Master Your Mix Podcast

Mike Indovina

  • 1 hour 6 minutes
    Phil Greiss: Chasing Your Instincts

    Phil Greiss is a French-Canadian producer, songwriter, mix engineer, and multi-instrumentalist known for his genre-blending work in global pop and Latin music. He co-wrote and co-produced the chart-topping hit “Savage Love” by Jason Derulo and Jawsh 685, earning a 2021 ASCAP Pop Award. Greiss was also behind the production and mixing of J Balvin’s “Mi Gente,” which became a massive global success and earned him Latin Grammy nominations and over 68× RIAA Platinum certifications.

    Launching his career in France with acclaimed albums for artists like Corneille and Zaho, Greiss broke into the international scene after co-producing Willy William’s “Voodoo Song,” which became the foundation for “Mi Gente.” Since then, he has worked with high-profile artists including Beyoncé, Nicki Minaj, David Guetta, and BTS, producing hits like “Goodbye” and “Metele Al Perreo.” His recent work continues to bridge cultures and genres, solidifying his role as a leading force in contemporary pop and Latin music.

    IN THIS EPISODE YOU’LL LEARN:

    • Following your passions, despite societal/parental pushback
    • Trusting your ears
    • Learning to understand the “sound” of your plugins/hardware
    • The key to success as a songwriter
    • What publishers are looking for in a songwriter
    • Being a “finisher”
    • Balancing creativity vs. technical: how to prevent each one from harming the other
    • Writing songs for virality
    • Using clipping in your mixes
    • Working with limitations
    • Building your workflow for predictable results

    To learn more about Phil Greiss, visit: https://about.me/philgreiss

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    2 July 2025, 4:00 am
  • 1 hour 3 minutes
    Ryan Worsley: How to Create Polished, Controlled Vocals

    For more than 20 years, Ryan Worsley has been studiously, methodically, prodigiously, and obsessively honing his craft. Most recently, he was nominated by the Juno Awards for Recording Engineer of the Year (2020), but he was first recognized by the Western Canadian Music Awards in 2015 with his first award for Engineer of the Year. He has since won Producer of the Year twice (2019, 2022).

    Ryan’s collaboration with Juno Award-winners Dear Rouge (Universal Music Canada) has been particularly fruitful. He produced, wrote, and mixed their LPs Black To Gold (2015), PHASES (2018), and Spirit (2022), resulting in five Top 10 singles on the Canadian Alternative Chart—including a #1 with “Fake Fame” in 2022.

    He also produced, co-wrote, and mixed Monowhales’ Daytona Bleach, which earned four Top 10 singles on Canadian rock radio and contributed to the band’s Juno Award for Breakthrough Group of the Year (2022).

    Ryan has worked with a wide range of artists, including Willow, Said The Whale (Arts & Crafts), Hotel Mira (Light Organ), Mathew V (604 Records), The Royal Foundry, and Shaun Frank.

    IN THIS EPISODE YOU’LL LEARN:

    • Is knowing music theory problematic?
    • Why it’s a good thing to work with poor musicians
    • How to keep objective when working multiple roles on a project
    • Making songs grow and building excitement
    • Understanding how radio affects your mixes
    • Automating your mix for impact
    • Blending samples with real instrumentation
    • Achieving natural dynamics in a song
    • How to pick samples efficiently
    • Making your vocals feel controlled and polished
    • Knowing when to double vocals
    • How to process layered vocals
    • Using parallel processing on vocals
    • Compressing vocals

    To learn more about Ryan Worsley, visit https://www.echoplantsound.com/ryan

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    25 June 2025, 4:00 am
  • 1 hour 15 minutes
    Jordon Beal: Attention to Detail When Editing

    Jordon Beal is a songwriter, producer, and engineer based in Chicago, IL. He made the leap into audio full-time in 2010 after working with legendary producer Sylvia Massy on a series of singles with his former band. Although his position in the band was uncertain, the studio experience sparked a deeper passion—he realized he felt far more fulfilled behind the glass than on stage. That moment became the catalyst for his career in audio.

    Since then, Jordon has built an impressive portfolio, working on records for artists such as Intervals (including their Juno Award-winning album), Silverstein, The Devil Wears Prada, Architects, Conquer Divide, Veil of Maya, Divide The Fall, Cane Hill, Janus, and LIMBS. His behind-the-scenes collaborations have also connected him with top-tier producers and engineers, including Sam Guaiana, Adam “Nolly” Getgood, Joey Sturgis, Sylvia Massy, and Phil Pluskota. In addition to production, he’s carved out a niche in editing and session prep work—an area that now makes up a significant portion of his schedule and showcases his precision and attention to detail.

    IN THIS EPISODE YOU’LL LEARN:

    • Working with Sylvia Massy as an artist
    • How to eliminate “red-light syndrome”
    • Going with your gut instinct
    • Recording keeper takes while writing songs
    • Making moves with intent
    • Adjusting your processes to fit the artist’s preferences
    • Why double tracking with the same guitar can be problematic
    • The secret to getting your guitars to sound massive
    • Why good editing starts at the tracking stage
    • Editing guitars: Where you should make your cuts if you want the best sound
    • The pros and cons of time-stretching
    • Using different time-stretching algorithms
    • Using drum trigger spikes: Why they’re so helpful 
    • Using Soundflow to save time and work efficiently

    To learn more about Jordon Beal, visit: https://www.facebook.com/jordon.popp

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    18 June 2025, 4:00 am
  • 1 hour 22 minutes
    Simon Grove: How to Get Killer Bass Tones (Revisited)

    Simon Grove is a music producer based in Sydney, Australia. 

    Having an equally strong musical background as a bass player and guitarist, he is able to bridge the division between engineer and musician seamlessly. This allows him to create records with technical precision whilst retaining the music's intended character and dynamic. 

    Simon has built a vast catalogue of clients from around the world, including Protest The Hero, Plini, Intervals, Richard Henshall, Stephen Taranto, Owane, Tashka, and many more.

    IN THIS EPISODE YOU’LL LEARN:

    • Becoming a session musician
    • What makes a great bass tone?
    • Using parallel processing on bass
    • Simon’s live and in-studio signal chains for bass
    • Kick and bass relationships: Deciding whether the bass should sit above or below the kick drum
    • How to shape your kick drums to fit the tempo of your songs (to get more clarity out of them)
    • His plugin, Grovebass
    • How to make ghost notes be heard clearly in a mix
    • Giving snare drums their own space
    • How the thickness of a drum affects the tone
    • Why he avoids using gates on drums
    • Why editing is so important (even if you have great musicians and performances)
    • Working on instrumental music: How to give lead guitars their own space
    • Tracking techniques for getting tighter guitars
    • The importance of tuning for tone

    To learn more about Simon Grove, visit: https://simongrove.com/

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    11 June 2025, 4:00 am
  • 1 hour 16 minutes
    Ben Greenberg: Analog Thinking While Working in Digital

    A classically trained guitarist who studied composition at The New School for Jazz and Contemporary Music, Manhattan native Ben Greenberg is a prolific record producer, engineer, songwriter, and performer who coheres conservatory training with a deep history across many different genres of underground music.

    Known as a founding member of respected industrial/metal group Uniform and a former member of The Men, Zs, and many more, Greenberg has been described by Ben Ratliff of the New York Times as “a good musician [...] and boss of his own one-man guitar project, Hubble.” Ben’s rich and varied performance history ranges from over two decades touring with bands to performing for legendary composers like Glenn Branca and Terry Riley.

    In the year 2000 Greenberg began assisting Grammy-award winning engineer Mike Marciano at Systems Two Recording in Ditmas Park, Brooklyn. It was here that he learned the fundamentals of recording on 2” tape alongside early Pro Tools systems. He would go on to build his own recording studio in Brooklyn (Python Patrol) and work out of world-class studios all around the globe (Electrical Audio, The Magic Shop, Strange Weather, The Pool, Sonic Ranch). Greenberg’s studio credits include Danny Elfman, Depeche Mode, Drab Majesty, Wicca Phase Springs Eternal, Junglepussy, Show Me The Body, Drew McDowall, Black Marble, and Christeene, among many others. His process attends to the essence of the artist’s vision and exacts a cultivated philosophy of sound upon them. The result is something between organic and synthetic: A magic that locks in the music’s emotional resonance with the listener.

    Since the 2010s, Greenberg has produced and mixed award-winning scores for film and television. He is the principal engineer to the scores of composer Brian McComber (ex-Dirty Projectors), including the A24 productions It Comes At Night and Krisha, as well as Kingdom of Silence (Showtime), 16 Shots (Showtime), Little Woods (Neon), Mickey and The Bear (Utopia), and Fair Play (Netflix), among others. Greenberg was Randall Dunn's mix assistant for the Jóhann Jóhannsson score to Panos Cosmatos’ 2018 film, Mandy (SpectreVision), and Dunn’s co-engineer for the 2022 score to Julio Torres' Problemista (A24). Greenberg has also mixed Ella Van Der Woude’s scores for Something You Said Last Night (Elevation Pictures) and Silver Haze (EMU Films), and in 2024 he won a Cinema Audio Society award for Outstanding Achievement in Sound Mixing - Documentary, for his stereo and surround mixes of JD Samson’s score for Sam Green’s 32 Sounds (DofMP).

    IN THIS EPISODE YOU’LL LEARN:

    • Starting music production at a young age
    • Finding jobs in the music industry
    • Dealing with parents who might not understand your passions
    • Working on metal, jazz, and everything in between
    • Switching your workflow for different genres
    • Understanding what to listen for with compression
    • How to approach a new mix
    • Why volume and panning are your most important tools
    • Determining when plugins are worth purchasing 
    • Working with Danny Elfman
    • Purposely doing less

    To learn more about Ben Greenberg, visit: https://circularruin.com/Ben-Greenberg

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:


    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K

    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    4 June 2025, 4:00 am
  • 1 hour 27 minutes
    Michael Pepe: Writing Songs That Have Feeling

    Mike Pepe is an L.A.-based producer/songwriter, outstanding in the alternative scene with crossover appeal. Recent releases and sessions include The Struts, Charlotte Sands, Taking Back Sunday, Mod Sun, Cassadee Pope, Bryce Vine, Plain White T’s, Matty Healy, and Dashboard Confessional. Notable syncs include EA NHL 25, Keeping Up with the Kardashians, and Ball and the Family. He has a talent for developing indies and helping get them label deals, most recently Senses (Hopeless Records) and Diva Bleach (Thriller Records). Regular writing and production partners include Lil Aaron, Imad Royal, Ilan Rubin, The Futuristics, Mitchy Collins, Curtis Peoples, Blaise Railey, Kate Morgan, and Smrtdeath, among many others.

    IN THIS EPISODE YOU’LL LEARN:

    • Working with John Feldman
    • How to keep tracks interesting
    • Being tested throughout your career
    • Challenging yourself to write bad songs on purpose
    • The challenges of being a songwriter professionally
    • Being a songwriter, without music theory training
    • The skills of a great producer
    • Producers vs. songwriters
    • Being pigeonholeed by your successes
    • How to empower the artists you work with 
    • Thinking based on feeling, rather than being technically minded
    • Making choruses feel giant

    To learn more about Mike Pepe, visit http://instagram.com/mikepepemusic

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    28 May 2025, 4:00 am
  • 1 hour 3 minutes
    Anne Gauthier: Focusing on the Basics

    Anne is the Head Engineer/Producer at La La Land Sound in Louisville, Kentucky. She has split her time between Montreal and Louisville over the last 10 years, working on hundreds of recordings along the way, gathering over 375 million streams.

    ​​She spends most of her time in the studio, recording, mixing, and producing with artists like Murder By Death, Bonnie Prince Billy, GRLwood, Joan Shelley, Strand of Oaks, By the Grace of God, and Rachel Grimes. She’s also worked on albums by Ray Lamontagne, Jake Shears, Emma Ruth Rundle, and White Reaper over the years. Bumping shoulders over time working with producers Glyn Johns, John Alagia, and Jim James. She’s recorded, mixed, and/or produced more than 100 records in her career, with records gathering reviews in publications such as Rolling Stone, Nylon, Billboard, NPR, Brooklyn Vegan, Kerns, AVClub, Magnet, and most major music publications. Anne is a true professional in experience, efficiency, and creative thinking, and loves to foster a positive and friendly recording experience for all. She enjoys and is specialized in old school live band recordings as much as complex multi-month modern productions and is skilled in both approaches. She loves working with artists on all styles of music: rock, country, experimental, contemporary, classical, and everything in between.

    IN THIS EPISODE YOU’LL LEARN:

    • Recording yourself vs others
    • Starting before you truly feel “ready”
    • Working on multiple projects quickly vs taking your time on one project: Which will help you grow faster?
    • Minimal mic technique compared to multi-micing
    • Why having a mobile rig is super helpful for people just getting started
    • Getting the most out of sub-par rooms
    • Choosing mics that suit the room
    • Building your mental library of studio gear
    • Working with Glynn Johns
    • How the famed Glynn Johns technique was actually an accident
    • Remixing Slint’s “Tweez” (previously mixed by Steve Albini)
    • Using AI for audio restoration


    To learn more about Anne Gauthier, visit: https://www.annegauthier.info/

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/


    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    21 May 2025, 4:00 am
  • 50 minutes 17 seconds
    Mike Kennerty: Building Confidence as an Audio Engineer

    Mike Kennerty has been playing guitar for the All-American Rejects for more than a couple decades at this point. When he's not doing that he's busy working as a producer/mixer/engineer for bands such as Screeching Weasel, Masked Intruder, The Copyrights, Red City Radio, Direct Hit, Geoff Palmer, etc... He lives in Oklahoma and actually quite enjoys it!

    IN THIS EPISODE YOU’LL LEARN:

    • Building confidence as an audio engineer
    • Taking chances to land clients
    • Working with and learning from producers such as Howard Benson, Matt Squire, and Eric Valentine
    • Shaping songs in pre-production
    • Writing “hit” songs
    • Refining a band’s sound
    • Seeing your limitations as a superpower
    • Incorporating templates into your process
    • Using room samples vs reverbs
    • His workflow for working with programmed drums
    • Keeping guitar tracking simple
    • Using room tracks with guitars

    To learn more about Mike Kennerty, visit: https://www.instagram.com/mikeaar/

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

    Get your copy of my Amazon #1 bestselling books:


    Check out our Sponsors:

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    14 May 2025, 4:00 am
  • 56 minutes 43 seconds
    Gregory Scott: Layering Reverbs in a Mix

    Gregory Scott is an audio engineer, mixer, and record producer from Los Angeles, California. Immersed in music from the age of 4, he has grown up with a deep passion for crafting sound. In 2020, he co-founded Off-Center Records with fellow engineer-producer Aaron Moxness to bridge the gap between indie artists and the technical, creative, and promotional resources available in the Los Angeles music scene.

    Gregory’s technical expertise is grounded in a Bachelor's in Recording Arts from Loyola Marymount University. During and after his college years, he refined his craft at prestigious studios like Morning View and Westlake Recording Studios. At Westlake, he contributed to Grammy-winning projects such as Tyler, the Creator’s Call Me If You Get Lost and collaborated with major talents like SZA, Dominic Fike, and Benny Blanco, among countless others.

    As a producer, Gregory partners with artists to discover and fine-tune their unique sound, helping them create cohesive and authentic bodies of work. His extensive industry knowledge and versatile skill set allow him to support artists at every stage of their journey, enabling them to focus on creating. This has led him to work on the latest releases of artists like JMSN, Snakehips, Riz la Vie, and Mad Keys, and help launch fresh-faced artists like Cam Okoro, Eli Feier, and MAMA, I'M into the next phase of their career.

    IN THIS EPISODE YOU’LL LEARN:

    • The differences between small and big studios
    • Using the same approaches when working between various genres
    • Finding time to practice your audio skills
    • Developing the sound of an artist
    • Do track lengths matter?
    • Writing for TikTok
    • Focusing on the musical hierarchy in a mix
    • Why you should layer reverbs
    • Picking complementary reverbs
    • Working with reverb times
    • Navigating the idea of “perfect” vs “done”
    • How to determine when an imperfection is ok to leave in a mix
    • Using tools to help with achieving the overall frequency balance of the mix
    • Why tools like Tonal Balance Control can be problematic

    To learn more about Gregory Scott, visit: https://www.gregsoundsgood.com/

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/


    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    7 May 2025, 4:00 am
  • 1 hour 7 minutes
    Anthony "Rocky" Gallo: Building Confidence in Your Skills

    Anthony “Rocky” Gallo is a Grammy-winning producer/recording engineer based in Brooklyn.  Rocky has worked with artists such as Cigarettes After Sex, John Legend, Common, Norah Jones, Gavin DeGraw, Cat Power, Yeasayer, Mos Def, Carly Simon, Jon Bon Jovi, Perry Farrell, Warren Haynes, Travis Barker, Robert Randolph, Jim Jones, KRS1, Talib Kweli and many more.  His achievements include a Grammy, Platinum records, and billions of streams. Rocky is constantly producing artists himself and is always excited to work in all music genres.  Rocky runs Virtue And Vice Studios located in Brooklyn, featuring a Vintage 8026 Neve Console loaded with 1084’s.  When he is not freelancing at other studios, it is his primary home.

    IN THIS EPISODE YOU’LL LEARN:

    • Being “all-in” regardless of tough times
    • Building your studio project by project
    • Finding your true calling in audio production
    • Working on high-pressure projects
    • Losing objectivity by mixing for too long
    • Not taking mix revision notes personally
    • Developing consistency with the quality of your work
    • Saving time with templates
    • Effectively using reverbs in your mixes
    • Why overcompressing is actually a good thing

    To learn more about Anthony “Rocky” Gallo, visit: http://www.tjgallo.com/

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/


    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    30 April 2025, 4:00 am
  • 1 hour 11 minutes
    Andy Gesner: Promoting Your Music With Video

    Andy Gesner is the owner and president of HIP Video Promotion. He has played in bands and released records since 1979, giving him firsthand insight into the music industry's complexities. This experience as a working musician informs his authentic approach to music promotion and marketing. He channeled his expertise and passion into uplifting fellow artists, establishing HIP as one of the most trusted names in music marketing. Over the past 24 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.

    IN THIS EPISODE YOU’LL LEARN:

    • Making friends instead of competitors
    • Immersing yourself in your local scene
    • Navigating the 80/20 of album marketing
    • Putting together a marketing team
    • Buying fake followers, comments, and likes
    • Creating music videos vs short-form content
    • Repackaging your work
    • Why videos are so important for your music promotion
    • Having consistency in your marketing
    • How much to budget for album promotion
    • His experiences working with artists like Johnny Cash, Maroon 5, Sia, The Lumineers, Paramore, and more
    • Giving your audience calls to action
    • What metrics to pay attention to to know if your marketing is working

    To learn more about Andy Gesner, visit: https://www.hipvideopromo.com/

    Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

    Check out my coaching program Amplitude and apply to join:

    https://masteryourmix.com/amplitude/

     

    Want additional help with your music productions?

    For tips on how to improve your mixes, visit: https://masteryourmix.com/

    Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/


    Get your copy of my Amazon #1 bestselling books:



    Check out our Sponsors:

    Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

    Download Waves Plugins here: https://waves.alzt.net/EK3G2K


    Subscribe to the show:



    Have questions you’d like answered on the show?

    Send them to [email protected]


    Please leave a rating and review:

    https://masteryourmix.com/review/


    Thanks for listening!

    23 April 2025, 4:00 am
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