Salon Owners Collective

Larissa Macleman

Salon Owners Collective is an online community with the mission of inspiring and empowering Hair and Beauty Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose. I believe that every single one of us as the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life. Join me on the 'Grow Beyond Owner Operator Podcast' where I speak with Salon Owners, Industry Rock-Stars, Business Gru's and other awesome business stuff each and every week!

  • 24 minutes 36 seconds
    Are You Ready for the Rise of AI in Salons?

    I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! 

    The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…  You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.  But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.   Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday! 

    Here is Salon Owners Need Holidays Too!

    Here is why you should listen to the full episode:

    1. Learn the MEDAL framework
    2. Understand how to prepare your team for your holiday
    3. Know how to give your team the tools to succeed

    CLICK HERE and I’ll DM you the MEDAL Guide! 

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    9 January 2025, 11:00 am
  • 27 minutes 49 seconds
    Is the Hair and Beauty Industry Going Downhill?

    What actually happened in 2024?

    We started to see changes in consumer behaviour… rebookings, deposits, buying retail and then also changes with our team and technology. But what do these changes actually mean for your Salon and for our industry?  And how do these changes affect how you do business in 2025? On this episode of the Salon Owners Collective Podcast, Shortcuts co-Founder, Jo and I are breaking down the key figures from the Shortcuts Industry report… Some of the results may surprise you! 

    Here is Is the Hair and Beauty Industry Going Downhill?  

     

    Here is why you should listen to the full episode:

    1. Learn what happened in 2024
    2. Understand what these industry stats mean
    3. Know how to get a head in 2025

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

      Connect with Shortcuts  2024 Industry Report: https://go.shortcuts.com.au/2024-industry-report  Shortcuts Website: https://www.shortcuts.com.au/  Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/  Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware  Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au
    5 January 2025, 11:00 am
  • 19 minutes 21 seconds
    2025 Will Make or Break Your Salon

    It’s time to get on the Fast-Track…

    2025 is bringing a big change to our industry! If you don’t get on board and adopt new technology, have a clear vision and act with precision then you will be left behind. The gap between Salon’s that are struggling and Salon’s that are thriving on the Fast-Track will get bigger. It’s up to you to decide if you want your Salon to thrive or not! I know what you’re thinking, “Larissa, life is already fast enough… I don’t think I can go faster!”. But faster does not mean more stress… it’s actually the opposite… I’m sharing the 3 steps you need to take for your Salon to grow and thrive in 2025 on the Fast-Track. 

    This is: 2025 Will Make or Break Your Salon…

    Here is why you should listen to the full episode:

    1. Learn what the Fast-Track is
    2. Understand why the Fast-Track is less stressful than you think
    3. Know how to thrive in 2025

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now for The Salon Mastery Program now.

    Resources 

    The Ultimate Salon Health Check: Will Your Business Thrive in 2025 CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    28 December 2024, 11:00 am
  • 20 minutes 23 seconds
    Why You Need to Take Time Off Right Now!

    I know how you feel, you’ve been grinding non-stop all year… even more so in December! 

    But now, you’re exhausted and there’s still 285762 things left for you to do before the New Year! You need to deep clean the Salon, order stock, think of a killer offer to get clients booked into January, plan your goals for 2025 AND then you still need to wear all the hats at home of a mother, wife, sister and friend!  But if you try to cram everything into the next two weeks, you’ll be starting the New Year off on the wrong foot…  You need to learn the transformative power of a short break! In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can avoid burnout by stepping back and disconnecting so you can kick off the New Year with a BANG!

    Here is Why You Need to Take Time Off Right Now!

    Here is why you should listen to the full episode:

    1. Learn why you feel stuck in your Salon
    2. Understand the difference between a $1Million Salon and a $500K Salon
    3. Know how to level up 

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    21 December 2024, 11:00 am
  • 35 minutes 35 seconds
    When is The Perfect Time to Sell My Salon?

    What do you want your Salon to look like when you’re ready to sell? 

    Selling your Salon is an emotional back and forth process… should I sell? Should I stay? How much is my Salon worth? What would I even do next? Omg this is all too hard and stressful,l I’m just going to keep doing what I’m doing! It’s a process that many Salon Owners start many times! I seriously thought about selling my Salon 5 times before I actually did. But, each time, I wasn’t really ready and it wasn’t actually the right time for me to sell… until it was! I am very excited to be sharing with you this chat that I had with a very good friend of mine, Janine, who a couple of months ago sold her Salon!  Janine is here on the Salon Owners Collective Podcast telling you everything she learnt about the process, the emotional challenges, practical steps and what she is doing now…

    This is When is The Perfect Time to Sell My Salon?

    Here is why you should listen to the full episode:

    1. Learn when is the right time to sell
    2. Understand how to get ready to sell your Salon
    3. Know what steps you need to take

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.   This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!   Connect with Janine Instagram  Connect with the Salon Auntie Instagram Facebook Colour Bar Website   Salon Broker Amy Gardiner | Salon Broker
    14 December 2024, 11:00 am
  • 27 minutes 30 seconds
    3 Ways to Successfully Navigate the Christmas Cray-Cray

    Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap? 

    But, imagine if you didn’t have to do that! It’s Christmas Day and you’re feeling alive (rather than totally exhausted) and you can actually enjoy spending time with your friends and family without your eyes getting heavy at 1pm!  Even better… you can actually use the time between Christmas and New Year to plan your Salons growth for 2025! Because when you exhaust yourself in December, by the time you open your doors in January… you haven’t even thought about your goals for the New Year. Which is where The 4-2-4 Business Blueprint™ comes in handy! When you set yourself up for 4 weeks of success in December, you can take 2 weeks of to relax and plan the next year so you kick off the first 4 weeks of 2025 with a BANG! 

    Salon Mastery Boardroom Coach, Joel and I are sharing the 3 Ways to Successfully Navigate the Christmas Cray-Cray

    Here is why you should listen to the full episode:

    1. Learn The 4-2-4 Business Blueprint™ 
    2. Understand why it’s important to have whitespace
    3. Know how you can give yourself a 2 week break!

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    5 December 2024, 11:00 am
  • 31 minutes 8 seconds
    How to Avoid Burnout This Christmas

    “I’m addicted to the chaos of being a stylist”

    Have you ever felt like that before? Where you thrive off the chaos in a Salon… especially around Christmas! You know, the back to back clients, squeezy appointments, the excitement when you smash your targets and just the overall buzz that happens in December. For many stylists, this addiction to chaos extends far beyond just December…  Which, in time, can be EXHAUSTING and lead to burnout. When you’re living in a state of chaos, you mentally and physically feel totally drained.  But when you have the tools to manage stress (and avoid the chaos) and set boundaries with your team, clients and family… especially around Christmas, exhaustion and burnout become a distant memory!  If you want to thrive this Christmas and actually have the energy to spend time with your family, you need to implement these tactics… Which is why I am super excited to be sharing this chat I had with Hayley, The Resilient Hairdresser. Hayley knows all about struggling with and then overcoming burnout!  

    This is How to Avoid Burnout This Christmas

    Here is why you should listen to the full episode:

    1. Learn the difference between stress and burnout
    2. Understand why we feel burntout… especially at Christmas
    3. Know the tools to help you manage burnout

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    28 November 2024, 11:00 am
  • 20 minutes 2 seconds
    Stepping Up, Stepping Out and Stepping Off the Floor
    “Frick… I’m exhausted”

    When you first open your Salon, you’re excited! Excited to be your own boss, have your own space, your own team… and make your own money! But the excitement wears off and 3 years down the track you feel completely exhausted. You begin to feel like a glorified stylist that also has the stress paying people. 

    I felt like this too. And it was hard because you feel emotionally drained, you’re working 60 hours a week and you're not growing!

    But the difference between a $1 Million Salon and a $500K Salon is…. they have skill… 

    The skills to know when to Step Up, Out and Off the Floor!

    In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can become unstuck in your Salon… 

    Here is Stepping Up, Stepping Out and Stepping Off the Floor

    Here is why you should listen to the full episode:
    1. Learn why you feel stuck in your Salon
    2. Understand the difference between a $1Million Salon and a $500K Salon
    3. Know how to level up 

    Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

    The E Myth - Michael Gerber
    23 November 2024, 7:30 pm
  • 28 minutes 52 seconds
    The One Thing That Will Increase Your Cash Flow in January

    December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas!

    Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could do to boost your Salon’s cash flow by $20 - 30k in January and February? Something that is easy to implement, you could kick it off in December when you’re talking to your 5-star clients and it’s not going to feel like a massive project that you’re starting at the end of the year… I’m talking about memberships! This is something that I implemented into my Salon (I actually did it because we wanted to renovate!) and I loved it… So it was fitting that I bring Shortcuts co-founder Jo, back on the Salon Owners Collective Podcast as she was the one that actually told me about this strategy all those years ago!

    Here is The One Thing That Will Increase Your Cash Flow in January 

    Here is why you should listen to the full episode:

    1. Learn how to boost your cash flow in January
    2. Understand how memberships work
    3. Know the steps so you can get started now!

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.   Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. CLICK HERE for Shortcuts Guide to Salon Memberships!   Connect with Shortcuts  Shortcuts Website: https://www.shortcuts.com.au/ Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/ Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware Jo’s LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au
    16 November 2024, 7:00 pm
  • 29 minutes 13 seconds
    Turning Followers Into Lifelong Clients…

    Only 6% of your followers will see your Instagram post! 

    Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.

    Marketing seems like a lot of work to have to wait 6 months for one new client!


    But what if there’s something you could do to make your social media marketing more effective? The best part, once you’ve set it up… it does all the work of ‘warming up’ followers to become clients so that you don’t have too!


    I’m talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I’ve loved and used automatons for years… in fact, you may have received an automated message from me before… 


    If you want to grow your Salon and attract new clients, automations is the way to go!


    I am very excited to be sharing with you this chat that I had with Georgia, a Marketing superstar and owner of SalonBot about all things automations.


    This is the Turning Followers Into Lifelong Clients… 


    Here is why you should listen to the full episode:

    1. Learn what is an automation
    2. Understand how to use automations to attract new clients
    3. Know how to successfully implement automations into your marketing


    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 


    Apply Now to Salon Mastery Coaching now.


    Shortcuts Salon Software

    This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!



    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.


    Connect with Georgia

    Instagram 

    Facebook

    Website


    Resources Mentioned

    Georgia's Quick Start Guide 

    Sell Like Crazy


    9 November 2024, 5:55 pm
  • 23 minutes 36 seconds
    Salon Owners Need Holidays Too!

    I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! 

    The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business… 

    You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you. 

    But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.  

    Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday! 

    Here is Salon Owners Need Holidays Too!

    Here is why you should listen to the full episode:

    1. Learn the MEDAL framework
    2. Understand how to prepare your team for your holiday
    3. Know how to give your team the tools to succeed

    CLICK HERE and I’ll DM you the MEDAL Guide! 

    Salon Mastery

    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 

    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 

    Apply Now to Salon Mastery Coaching now.

    Resources 

    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

    3 November 2024, 11:00 am
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