Welcome back to Intellicast! We are putting the final touches on season seven. We want to thank all of you who tuned in this year; we really appreciate it.

In this year’s Best Of episode, we are going to revisit a few of our favorite interviews from 2024.

[0:54 Seconds] First up is Roddy Knowles, who made his return to the podcast after several years. He, Brian, and Matthew touched on his journey to dtect, as well as taking a deep dive into the larger fraud issue, including a few dirty secrets around data quality.

[30:15] Next up, we revisit Karin Pepin’s first appearance on the podcast this season, where we had a deep conversation about data quality. Karin explains that there is no single approach to solving data quality, but a multi-layered approach is needed.

[1:10:44] Finally, let’s look back at our conversation with Jeremy Zogby prior to the 2024 election. Jeremy talks with Brian and Jason about potential adjustments pollsters have made coming into the 2024 election. Jeremy also breaks down what pollsters and the media have learned from the past two election cycles and how it pertains to the 2024 election. This leads to a discussion around the impact the media, along with misinformation, has on polling. This was a great conversation leading into the election.

That’s a wrap for season 7. Thank you again for tuning in, and we will be back in 2025 with season 8!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample

industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and

reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian and Matthew are joined by two special guests to get all the details around a news story that was talked about several weeks back – the new strategic partnership between Brandtrust and Protobrand.

Joining Brian and Matthew to discuss how this partnership came about are Alex Millet, the new CEO of Brandtrust, and Pal Afzelius, the CEO of Protobrand.

Since this was Pal's first appearance on the podcast, Brian asked him how he ended up in the market research industry. Pal tells us how he attended the Swedish School, met the co-founder of Protobrand, and hit it off; the rest is history. (You can hear Alex's origin story here: https://playlist.megaphone.fm?e=CSN6936360131)

After learning about Pal, the guys turned to the strategic partnership between Brandtrust and Protobrand. Alex starts it by discussing the background of the relationship between the two companies and what led to their discussions and, ultimately, partnering. He and Pal then talk about how the partnership works for each organization, including how they play to each other's

strengths. Alex and Pal even get into how the two organizations have become much more client-centric in their approach since the partnership announcement.

Alex and Pal then talk about what comes next for the partnership, including better integrating their delivery to clients and improving their combined solutions.

We switch gears for the interview's second half and discuss TMRE, where Pal and Alex were the week after Thanksgiving. Alex gives a recap of the presentation he and Brandturst's director of research, Chris Hole, gave called How Human Truth Builds Better Brands and Might Just Save the World! Pal gives his perspective on the presentation as an audience member.

You can watch the webinar version of the presentation here: https://brandtrust.com/explore-learn/the-power-of-human-truth-webinar-2024/

This fantastic episode gave you an inside perspective of the strategic partnership between Brandtrust and Protobrand. Be on the lookout for them on the conference circuit in 2025.

You can also learn more about each by visiting their websites:

https://brandtrust.com/

https://protobrand.com/

You can connect with Alex on LinkedIn here: https://www.linkedin.com/in/alexandermillet/

You can connect with Pal on LinkedIn here: https://www.linkedin.com/in/pal-marton-afzelius-45895aa/

Thanks for tuning in!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample

industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and

reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Gabby Blados returns to talk Thanksgiving and the latest news from around the market research industry with Brian Peterson.

Kicking off the episode, Brian and Gabby talk about their favorite Thanksgiving dishes and traditions. They touch on everything from stuffing and Jello salad to the time each usually sits down for Thanksgiving dinner (or, in Gabby's case – Thanksgiving lunch).

After the Thanksgiving talk, Gabby and Brian turned their attention to the latest market research news, starting with the news of a new Board of Directors for Dynata and what it could mean for the future focus of Dynata.

This episode had two big topics: data quality and artificial intelligence. On the data quality front, Brian and Gabby discuss the new funding for the Data Quality Co-Op, the new strategic partnership between Sample Ninja and Veriff, and the new standard endorsed by the Insights Association for transferring survey data between platforms. They also discuss some of the data quality comments made on the new Research-Live podcast about how quality issues could become an existential issue for the industry.

On the AI side, Gabby and Brian touch on new research from TeamViewer that found three-quarters of decision-makers within the UK believe that AI will lead to a production boom. They also broke down the latest study released by Qualtrics, which found that most research will be conducted using synthetic data in the next three years.

This episode will get you caught up with industry news as you head into the Thanksgiving holiday.

Thanks for tuning in!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample

industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We are back with a great episode. Joining Brian Peterson and Matthew Alexander to talk data quality is the COO of dtect, and friend of the podcast, Roddy Knowles.

Kicking off the episode, Brian and Matthew catch up with Roddy on what he has been up to since the last time he was on the podcast, including what led him to move over to dtect, a new data quality platform.

After getting the low down on dtect and learning what they are all about, the guys turned the conversation to data quality in the industry. As an industry, we have been talking about data quality for some time now. Roddy gives his thoughts about the industry's strides in tackling data quality issues and what hasn't been done well.

Next, the guys turn their attention to the discussion of bots and how it seems to be a significant focus when people talk about data quality. Roddy gives some great insight into how bots make up a small fraction of overall data quality issues and how they are just a subset of the larger

fraud issue.

After going down a couple of rabbit holes, Brian asks Roddy where he sees data quality in the industry going over the next few years. Roddy doesn't disappoint. He talks about how if we don't properly address data quality issues, it could lead to the end of quantitative research as we currently know it.

This is a great conversation you don't want to miss!

You can learn more about dtect and their solution by visiting their website: www.dtect.io

Want to connect with Roddy? You can connect with him on LinkedIn: https://www.linkedin.com/in/roddyknowles/

Thanks for tuning in!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Matthew Alexander joins Brian Peterson again to discuss the latest news from the market research industry.

The episode kicks off with Brian and Matthews discussing the new partnership between BrandTrust and Protobrand. Matthew gives his perspective on what it could mean for the two organizations.

Next, the guys talk about the new long-term stake that Lac1 took in Ipsos. They speculate on what Ipsos could be using these new investment funds on.

The guys then get into a series of stories revolving around new AI tools launched across the industry. First, the guys discuss OpinionRoute's AI feature QC Flow. This leads to a deeper discussion about overall AI adoption among the general public. The guys compare it to the new Apple Intelligence and if that will increase the adoption of AI.

The second story Matthew and Brian touched on was Toluna's new synthetic data suite called HarmonAIze.

They then dive into new research from the World Federation of Advertisers that found that 8 in 10 multinational brand owners are concerned about how creative and media agency partners use generative AI on their behalf. This leads to a discussion on the potential ethical and legal risks of AI.

Lastly, Brian gives a shoutout to friend of the podcast, Katie Gross, on her promotion to President of Suzy.

Thanks for tuning in!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry.

Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group.

Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent announcement of server-to-server connections to tackle ghost completes. The Forsta story leads to a deeper discussion between Brian and Gabby about how this technique has been around for a while.

Gabby and Brian switch gears and talk about some of the market research industry veterans who have changed roles, including Patrick Comer taking over as the CEO of Cint, and PureSpectrum adding Toluna vet Phil Ahad as their new Chief Innovation Officer.

In the last segment of today's episode, Brian and Gabby tackle some of the latest AI news. First off, they discuss the newly proposed AI Consent Act. The discussion leads into how this proposed legislation will impact the generative AI models like ChatGPT and Claude and

how it could potentially impact synthetic data/persona providers and the data used to train them.

Second, they talk about Signoi and their new simulated (synthetic) persona solution. Signoi offers two options, and this story merged with the AI Consent Act discussion. Brian wanted to better understand where the data comes from in order to train their models.

Thanks for tuning in!

Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Brian Peterson and Jason Inderhees are joined by the Managing Partner of John Zogby Strategies and frequent Intellicast guest, Jeremy Zogby. Jeremy joins the guys to discuss the polling, the 2024 presidential election, third-party candidacies, and much more!

Kicking off the episode, Jeremy talks with Brian and Jason about potential adjustments pollsters have made coming into the 2024 election. Jeremy also breaks down what pollsters and the media have learned from the past two election cycles and how it pertains to the 2024 election. This leads to a discussion around the impact the media, along with misinformation, has on polling.

In the next segment, Brian gets Jeremy's perspective on the current election's seeming drama and plot twists and how it compares to previous elections. Jeremy, in his customary manner, brings the historical perspective and details how this election has similarities to the 1968 election, from an assassination (attempt this year), a sitting president dropping out of the race, ongoing international conflicts, and more. This segways into a discussion about the main two parties' volatility and its impact on third-party and independent candidates.

The guys switch gears and talk with Jeremy about the positive and negative impact the vice-presidential picks have had this election cycle and how it seems more impactful than in previous elections.

In the last segment of the interview, Brian asks about the issues Jeremy sees from recent polls he has been running that will drive people to the polls. They also discuss other races outside the presidential election that Jeremy is watching.

You can listen to Jeremy's podcast, The Zogby Report: Real and Unscripted, here, or you can watch it on YouTube here.

To learn more about John Zogby Strategies and their capabilities, visit their website: https://johnzogbystrategies.com/

You can connect with Jeremy via email at [email protected]

This was a fun and thought-provoking episode. We hope you enjoy it!

We recently held our webinar, The Invisible Quality Killer: High-Frequency Survey Takers. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today's episode, Matthew Alexander joins Brian Peterson again to talk about the latest news-making waves in the market research industry.

Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble. The guys are both surprised by the low price, speculating on undisclosed deal details and reflecting on lower AI valuations until a market leader emerges.

Next, they discuss the latest IPA Bellwether report that showed that marketing budgets in the UK grew by 3.2%, more than expected. The guys speculate whether this is real growth or cost inflation.

SEMrush's investment into MFour is the next story Matthew and Brian discuss. They wonder what the investment will mean for both organizations.

They touch on Rich Silva's promotion to President of Research For Good, PureSpectrum's expansion in the DACH region, and Google's decision not to eliminate third-party cookies from its Chrome browser.

In the last story of the week, the guys discuss a recent story from Research Live about an experiment Ipsos ran to see if it could create synthetic profiles that could predict the UK election. They discuss if something similar could be done for the US election. It leads to a broader conversation about how the programming of persona and other AI tools always goes back to the data used to train them and whether it is flawed or not.

Thanks for listening!

We recently held our webinar, The Invisible Quality Killer: High-Frequency Survey Takers. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by Gabby Blados to talk about the latest news from the market research industry.

Kicking off the episode, Brian and Gabby discuss the news that NIQ is integrating their panel data into their Discovery platform. Gabby highlights how this powerful combination promises to deliver richer, more actionable insights.

In the following story, Brian and Gabby discuss how Ipsos is launching PersonaBots. This leads to a deeper discussion around the use of AI to create these synthetic personas and the impact they will have on research going forward. It is not without a warning as both Brian and Gabby talk about how the LLMs and AIs are only as good as the data that is used to train them.

Next, Brian and Gabby jump into some of the highlights from part 1 of the recently released 2024 Insights & Analytics Market Report. They talk about the industry's growth and how the growth rate has declined. Gabby gives her perspective from a salesperson and how she experienced it firsthand over the last year.

They then touch on Dynata emerging from Chapter 11. They comment on the speed at which they could accomplish this, especially since their filing was only talked about a couple of episodes ago.

In the final story of the episode, Gabby and Brian talk about OpenBrand's acquisition of TraQline and speculate on what could be next for them. It leads to a more philosophical discussion around whether AI is the next major industry shift, like moving to online from phone was, or if it is more of a blockchain-like trend.

Thanks for listening!

We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian Peterson is joined by EMI's Mary Draper and Karine Pepin, co-founder of The Research Heads, to give another talk about data quality.

The focus of the conversation came from a recent LinkedIn post from Karine that started a lengthy debate in the comment section – specifically questioning the Quality Pledge that some organizations have signed. The questions included:

• Why is a corporation leading this effort rather than GDQ, CASE4Quality, or industry associations?
• How are "indicators" of quality defined? Are indicators measured pre or post-survey?
• Will suppliers be audited to ensure compliance?
• What does "sharing bad practices" entail, and with whom are they shared?
• I counted 27 signatories. With so many open questions, what exactly are they committing to?

Brian starts the episode by getting Mary and Karine's perspectives on the pledge. Karine talks about her reaction when she found out about it, especially since she is part of the Global Data Quality Initiative through the Insights Association. Mary then points out that if an initiative like this is going on, it should be endorsed by some of the industry organizations working on data quality and be centrally located.

The three then discuss what needs to happen to make this pledge more enforceable and meaningful. Karine mentioned agreed-upon standards and an enforcer of those standards. She mentions that some in the industry are calling on brands to enforce this, but Karine wonders what role agencies should play. Mary noted that she would like to see an "elected" official in the third-party entity to manage this. This leads Brian to ask if a Better Business Bureau-like model would work.

The conversation turns to having a more central way to report issues that occur, specifically how to report bad actor respondents and have them removed across the panel landscape rather than just having them removed from a single panel.

In the last part of the conversation, Brian switches gears, and he and Mary talk with Karine about the official launch of her new venture, The Research Heads, and how the response has been.

If you love data quality discussions, this is the episode for you!

Thanks for tuning in!

You can connect with Karine on LinkedIn here: https://www.linkedin.com/in/datafairy/

You can learn more about The Research Heads by visiting their website: https://www.theresearchheads.com/

We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th.

Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the insights industry and its people.

Brian and Ashley then discuss the shift to more in-person research that has taken place over the last couple of years as the pandemic ended. Ashley shares some observations about clients' preference for in-person meetings over online focus groups due to the benefits, such as nonverbals, side conversations, and more.

The conversation then shifts to the upcoming Global Focus Group Day on July 9, 2024. Brian and Ashley discuss the evolution of this event from a week-long celebration to a single day aimed at honoring the industry's pioneers and their impactful contributions. Ashley encourages industry-wide participation through LinkedIn, sharing insights and stories using specific hashtags to engage the community.

Additionally, they address respondent fatigue and the importance of keeping participants engaged and informed about the value of focus groups.

Thanks for tuning in!

Learn more about Global Focus Group Day and find out how to get involved at www.fieldwork.com/global-focus-group-day

Learn more about Fieldwork by visiting their website: www.fieldwork.com

You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/

We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices