“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of…

The post Boost your Conversions with Landing Pages (LGP#8) appeared first on Wicked Cow Marketing.

There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member…

The post How to Buy Leads & Skip the Marketing Hassle (LGP#7) appeared first on Wicked Cow Marketing.

We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a…

The post Online Business Directories – Are They Worthwhile? (LGP#6) appeared first on Wicked Cow Marketing.

Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episode…

The post LGP#5: Adwords – The Holy Grail of Online Advertising appeared first on Wicked Cow Marketing.

A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and…

The post How to Make More Sales (LGP#4) appeared first on Wicked Cow Marketing.

Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more…

The post Direct Response Copywriting with Stefan King (LGP#3) appeared first on Wicked Cow Marketing.

Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in…

The post How to use SEO to Generate Leads (LPG#2) appeared first on Wicked Cow Marketing.

Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick:                                       Welcome back to the Lead Generation podcast. My name is Nick Morris and…

The post How to Generate Leads (LGP#1) appeared first on Wicked Cow Marketing.