Join us in this enlightening episode as we dive into the inspiring journey of artist Kimberly Camerata, who transitioned to a full-time art career in 2017. Discover how she navigates the challenges of marketing her work, the importance of consistency in engagement, and the impact of introducing new product lines like petite originals and merchandise. Kimberly shares valuable insights on building relationships with her audience and the power of storytelling in her art. Tune in for practical tips on leveraging social media and maintaining a thriving creative business!

(00:00:00) - Introduction to the Podcast and Guest

(00:01:00) - Kimberly's Origin Story and Background

(00:02:00) - Transition to Full-Time Artist

(00:04:00) - Growth and Challenges Since 2017

(00:09:00) - Understanding Sales Patterns and Customer Engagement

(00:10:00) - Importance of Consistency in Marketing

(00:16:00) - Overcoming Video Posting Anxiety

(00:20:00) - The Power of Personal Content

(00:22:00) - The Role of Long-Form and Short-Form Content

(00:24:00) - Embracing Change and New Technologies

(00:27:00) - Introduction of Co-Pilot and Its Benefits

(00:30:00) - Delegation and Time Management for Artists

(00:32:00) - Engaging with Customers and Building Relationships

(00:36:00) - Plans for 2024 and Audience Feedback

(00:40:00) - The Importance of Merchandise in Art Sales

(00:48:00) - Customer Acquisition and Long-Term Business Growth

Kimberly's Website

https://www.cammerata.com/

Kimberly's Instagram

https://www.instagram.com/kcammerata/

Keep up with the latest

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Join us for an inspiring conversation with Gen Z artist Betsy Mueller, also known as Betsy Mae on Instagram. In this episode, we dive into her journey from a high school freshman painting for fun during COVID to building a thriving art business with impressive sales on Etsy and social media. Discover how she navigates the challenges of balancing college life with her passion for art, her unique marketing strategies, and her insights on connecting with a younger audience. Tune in to learn how Betsy is shaping her future as a full-time artist while still in school!

(00:00) - Unexpected Success with Prints

(05:30) - Introduction of Betsy Mae

(10:00) - Betsy's Artistic Journey

(15:00) - Finding Her Style and Niche

(20:00) - Balancing Art and College Life

(25:00) - Sales Insights from Etsy

(30:00) - Art Storefronts and Pricing Strategy

(35:00) - Marketing and Social Media Approach

(40:00) - Engaging with the Audience

(45:00) - Future Goals and Opportunities

(50:00) - Advice for Aspiring Artists

(55:00) - Wrap-Up and Final Thoughts

Betsy's Website

https://www.betsymae.com/

Betsy's Instagram

https://www.instagram.com/betsymaeart/

Keep up with the latest

https://linktr.ee/artmarketingpodcast

Artist Brien Cole’s unique niche in wine and bourbon art has captivated many, and he's here to share his journey, creative process, and marketing insights for aspiring artists. Stay tuned to hear how Brien balances his art with a full-time job and family life, and discover why his work is perfect for man caves, wine bars, and kitchens. Don't forget to like, subscribe, and hit the bell icon to catch all our future episodes! (00:00) Introduction and Excitement for the Interview

(00:14) Discovering Brian Cole's Artistic Niche

(01:41) The Journey to Becoming an Artist

(04:11) Joining Art Storefronts and Marketing Insights

(06:00) Exploring the Emotional Connection in Art

(12:28) Revenue Streams and Business Growth

(15:46) The Power of Niche Marketing and High-Value Sales

(19:18) Exploring New Marketing Strategies

(20:29) Balancing Art and Family Life

(22:31) The Importance of Consistency

(25:10) Expanding Product Range with Limited Editions

(26:48) Leveraging Print on Demand

(27:57) Time Management Challenges

(30:10) The Role of Photography in Art Creation

(31:57) Final Thoughts and Advice

Brien’s Website https://www.briencole.com/open-edition-prints Brien’s Instagram https://www.instagram.com/brien.cole_fine_art/

Keep up with the latest https://linktr.ee/artmarketingpodcast

Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world. (00:00) Turning Passion into Business: The Two Mountains

(02:10) Introducing Derek: From Law to Photography

(03:59) Derek's Journey: From Hobby to Career

(05:46) The Art Storefronts Experience

(09:23) The Power of Marketing and Merchandise

(10:47) Landing Big Deals: Corporate Installations

(12:39) Innovative Marketing Strategies

(26:18) The Future of Art and Technology

(29:30) The One Thing to Improve in Storefronts

(29:42) The Power of Innovation and New Ideas

(30:19) Unlocking the Creator Economy

(30:50) The Potential of Photo Books

(31:08) Overcoming Comparison Problems

(31:47) The Impact of Books on Consumers

(32:57) Exploring Local Themes for Photo Books

(34:10) Expanding into Local Stores

(35:41) The Power of Low Friction Purchases

(36:17) Using QR Codes for Surf Photography

(39:51) Creating an Online Course for Surfers

(40:53) The Importance of Firing Arrows

(41:49) Insights from Art Shows

(45:16) Understanding Your Market

(46:21) Leveraging In-Person Installs

(48:53) Engaging with Social Media

(50:20) Using ChatGPT for Better Captions

(54:32) Conclusion and Final Thoughts Links Derek’s Website https://www.derekemgephotography.com/ Derek on IG https://www.instagram.com/derekemgephotography/ Keep up with the latest https://linktr.ee/artmarketingpodcast

In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (00:00) Introduction to Kelly Corbett

(01:35) Kelly's Artistic Journey

(03:01) Finding Her Niche

(06:05) The Impact of Social Media

(08:48) Joining Art Storefronts

(09:56) The Power of Consistency

(12:18) Merchandising and Gallery Presence

(15:22) The Future of Art Galleries

(18:27) Navigating Gallery Relationships

(18:57) The Case for Opening Your Own Gallery

(20:00) Building an Email Marketing Strategy

(21:48) The Importance of Consistency

(22:21) Advice for Aspiring Artists

(23:38) Long-Term Goals and Work-Life Balance

(25:14) Challenges and Improvements

(27:28) Leveraging Social Media and Live Broadcasts

(31:25) Balancing Art and Outdoor Adventures

(36:24) Concluding Thoughts and Encouragement

Links Kelly’s Website https://www.kellycorbett.ca/ Kelly on Instagram https://www.instagram.com/kelly_corbett_artist/

Stay Up To Date With The Latest

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Photographer and artist Dan Sundahl started his art career on the advice of his therapist.  Art was meant to be a vehicle of healing.  It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since. Watch the interview on Youtube https://www.youtube.com/watch?v=pCJhDpDFWis

(01:20) Meet Dan Sundahl: The Artist Behind the Niche

(02:29) Dan's Unique Origin Story

(04:14) The Emotional Impact of Dan's Art

(05:49) Creating and Connecting Through Art

(07:58) The Journey to Success

(12:58) The Business of Art

(21:29) Growth and Future Plans

(23:05) Managing Art and Social Media

(23:40) The Art Pricing Debate

(24:24) Marketing Strategies and Challenges

(25:44) Healing Through Art

(26:00) Future Aspirations and Business Goals

(26:58) Art Therapy and Personal Connection

(31:23) Advice for Aspiring Artists

(37:53) The Importance of Delegation

(39:52) Conclusion and Final Thoughts Links Dan’s Website https://www.dansunphotos.com/ Dan’s Gallery Site https://www.dansungallery.com/ Dan on Instagram https://www.instagram.com/dansunphotoart/ Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same.

Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l

(00:00) Introduction to Betty Franks' Artistic Journey

(02:22) Interview with Betty Franks Begins

(03:15) Betty Franks' Unique Artistic Style

(05:10) Betty's Journey to Finding Her Style

(13:19) Starting a Business and Marketing Art

(15:51) Diversifying Income Streams

(22:44) Online Teaching and Course Creation

(26:09) Pricing Art and Catering to Audience

(28:22) Annual Art Pricing Strategy

(28:50) No Sales Policy and Shipping Discounts

(29:18) Transition to Offering Prints

(30:40) Balancing Gallery Sales and Online Presence

(31:07) Negotiating Gallery Commissions

(32:08) Connecting with Art Buyers

(34:23) Social Media Strategy and Avatars

(35:55) Hiring Help and Using Basecamp

(37:24) Pinterest and Instagram Focus

(44:42) Merchandise and Fine Art America

(45:36) Personal Growth and Healthy Living

(51:03) Advice for Late Starters in Art

(54:45) Conclusion

Betty on Youtube https://www.youtube.com/@BettyFranksArt Betty on Instagram https://www.instagram.com/betty.franks.art/

Betty’s Website https://www.bettyfranksart.com/ Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast

A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people. (00:00) Introduction and Welcome

(00:11) Tour of Humble Donkey Studio

(00:31) Art Storefronts and Product Offerings

(01:26) The Gallery and Original Art

(02:31) Expanding the Business

(04:28) The Journey to Round Top

(05:34) The Role of Art Storefronts

(07:39) Marketing and Sales Strategies

(18:48) Community Engagement and Events

(20:47) The Daily Grind of an Artist

(21:05) Balancing Multiple Ventures

(21:13) The Importance of Persistence

(21:59) Success Stories and Big Breaks

(23:10) Leveraging Opportunities for Exposure

(24:01) The Role of Luck in Success

(24:32) Feedback and Improvements

(26:28) The Power of Merchandising

(28:22) Maximizing Social Media and Digital Marketing

(28:58) Tour of the Gallery and Final Thoughts

Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast

Links Humble Donkey on Instagram https://www.instagram.com/humbledonkeystudio

Humble Donkey Websitehttps://humbledonkeystudio.com/

An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.

(00:00) Introduction to the Artist Interview Series  

(00:35) Hava's Artistic Journey: From Photography to Painting  

(02:16) Joining Art Storefronts: The Turning Point  

(03:31) First Year Challenges and Successes  

(10:09) The Power of Social Media and Reels  

(12:51) Exploring Niches and Diversifying Art  

(21:38) Advice for New Artists and Customer Acquisition  

(24:47) The Collector Phenomenon  

(26:09) Transitioning to Full-Time Art Business  

(28:17) Merchandising and Marketing Strategies  

(30:59) The Power of Merchandise as Advertising  

(37:14) Community and Peer Support  

(41:09) Exploring New Product Ideas  

(46:49) Conclusion and Future Plans

Links

Watch this episode on Youtube https://www.youtube.com/watch?v=41d-iYUpPjI

Hava on Instagram https://www.instagram.com/havagurevichart/ Hava’s Website https://www.havagurevichart.com/

Stay Up To Date With The Latest

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Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview

(00:59) The Importance of Summer for Art Sales

(07:05) Understanding the Interest-Based Algorithm

(13:38) Examples of Creative Success Stories

(17:34) The Power of Social Media for Artists

(23:33) The Rise of the Content Creator

(23:53) The Power Shift in the Art World

(24:38) The Creator Economy: A New Era

(27:01) The Importance of Storytelling in Art

(27:38) Case Study: Tim Laman's Wildlife Photography

(30:10) Building a Fanbase Through Story

(33:26) The Value of Process Over Product

(40:52) Final Thoughts and Key Takeaways Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast Links Full episode on Youtube https://www.youtube.com/watch?v=CaO0pRS72iM dpcustomsmx https://www.instagram.com/dpcustomsmx/ Artist Andrew Scott https://www.instagram.com/andrewscott_art/ Dave Pollot https://www.instagram.com/davepollotart Tim Laman https://www.instagram.com/timlaman/ Tim’s Speech At Sunnylands https://www.youtube.com/watch?v=Ef_RTqokpA0&t=1744s

You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps.

Chapters

(00:00) Introduction to Creative Advertising for Artists

(00:48) The Power of Local Marketing

(01:34) Real-World Marketing Inspiration

(02:57) The Cyclical Nature of Advertising Trends

(04:36) Challenges with Social Media Ads

(05:26) Reviving Direct Mail Marketing

(07:24) Practical Steps for Postcard Marketing

(14:13) Designing an Effective Postcard

(23:26) Final Thoughts and Encouragement

Links

Vista Print Link

https://www.vistaprint.com/marketing-materials/postcards

Google Voice

https://voice.google.com/

Image of my Neighbors Postcard

https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link

Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast