Motion Hatch: Helping Motion Designers Do Better Business

Hayley Akins

Designing Better Creative Businesses For Motion, Animation, and Illustration Artists

  • 24 minutes 38 seconds
    What’s working RIGHT NOW to get freelance clients?

    🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion 

    This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event. 

    My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now.


    In this episode, we discussed the motion design industry’s ever-changing landscape and how we can adapt and leverage these changes to stand out to potential clients.


    - What can new freelancers do right now to get clients?

    - How can established freelancers and studio owners get clients right now?

    - How to set up your CRM to get more clients

    - How the motion design industry has changed 

    - The best way to niche down and stand out to new clients

    Ashleigh Robertson: Website
    Playgrounds, In Motion: Website

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast

    31 October 2024, 10:31 am
  • 15 minutes 34 seconds
    BONUS: Do mograph events help you get clients? w/ Jess Herrera

    This is a special bonus episode of the Motion Hatch Podcast! 

    I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) 


    We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients.

    Thanks to Agustin Eguia for filming and cleaning up the audio and Jen van Horn for helping set up for filming this episode!


    Links mentioned:
    🚀
    Learn more about Balanced Business Bootcamp

    Follow Jess Herrera: Website | Instagram

    Listen next: Our previous episode with Jess Herrera


    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast

    3 October 2024, 11:57 am
  • 2 minutes 28 seconds
    We're taking a break...

    I have some news for you this week...

    We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch!

    Links mentioned:
    🚀
    Join the self-paced version of Client Quest Live
    💬
    Leave us your feedback and suggestions


    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast

    1 August 2024, 12:00 pm
  • 28 minutes 48 seconds
    Studio owner's advice on getting hired and starting an animation studio w/ Flow Creative

    Flow Creative is an award-winning animation and branding studio based in Manchester, UK.
    In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. 

    In this episode, you'll learn:

    • How to start an animation studio
    • The difference between freelancer and studio owner
    • How to get clients as a studio
    • How freelancers can get hired by studios
    • Transitioning from a creative to a management role

    Follow Flow Creative: Website | Instagram

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast

    20 June 2024, 12:00 pm
  • 34 minutes 38 seconds
    AI is here. Future-proof your motion design career w/ Curious Refuge

    Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer.
    In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI.

    In this episode, you’ll learn:

    • How Caleb and Shelby went viral with their AI project
    • How they formed Curious Refuge
    • Will AI make roles in animation redundant?
    • What AI tools should motion designers be using?
    • How can you implement AI into your pipeline?
    • How can you future-proof your motion design career against AI?

    Follow Curious Refuge: Website | Instagram

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast

    6 June 2024, 12:00 pm
  • 40 minutes 15 seconds
    Unreal Engine, Fortnite and Netflix: My Journey to Indie Film Director w/ HaZimation

    HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to start your own studio.

    In this episode, you'll learn:

    • How HaZ went from VFX artist to indie film director/studio owner
    • Techniques and strategies for winning pitches
    • How HaZ wrote/directed a fully animated film released on Netflix
    • The importance of networking at conferences
    • How HaZ transitioned from indie filmmaking to building a game in Fortnite
    • How HaZ fully utilised Unreal Engine in his career


    Follow HaZimation: Website | Instagram

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast


    23 May 2024, 12:00 pm
  • 30 minutes 40 seconds
    Balancing parenthood and productivity as a motion designer

    Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. 
    In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a parent, how they manage their schedules and how they've both benefitted in their careers since having children.

    Jennie and Kaci discuss:

    • What is Mothers of Mograph?
    • The impact that becoming a parent can have on your career
    • How to better manage your time with kids
    • The positive outcomes of being a parent and a motion designer
    • How the creative industry can better support parents

    Follow Mothers of Mograph: Website | Instagram

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast

    9 May 2024, 12:00 pm
  • 45 minutes 46 seconds
    Negotiation Expert’s Secrets to Dealing with Tough Clients w/ Kwame Christian

    Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017.
    In this episode, Kwame shares his negotiation secrets to better discuss rates/budgets with your clients, how to adopt an abundance mindset and setting expectations with clients with better communication.
    We also share a Q&A with Kwame from a call with our Motion Hatch students in Balanced Business Bootcamp.

    In this episode, you'll learn:

    • How to negotiate with your clients
    • How to raise prices without losing clients
    • Common negotiation mistakes and how to avoid them
    • How to be confident in saying 'no'
    • Maintaining client relationships through the negotiation process
    • Negotiating expectations, not just transactions.
    • Techniques for negotiating with stubborn individuals
    • The role of likeability and leverage in negotiations


    Follow Kwame: Instagram | Linkedin

    Links: American Negotiation Institute | Negotiate Anything Podcast

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast


    25 April 2024, 12:00 pm
  • 44 minutes 14 seconds
    How Jessica Hische's network led her to Wes Anderson

    Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson.
    In this episode, Jessica shares her networking secrets to land big clients - including the benefits that smaller clients can offer. She also discusses how to make the most of pitching to clients, how newsletters may be the future of communicating to clients and how to avoid social media burnout.

    In this episode, you'll learn:

    • How Jessica worked with Wes Anderson
    • Why networking is important as a designer
    • How to make the most of pitching to clients
    • How to avoid social media burnout
    • Behind the scenes of Jessica's brick and mortar stores
    • How to land big clients

    Follow Jessica: Website | Instagram

    Links: My First Book of Fancy Letters

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    Rate this podcast


    11 April 2024, 12:00 pm
  • 51 minutes 4 seconds
    This motion designer made $500,000 in his first year w/ Kevin Rapp

    Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies.
    Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies.
    In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attracting clients on LinkedIn and practical tips for motion designers to transition to a more business-oriented mindset.
    Since recording this episode, Kevin reached an astonishing $1 million in sales!

    In this episode, you'll learn:

    • How Kevin made $500,000 in his first year as a freelancer
    • What are scalable content systems?
    • How to shift your mindset into the business side of motion design
    • How to get clients using social media
    • How to efficiently get clients from LinkedIn
    • How to negotiate with clients

    Follow Kevin: Website | LinkedIn

    Free resources to grow your career:
    💸
    Get your next client in 5 days!
    📲
    Download our free social media guide

    Connect with Motion Hatch:
    ✉️ Subscribe to our newsletter
    📸 Follow us on Instagram
    🖥️ Find more free resources on our website

    28 March 2024, 1:00 pm
  • 3 minutes 1 second
    Season Two Trailer

    We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you.
    Together, we uncover the exact next steps you can take to a thriving and sustainable motion design business. If you're new to Motion Hatch, you might not know that the podcast already has over 100+ episodes in its back catalogue.
    This season, we're taking it up a notch, exploring the tough questions freelancers and studio owners face every day.

    25 March 2024, 4:10 pm
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