In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the benefits of adding orthodontics, and how this strategic move can elevate patient care while boosting revenue.

Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/

About Dr. Amanda Wilson
I’m Amanda Wilson, an orthodontist, dental consultant, and dental advisor by profession. After 10 years in private practice in the San Francisco Bay Area, I created StraightSmile Solutions® as an orthodontic consulting company that directly services primary care dentists and their unique needs.

I can consult on any orthodontic service, process, vendor, or procedure but ultimately my core values are airway focused (AirwayDontics™), non-extraction, non-surgical, early orthodontic treatment (My Phase 1 Smile™). I met my husband, a general dentist, in dental school at UCSF. When he inquired about adding ortho to his menu of services, he asked which course he should take. I took a deep dive, and I was appalled by the lack of quality, airway focused, holistic, comprehensive orthodontic education for General and Pediatric Dentists. I’ve always loved to teach, and I thought I could help save lives and airways by not only teaching primary-care, oral physicians how to do ortho the RIGHT way but also make the process efficient and productive.

On a personal note, I live in Honolulu, and I love spending time with my husband and my teenage kids and volunteering as a Senior Girl Scout® Leader and for USA Swimming® as a N3 Stroke and Turn Judge. I appreciate your support with my small business as I love the flexibility of orthodontic coaching because it allows me to travel with my kids who are both nationally ranked, competitive swimmers. My eighteen-year-old son, Evan, is aiming for 2028 Olympic Trials and currently going through Division 1 recruiting and his fifteen-year -old sister, Olivia, ins’t too far behind him . You make this dream possible for our ohana. Mahalo!

In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing response times, and leveraging technology to create an exceptional patient experience. Whether you’re looking to grow your practice or streamline your operations, this conversation is packed with tips to help you adapt and thrive. Tune in to transform the way you connect with patients and ensure your practice stays ahead of the curve!

Ready to elevate your practice? 
Contact us! https://orthomarketing.com/contact-us/ 

About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential elements in today’s competitive market.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in!

Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/

About Blair Feldman
Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online services to top orthodontic practices around the US and soon to be internationally.
www.retainerclub.com

In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Adi Campuzano
Founder & CEO of Dedicated Office Solutions
Contact: https://www.linkedin.com/in/adi-campuzano-18040111/

Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape! 


Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.

In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Stephane Reinhardt
Dr. Stephane Reinhardt graduated from the University of Montréal in 1992. He maintains a general practice in Brossard, Quebec, Canada, where he developed a particular interest in orthodontics. In 2004, he introduced Invisalign® in his practice, and in 2015 he was the first Canadian dentist to win the Invisalign Summit Shootout held in Las Vegas. As Director of the Education Program for The CLEAR Institute (www.theclearinstitute.com), he created the MOCA (Master Of Clear Aligner) program and continues to develop courses to help dentists incorporate clear aligners successfully and efficiently in their practices.Dr. Reinhardt is an international speaker, a published author, a (g)nathos Faculty, a guest speaker at the Case Western Reserve University, a member of the AGpO, AGD, ODQ, and MENSA International.When he is not on the road lecturing, Dr. Reinhardt will find any excuse to sit down, relax and play the guitar.

In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient and skilled dental team.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Allison Norris
After leaving clinical dentistry in 2018, Allison Norris leveraged her years of experience in the dental industry to launch The Dentele Group, LLC, a recruiting agency that specializes in placing candidates into non-clinical roles. As the founder and CEO, she oversees the strategy, operations, and growth of the agency. Nominated Top Talent’s for Recruiting Agency of the Year and Startup Agency to Watch 2023, the Dentele Group provides a concierge approach to the hiring experience by providing tailored services to both companies hiring and candidates. In addition, she mentors and coaches dental professionals who are looking to transition into non-clinical career paths. Recently awarded Who’s Who in America and the prestigious Denobi Rising Star award, Allison attributes her success to integrity and transparency.

This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impact on the dental industry, how it works, and what this means for patient comfort and so much more!

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About George Aliphtiras
A serial entrepreneur, co-founder of orthodontic/dental and medical imaging companies, all revolutionizing the patient experience, from the first invisible braces (SimpliClear/BioMers), metabolic-liver health handheld diagnostic (Velacur/Sonic Incytes) and now patient comfort with the Dental Pain Eraser from Synapse Dental. With the Dental Pain Eraser, patients can now remove oral discomfort/pain from the entire treatment journey, not just at chairside. Orthodontists and other dental professional can benefit from using the Dental Pain Eraser to differentiate themselves from the competition, by providing the new standard in patient comfort while treating their patients. We know that patients have become a practice's top referral source, surpassing traditional dental colleagues with the rise of social media, so patient experient is critical to practice success. The innovation has been recognized by the AAO, leading to the OrthoInnovator Award, OrthoTank Winner and Investment Recipient and most recently, TechSelect partner for the new category, Patient Comfort.

This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About Smiles Change Lives
Smiles Change Lives provides access to life-changing orthodontic treatment for children from families that cannot afford the full cost of braces. The program has treated more than 16,000 children since 1997 and has emerged as the nation’s leader in providing access to orthodontic care for qualified youth.

For more info, visit their website: https://smileschangelives.org/

In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valuable insights to fortify your practice against potential threats.

Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/

About David Harris
David Harris may have the coolest job in dentistry - he gets to chase, and catch, those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic Certified Public Accountant, and a Certified Fraud Examiner. He is the author of two books on embezzlement, the most recent of which, Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice, was released in August 2023. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.