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Celebrating the upcoming Cruise 2025 fashion show in London, writer Charlie Porter looks back at a time before Gucci was Gucci. Far away from Florence, it was over a century ago when a young Guccio Gucci first stepped foot in London and instantly fell in love with the luxurious style and buzzing social scene he encountered while working as a porter at The Savoy hotel. Paying tribute to the founder’s experience in the city, the new Cruise 2025 collection by Creative Director Sabato De Sarno embodies this dynamic essence at London’s Tate Museum.  

Discover more about the fashion show here.

Immerse yourself in the essence of the Fall Winter 2024 women’s collection which debuted on February 23, 2024, during Milan Fashion Week. A personal journey into Sabato De Sarno’s creative process and emotions that drive his artistic endeavors. The new womenswear collection for the House embodies a meticulous journey of small subversive acts that come together to portray the Creative Director’s vision of the Gucci wardrobe, one where fashion converses with reality.

Watch the fashion show here

Music from the fashion show directed & mixed by Mark Ronson

Did Virgo and Morgan K – Coronacid

Kelsey Lu – I’m Not in Love

The Irrepressibles – Two Men in Love

The House and Christie's present Future Frequencies: Explorations in Generative Art and Fashion on Gucci Art Space, a free-dimensional gallery spotlighting artists who explore uncharted concepts. 19 digital talents were invited to navigate the intersection between fashion, art, and technology by harnessing the full potential of generative systems, and their NFT artworks will be part of a special auction on Christie’s 3.0 from July 18-25.

In this episode, Sebastian Sanchez, Christie’s Manager of Digital Art Sales, introduces us to Botto, a Decentralised Autonomous Artist. We hear from artist, self-taught programmer, and Botto founder, Mario Klingemann who explains the inception of Botto and the philosophy behind it. Also joining the conversation is Simon Hudson, an operator of the Botto DAO, the community of human participants who collaborate on the feedback to further hone its skills. 

Discover Generative Art and Fashion on Gucci Art Space here

Learn more about Botto

The House and Christie's present Future Frequencies: Explorations in Generative Art and Fashion on Gucci Art Space, a free-dimensional gallery spotlighting artists who harness uncharted concepts. 19 digital talents were invited to navigate the intersection between fashion, art, and technology by harnessing the full potential of generative systems, and their NFT artworks will be part of a special auction on Christie’s 3.0 from July 18-25. 

In this special episode, Christie’s Manager of Digital Art Sales, Sebastian Sanchez talks to two artists featured in the auction, Claire Silver and Emi Kusano. Claire is a celebrated AI collaborative artist whose work explores themes of innocence, trauma, and the hero's journey. Emi is a Japanese multidisciplinary artist, best known for being the creative director of Web3 community anime project Shinsei Galverse. She also teaches at the Tokyo University of the Arts.

You can take a look at the auction’s artworks here.

Learn more about Emi Kusano’s work

Learn more about Claire Silver’s work

Set within a medieval village in Tuscany and surrounded by the UNESCO World Heritage site of Val d’Orcia, the writers’ residency Substratum is a new home for artists where their imagination can blossom, and boundless creativity is encouraged. Sponsored by Gucci, the retreat was inaugurated by award-winning writer, actor and producer Jeremy O. Harris. He invited five upcoming playwrights to join him for a month of writing, pasta-making, and workshops.

Jeremy O. Harris is best known for his award-winning Broadway plays Slave Play and Daddy. He was named as Yale University’s youngest residing president of the Yale Drama Prize. He also works on TV projects, notably as co-producer of the hit series Euphoria.

The residency’s attendees:

Rianna Simons is a Bermudian-British playwright who writes comedy and satire on issues of race and difference. White Girls Gang is her first play.

Asa Haynes is an actor turned prolific writer from London. His play is titled RACISM: an unfocused theater essay.

DJ Hills is a cross-genre writer, working in the intersections of poetry, prose, and performance. They joined the residency with the play Trunk Brief Jock Thong.

Chloe Myerson is a British writer for TV, theatre, film and radio. She was shortlisted for the residency with her play titled CLASS.

Raffaella Donatich is a writer and performer based in New York City. Her pilot Sex Act landed her a spot in the residency.

Jean Prounis founded Prounis Jewelry in homage to her ancestry. Her great-grandfather, Otto Prounis, was the co-proprietor of Versailles, a celebrated 1940s nightclub in New York City. When she stumbled upon her grandfather’s treasure-trove of memorabilia and pictures, she knew exactly what she wanted to do. Prounis Jewelry combines Jean’s love of antiquities and a family legacy of creating treasured memories and objects. In this new episode of the Vault miniseries, Jean shares with host Shahidha Bari her family history, the joy of traditional goldsmithing techniques, and a summer of fun travels for her Vault Summer collection. 

Vault is the experimental online store expanding the narrative of the House. Through a careful curation of rare vintage Gucci finds alongside exclusive capsule collections from noteworthy brands, it becomes a meeting place where an impossible conversation becomes an inevitable one. To reveal a few facets of this ongoing dialogue on Vault, the Gucci Podcast meets with the contemporary creators featured on its virtual shelves.

Discover Prounis Jewelry’s collection for Gucci Vault.

Italian tennis player Jannik Sinner is the protagonist of the new episode of A Hero’s Journey, the narrative series of films created by Gucci and GQ Sports. Each chapter explores the lives of modern sporting icons, asking them to share their often-challenging road to the top, while showcasing key looks from the latest Gucci collections as well as signature travel pieces. Interviewed by Tayo Popoola, Sinner talks about being in the spotlight while he’s still developing—as a player and a person.

In this episode, the two founders of Agua by Agua Bendita, Mariana Hinestroza and Catalina Álvarez, as well as their marketing director, Maria Jaramillo share their strong bond with their home country of Colombia and the joys of working with its local communities. With host Shahidha Bari, they discuss the inspirations behind their Vault Summer collection, which brings an impossible garden to life through hand-embroidered patterns inspired by healing plants from Italy and Colombia.

Vault is the experimental online store expanding the narrative of the House. Through a careful curation of rare vintage Gucci finds alongside exclusive capsule collections from noteworthy brands, it becomes a meeting place where an impossible conversation becomes an inevitable one. To reveal a few facets of this ongoing dialogue on Vault, the Gucci Podcast meets with the contemporary creators featured on its virtual shelves.

Discover Agua by Agua Bendita’s collection for Gucci Vault.

The French ready-to-wear brand Husbands has been reimagining the suit over the past ten years. In this episode, Shahidha Bari meets the man at the heart of this vision, Nicolas Gabard. They talk about his cultural sensibilities, his conceptual approach to modern menswear, why he wears a suit every day, and what inspired his collection for Vault Summer. 

Vault is the experimental online store expanding the narrative of the House. Through a careful curation of rare vintage Gucci finds alongside exclusive capsule collections from noteworthy brands, it becomes a meeting place where an impossible conversation becomes an inevitable one. To reveal a few facets of this ongoing dialogue on Vault, the Gucci Podcast meets with the contemporary creators featured on its virtual shelves.

Discover Husbands’s collection for Gucci Vault.

Academy Award-nominated director Garrett Bradley and poet and artist Cleo Wade met up in New Orleans to shoot Act V of The Awakening, a collaboration between Vogue and Gucci Bloom. They took a break from their busy schedule to chat about Cleo’s dreams, her journey of becoming a writer and her connection to her readers.

Darren Romanelli is no ordinary streetwear designer - he’s an ardent collaborator, stylish scavenger, and master of reconstruction. For over a decade, he’s been reinventing retro aesthetics and deadstock into T-shirts, upholstered chairs, even toys. For Gucci Continuum, he’s turned his limitless imagination loose, repurposing a range of the House’s heritage fabrics to create ultra-plush accent pieces for the home. In this episode, he shares his love for upcycling, collaborations, and his city, Los Angeles, offering a glimpse into his artistic imagination and the creative process that results in radically unique work.