Presented by Indepreneur
If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it...
In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transforming momentary interest into sustained engagement, and the essential stages in taking your audience through a journey that turns fans into customers and advocates!
If you want to market your music so that you have a community of fans who stick with you, focusing on their creating, capturing, and monetizing attention is the goal. This episode is the foundation to get you started!
DISCOVER:
What The Three Key Levers Of Fan Base Growth Are And Why Each One Is Important
Why Focusing Just On Getting Attention Is A Common Mistake Among Artists
How To Create A Strong First Impression That Sticks With New Fans
How To Educate Your Fans With Content That Keeps Them Engaged
Where The Buddy System As A Customer Journey Fits Into These Attention Levers
How The Stages Of Awareness Affect Fan Engagement And Business Growth
How Different Levels Of Fan Awareness Affect Your Business Growth
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
How To Build A Fan Base Online
EP12: The Steps To Building A Massive Fan Base ("The Buddy System")
Looking to expand your team or need marketing help? Apply to work with IndieX!
Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough...
In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how music marketing should serve your career as an artist! Learn the core goals of effective music marketing, discuss strategies to bridge the gap between your current income and potential music-related income, and explore the three fundamental ways to grow a business!
If you're trying to figure out how to lay a solid marketing foundation that truly benefits your music career, this episode will provide the clarity and direction you need.
DISCOVER:
What The Primary Goal Of Music Marketing Is And How It Should Serve Your Career
How To Decrease The Gap Between Your Current Income And Potential Music-Related Earnings
What Are The Three Ways To Grow Any Business, Including Your Music Career
Which Two Paths You Might Take In Your Music Career And How To Choose The Right One
How To Distinguish Between False And Helpful Narratives About Growing Your Fan Base
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
The Evolution of Sync Licensing with Mark Eckert and THATPITCH
Looking to expand your team or need marketing help? Apply to work with IndieX!
For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths...
In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how to stack them for maximum impact! You'll learn about running launches to convert followers into subscribers and customers, how funnels and sales promotions can help you off the revenue rollercoaster, and live show and membership monetization strategies!
If you're looking to focus on monetization in your music career in the near future, this episode is a must-listen!
DISCOVER:
How To Plan And Execute A Launch That Draws In Subscribers And Customers
Why New Launches Short Circuit Your Brain To The Work of Monetization
What To Consider When Building Offers and Funnels
How Sales Promotions Smooth Out Your Revenue
What Risks Come With Tour-Related Monetization And How To Navigate Them
How To Excel With Your Membership (And Where Most Artists Fall Short)
Which Two Types Of Artists Find The Most Success With Streaming Revenue Paths
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Scan your inbox for emails from your favorite artists and you'll probably find "newsletters" packed with too much content, graphics, and calls to action. Artists often miss out on the power of email marketing, but a new platform won't solve the problem...
In this episode of Creative Juice, Jack and Circa break down the biggest email marketing levers you can pull to make your email campaigns crush! Learn how to avoid common email marketing mistakes in the music industry, craft subject lines that make your fans beg to open your email, and use strong copywriting throughout your emails to keep your audience hooked.
If you're looking to boost your email marketing strategy so that your fans actually read your emails and engage, this episode is your crash course in email marketing for musicians!
DISCOVER:
What Artists Get Wrong About Email Marketing (And How To Avoid It)
How To Write Subject Lines That Compel Fans To Open Your Emails
Why You Should Send Your Fans Other People's Content
How To Maintain A Consistent Voice Across Multiple Emails
Why Simplifying Your Email Strategy Can Lead To Better Engagement
What Open Loops Are And How To Use Them To Keep Fans Interested
How To Master The P.S. Section In Your Emails
RESOURCES:
Learn Email Marketing for Musicians from Top To Bottom Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Think setting up an online store, getting merch, and running ads is all it takes to start selling to your fans? Think again. Marketing and e-commerce is an art itself...
In this episode of Creative Juice, Jack and Circa dive deep into the fundamentals of digital marketing and e-commerce to help you sell more to your fans online! Learn about the customer journey of your fans, how to craft compelling offers instead of just selling products, and why decision fatigue can make or break your online store!
If you're trying to figure out how to start selling to your fans online and want to do it effectively, this episode will give you the foundations to go from zero sales to customers fast!
DISCOVER:
How A Customer Journey Framework Converts Fans Into Customers
What The Two Paths Of E-commerce Look Like
How To Design Offers That Resonate With Your Audience
What Decision Fatigue Is And How To Beat It In Your Store
How To Use Social Proof To Bolster Your Sales
How Selling and Songwriting Tap Into The Same Creativity
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Black Friday 2024 is on the horizon, and it's shaping up to be another huge opportunity for artists ready to amplify their sales...
In this episode of Creative Juice, Jack and Circa dive into Black Friday sales strategies for artists of all sizes! Learn why Black Friday 2024 is set to be bigger than ever, how holiday promotions can effectively pull sales forward, and why customers are more inclined to buy during this shopping frenzy.
Whether you've been selling all year round and want to maximize your store or you're just kicking off your first Black Friday campaign, this episode is jam-packed with strategies to use in your promotion this year!
DISCOVER:
Why Black Friday 2024 Is Expected To Set New Records
How To Use Holiday Promotions To Maximize Your Sales
What Motivates Customers To Buy During Black Friday
How To Craft Your Offers And Leverage Discounts Effectively
Where To Start If You're Planning Your First Black Friday Campaign
RESOURCES:
Get Access To Our Black Friday Workshops Inside IndiePRO
How To Add Value To Your BFCM Offers For Your Fans
How To Segment Your Fan Base When Running A Black Friday Sale
Where To Focus Your Black Friday Sale If You Have Limited Products
Looking to expand your team or need marketing help? Apply to work with IndieX!
In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!
In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.
If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!
DISCOVER:
Why Negotiation Is An Undervalued Skill In Music
How Dame Navigated Deals At Funk Volume
How To Understand And Approach Brand Deals
What Makes Relational Deals Different Than Transactional Deals
Why Aligning Incentives With Partners Is Crucial For Long-term Success
How To View Compromises To Benefit Your Career
RESOURCES:
Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour!
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation...
In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.
If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!
DISCOVER:
How To Navigate Contract Legalese To Avoid Common Pitfalls
What Contracts Landmines To Watch Out For
When To Use Different Negotiating Tactics Based On Your Situation In The Industry
Why Understanding Your Leverage And Value Is Crucial In Negotiations
How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away...
In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged!
If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works!
DISCOVER:
How To Choose Prizes That Act As A Magnet For Your Target Audience
When To Implement Giveaways In Your Music Career
What Tactics Increase The Chances Of Your Giveaway Getting Traction
Why Consolation Prizes Can Be A Game Changer For Monetization
How To Maintain High Engagement With Your Fans During And After The Contest
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...
In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!
If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!
DISCOVER:
Why Artists Need To Balance Creativity With Marketing Fundamentals
What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies
Why We Read Old Copywriting Books
How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans
Why Not All Opportunities Are Opportunities
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...
In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!
If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!
DISCOVER:
How Artists Can Get Off The Revenue Rollercoaster
What You Can Do To Sell Records at a Premium
Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency
How PR and Paid Social Work Together
RESOURCES:
Looking to expand your team or need marketing help? Apply to work with IndieX!
Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.