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Salon Owners Collective
Larissa Macleman
Salon Owners Collective is an online community with the mission of inspiring and empowering Hair and Beauty Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose. I believe that every single one of us as the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life. Join me on the 'Grow Beyond Owner Operator Podcast' where I speak with Salon Owners, Industry Rock-Stars, Business Gru's and other awesome business stuff each and every week!
- 29 minutes 13 secondsTurning Followers Into Lifelong Clients…
Only 6% of your followers will see your Instagram post!
Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.
Marketing seems like a lot of work to have to wait 6 months for one new client!
But what if there’s something you could do to make your social media marketing more effective? The best part, once you’ve set it up… it does all the work of ‘warming up’ followers to become clients so that you don’t have too!
I’m talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I’ve loved and used automatons for years… in fact, you may have received an automated message from me before…
If you want to grow your Salon and attract new clients, automations is the way to go!
I am very excited to be sharing with you this chat that I had with Georgia, a Marketing superstar and owner of SalonBot about all things automations.
This is the Turning Followers Into Lifelong Clients…
Here is why you should listen to the full episode:
- Learn what is an automation
- Understand how to use automations to attract new clients
- Know how to successfully implement automations into your marketing
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible!
Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.
Apply Now to Salon Mastery Coaching now.
Shortcuts Salon Software
This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!
Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
Connect with Georgia
Resources Mentioned
9 November 2024, 5:55 pm - 23 minutes 36 secondsSalon Owners Need Holidays Too!
I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!
The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…
You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.
But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.
Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday!
Here is Salon Owners Need Holidays Too!
Here is why you should listen to the full episode:
- Learn the MEDAL framework
- Understand how to prepare your team for your holiday
- Know how to give your team the tools to succeed
CLICK HERE and I’ll DM you the MEDAL Guide!
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible!
Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.
Apply Now to Salon Mastery Coaching now.
Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
3 November 2024, 11:00 am - 23 minutes 14 seconds3 Steps to a Marketing MindsetShe had $70K in her everyday account but still tried to barter! Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave. And if they're not, it’s because you’re not marketing your value! Have you stopped buying fresh flowers for reception? Moved from shelves full with products to only a handful for clients to buy? Are you complaining with your client about how expensive everything is right now? All of these changes (although they may seem small) are eating away at your value. Instead of communicating that you’re a Salon that people can come to relax and feel pampered… you’re telling people that you’re struggling too. For clients to prioritise and value you and your Salon, you need to move to a Marketing Mindset… I am very excited to be sharing with you this chat that I had with Milly, a Salon Owner who’s marketing mindset took her $15K Salon to $60K, 6 months after she bought it!
This is the 3 Steps to a Marketing Mindset
Here is why you should listen to the full episode:
- Learn why value is important
- Understand how to communicate your value to clients
- Know how to adopt a Marketing Mindset
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.Connect with Milly
Instagram FacebookResources Mentioned
Psychology of Selling Paul Scanlon24 October 2024, 11:00 am - 18 minutes 25 secondsThe One Thing To Get Your Salon Back in MomentumAnyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills! And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelming. So instead you let the overwhelm continue and you get this weird internal feeling that everything is irritating you! Then one day it randomly comes out, like when the car door won’t shut properly… so now you’re shitty at the car door. Or are you? But if you don’t take that first step… your business will never move forward! You need to get your Salon back into momentum. Salon Mastery Boardroom Coach, Joel and I are sharing the one thing that will change your life… and your business!
Here is The One Thing To Get Your Salon Back in Momentum
Here is why you should listen to the full episode:
- Learn the signs of overwhelm
- Understand how overcome overwhelm
- Know how to get your Salon back in Momentum
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.17 October 2024, 11:00 am - 29 minutes 4 secondsHow She Increased Monthly Revenue by $75K
Do you stay awake at night thinking about cash?
I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems… and it’s not redesigning another package or offering a discount… In fact, the answer is something that a lot of other industries do already… including the gym and Netflix! Memberships are the secret to moving your Salon forward, helping you to plan (and see) your Salon’s future growth. Memberships will also help you rebook and retain 5-Star Clients™! I’m excited to share this conversation I had with Jo from Aglow about why you need to introduce memberships to your Salon. Here is How She Increased Monthly Revenue by $75KHere is why you should listen to the full episode:
- Learn what Salon memberships are
- Understand the benefit of memberships
- Know how to implement memberships into your Salon
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.Connect with Jo
Website: https://www.getaglow.co/ Instagram: https://www.instagram.com/aglow.club/ Facebook: https://www.facebook.com/aglow.club Jo’s LinkedIn: https://nz.linkedin.com/in/jo-blundell-21461a13?trk=org-employees10 October 2024, 11:00 am - 25 minutes 58 secondsMillion Dollar Mindset: 5 Lessons You Need to Know
I used to worry that people would judge me for being successful…
But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference. And to grow your Salon… you NEED to have a Million Dollar Mindset. In the Salon Mastery Program, I like to say DTFW or Do The Fricken Work. Which basically means if you want to be profitable, you need to actually do the work! No more ‘but Larissa, I’ve never been good at maths”...If you’re want to make a $1 Million (and pay yourself too #CEOLife) there are 5 lessons you need to learn.
I’m sharing the 4 steps that will help you DTFW and become profitable in your Salon! It will be a game changer for not only your business, but your life. This is: Million Dollar Mindset: 5 Lessons You Need to KnowHere is why you should listen to the full episode:
- Learn why profit is a choice
- Understand how to do the fricken work
- Know how to pay yourself
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.3 October 2024, 11:00 am - 35 minutes 28 secondsWhen to Expand or Sell Your Salon
When is the right time to just jump and expand your Salon?
Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford… Or what happens if, out of the blue, someone offers to buy your Salon! Do you take the first offer you receive? Try and negotiate? Or shop around and see if anyone else is interested in buying your Salon? Both decisions are equally big and life changing! And sometimes, they’re decisions that you spend weeks, months or even years going back and forth on what to do… that you end up never making a decision at all! I’ve talked to a few Salon Owners recently who are making these life changing decisions right now! I knew the perfect person to talk to about expanding and selling your Salon, is Hady, founder and former CEO of Forme Spa… she grew her Salon to 9 locations before selling. This is When to Expand or Sell Your Salon…Here is why you should listen to the full episode:
- Learn what it takes to expand or sell your Salon
- Understand when it’s time to make a change in your business
- Know how to make that life changing decision
Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.28 September 2024, 11:00 am - 14 minutes 52 seconds3 Keys to Turn Team Discontent into Salon Success“Nothing I do makes my team happy!” It can be tricky to juggle what’s best for you and your Salon whilst also balancing what’s best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can’t win! As a Salon Owner, there are 3 keys YOU need to be doing as the leader of your business if you want a motivated team that helps you reach your Salon’s goals. I promise it’s a lot easier than you think! Because when your team is content and excited to work… they become better stylists and therapists! No more ‘everyone feels the same… we’re all unhappy’. It’s time to get in the driver's seat and lead your team to success. In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when your team is unhappy… Here are the 3 Key to Turn Team Discontent into Salon Success Here is why you should listen to the full episode:
- Learn the process to managing your team’s feelings
- Understand how to become a leader
- Know how to lead by example
- Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.21 September 2024, 8:00 pm - 31 minutes 29 secondsWhat Your Accountant Isn’t Telling You..How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always tell you what to do and what leavers you can pull to grow. If you’re not looking at your numbers on a regular basis, how are you going to know if you can afford to give your stylist a pay rise? Do you need to increase your prices? Should you be changing your products? What SHOULD you do next to move the needle in your business? These are decisions that shouldn’t be limited to once or twice a year… you should be reviewing and evaluating all the time! I’m excited to share this conversation I had with the wonderful Jolene and Kristi from the Summa Collective about looking at the numbers to grow your Salon. Here is What Your Accountant Isn’t Telling You..
Here is why you should listen to the full episode:
- Learn why you need to know your numbers
- Understand how to use the numbers to grow
- Know how often to meet with your accountant
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.Apply Now to Salon Mastery Coaching now.
Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.Connect with Jolene & Kristi
Website: https://www.thesummacollective.com/ Instagram: https://www.instagram.com/thesummacollective/ Facebook: https://www.facebook.com/thesummacollectiveResources Mentioned:
Profit First for Salons Winning the Week Book Unreasonable Hospitality Book12 September 2024, 8:00 pm - 28 minutes 22 secondsShould I Fire Her?Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her? When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everything is ok… what do you do? Can you afford to let her go? Can you afford to keep her even though her attitude is affecting the rest of the team? It all can be resolved if you approach the conversation of ‘how are you?’, differently to how you normally do! As people, we often tell people that everything is fine… even if it isn’t. We don’t want to be a burden on people, or sometimes we don’t even realise our attitude has changed! As a Salon CEO and the leader, it’s up to YOU to be curious and dig a little deeper when someone keeps saying that everything is ok… it may even save you from firing your best stylist. Salon Mastery Boardroom Coach, Joel and I are sharing a problem an Owner in The Boardroom was facing when it came to her best stylist…
Here is Should I Fire Her?
Here is why you should listen to the full episode:- Learn when it’s time to be curious
- Understand how to chat with a disengaged team member
- Know how to save your best stylist
Salon Mastery
Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.Apply Now to Salon Mastery Coaching now.
Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.7 September 2024, 8:00 pm - 31 minutes 28 secondsDoes Your Salon Actually Need Paid Ads?You're a Salon, not a charity… The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it? Or are you pouring money down the drain? Marketing channels are there to market your Salon, but if they’re not bringing clients into your door (that rebook too!)… you may need to re-evaluate your marketing strategy. Because there’s no value to your business in spending hundreds and thousands of dollars a month on marketing if none of those new clients ever rebook! Otherwise, you’re basically donating money to Meta like it’s a charity. I’m excited to share this conversation I had with Belinda, the Ads expert who knows how to create ads that convert clicks into long term clients. Here is Does Your Salon Actually Need Paid Ads? Here is why you should listen to the full episode:
- Learn what makes an effective ad
- Understand what you’re currently getting wrong
- Know how to turn clicks into long term clients
Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources
CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Belinda Website: https://belindairvine.com/ Instagram: https://www.instagram.com/belinda.irvine/?hl=en Facebook: https://www.facebook.com/beldigitalmarketing31 August 2024, 8:00 pm - More Episodes? Get the App
About Salon Owners Collective
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