Today, we are delving into the crucial topic of building trust and becoming a better marketing strategist in your own business.

There is nobody more qualified to chat about this topic than Jonathan Goodman, founder of the Personal Trainer Development Center.

In this episode, Jonathan sheds light on everything that is WRONG with modern marketing right now.

In particular, we chat about...

• avoiding the pitfalls of over-reliance on social media
• creative marketing strategies designed to engage and build trust within your local community
• the high-risk route of chasing internet fame
• the “Triangle of Trust” model from Jonathan's book
• philosophies regarding friendship dynamics in business
• why offline word-of-mouth referrals surpass social media success
• the importance of quality over quantity in client acquisition

If you love this episode, you should grab a copy of Jonathan's Book called The Obvious Choice.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Follow Jonathan Goodman:

• Twitter: @itscoachgoodman
• Instagram: @itscoachgoodman
• YouTube: Jonathan Goodman
• LinkedIn: Jon Goodman
• Podcast: The Obvious Choice
• Weekly Newsletter: 5 Reps on Friday

Get Jonathan’s Latest Book:

The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

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We're BACK with Season 15, baby!

Not only are we celebrating 15 seasons of the podcast, but we're also celebrating 7 years of the Visionary Life Podcast.

Yes, you read that right. We have been creating, producing, and sharing weekly episodes for 7 whole years.

I still remember when I started this podcast with NO clue what I was doing, and I would travel around Toronto on public transit and show up at people's studios, offices, apartments and bring them to my tiny bachelors apartment to record with a $150 microphone.

Let's just say, a lack of equipment didn't ever hold me back!

7 years later, we're still here and I think we've made some SIGNIFICANT upgrades.

Let's get into this weeks episode where I share some New Years Update + Marketing Predictions for 2025.

Some of the trends discussed include:

• why memberships are slowly dying off
• a return to supporting our local community and boost in IRL events
• having friends who are entrepreneurs is vital
• should you worry about scaling if you're not even making money?
• and so much more

GET ON THE WAITLIST FOR OUR MARCH EVENT: https://www.kelseyreidl.com/paris2025

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

This week, I’m pulling back the curtain on what a week in my life really looks like.

Of course, every week is different. But I wanted to sit down 7 days in a row, and record what happened behind the scenes.

I chronicle:

• what I eat to stay fueled (and how I keep meals mega simple around here)
• what I do during my 2 days of child-care
• how we fit in a 1x weekly date night
• spending as much time as possible with Freddie each week, and taking him on adventures
• and more!

Like many of you, I (try to) juggle all the hats—mama, entrepreneur, friend, creative, wife, home chef, workout enthusiast... it's a lot!

And I'm far from having it figured out, but I can say with certainty that I have more energy in this phase of life than I've ever had before because I'm clear on my priorities.

Enjoy!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama 

Growing Your Business Beyond Social Media in 2025: "One of the things that I hear from my clients is that they feel like they don't want to be on social media forever or that they hate social media.".

What about you? Are you...

• Frustrated with the Social Media Algorithm?
• Not seeing the results you once were?
• Wondering if there's a better way to build your business that doesn't rely on Social Media?

We're diving into growing your business without relying on social media in this episode of the podcast.

In this episode, Kelsey talks about...

• Her personal journey balancing motherhood and entrepreneurship and wanting to be more 'offline'
• Three impactful ways to grow your business beyond the social media hamster wheel.
• Results from hosting workshops
• How to pursue meaningful partnerships and collaborations
• Getting more word of mouth marketing strategies in place
• & more

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama  

Back with a Solo Catch Up Episode this week!

In this short solo life update, I'm talking about:

• Florida trip recap: do I regret travelling with my 11 month old? How did it go?
• How much does a Santa Claus at the Mall make ($$$)
• Why it's important to know your Business Core Values when making decisions!
• Black Friday Sale Ideas
• Ryan Holiday vs. Taylor Swift
• & MORE!

Enjoy, visionaries!

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama  

It’s easy to get caught in a business rut or funk, and the reality is that there will be highs & lows at every level of your entrepreneurial journey!

The secret lies in how you manage your funks, and having the right tools to ride it out and to lessen the impact it has on your mood, your motivation and your mission to create impact in this world!

In this episode, I share 5 ways to get out of your funk and overcome challenging times!

Give this episode a listen anytime you're craving a business boost!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

What's working when it comes to Social Media Marketing, right now?

If you ask me... it's LinkedIn!

(psssst: follow me there! https://www.linkedin.com/in/kelseyreidl/)

Even though LinkedIn has been around for 20+ years, it's more alive than ever before - especially for

B2B interactions and industry-specific content.

LinkedIn is also a great platform for new online business owners, because it supports thought-leadership by facilitating professional updates, creating space for professional content, and it offers the chance for advanced targeting for B2B marketing.

You thought it wasn’t a very sexy platform, and that might be right, but it’s where opportunity is right now!

Time Stamps:

00:00 We are feeling totally disenchanted with Instagram, so here's what to try instead

05:44 Two 'must follow' accounts for learning LinkedIn from the 'pros'

08:23 Why I love LinkedIN (& the types of opportunities available)

15:59 Tips for creating engaging content on LinkedIn

25:12 Recap of my Top 3 Strategies

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Today we're diving into the inspiring journey of CPG founder and mentor Mike Fata, a nine-figure entrepreneur and co-founder of Manitoba Harvest.

In this episode, we explore Mike's personal brand strategy (he's CRUSHING on LinkedIn), treating platforms like Instagram as dynamic trade shows, and the importance of building genuine community connections.

Mike shares invaluable insights on engaging with content, the necessity of continuous self-improvement, and optimizing your schedule for high-ROI activities in business and in life.

We also delve into Mike’s inspiring personal health journey—shedding 100 lbs of weight and championing the benefits of healthy lifestyles as entrepreneurs who often neglect themselves in pursuit of business growth (at all costs).

We also discuss his strategic networking approach, prioritizing collaboration over competition, and the importance of fostering a "minimum viable community" for significant sales impact.

Follow Mike on Instagram

Follow Mike Fata on LinkedIn

& be sure to get a copy of his book - it's chock full of practical business advice!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Welcome back to another solo show. We're going ALL over the place in this one, because why not!

In this episode, I discuss:

• My take on Digital Courses and why they're not selling as well as they did 5 years ago
• The 5 traits of happy women article that I read (tune in to find out if you embody any of these 5 traits... or ALL of them!)
• The crazy story of asking for a sign from my mama (who is passed away) and then getting it 3 days later at my Thanksgiving Dinner

Time stamps:

00:00 Embrace simplicity and ease in this season of my life as a mother who also runs a business

09:47 My vision of staying open to unexpected signs from my deceased mama

11:49 The sign appeared! This was a cool story.

14:56 The power of being open to serendipity and unexpected magic; it changes everything.

20:07 Quick recap of the workshop I delivered at The Practice Better Summit in September (what was the ROI, how did I prepare, etc)

22:01 The REAL metrics we should be measuring with all our business outputs

27:43 The 5 traits of the happiest women! I loved reading this article

31:16 The truth about digital courses right now - are they REALLY the best way to grow your business?

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama  

Your Q4 Marketing Guide: Try These 3 Strategies to STAND OUT!

We ALL need to shake up our Marketing & Visibility Strategies, sometimes :) We dig into a few easy-to-implement tactics in this weeks episode.

1. Experiences Over Transactions

It's a solo show! Catching you up on where I've been, how wild September has been, and what I'm doing to recover.

I also chat about...

• Event Dress Codes: how I feel about formal attire (& why our upcoming event is a casual vibe)
• The Balance of Motherhood and Business - it's a constant juggle
• My current LinkedIn Posting Strategy & the results that I am getting + learning experience
• The T.A.P.E Framework for posting & creating content

Resources Mentioned:

Book Recommendations: 10x is Easier Than 2x by Benjamin Hardy.

Practice Better Summit: https://sites.practicebetter.io/summit

Huberman Podcast: https://open.spotify.com/episode/5lNlCvQ3dHrGr9Aphr2wE1?si=7f141e6fa2224c2e

Birth Story Podcast: https://podcasts.apple.com/ca/podcast/322-revealing-my-entire-birth-story-visionarymama/id1333216975?i=1000647945005

Elora Entrepreneur Event

The WAVE™ Meetup in Elora, Ontario is your chance to escape the everyday routine, spark creativity, and fuel your entrepreneurial spirit alongside 14 other fellow female entrepreneurs. It's not just another day at the office—it's a day designed for ambitious women ready to make waves in their industries.

Part coworking, part retreat, part connection.

Ready to Make Waves?

Join us for the WAVE™ Meetup and prepare to end the year with purpose and plan to enter 2025 with unstoppable momentum.

FRIDAY OCTOBER 25TH 10-2PM

Get Your Ticket: https://app.moonclerk.com/pay/6q2txs2nudxq

Thanks for tuning into this episode. All links, events & offers can be found, below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Visionary Mama: Fresh Content About Pregnancy, Fertility & Entering Motherhood | 

https://www.kelseyreidl.com/mama