Business of Story

Park Howell, Brand Story Strategist

Own Your Story & Achieve Epic Growth

  • 55 minutes 16 seconds
    #499: How to Create an Enduring Business Based on Your Timeless Brand Story

    André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    20 January 2025, 12:00 pm
  • 51 minutes 14 seconds
    #498: Why Your Brand Story Needs a Radical Focus and How to Find It

    Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    13 January 2025, 12:00 pm
  • 1 hour 36 seconds
    #497: How to Land Your Ideal Job by Telling Your Accomplishment Stories

    Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    6 January 2025, 12:00 pm
  • 59 minutes 21 seconds
    #494: How to Make Culture Change Easy Using Your Stories

    Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural changes we’re all experiencing in the world.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    30 December 2024, 12:00 pm
  • 56 minutes 32 seconds
    495: How to Reframe Your Personal Brand Story With the Vital Framework

    Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    23 December 2024, 12:00 pm
  • 45 minutes 52 seconds
    494: Speaking Secrets to Dramatically Increase the Impact of Your Stories

    Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    16 December 2024, 12:00 pm
  • 56 minutes 22 seconds
    #493: How to Unlock Customer Insights That Make Your Stories Sell

    Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    9 December 2024, 12:00 pm
  • 47 minutes 50 seconds
    #492: How to Leverage the Power of Place-Based Storytelling

    Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story. 

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    2 December 2024, 12:00 pm
  • 48 minutes 34 seconds
    #491: How to Leverage Your Brand Story for a Profitable Business Exit

    Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    25 November 2024, 12:00 pm
  • 50 minutes 29 seconds
    #490: How to Quickly Build a Badass Brand to Profit on Your Expertise

    Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    18 November 2024, 12:00 pm
  • 55 minutes 46 seconds
    #489: How to Inspire Meaningful, Lasting Change and Build Enduring Buy-in

    Tamsen Webster, author of Say What They Can’t Unhear: The 9 Principles of Lasting Change, shares…

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

    Grab your copy of The Narrative Gym for Businessa short guide on crafting ABTs for all of your communications. 

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

    #StoryOn!

    ≈Park

    11 November 2024, 12:00 pm
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