In this episode of Hb Conversations, Gerard Scarpaci sits down with Ashley Mooney to discuss Areté, a groundbreaking beauty brand focused on sustainability and innovation for hair professionals. Ashley shares her journey from intern to CEO and the inspiration behind creating Areté, a brand that champions clean, high-performance products while staying true to the needs of stylists and their clients. They dive into industry trends like scalp care, the importance of balancing artistry with sustainability, and how mentorship and collaboration shape the future of the beauty world. Don't miss this conversation full of passion, purpose, and practical insights.

After 10 + years of salon ownership with all it's ups and downs Amanda and Jamie decided to build a "home " salon on their property in Florida. We discuss the process from all angles and what the outcome is like after  nearly 4 years of work and planning. Ro Style House isn't like any "home" salon you may have seen before and Amanda & Jamie are loving their new venture.

This Mother's Day, we're giving it up to @ashleenormanhair, who juggles motherhood along with her roles at Schwarzkopf and K18. Of course Ashlee's family (her husband in particular) is central to her success, but she also attributes the diversity of her background as a key factor. She shares how obtaining a degree, interning at a fashion magazine and pursuing advanced education, including at Vidal Sassoon and Bumble and bumble, helped shape her unique approach to hairdressing, education and presenting—not to mention her high standards. We talk about how Ashlee is paying these lessons forward, not only to hairdressers through her leadership and education, but also to her three children by showing that, with the right support, education and determination, women (and mothers) can have it all.