Salon Owners Collective

Larissa Macleman

Salon Owners Collective is an online community with the mission of inspiring and empowering Hair and Beauty Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose. I believe that every single one of us as the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life. Join me on the 'Grow Beyond Owner Operator Podcast' where I speak with Salon Owners, Industry Rock-Stars, Business Gru's and other awesome business stuff each and every week!

  • 45 minutes 22 seconds
    How to Beat the Hiring Crisis
    You recruit average, you get average! That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’. But what if I told you that this isn’t entirely true… Salon Owners are growing their teams, some are even getting 50+ applicants per job ad! You just need to ELEVATE the way you recruit. Times have changed and saying ‘We’re Hiring’ isn’t enough anymore to recruit Gen Z and beyond…  You need to be shouting from the rooftops that you’re looking for your next rockstar! Because if you don't, who will? In today’s episode on the Salon Owners Collective Podcast, I’m sharing with you a LIVE Event I hosted in my Profitable & Successful Salon Owners Facebook group… here is, How to Beat the Hiring Crisis.   Here is why you should listen to the full episode:
    1. Learn how to recruit in a hiring crisis
    2. Understand why your job ads aren’t working
    3. Know how to share your vibe and tribe

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.  

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   GUIDE: There Are No Stylists… And What To Do About It https://bit.ly/NoStylists-IMAT-SOC  (you’ll go via Messenger first)
    27 April 2024, 9:00 pm
  • 30 minutes 42 seconds
    Beauty Bias: Is Your Salon ACTUALLY Inclusive?
    You are too fat to be seen here…. As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go,  there’s one area of inclusion that we’ve left behind… weight.  How would you feel if one of your therapists, said this to a client? What sort of culture do you have in your Salon where your team thinks it's okay to say that to someone? Their comments might not be that obvious, by prejudiced comments around weight get made every single day, in just about every Salon.  Inclusion and diversity workshops and training sessions aren’t really the norm. But it’s time we start having those conversations with our team so that every client feels welcomed.  I wanted to share with you the importance of inclusion and diversity in your Salon and how you can have those important conversations with your team. 

    In today’s episode, I’m chatting to Sky McLaughlin from Larger Luxury to talk about the Beauty Bias: Is Your Salon ACTUALLY Inclusive?

    Here is why you should listen to the full episode:
    1. Learn what inclusion looks like in a Salon
    2. Understand why it’s important to train your team on the topic of inclusion and diversity
    3. Know how to have those (sometimes uncomfortable) conversations with your team

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   RSVP: There Are No Stylists Out There… And What To Do About It https://bit.ly/NoStylists-Event  

    Resources Mentioned:

    Thriving, Not Surviving: Your Solution to Attracting New Clients

    https://www.largerluxury.com/courses/inclusive-marketing-strategies-for-spas-and-beauty-professionals  For 10% off, use code: SOC10    Connect with Larger Luxury Website: https://www.largerluxury.com/courses/larger-luxury  Instagram: @largerluxuryofficial
    18 April 2024, 4:30 pm
  • 28 minutes 32 seconds
    From Chaos to Clarity: Stress Relief for Salon CEOs
    I want to give up…   How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives!   When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you don’t have a healthy work/life balance.    I remember when one of my Owners in our Salon Mastery Program said this to me, and although she had made huge improvements in her Salon, that wasn’t reflected in her personal life. She was so overwhelmed and exhausted.   I wanted to share with you some tools to help gain clarity in your life… and relieve stress!   In today’s episode, I’m chatting to Mridu Parikh, a Productivity Coach behind Life Is Organise on how to go From Chaos to Clarity: Stress Relief for Salon CEOs.   Here is why you should listen to the full episode:
    1. Learn the importance of healthy work/life balance
    2. Understand why it’s important to take time for yourself
    3. Know the secret to regaining clarity in your life

     

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Resources Mentioned 10x Is Easier Than 2x: https://www.amazon.com.au/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X    Connect with Mridu Mridu’s Website: https://lifeisorganized.com/resources/  Mridu’s Instagram: https://www.instagram.com/lifeisorganized/  Mridu’s Podcast: https://lifeisorganized.com/podcast/ 
    11 April 2024, 10:17 am
  • 30 minutes 28 seconds
    Where Do I Find a Manager?
    I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?!    Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you still haven’t even decided what exactly your new Manager would do…  Well, good news… you’ve realised that your Salon is growing and NEEDS a Manager which is a WIN.  But although you have recognised you need a Manager, a lot of Salon Owners aren’t clear on what a Manager would even do… let alone what attributes make a good manager.   But… it doesn’t need to be a super stressful and daunting process. In today’s episode, I chat with our Motivating Managers Program Coach, Greta Veint about what attributes make a good Manager and how YOU can get ready for a Manager in ‘Where Do I Find a Manager?’.    Here is why you should listen to the full episode:
    1. Know where to find a Motivating Manager
    2. Learn the attributes all Managers should have
    3. Understand how YOU can get ready for your new Manager

     

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.  

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. 5 Meetings that Rule Them All - Podcast Episode   

    Connect with Greta

    Greta’s Instagram: https://www.instagram.com/greta_veint/
    4 April 2024, 11:10 am
  • 28 minutes 46 seconds
    The Canva Effect: How to Create Scroll-Stopping Social Media Posts
    Stop posting photos to your Instagram! I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo?  Trust me, as beautiful as all of your posts are… potential clients need a little help recognising your work. This is where Canva comes in! I know you’ve probably used Canva before, but do you think you’re using it effectively? I mean to the point where you’re creating Scroll-Stopping content that actually converts followers into ‘bums-in-seats’ clients!  I want to share with you a few features as well as some Canva tips and tricks that will transform your Social Media!  In today’s episode, I’m chatting to talented Brenda Cadman, a Canva Verified Expert about everything you need to know about The Canva Effect: How to Create Scroll-Stopping Social Media Posts 

    Here is why you should listen to the full episode:

    1. Know the secret to scroll-stopping posts
    2. Learn game-changings Canva features
    3. Understand why it’s important to have recognisable content

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Brenda Brenda’s Website: https://brendacadman.com/  Brenda’s Instagram: https://www.instagram.com/brendacadman/  Brenda’s YouTube: https://www.youtube.com/c/BrendaCadman
    27 March 2024, 10:52 am
  • 51 minutes 10 seconds
    How to Beat the 2 Year Team Exit
    Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner…  When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin!  When you give your team a roadmap for success, not only can they see the steps they need to take to get a pay rise but they are also more likely to stay in your Salon. Too many ROCKSTAR stylists and therapists leave after 2 years… because they ran out of future in your Salon! One of my stylists stayed with me for 20 years because she had a roadmap to follow…  Today I am sharing How to Beat the 2 Year Team Exit from my recent LIVE Workshop in the Profitable and Successful Salon Owners Facebook Group Here is why you should listen to the full episode:
    1. Learn to do’s and don’ts of paying your team
    2. Understand what the $100k Career Roadmap is
    3. Know the 3 ways to motivate your team without paying them more

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    21 March 2024, 11:32 am
  • 39 minutes 33 seconds
    How She Grew to a Team of 30
    Put down the hairbrush, step away from the facemask…  Would you believe me if I said you can grow your team WITHOUT ever serving clients… maybe even to a team of 30?! Your team culture is the key to growing your Salon but how passionate YOU are may cause your Salon to completely fall apart.  Your team pick up on your energy, if you’re not passionate, or falling out of love with your Salon… your team won’t be motivated or interested in working for you… You want your team to feel ALIVE, so you need to create a ‘Live Your Free’ Culture where your team WANT to stick around… and tell all their friends to come work for you too!  Today’s episode I’m chatting to the amazing Natalie Wood from Clique Salon in Hourston about How She Grew to a Team of 30… without ever picking up a hairbrush.    Here is why you should listen to the full episode:
    1. Learn what it means to have a ‘Live Your Free Culture’
    2. Understand the importance of being passionate about your work
    3. Know the secret to recruiting and retaining a Rockstar team

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Natalie Natalie’s Instagram: https://www.instagram.com/natalierenaewood/  Natalie’s TikTok: https://www.tiktok.com/@natrenaewood  Clique Salon Instagram: https://www.instagram.com/cliquesalon/  Clique Salon TikTok: https://www.tiktok.com/@cliquesalon  Clique Salon Website: https://cliquesalon.com/ 
    14 March 2024, 11:39 am
  • 27 minutes 48 seconds
    Leading Through Stories: Showing Up and Inspiring Your Team
    Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions! You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be.  Leading through storytelling!  Storytelling is one of the most powerful tools we have for teaching and leading a team… and the best part… it’s free! Trust me, sharing stories will not only help you teach your team but also help in leading them. Today’s episode I’m back with Salon CEO Coach, Joel Bouzaid where we chat about Leading Through Storytelling: Showing Up and Inspiring Your Team.    Here is why you should listen to the full episode:
    1. Learn what your job is as Salon CEO
    2. Understand the power of storytelling
    3. Know the 3 stories that will help you succeed as a leader

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Joel Joel’s Instagram: https://www.instagram.com/joelbouzaid/ 
    7 March 2024, 11:21 am
  • 31 minutes 41 seconds
    How Fashion Trends Can Increase Your Salon Revenue
    Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of!  Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year…  Let’s change that! Following the trends of fashion, whether it be a trending colour, new hairstyle, nail shape, or anything… can increase your revenue - and it doesn’t need to be hard.  Today’s episode I’m chatting to Kristina Russell from Colour Kristina to talk all about How Fashion Trends Can Increase Your Salon Revenue!   Here is why you should listen to the full episode:
    1. Learn where to find the latest trends
    2. Understand how to fit trends into your Salon
    3. Know how to market your latest trend-setting service

      Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Kristina Website: https://kristinarussell.com.au/courses/  Instagram: https://www.instagram.com/colourkristina/ Podcast: https://kristinarussell.com.au/podcast/ FREE Guide: https://www.kristinarussell.online/stealmyformulas   
    28 February 2024, 9:00 pm
  • 36 minutes 32 seconds
    3 Reasons Why Your Rockstar Turned into a Bad Apple …
    It’s time to call the police… When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye?  Not yet. You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and when it’s best to just walk away.    Today’s episode is a sneak peek into my recent LIVE workshop on the Profitable and Successful Salon Owners Facebook group!  I’m sharing with you 3 Reasons Why Your Rockstar Turned into a Bad Apple, what to do about it, when to call the police, and if you should just say goodbye.    Here is why you should listen to the full episode:
    1. Learn WHY Rockstars become Bad Apples
    2. Understand what steps to take to bring them back to Rockstar status
    3. Know when it’s time to say goodbye

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    21 February 2024, 12:00 pm
  • 38 minutes 54 seconds
    Why Your Social Media Strategy Isn’t Working
    Why are you only posting pictures of pretty hair colours or nice nails?   Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work.    But, no matter where you are in the world, social media can be a game changer for your Salon - you just need to know what to say!   Today’s episode of the Salon Owners Collective Podcast is Why Your Social Media Strategy Isn’t Working… where Larissa is joined by Vivienne Johns from The Hairdressers Social Club to share her top tips for nailing your social media.   Here are three reasons why you should listen to the full episode:
    1. Learn the biggest mistake your making with social media
    2. Understand what your followers WANT to see online
    3. Gain industry insight into how to attract clients AND team members

      Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now.   Resources CLICK HERE Join over 5,500 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   Connect with Vivienne Johns  Website: https://www.thehairdresserssocialclub.com/   Vivienne’s Instagram: https://www.instagram.com/thehairdresserssocialclub?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
    14 February 2024, 9:00 pm
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