321Go Podcast

Matt Scanlon

321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.

  • 47 minutes 58 seconds
    Ep 150 | 3 Reflections on 150 Episodes
    1. Double down on what works, ditch what doesn't.

    2. Act how you want your members to act

    3. Fail quickly, fail often

    Sign up for the 2018 Gathering in Park City before it sells out.

    3 April 2018, 4:00 am
  • 1 hour 6 minutes
    Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink
    In today's episode we dive into a few of the ideas outlined in Daniel Pink's "Drive" - using the ideas to develop staff buy-in, referral programs, and mastery.

    Join the 321Go Hub to begin changing your business TODAY.

    Our new Accelerator Program for gym owners serious about execution.

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    27 March 2018, 4:00 am
  • 42 minutes 9 seconds
    Ep 148 | Improving Your Retail Presence
    In today's episode I chat with 321Go Business Coach and Gym Owner PJ Menagh to chat about rates - specifically, how to charge what you're worth. PJ is the owner of CrossFit Tigard in Tigard, Oregon and he is a retail ninja.

    Join the 321Go Hub to begin changing your business TODAY.

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    20 March 2018, 4:00 am
  • 1 hour 7 minutes
    Ep 147 | Wesley Hamilton - Disabled But Not Really
    Wes was walking to his car to visit an old girlfriend one afternoon. He heard something behind him as he was approaching the vehicle and spun around to see a man he'd never seen before walking toward him. This stranger shot Wes in the abdomen multiple times. Several days later, Wes awoke to find out he'd likely never walk again.

    And he's grateful it happened to him. In his words: "becoming disabled saved my life."

    To be honest, I started this show as another "here's how to start an Adaptive Athlete program" show; just another litany of tactical bullet points from landing page to coaches' pay. Ten minutes into the show I knew we'd never get there. We'd never get there because the answer to "how do I ____?" is embedded in Wesley's story. How?

    How do you respond to adversity? Is difficulty an opportunity or an obstacle? Are you afraid to take massive action toward your goals for fear of failure?

    Sometimes we need a massive wake-up call. Sometimes tragedy is the only thing that gets us out of our own way. But, it doesn't have to be. We can choose to look at the world differently; to see a competitor moving in down the street as a chance to refine your product; that problem coach as a way to define and stick to your core values; another month in the red as a sign that things need to change.

    So, the answer to "how do I start an adaptive athlete program?" (or barbell club, or kids program, or corporate wellness, or whatever) should actually be: "How do I respond to the unknown? To failure? To an obstacle?" With a shift in mindset, you can start anything.

    Follow Wesley on Instagram, Facebook, Snapchat, Twitter and YouTube: iamweshamilton Follow Disabled But Not Really on Instagram & Facebook: @disabledbutnotreally and Twitter @DBNR_KC

    Join the 321Go Hub to begin changing your business TODAY.

    Our new Accelerator Program for gym owners serious about execution.

    Sign up for the 2018 Gathering in Park City before it sells out.

    13 March 2018, 4:00 am
  • 1 hour 7 minutes
    Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax
    In today's episode I chat with 321Go Business Coach and Gym Owner Jamie Gallagher to chat about rates - specifically, how to charge what you're worth. Jamie is the Founder and CEO of Origin Fitness outside D.C., where goods and services cost substantially more than most markets. Not only is Fairfax Co. notoriously expensive, but Jamie has taken the approach that he will be the most expensive in his market. Dig into today's episode to learn why and how.

    Join the 321Go Hub to begin changing your business TODAY.

    Our new Accelerator Program for gym owners serious about execution.

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    6 March 2018, 5:00 am
  • 51 minutes 42 seconds
    Ep 145 | Avoiding and Fixing a Dysfunctional Team
    In today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We look at: 1. How to communicate that change is coming down the pike, 2. Building up your trust capital, and 3. Becoming (genuinely) vulnerable to increase leadership trust.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Our new Accelerator Program for gym owners serious about execution.

    Chalk Up for Burpees Josh's Veteran's Day Event

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    27 February 2018, 5:00 am
  • 43 minutes 43 seconds
    Ep 144 | FAQ Project PT 2 - Corporate Wellness, High School Programs, and Trying New Things
    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Join us for the 2018 Hubster Gathering in Park City, UT for some fun, education, and business transformation.

    In today's episode of the FAQ project we tackle the topic of adding new programs and expanding to new markets. We dig into excerpts from Jason Khalipa's Growth Summit Q&A as well as some quotes from Ryan Holiday's The Obstacle is the Way.
    Q: What have you found is best when reaching out to companies for wellness programs?
    Q: How would you recommend reaching out to schools for kids/teens classes?
    Q: How would you reach out to an active adult community for starting a "Legends" program?
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    20 February 2018, 5:00 am
  • 57 minutes 43 seconds
    Ep 143 | Failing Forward, Building Staff Buy-In, and Avoiding Decision Paralysis
    Today we're joined by our Director of Training, Josh Snyder. Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's Episode:
    1. Early lessons - what did the gym look like before?
    2. Training new staff
    3. Staff meetings - communication & staying on the same page
    4. Providing new opportunities to coaches - buy-in that goes deeper than pay
    5. Our new Accelerator Program for gym owners serious about execution.
    6. Chalk Up for Burpees Josh's Veteran's Day Event

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out OPEX

    13 February 2018, 5:00 am
  • 36 minutes 43 seconds
    Ep 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh Sturgeon
    The FAQ Project is a collection of unpublished interview questions that didn't make previous podcasts, from Facebook live events, and from Summit interviews. The goal is to connect the dots between thought leaders' answers to the most common questions related to running a business with actionable steps you can use to change your business this week.

    The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. Ben Bergeron on trust and relationships: I heard you say you're not in the fitness industry. What does that mean?
    2. Jason Khalipa on Competitive Advantage: What do you do to differentiate and win in your gyms?
    3. Sara Nay on the importance of a plan: How do I save money on marketing by having a plan first?
    4. Josh Sturgeon on Social Media marketing: How is trust built online before someone becomes a customer?
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    6 February 2018, 5:00 am
  • 1 hour 12 minutes
    Ep 141 | Turn the Mic Interview w/ GSD Entrepreneur Julie Weldon
    Join the 321Go Hub to begin changing your business TODAY.

    In today's episode, we turn the mic and Matt is interviewed by the host of the GSD Entrepreneur Podcast, Julie Weldon. We chat about all things family, life, and business.

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    30 January 2018, 5:00 am
  • 46 minutes 1 second
    Ep 140 | James and Jim from OPEX on Individualized Service and Professional Coaches
    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Opex aims to provide is the education to upgrade the coach to client relationship at all levels within fitness facilities, and Individual Design accomplishes that. Join Jim and James for a frank discussion on why we implement this in all of our gyms, how it can benefit yours, and how you can grow your business in whatever model you are in.

    James is the founder of OPEX (Formerly OPT) and The International Center for Fitness. When not coaching, he’s a full time husband, father and fitness athlete. His 20+ years of experience and service as a strength coach/technician, tireless practice on refining energy system work, nutritional and lifestyle balancing techniques and training of other coaches has made OPEX a sought after method of bringing fitness to a Higher Order.

    Jim Crowell loves doing 2 things over all else….Building businesses and mentoring coaches and business owners to enjoy long, inspiring, fulfilling, and profitable careers. His love of fitness and his desire for his own growth goes all of the way back to his childhood. Either he was playing sports or he was trying to figure out his next business move (likely it was cutting the neighbor’s grass haha). As a 5 sport athlete in high school and then as a member of the Big Ten Men’s Tennis Team at Penn State time was a challenge. He not only had to learn how to compete and earn his victories, he had to learn how to prioritize his time and energy into those projects that yielded real growth.

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out OPEX

    23 January 2018, 5:00 am
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