Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ad manager is launching new sell side audience curation capabilities -2:58 Google is testing subheadline links under search and title links - 7:25 November 2024 core update is rolling out - 7:57 🛠️ Cool Tool - 11:25 🔥 Take of the Week - 12:23 ⚡ Lightning Round ⚡ Paid - 14:31 Organic - 23:10 Social - 29:28 ⚙️ Working hard, or Hardly Working - 34:36 🔎 ICYMI - 35:56 🧠 Must Read Marketing Article of the Week - 37:19 🎉 Shootin' The Heck - 40:47

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Chat GPT Search - 3:40 Changes to Google partner free ad credit promotions for new clients - 9:03 More NEWS on Outraged Creators at Google summit - 10:25 🛠️ Cool Tool - 21:28 🔥 Take of the Week - 22:03 ⚡ Lightning Round ⚡ Paid - 23:24 Organic - 37:30 Social - 43:48 ⚙️ Working hard, or Hardly Working - 48:14 🔎 ICYMI - 50:31 🧠 Must Read Marketing Article of the Week - 52:56 🎉 Shootin' The Heck - 55:15

This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. WIX - https://www.wix.com/studio/design?utm_source=Marketing-O Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Google Ads Business Links Asset Type - 4:45 Biggest Ad Revenue Quarter Ever - 8:24 Google is Sunsetting Call Ads - 11:34 🛠️ Cool Tool - 14:26 🔥 Take of the Week - 14:56 ⚡ Lightning Round ⚡ Paid - 16:39 Organic - 34:41 Social - 49:24 ⚙️ Working hard, or Hardly Working - 53:07 🔎 ICYMI - 54:45 🧠 Must Read Marketing Article of the Week - 55:50 🎉 Shootin' The Heck - 57:28

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Start now - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Updated on PMAX and regular shopping campaigns - 5:07 Google is giving people more opportunities to use travel feeds in search ads- 8:45 Big News Over in Googleland - 1035 🛠️ Cool Tool - 25:33 🔥 Take of the Week - 16:18 ⚡ Lightning Round ⚡ Paid - 17:34 Organic - 27:04 Social - 39:33 ⚙️ Working hard, or Hardly Working - 45:17 🔎 ICYMI - 46:18 WTH - 47:18 🧠 Must Read Marketing Article of the Week - 50:35 🎉 Shootin' The Heck - 53:27

This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Gross Profit Optimization - 4:37 Meta is now testing the ability for businesses to turn off comments on their ads - 9:26 Google Shopping is getting a transformation - 10:38 🛠️ Cool Tool - 14:34 🔥 Take of the Week - 15:05 ⚡ Lightning Round ⚡ Paid - 17:04 Organic - 26:21 Social - 44:49 ⚙️ Working hard, or Hardly Working - 50:35 🔎 ICYMI - 53:02 🧠 Must Read Marketing Article of the Week - 54:29 🎉 Shootin' The Heck - 56:39

Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews.

Thank you Adzviser for sponsoring today’s show. Talk to your marketing data intuitively & analyze it affordably with Adzviser. https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News AI Updates in Google Land - 4:51 The worst thing Google has ever done - 15:20 Could Google be broken up? - 20:02 🛠️ Cool Tool - 25:07 🔥 Take of the Week - 25:44 ⚡ Lightning Round ⚡ Paid - 28:21 Organic - 35:59 Social - 47:00 ⚙️ Working hard, or Hardly Working - 52:03 🔎 ICYMI - 53:49 🧠 Must Read Marketing Article of the Week - 54:41 🎉 Shootin' The Heck - 57:22

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this week!

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Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Bing Generative Search Rolls Out - 3:42 Google Shopping Interface has been updated with Expandable Refignments -7:03 🛠️ Cool Tool - 9:06 🔥 Take of the Week - 9:39 ⚡ Lightning Round ⚡ Paid - 12:40 Organic - 24:06 Social - 35:44 ⚙️ Working hard, or Hardly Working - 43:28 🔎 ICYMI - 49:33 🧠 Must Read Marketing Article of the Week - 50:47 🎉 Shootin' The Heck - 53:56

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350 This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok launches search ad campaigns in US - 3:42 🛠️ Cool Tool - 7:29 🔥 Take of the Week - 8:16 ⚡ Lightning Round ⚡ Paid - 11:15 Organic - 20:29 Social - 29:26 ⚙️ Working hard, or Hardly Working - 36:31 🔎 ICYMI - 39:18 🧠 Must Read Marketing Article of the Week - 40:10 🎉 Shootin' The Heck - 42:51

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349 This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week’s show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Exciting PMAX News -4:25 YouTube is rolling out YouTube Communities experience - 9:25 🛠️ Cool Tool - 13:16 🔥 Take of the Week - 15:05 ⚡ Lightning Round ⚡ Paid - 16:34 Organic - 29:16 Social - 36:28 ⚙️ Working hard, or Hardly Working - 38:02 🔎 ICYMI - 40:06 🧠 Must Read Marketing Article of the Week - 42:25 🎉 Shootin' The Heck - 44:49

eCPC Deprecation This week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News BREAKING NEWS Google is building toward the future for privacy centric advertising - 3:56 Google Ads is getting rid of eCPC bidding for search and display campaigns - 9:21 🛠️ Cool Tool - 14:28 🔥 Take of the Week - 15:14 ⚡ Lightning Round ⚡ Paid - 17:11 Organic - 24:23 Social - 31:59 ⚙️ Working hard, or Hardly Working - 37:17 🔎 ICYMI - 40:41 🧠 Must Read Marketing Article of the Week - 42:45 🎉 Shootin' The Heck - 46:40

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Monthly Microsoft Advertising updates - 2:32 New GA4 Benchmark Data - 5:50 Google is testing a new design for mobile shopping that's actually pretty cool - 7:10 Cool Tool - 9:59 🛠️ Cool Tool - 12:57 🔥 Take of the Week - 10:47 ⚡ Lightning Round ⚡ Paid - 14:49 Organic - 29:34 Social - 39:59 ⚙️ Working hard, or Hardly Working - 44:46 🔎 ICYMI - 47:18 🧠 Must Read Marketing Article of the Week - 48:03 🎉 Shootin' The Heck - 50:50