Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload.

Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: [email protected] | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

“Athleticism does not end when motherhood begins.” 4:45

“We have a really big opportunity as strength and conditioning coaches to look at our knowledge base and our experience working with so many different high level athletes and saying, that is a small percentage of the population, but we have a responsibility to be able to apply our knowledge and help to our family, to our friends and to people to help them pursue this lifetime of athleticism, even if it's not at a super high level.” 8:50

“If we're wanting to pursue this lifetime of athleticism, which extends beyond just pregnancy and the trenches of postpartum, there's a lot we have to learn about our body and our relationship with fitness and just kind of our overall approach to health.” 17:10

“It's getting curious because it's not just about becoming a mother. It's knowing how to support girls and women in general because we have different-- we are not fragile at all, but we also might have different considerations. And that's all. It's just, it's understanding what those considerations may be at all different points across the lifespan, from coaching youth girls to collegiate athletes to professional athletes that are women, to then pregnancy and postpartum to perimenopausal, to menopausal, to elderly women.” 22:50

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk.

Email Sheri at [email protected] | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches.

Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

“The goal is to keep them as strong as possible on the uninvolved side, and then likewise, upper body. I don't want to be rehabbing a lower body injury and then turn around next season having to rehab an upper because we didn't maintain that strength. Those are all things that very early on, the strength coach can take. It helps from a physiological healing standpoint. It also helps from a psychological standpoint to be back with their team and doing a lot of their normal activities. By maintaining my CSCS, by getting my CPSS, it's helped me to be able to speak the same language as those professionals, and then ultimately, get the best outcome for our student athletes.” 8:25
“We can make sure the tissue can tolerate the load, and then as soon as possible, integrate it back in. So for us, it's very critical that we're working very early on with the strength and conditioning coach to make that transition.” 17:00
“I always encourage students pursuing strength and conditioning coaching careers to do is to get into a training room, connect with members of the sports medicine team and profession. They may do that as athletes before they become a strength coach, but especially for those who maybe don't have a high-level athletic experience, connecting with sports medicine professionals is extremely valuable.” 20:20

Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science.

Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs  

Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more:
Instagram: @pspa_performance 

X/Twitter: @PSPA_perform

LinkedIn: @professional-soccer-performance-association

“Our day in the life for us, it's to try and create that web of support, as I said earlier, and be across as many departments, and deliver our key messages specifically to those stakeholders rather than trying to work in isolation.” 12:55

“Be the best person in that role. Like, bring it. If you're the intern, be the best intern that they've ever had. If you're the fifth S&C, then be the best fifth S&C coach they've ever had. Because for me, everything matters all of the time, and those things never go unnoticed. Even though you might not see it eventually, you keep doing that every single day and being that best person. Then you will get there. It's just inevitable.” 28:30

“There's so many sports out there that need an edge. They need something that someone else isn't doing. And if you can provide that gap, then it enhances that team, that performance department, that medical department. It enhances all those things just by bringing that 1% something that's novel.” 29:55

Sporting nine national championship rings, Coach Andrea Hudy stands as a titan in strength and conditioning. She joins co-hosts NSCA Coaching and Sport Science Program Manager Eric McMahon and Gatorade Team Sports Manager Jon Jost to reflect on her journey, including pursuing her PhD and the impact of lifelong learning. Together, they discuss the changing collegiate landscape, now resembling a professional environment with holistic, interdisciplinary collaboration. Hudy explains how early specialization may expedite later-career injuries, inspiring her to investigate gait mechanics. Name, Image, and Likeness (NIL) policies also mean a “bigger pot” for athletes, extending collaboration to agents and scheduling. They theorize collegiate athletes may face more stressors than professional athletes due to their academic schedule, training, and promotional travel — making time management and investing in longevity essential. Hudy describes her philosophy of education, motivation, and communication, built upon a foundation of honesty and healthy relationships. The trio examine the evolving strength coach skill set, including sport science elements, before offering advice for aspiring professionals.

Reach out to Coach Hudy by email at [email protected] or via social media on Instagram: @a_hudy, X/Twitter: @A_Hudy, or LinkedIn: @andrea-hudy.

Connect with Jon Jost at: [email protected]. Follow up with Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs.

This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

Don’t miss your chance to get involved as an NSCA Volunteer. Applications for most positions close soon on December 15. Find your role and apply now at NSCA.com/Volunteer.

“I have a biomedical engineer on my dissertation committee. I have an ACL specialist on my dissertation committee. I have a tendon specialist on my committee.  It's looking at the problems or solving issues that we have that have always been existent, I think, in sports — both men and women's sports. But to bring that group together, and myself as a sports performance person, and just take all these ideas and collaborate to find out what is the best practice for our athletes, I think, was super important.” 5:00

“I think you have to teach them that relationships are important. And it's not a one-way street. Relationships are a two-way street.” 13:25

“I think a better human makes a better basketball player and being present, being with them, having energy investing in what's in front of me, not what happened in the past, or what happens tomorrow, but what's happening right now and being very present for them.” 17:35

“So you're standing on the edge. And you're welcome to come in here, but just know that these are going to be 12-, 14-hour days. You're going to learn a lot, but you have to invest a lot in it.” 21:35

Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide.

Connect with Nicole by email: [email protected] and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs  

Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.

“I think it's important for strength and conditioning coaches to know that our skill set and our scope of practice isn't just training this sport we work with. It's being able to adapt and form a needs analysis and build a program for any sport or activity based on demands, recognizing key aspects of an activity or a job or a sport or a position that give you windows of trainability to help that athlete or person.” 21:23

“I always believe in Harry Truman's word that you can be successful in life without getting the credit. And there's a lot of things that we have to do in the industry where we're just do not get any credit. And it's just part of the job. But we try to use it as a positive way of working together.” 31:30

“Those are the two things that I always work to remember is, hey, keep the peace in the environments that I work in because they are high-stress environments. But also, this concept of you don't always have to be super bubbly and always smiling. It's helpful. It's very helpful if you have that ability to stay positive through the thick of the scenario. But sometimes it doesn't always need to come from positivity but more of this idea of staying neutral, yeah, so you can make the next best decision.” 35:22

Lindsey Kirschman sees her non-traditional educational background as her greatest asset, not a detriment. She still considers herself a teacher — just differently — as the Director of Sports Performance for University of Utah women’s basketball. Coming from a family of educators, Kirschman initially studied forestry and range science before pursuing strength and conditioning. Kirschman explains how her teaching experience provided a firm foundation for optimizing learning and creating a positive environment. Her approach promotes skill transfer from the weight room to sport and beyond, using exercises like sled pushes as analogies for life lessons about resilience. A former track athlete, Kirschman underscores that while the finish line is the same, every athlete’s starting point is unique. Kirschman also discusses culture building through her “GOAT Award” and the challenges of transitioning from a generalist to a specialist. She encourages aspiring professionals to reframe their mindset and fully engage with their working environment.

Connect with Lindsey by email: [email protected] and Instagram: @authentically_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs 

Get involved with the NSCA! Don’t miss your chance to give back and fast-track your growth with volunteer roles. Many applications close December 15 — apply now at NSCA.com/Volunteer.

“My expectation, the finish line is the same for all of them. But they're not starting at the same spot […] That idea stems from the fact that equity is not the same thing as equality. And in education, that's something that we talk about all the time, is that you have a classroom full of students. They're all going to take the same test, or all have to show the same proficiency, but they all come in with different reading levels. They all come in with different backgrounds, and you have to figure out how to get them all there anyway.” 11:20

“What can a powerful athlete do? They can push against a resistance quickly and overcome it. They can move a heavy object quickly, whether it's your body or another thing. They can overcome that friction at the beginning and they can push through at the end. And that's what a powerful human being can do too, in the world.” 16:00

"What do I celebrate? What do I tolerate? That's going to lead to what I proliferate. And, that's going to be the culture. That's going to be the learning environment." 18:05

“It comes down to, as always, really good communication. And when you think you're communicating, communicate more, or communicate more effectively. Being really willing to listen and learn from everyone all the time. And ask the question, don't just assume. So those are the things I've intentionally done over the last couple of years to really enhance those working relationships, and be the best team of sports performance professionals for each individual athlete.” 24:55

The playing field has changed in collegiate athletics, but Kaz Kazadi knows the keys to longevity. Get to know the Texas Christian University (TCU) Assistant Athletic Director of Football Human Performance, renowned for his ability to inspire athletes. Follow his roots from the Democratic Republic of Congo (DR Congo) to playing for the National Football League (NFL) Los Angeles Rams — later becoming a “roaming gladiator” in the Canadian Football League (CFL) and NFL Europe to secure tenure. As a leader in the weight room, strength and conditioning was a natural transition. He recalls choosing a graduate assistantship to embody his “long money” philosophy of purpose-driven education, networking, and positivity. Kazadi compares new Name, Image, and Likeness (NIL) policies to free agency and talent acquisition versus recruiting. Additionally, he drills decision-making and delayed gratification as players transition into adulthood. He concludes with advice for creating a coaching network and career vision.

Connect with Coach Kaz by email: [email protected] | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

“Always chase the long money, the things that create longevity. Something that creates longevity is always going to be education, a purpose-driven life, networking with people of like mind, positive energy, being consistent, and being positive.” 8:00

“Adapt. Adapt and be positive. That's the first thing you need to do as a performance coach.” 24:00

“My staff is dear to my heart, man. They keep me alive. I think you're only going to be as good as the five people that you spend the most of your time with.” 28:25

“If you want to get into the field, then get into the field. If the NSCA is having their conference, if the NSCA is having their clinic, I'm going. I'm going to shake hands. I'm going to introduce myself. I'm going to have a digital resume. I'm going to do something to meet the people that I want to meet. And then I'm going to follow up on holidays. Then I'm going to follow up with emails, just the old school way.” 39:40

No two days are the same for Will Gilmore as part of a team that oversees over 800 athletes across 200 sports at the Red Bull Athlete Performance Center. From surfers to skydivers, the facility provides an elite high-performance ecosystem for traditionally individual sport athletes. Gilmore highlights the need for remote programming and monitoring to support a constantly shifting roster. Together as a team, they navigate uncharted territory in action sports conditioning, guided by physiological demands and underlying energy systems. Gilmore and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss the shift in sport science from ample to actionable data to find, change, and measure what matters most. Gilmore reflects on his “career periodization” and having free time for friends and family while working corporate hours — a stark contrast with his background in Major League Baseball (MLB). The pair also emphasize proactive networking and education for future career opportunities.

Connect with Will on Instagram: @will_gilmore_ or LinkedIn: @will-gilmore | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs  

Want to get involved with the NSCA? Find peers who share your passion for a specific sport or topic in Special Interest Groups (SIGs), or apply now for Volunteer Leadership Opportunities!

“What I've found is that relationships, again, are very important. You never know what's coming around the next corner. But being a good person, meeting people, forming genuine bonds over strength and conditioning or even things outside of work with people in your field are very important.” 16:05

“Whether the sport demands show that, hey, you need some high-level anaerobic conditioning for this, the mental state of the athlete demands it. So whether that's cliff diving or downhill mountain biking where there's zero pedaling or even pitching in baseball, they've shown that the heart rate gets to 90%, 95% max. Why? Because that guy is stressed out. That is a tough job out there. And so you better prepare him in the gym to handle those demands.” 23:20

“That's really what we're looking for if we're going to be hiring a strength and conditioning coach. Not necessarily, have you worked with any extreme sports, but what is your thought process in going about evaluating a sport?” 26:32

Regarded as a sport science advocate in Major League Soccer (MLS), follow David Tenney’s journey from sport coach to High Performance Director at Austin Football Club (FC). Tenney and NSCA Coaching and Sport Science Program Manager Eric McMahon begin by discussing increases in MLS staff and embracing the overlap between coaching and performance science staff. Tenney reflects on how experienced coaches often evolve toward mentorship, finding balance between “leader” and “practitioner.” The pair examine the new MLS-mandated performance scientist position, which requires the Certified Performance and Sport Scientist® (CPSS®) credential. Created to standardize the role and responsibilities, MLS performance scientists leverage data from GPS and force plates into effective and ethical takeaways. As President of the emerging Professional Soccer Performance Association (PSPA), Tenney shares his goals to create a network, gain representation, and increase credibility. Tenney and McMahon also explore the robust MLS developmental pipeline, interviewing strategy, and early career advice.

Connect with David on Twitter/X: @davetenney or LinkedIn: @david-tenney | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

For a deeper look into sport science, explore career trends and how to leverage the CPSS certification into new career opportunities. Discover your next job or internship on the NSCA Job Board.

This episode discusses David Tenney’s PhD dissertation, An Exploration of the Leadership Competencies Required for High-Performance Directors in North American Professional Sports Organizations, which includes interviews with NFL, NBA, MLB, NHL, and MLS leaders.

“It's not enough just to be a really good practitioner. You have to know how to manage, lead, and collaborate with different groups and different departments and practitioners from other areas.” 8:35

“Learning to be a good mentor. I think that most people think of themselves, if you go in a room and ask most coaches, ‘Hey, do you think you're a mentor?’ Everyone would say, ‘Oh yeah, I'm a good mentor.’ But very few of us have ever been taught [those] kind of mentorship skills and what that means, and how do you mentor young practitioners. And are you connecting with them in the way they need, not just how you want to connect with them and lead them.” 27:25

“You do always want to focus on some of the hard skills of the interview process, but I think we don't in the interview process ask enough questions around is someone stress resilient, can someone be vulnerable, can someone admit they make mistakes, can someone show that they have a growth mindset. How do they handle when they don't know the answer to something?” 30:30

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities.

Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett,  or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs  

“Your ability to individualize is critical, and make it position or sport or athlete-specific in many cases... It's never quite a repeat one-size-fits-all cookie-cutter approach.” 7:25

“You need some juice. You need some authentic and genuine passion.” 13:45

“I think, first and foremost, the thing that resonates with me is that it's never about you. It's never about you. These players shouldn't be able to recognize who the head strength coach is when we're working the floor. Everybody — it's almost a flat hierarchy where we're here to help players, so it doesn't matter who gets the credit.” 18:45

“Your players have to be available. They have to feel like they are in a position where they're improving. And you have to be able to audit your programs and show them metrically that, yes, you are in a prime state or a ready state to compete at the highest level. So, it's never about you, ever about you. And the minute it becomes about you, you should leave. And I strongly believe that.” 19:45

“You have to provide strategies for them to grow horizontally within your organization, within your department, and vertically.” 20:30

“I think that's an empowering message for anyone listening is that no matter what you're going through, the challenge you're facing, how you're feeling about your current role or where you want to be, there's someone that's had that experience or can help you maybe relate to that experience better, going back to it's not about us. It's about our athletes, our teams, the programs that we are tasked with empowering and growing, and the people that we influence in this business.” 33:50

You can’t talk about strength and conditioning without Coach Boyd Epley. Regarded as the “Godfather of Strength and Conditioning,” Epley laid the groundwork for the profession and later founded the NSCA in 1978. His 10 Husker Power Principles, developed at the University of Nebraska, remain a cornerstone in programming and formed the basis of sport-specific training. Emphasizing strength and power, Epley implemented testing and debunked the prevailing belief that weightlifting hindered speed. He recounts his journey with co-hosts Eric McMahon and Jon Jost, chronicling how a pole vault injury and exposure to bodybuilding led him to become the first collegiate strength and conditioning coach. What began with cement bars and paint cans evolved into a fully equipped weight room and impressive lifelong career. Additionally, Epley’s open-door policy — even with his fiercest competitors — helped drive the profession forward. This episode is a must-listen for anyone interested in strength and conditioning history.

Explore the University of Nebraska’s Husker Power Principles discussed in this episode.

Reach out to Coach Epley by email at [email protected]. Get in touch with Jon Jost at [email protected]. Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs.

This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

Want to get involved as an NSCA Volunteer? Discover opportunities to lead and share your expertise at NSCA.com/Volunteer. Applications for many positions open in September and October!

“We always wanted to explain to the athletes what we were trying to do and make sense out of it so that they would buy in and participate at their best effort… Our 10 principles really provided a path for not only our athletes but others across the country.” 4:10

“Over the years, I really focused on strength and power, the squat and the clean. If that's all someone did, I think they'd have a pretty successful chance to gain and improve their performance. But as a result, I got stronger than Nebraska's football players.” 11:10

“I found out real quick, depending on if the coach recruited the kid, how fast they were going to run. The coach would look at it and say 4.6. So, we had to put up with that for a while. That's why I went to the electrical department at the university and asked them to help. And we created electronic timing at the University of Nebraska.” 19:35

“My biggest problem wasn't the program working or the facility, it was raising money to pay my volunteers… But we even had them sell t-shirts on game day to raise money and created a booster club called the Husker Power Club. When I left the program, we left $300,000 in the bank that was supposed to never be used except to support the strength program.” 27:50