Host Mimi Banks is joined by Nicole Collins and Corey Weiss, the Co-Founders of 213 Deli. They share their journey from their beginnings at IPSY to launching their innovative mobile-first platform. They discuss the evolution of beauty marketing, the importance of relationships in business, and how 213 Deli aims to revolutionize the beauty shopping experience through a text-to-buy model. The conversation highlights the significance of curation, brand partnerships, and the unique needs of the Gen X demographic in the beauty industry.

Go to 213deli.com and use invite code BIYB to get a $20 credit to shop

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Host Jessica Quick of Buzz Beaute is joined by Gregory McDonald, the Founder and CEO of Bathorium. Greg shares his journey of creating a unique bath experience that emphasizes self-care and wellness. He discusses the importance of high-quality ingredients, the brand's media highlights, and strategies for customer acquisition. Greg also introduces his documentary, 'Soaked in Tradition,' which explores cultural perspectives on bathing around the world.

Instagram: https://www.instagram.com/beautybizshow/

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In this episode of Beauty is Your Business, host Jessica Quick interviews Mark Menning, CEO and Co-Founder of MARK Los Angeles, a skincare brand that leverages pharmaceutical-grade science, particularly focusing on flavonoids. Mark shares his journey from the pharmaceutical industry to skincare, emphasizing the importance of clinical trials and innovative formulations. The conversation explores the challenges of launching a new beauty brand, the significance of community building, and the future potential of XDF technology in skincare formulations.

Instagram: https://www.instagram.com/beautybizshow/

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Host April Franzino is joined this week by Anna Teal, the CEO of Grown Alchemist. Anna shares her journey in the beauty industry and the brand's focus on harnessing the power of nature and biotech ingredients. Grown Alchemist has formed partnerships with Equinox and REVIV to offer holistic wellness experiences. The brand's retail strategy varies by market, with a focus on service integration and flagship stores. As an indie brand, Grown Alchemist is able to focus on its growth ambitions and invest in formulations and social content. The goal is to make the brand accessible to as many people as possible and help them feel and look better.

Instagram: https://www.instagram.com/beautybizshow/

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Host Mimi Banks is joined by Lisa Goodman, the Founder of GoodSkin Clinics. Lisa discusses her unique approach to beauty and healthy aging. She emphasizes the importance of a holistic approach to aesthetics, focusing on the root causes of aging and creating personalized healthy aging plans. Lisa also talks about the challenges of re-educating clients in an industry that is often focused on quick fixes and the importance of providing accurate information in a world of misinformation. 

Instagram: https://www.instagram.com/beautybizshow/

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Melissa Palmer, Co-Founder and CEO of OSEA, shares the story of the brand's genesis and its connection to the ocean. The brand has stayed true to its core beliefs and philosophy since its launch in 1996, focusing on clean ingredients and sustainability. Melissa discusses how the brand has evolved over the years, including the shift to online sales and the use of Instagram for marketing. She emphasizes the importance of staying true to your brand's identity and values in the face of competition. Melissa also highlights the need for collective efforts in sustainable packaging and the constant evolution of sustainability in the beauty industry.

Instagram: https://www.instagram.com/beautybizshow/

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Host Mimi Banks is joined by Basma Hameed, the Founder of BASMA Beauty. Basma shares her unique background story and journey in the beauty industry. After suffering from a kitchen accident that left her with third-degree burns on half of her face, Basma discovered the power of makeup at a young age. She later developed a scar camouflage treatment and opened clinics in Toronto and Beverly Hills. Basma's passion for inclusivity and authenticity led her to create BASMA Beauty, a cosmetic line with a focus on foundation shades that match every skin tone. 

Instagram: https://www.instagram.com/beautybizshow/

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Jessica Quick, of Buzz Beaute sits down with Amy Welsman, the Founder and CEO of Paume Handcare. Amy shares her journey of starting a hand sanitizer brand and the challenges she faced. She discusses the genesis of Paume and how being a new mom inspired her to create a more luxurious and enjoyable hand sanitizer. She talks about the go-to-market strategy, including focusing on direct-to-consumer sales and building partnerships with retailers.  Amy also discusses the differences between marketing in the US and Canada and the scalability of the US market.

Instagram: https://www.instagram.com/beautybizshow/

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Host April Franzino is joined by Karissa Bodnar, the Founder and CEO at Thrive Causemetics. She shares her journey in the beauty industry and the mission behind her brands. Karissa emphasizes the importance of giving back and creating products that solve problems for consumers. She also discusses the challenges she faced in building her business and the lessons she learned along the way.

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beaute is joined by Rachel Shallowitz, President of LAWLESS Beauty. Rachel shares her journey in the beauty industry, how she started her career behind the Bobby Brown counter and worked her way up to her current position. She emphasizes the importance of relationships in the beauty industry and how LAWLESS Beauty focuses on creating makeup products that are transformative to the skin.  Also how the brand prioritizes makeup first and then incorporates skincare benefits. Rachel discusses the partnership with Sephora and the strategies they have implemented to grow the brand. 

Instagram: https://www.instagram.com/beautybizshow/

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Host Mimi Banks is joined by Laurie Lam, the Chief Brand Officer of e.l.f. Cosmetics. Laurie shares her journey in the beauty industry, from starting as a teenager working at an Estee Lauder counter to her current role at e.l.f. She discusses the importance of guts, curiosity, and asking questions in her career. She also talks about e.l.f.’s focus on disruption, inclusivity, and community, and she highlights the success of e.l.f.’s recent campaigns and collaborations, including the Super Bowl commercial and the collaboration with Liquid Death.

Instagram: https://www.instagram.com/beautybizshow/

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