57:38

    6 December 2024, 12:30 am
  • 49 minutes 34 seconds
    JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications

    Page Annotation for Google iOS & More Digital Marketing News | Marketing O’Clock Episode 359 This week on Marketing O’Clock, Google turns the wrong page toward Page Annotation for the iOS app. The DOJ is doubling down on selling Chrome after their antitrust win against Google. Plus, Google launches Customer Match lists in GA4 helping marketers find their perfect match with audiences. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The DOJ plans to push for Chrome sale - 1:00 Google has launched customer match for GA4 - 7:32 This might be the worst thing Greg Finn has seen Google do… to publishers - 8:30 🛠️ Cool Tool - 14:03 🔥 Take of the Week - 14:40 ⚡ Lightning Round ⚡ Paid - 16:48 Organic - 26:18 Social - 33:47 ⚙️ Working hard, or Hardly Working - 39:18 🔎 ICYMI - 41:52 🧠 Must Read Marketing Article of the Week - 42:08 🎉 Shootin' The Heck - 44:30

    29 November 2024, 2:30 am
  • 37 minutes 17 seconds
    A New POV. Views is Now The Primary Metric for Meta Creators

    This week on Marketing O’Clock, we’re recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Meta views will now be the primary metric on Facebook for reels, videos, posts and stories - 3:55 Ads in AI overviews in the wild - 5:28 Google has updated its site reputation abuse policy - 8:06 🛠️ Cool Tool - 11:15 🔥 Take of the Week - 12:43 ⚡ Lightning Round ⚡ Paid - 13:41 Organic - 24:04 Social - 27:23 ⚙️ Working hard, or Hardly Working - 30:56 🔎 ICYMI - 33:29 🧠 Must Read Marketing Article of the Week - 34:37

    22 November 2024, 3:57 am
  • 47 minutes 8 seconds
    The Missing Link? Google Tests Linked Callout Assets Under Headlines

    Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ad manager is launching new sell side audience curation capabilities -2:58 Google is testing subheadline links under search and title links - 7:25 November 2024 core update is rolling out - 7:57 🛠️ Cool Tool - 11:25 🔥 Take of the Week - 12:23 ⚡ Lightning Round ⚡ Paid - 14:31 Organic - 23:10 Social - 29:28 ⚙️ Working hard, or Hardly Working - 34:36 🔎 ICYMI - 35:56 🧠 Must Read Marketing Article of the Week - 37:19 🎉 Shootin' The Heck - 40:47

    15 November 2024, 2:30 am
  • 59 minutes 37 seconds
    A New Search Engine Has Entered the ChatGPT

    Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Chat GPT Search - 3:40 Changes to Google partner free ad credit promotions for new clients - 9:03 More NEWS on Outraged Creators at Google summit - 10:25 🛠️ Cool Tool - 21:28 🔥 Take of the Week - 22:03 ⚡ Lightning Round ⚡ Paid - 23:24 Organic - 37:30 Social - 43:48 ⚙️ Working hard, or Hardly Working - 48:14 🔎 ICYMI - 50:31 🧠 Must Read Marketing Article of the Week - 52:56 🎉 Shootin' The Heck - 55:15

    8 November 2024, 2:30 am
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