Company culture is tricky to define and often even harder to implement. It goes beyond your mission statement, the values listed on your website, or your HR policies; it makes up the day-to-day in the office: how you act, how you communicate, what values you promote, and what message you send to your customers, employees, and broader community. From their San Clemente-based office, equipped with a skate bowl, basketball court, and cold-brew coffee on tap, Kearl and his fellow cofounders have deliberately molded Stance’s culture throughout its growth to reflect the values they live and breathe by—inspiring their employees to do the same.

Lead is a Menlo Ventures podcast for next generation entrepreneurs that focuses on best practices around leadership, culture and building world class teams.