Social media can be a daunting part of the marketing world, but its role is a critical one. Today we'll talk about 10 essential tips and strategies for beauty businesses, brands, and influencers. We'll discuss the types of content to share, why creating videos is gold, strategies to help people find your accounts, why consistency really is key and so much more! Grab a notebook! 

Want to learn more? Check out my social media podcast, Upgrade Your Influence. I'll be sharing actionable tips and strategies to help you take your digital presence to new heights! Listen on Apple Podcasts, Stitcher, my website, or your favorite podcast player! 

Episodes mentioned (Links go directly to Apple Podcasts):  #9: Choose a Niche and Dominate It #13: How to Strategically Use Hashtags  #15: Choosing Your Key Social Media Platforms

My Email: [email protected]  Website: erinbaynham.com  Twitter: @ErinBaynhamInstagram: @ScandalousBeauty, @UpgradeYourInfluence

Wakanda Forever! Makeup Artist Tym Buacharern has worked on projects such as Dreamgirls, House of Lies, The Hunger Games: Mockingjay, and our favorite, Black Panther.

Today, we'll discuss: 

• How Tym went from dancer to makeup artist
• Tym's foundation routine
• His take on social media makeup trends 
• Why he rarely uses primers
• His step-by-step skincare routine for his clients
• The roles and responsibilities of makeup artists in film
• How Tym created the looks for Luptita, Danai and Angela on Black Panther
• Inside scoop on secret beauty details from Black Panther
• Tym's beauty product recommendations

Let's Connect:  Follow Tym on Instagram Follow Scandalous Beauty on Instagram

Janell M. Hickman is a freelance beauty editor who has written for Ebony, ELLE, Teen Vogue, Man Repeller, SELF, Gilt and currently, BET. Janell has a ton of great advice if you’d like to jump into the world of freelance beauty writing. 

Today, we'll discuss: 

• How Janell leveraged her network to build her career
• Why working with difficult people is a bonus to your career
• Why you should always accept criticism
• How to get started as a freelance beauty writer
• How to pitch editors
• The difference between a beauty editor and beauty writer
• Her preferred (minimal!) workout routine that keeps her body on point
• Her ride or die beauty staples

Stay connected with Janell on Instagram and through her website. 

Follow the Scandalous Beauty Podcast by subscribing on Apple Podcasts, or your favorite podcast app. 

Sign up for EBATES to support the Scandalous Beauty podcast and receive a $10 cash sign up bonus!

Here's my Twitter thread with money saving tips and resources!

Follow Scandalous Beauty on Twitter.  Follow Scandalous Beauty on Instagram.  Follow Scandalous Beauty on YouTube. Receive email updates about new episodes. 

Certified Hair Loss Practitioner Courtney Foster is here to talk about hair health for women of color! We're talking about scalp care and detoxification, why your protective styles like braids and weaves might be doing more harm than good, how a healthier lifestyle attributes directly to healthier hair, hair loss conditions like PCOS, menopause, alopecia and seborrheic dermatitis. (Edit: This episode has a few audio issues that I couldn't correct. Please excuse them!) 

Find Courtney here:

Instagram: https://www.instagram.com/courtneyfosterbeauty/ Facebook: https://www.facebook.com/CourtneyFosterBeauty/ Web: https://www.courtneyfosterbeauty.com/ 

Want to try Courtney's hair care line? Use promo code "ScandalousB" to take 10% off! 

Support for today's podcast comes from Ecosia, the ethical way to search the internet. Try it here: https://ecosia.co/beauty

Follow Scandalous Beauty on Twitter.  Follow Scandalous Beauty on Instagram.  Follow Scandalous Beauty on YouTube. Receive email updates about new episodes. 

Danessa Myricks is a makeup artist, photographer and educator based in New York. You've probably seen her at The Makeup Show or tagged in someone's Instagram post! In this episode, we'll discuss her start in the makeup industry, how I found Danessa and took my first makeup class with her when I was 18, creating a makeup line, The most important philosophies she teaches (that every makeup artist should learn!), and the groundbreaking makeup forum that will teach you more than you needed to know. 

Connect with Danessa:

Instagram: http://www.instagram.com/danessa_myricks  Facebook: http://facebook.com/danessa.myricks Web: https://www.danessamyricksbeauty.com/ 

Resources Mentioned:

  Nicky Posley Interview: https://goo.gl/sLNeCq  Sam Fine Interview: https://goo.gl/iJdHfW  The Makeup Show: http://www.themakeupshow.com  The Makeup Show iArtist Forum: http://themakeupshowforum.com/ 

Support for Scandalous Beauty comes from Ecosia! Try their search engine and save a tree! http://ecosia.com/beauty  

Follow Scandalous Beauty on Twitter.  Follow Scandalous Beauty on Instagram.  Follow Scandalous Beauty on YouTube. Receive email updates about new episodes. 

Johnny Caglione is an Oscar and Emmy award-winning makeup artist, who's worked on projects like The Dark Knight, Dick Tracy, American Gangster, Saturday Night Live, Angels in America, Star Wars: The Next Generation, Amistad, The Hurricane, etc. In this episode, we'll discuss how he started his makeup career with a simple letter, how he made Heath Ledger look insanely creepy in The Dark Knight, the history of his decades-long partnership with Al Pacino, why his Oscar pushes him to work harder and so much more! 

Find Johnny here:

Instagram: https://www.instagram.com/johnny_cags/  Facebook: https://www.facebook.com/johncaglionejr Web: https://www.johncaglionejr.net/gallery

Thank you for supporting the show by using the following:

• Receive cash back when you shop at your favorite stores like Amazon, Target, Sephora and Ulta! Check out EBATES. (You get a $10 sign up bonus too!)
• Listen to your favorite books on AUDIBLE! Get a FREE audiobook download and 30 day free trial using my referral link. 
• Sign up for Google's G Suite to get a professional custom email (you@yourcompa ny.com), 30GB of cloud storage (bye Dropbox) and more! Use promo code 'W7JT9GLKQEL3XMD' to get 20% off your first year using my referral link. 

Or consider a donation through PayPal to help cover monthly podcasting expenses. 😊

Follow me for beauty and skincare chatter on Twitter: @ErinBaynham I'm a big fan of Instagram too: @ErinBaynham Follow the podcast's Instagram account for beauty news, reviews and new episodes: @ScandalousBeauty

Email me: [email protected]

Makeup artist Billy Brasfield (aka) Billy B. is back for another loaded episode! He's putting it all out there: Why he decided to leave the celebrity makeup career alone, Why "Instagram makeup artists" annoy him, replacing Ariana Grande's makeup artist (and his former assistant) after his untimely death, how Huda Kattan launched Billy's social media presence, why brands are capitalizing on beauty consumers by selling you palettes and products you don't need, and soooo much more. 

Support for today's podcast comes from Ecosia, the ethical way to search the internet. Try it here: https://ecosia.co/beauty

Get full show notes, watch videos and view references: scandalousbeautyonline.com/podcast/billyb 

Want to ask Billy a question? Shoot me an email or leave a voicemail here: http://www.scandalousbeautyonline.com

Resources Referenced: The Master of Masters Class with Billy B.: https://goo.gl/cj7vHQ  Wayne Goss Reviews Billy's Brushes: https://goo.gl/M3rpnx

To connect with Billy: https://www.instagram.com/billybmakeup https://twitter.com/mrbillybhttps://www.billybmakeup.com/

Thank you for supporting the show by using the following:

• Receive cash back when you shop at your favorite stores like Amazon, Target, Sephora and Ulta! Check out EBATES. (You get a $10 sign up bonus too!)
• Listen to your favorite books on AUDIBLE! Get a FREE audiobook download and 30 day free trial using my referral link. 
• Sign up for Google's G Suite to get a professional custom email (you@yourcompa ny.com), 30GB of cloud storage (bye Dropbox) and more! Use promo code 'W7JT9GLKQEL3XMD' to get 20% off your first year using my referral link. 

Or consider a donation through PayPal to help cover monthly podcasting expenses. 😊

Follow me for beauty and skincare chatter on Twitter: @ErinBaynham I'm a big fan of Instagram too: @ErinBaynham Follow the podcast's Instagram account for beauty news, reviews and new episodes: @ScandalousBeauty

Email me: [email protected]

Makeup artist Billy Brasfield (aka) Billy B. joins us to talk about makeup for the top celebrities of the 90's and 2000's, including Mariah Carey, Missy Elliott, Lady Gaga, Mary J. Blige, Destiny's Child, Pink, Britney Spears, Dolly Parton and everyone in between. We'll deep dive into how Billy made his own beauty rules, the highlighting/contouring craze, and why we haven't seen him around as much as we used to. Did you know that Mario Dedivanovic, makeup artist to the Kardashian/Jenner family, used to assist Billy? We'll talk about how Mario turned his job into an empire. Another loaded episode!!! 

Get full show notes, watch videos and view references here: scandalousbeautyonline.com/podcast/billyb 

Resources Referenced: The Master of Masters Class with Billy B.: https://goo.gl/cj7vHQ  Lady Gaga Bad Romance Video   Mary J. Blige No More Drama Video Selena Gomez Hands to Myself Video 

To connect with Billy: https://www.instagram.com/billybmakeup https://twitter.com/mrbillybhttps://www.billybmakeup.com/

• Receive cash back when you shop at your favorite stores like Amazon, Target, Sephora and Ulta! Check out EBATES. (You get a $10 sign up bonus too!)
• Listen to your favorite books on AUDIBLE! Get a FREE audiobook download and 30 day free trial using my referral link. 
• Sign up for Google's G Suite to get a professional custom email (you@yourcompa ny.com), 30GB of cloud storage (bye Dropbox) and more! Use promo code 'W7JT9GLKQEL3XMD' to get 20% off your first year using my referral link. 

Or consider a donation through PayPal to help cover monthly podcasting expenses. 😊

Follow me for beauty and skincare chatter on Twitter: @ErinBaynham I'm a big fan of Instagram too: @ErinBaynham Follow the podcast's Instagram account for beauty news, reviews and new episodes: @ScandalousBeauty

Email me: [email protected]

We're continuing our discussion with Makeup artist Malika James (@MJFaces)! She's sharing must-have products for our makeup collections and kits, and gives us the scoop on some of the products she's used on her celeb clientele like, including Gabrielle Union, Kelly Rowland, Janelle Monae, Tika Sumpter, and more. We're also chatting about more essentials for healthy living and some DIY masques that are perfect for the ultimate brown girl glow!

(Please note: There is profanity and vagina talk in this episode!) 

Malika's class registration page is live! Get more info and RSVP here:https://goo.gl/jctv1c

Follow Malika on Instagram where she shares her favorite products, behind the scenes looks at her work life, and many of her favorite foods and brands to help you glow up! She also has a YouTube channel with recipes and more. 

Never miss a #ScandalousBeauty podcast episode! Subscribe using your favorite podcast player for instant notifications, signup using our newsletter or receive new episodes in Facebook Messenger! 

Follow us on social media:  Follow me for beauty and skincare talk on Twitter: @ErinBaynham I'm a big fan of Instagram too: @ErinBaynham Follow the podcast's Instagram account for beauty news, reviews and new episodes: @ScandalousBeauty

Makeup artist Malika James (@MJFaces) has an impressive roster of clients including Gabrielle Union, Kelly Rowland, Janelle Monae, Tika Sumpter, and more. She’s been part of the makeup team for shows like Being Mary Jane, The Walking Dead, The Game and The Real Housewives of Atlanta. In this interview, Malika talks about quitting before you’re supposed to, the power of referrals, joining the makeup union, the ins and outs of makeup for film and television, how healthy eating greatly benefits your skin, a bunch of skin care tips, tricks and DIY beauty treatments, her forthcoming makeup and beauty classes and so much more! (Please note: There is profanity and vagina talk in this episode!) 

Follow Malika on Instagram where she shares her favorite products, behind the scenes looks at her work life, and many of her favorite foods and brands to help you glow up! Malika's class registration page is live! Get more info and RSVP here:https://goo.gl/jctv1c

Never miss a #ScandalousBeauty podcast episode! Subscribe using your favorite podcast player for instant notifications, signup using our newsletter or receive new episodes in Facebook Messenger! 

Follow us on social media:  Follow me for beauty and skincare talk on Twitter: @ErinBaynham I'm a big fan of Instagram too: @ErinBaynham Follow the podcast's Instagram account for beauty news, reviews and new episodes: @ScandalousBeauty

Sam Fine is here, y'all! This unfiltered chat dives into A LOT, including the misconceptions about drugstore beauty, his pet peeves, how imposter syndrome is in your head, Sam's love of neutral colors and new makeup line...??? Please excuse the awkward pauses (I was digesting the gems) and excessive laughter (because Sam snatched edges, mine included).

To connect with Sam: https://www.instagram.com/iamsamfine/  https://www.facebook.com/samfinebeauty/ 

Sam is speaking at The Makeup Show Dallas:  themakeupshow.com/dallas/tickets 

“The Fine Art of Makeup” c/o MAC Cosmetics at Dillards, Friday, September 22nd, 5-7pm:  M·A·C at Dillard’s Northpark 716 Northpark Center, Dallas To RSVP, ☎️ 214.750.1759 https://www.instagram.com/p/BY1kHXzFM-d/

• Receive cash back when you shop at your favorite stores like Amazon, Target, Sephora and Ulta! Check out EBATES. (They have a $10 sign up bonus too!)
• Listen to your favorite books on AUDIBLE! Get a FREE audiobook download and 30 day free trial using my referral link. 
• Sign up for Google's G Suite to get a professional custom email ([email protected]), 30GB of cloud storage (bye Dropbox) and more! Use promo code 'W7JT9GLKQEL3XMD' to get 20% off your first year using my referral link.