Youpreneur: The Profitable Personal Brand Expert Business!

Chris Ducker

Youpreneur: The Profitable Personal Brand Expert Business!

  • 41 minutes 23 seconds
    Transforming a Side Hustle into a Six-Figure Business with Steph Turton

    Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business. 

    In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and creating valuable content to keep her audience engaged. She also shares how the YouTube ad revenue side of things works, and how she packages sponsorship deals for luxury brands to work with her! 

    Episode Timestamps

    • [01:52] - The Handbagholic Journey Begins
    • [07:01] - Monetizing YouTube and Expanding Revenue Streams
    • [09:50] - Navigating Brand Deals and Sponsorships
    • [18:30] - The Importance of Not Building on Rented Land
    • [18:54] - Shifting Focus to YouTube and Email Marketing
    • [23:14] - Challenges and Reinventing Content
    • [27:26] - Daily Workflow and Content Creation
    • [34:07] - Chris' Coaching Corner

    Essential Learning Points From This Episode

    • How Steph turned her passion into a 6-figure content creation business
    • The role of YouTube in Steph's business, including using YouTube to increase product page conversions and raise brand awareness
    • Risks associated with building a brand on rented land, as highlighted by Steph’s experience of her Instagram account being disabled temporarily
    • How Steph has started focusing on growing her email list as a way to build a more engaged community

    Important Links & Mentions From This Episode 



    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    12 August 2024, 9:15 am
  • 29 minutes 20 seconds
    Building a Personal Brand Using Words with Delia Monk

    Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter. 

    She shares the strategies she used to build her personal brand, how she focuses on building an authentic connection with her audience, the challenges she faced while scaling her business, as well as her future plans!

    Episode Timestamps

    • [02:30] - Delia's Journey from Journalism to Copywriting
    • [03:23] - The Impact of COVID-19 on Delia's Career
    • [03:55] - Delia's Transition into Freelance Writing
    • [04:29] - The Power of Words in Sales
    • [05:58] - Delia's Marketing Strategies and Platforms
    • [06:33] - The Importance of Email Marketing
    • [14:19] - Balancing Business and Personal Life on Social Media
    • [16:44] - Delia's Ecosystem of Products and Services
    • [19:35] - What Delia's Day-to-Day Looks Like
    • [23:13] - Writing a Book
    • [24:02] - Chris’ Coaching Corner 

    Essential Learning Points From This Episode

    • Figuring out what you're good at and going all in on it
    • The importance of pivoting quickly when needed
    • Using words to sell and market your products or services
    • How to create a diverse ecosystem that continues to serve your audience

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    12 August 2024, 9:00 am
  • 37 minutes 32 seconds
    The Journey to Becoming a Confident & Positive Disruptor with Advita Patel

    Advita Patel is the Founder of CommsRebel, where she helps  organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR).

    In this episode, Chris and Advita discuss her inspiring journey from leaving the communications industry to becoming a successful 6-figure business owner. They open up about the importance of diversity and inclusivity, how Advita markets herself and builds trust with her clients, as well as other initiatives she’s involved in that are focused on helping others foster a more inclusive workplace culture.

    Episode Timestamps

    • [04:56] - The Journey to Confidence and Entrepreneurship
    • [09:02] - Building a Personal Brand and Business
    • [12:15] - The Power of Social Media and Visibility
    • [15:42] - Championing Diversity and Inclusion
    • [17:53] - Diversity in the Comms Industry
    • [18:39] - Building Relationships in the Industry
    • [19:39] - Creating a Community and Ecosystem
    • [21:51] - Confidence Coaching Pathways
    • [22:46] - Consultancy and Inclusive Cultures
    • [32:09] - Chris' Coaching Corner


    Essential Learning Points From This Episode

    • Advita's transition from a crisis of confidence to becoming a successful entrepreneur
    • The significance of diversity and inclusion in Advita's work and her programs
    • Advita's multi-faceted approach to marketing her services, including workshops, coaching, and social media
    • The importance of consistent, valuable, and authentic content creation

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    12 August 2024, 8:45 am
  • 38 minutes 57 seconds
    How to Find Joy When Doing More Isn’t It Anymore with Kasey Compton

    Kasey Compton is an author, speaker, and self-love advocate. She went from bankruptcy to building a multi-million dollar company in less than 3-years, without ditching her life to do it. She is now on a mission to help other business owners find their confidence and achieve entrepreneurial freedom through business systems.

    In this episode, Chris and Kasey discuss her new book, In Search of You: How to Find Joy When Doing More Isn’t It Anymore, which was written during one of her lowest points in her life, how she’s learned to maintain a work-life balance, and the personal struggles that brought her to where she is today. 

    Episode Timestamps

    • [02:28] - Facing Challenges and Personal Growth
    • [06:15] - The Pivot to a New Personal Brand
    • [13:32] - The Importance of Relationships in Business
    • [15:56] - Exploring Kasey's Business Ecosystem
    • [20:54] - The Power of a Connected Offering
    • [22:55] - Marketing Strategies and Platforms
    • [26:16] - Insights from the Book
    • [33:05] - Chris' Coaching Corner

    Essential Learning Points From This Episode

    • How Kasey restructured her brand and business post-divorce
    • The importance of balance in life and entrepreneurship
    • The value of relationships and making the time to nurture them
    • Why Kasey relies on word-of-mouth and spends $0 on paid advertising

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    12 August 2024, 8:30 am
  • 38 minutes 55 seconds
    Scaling a Profitable Podcasting Business with Matt Alder

    Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads! 

    In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing and monetizing his show, and the importance of content quality. Matt shares his insights on creating valuable content, working with sponsors, marketing his podcast, and how he has diversified his revenue streams. 

    Episode Timestamps

    • [02:23] - Matt's Podcasting Journey
    • [08:50] - Marketing and Growing a Podcast
    • [17:01] - Business Ecosystem and Diversification
    • [22:23] - Live Events and Community Building
    • [27:29] - Day-to-Day Life of a Full-Time Podcaster
    • [31:09] - Chris' Coaching Corner

    Essential Learning Points From This Episode

    • Matt's journey to podcasting and shifting focus from blogging and the decision to monetize the podcast and go-all in on podcasting
    • The importance of creating great content to fuel podcast growth and marketing strategies Matt implements to promote the show
    • Building a value-driven podcast sponsorship model and the significance of diversification in revenue streams
    • Why Matt enjoys hosting and participating in live-events and how he uses them to increase audience loyalty 

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    12 August 2024, 8:15 am
  • 43 minutes 47 seconds
    Becoming a Leader People will Follow with Jenni Field

    Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm.

    In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a business around her expertise in internal communications, her strategies for marketing and growing, as well as her unique approach to nurturing relationships. Jenni also shares her transition to a work-life balance that focuses on profitability and quality over quantity!

    Episode Timestamps

    • [03:02] - Building a Business Around Expertise
    • [05:01] - The Role of Personality in Business
    • [07:45] - Marketing Strategies and Podcasting
    • [15:34] - The Importance of Relationships in Business
    • [20:08] - Setting Boundaries with Virtual Interactions
    • [20:49] - The Importance of Being Helpful
    • [22:12] - Leveraging Social Media Platforms
    • [27:05] - Building a Business Ecosystem
    • [29:41] - Realizing Business Goals and Personal Balance
    • [37:33] - Chris' Coaching Corner

    Essential Learning Points From This Episode

    • The importance of injecting personal personality into the business and how she blends her personality into the company’s brand
    • The social media strategy Jenni follows and the differentiation between LinkedIn for professional content and Instagram for personal, behind-the-scenes content
    • Jenni’s ecosystem and the importance of having a refined approach where everything aligns well together
    • The decision to balance business growth with personal well-being and understanding the value of profitability and working less

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

    Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating,  they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

    Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

    12 August 2024, 8:00 am
  • 5 minutes 21 seconds
    Join us at the Long Haul Leader Summit this November!

    Are you ready to be inspired by some of the most influential leaders in the industry?

    The Long Haul Leader Summit on November 16 & 17, 2024, in Cambridge, England, is bringing together some of the most highly regarded speakers, to share their insights and strategies for lasting success in business!

    These thought leaders, made up of some of the most successful entrepreneurs I know, many of whom are bestselling authors and 7-figure business owners, will provide you with the tools and inspiration to navigate both your business and personal life more effectively.

    This event is ideal for:

    • Entrepreneurs and aspiring leaders who are committed to building lasting legacies and making a meaningful difference in their industries and the communities they serve.​
    • Business owners that want to avoid burnout, instead focusing on creating offers that are easy to sell, as well as the space needed to flourish in all aspects of growth.
    • Anyone interested in gaining valuable insights and practical strategies for navigating the exciting opportunity that becoming a long haul leader brings to their business and life!

    If you resonate with wanting to do business and life the right way, elevating your impact, boosting your income, and becoming a TRUE leader for the long-haul, then this is where you need to be this November.

    Ticket prices increase at Midnight on Monday, July 29th and there are just 100 seats available.

    Secure your spot today.

    I look forward to seeing you there and helping you go the distance in business and life!

    -Chris

    27 July 2024, 7:15 am
  • 46 minutes 5 seconds
    The Power of Niching Down to Increase Your Profits with David Drazil

    David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect.

    In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product suite. David shares how the pandemic shifted his business, the strategy behind generating 2 million impressions on a monthly basis via Pinterest, and the impact hosting virtual summits has had for his business!

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:25] - The Power of Visual Communication in Business
    • [04:32] - Leveraging Social Media and Content Creation for Growth
    • [06:17] - The Impact of the Pandemic on Online Learning and Growth
    • [15:47] - Maximizing Pinterest for Business
    • [18:16] - Simplifying to Amplify
    • [21:50] - The Power of Doing the Work
    • [24:23] - The Magic of Virtual Summits
    • [28:04] - Evolving Your Niche for Greater Impact and Profit
    • [29:11] - Maximizing Post-Summit Engagement and Segmentation
    • [37:44] - The Challenge of Maintaining a Hobby as a Business
    • [40:12] - Chris' Coaching Corner: The Missing Piece in David's Ecosystem

    Essential Learning Points From This Episode

    • The pivotal moment David realized he could monetize his expertise
    • Why ‘doing the work’ is the #1 key for business success
    • How David runs his virtual summits and the importance of the follow-up
    • Learning to separate the hobby and the business

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 8:15 am
  • 41 minutes 27 seconds
    From Self Sabotage to Expert Consulting Success with Skye Barbour

    Skye Barbour is a business consultant for 6-figure+ female-led agency owners, helping them stay within their zone of genius, optimize seamless systems and elevate their small, but mighty teams.

    In this episode, Chris and Skye discuss how Skye went from excelling in the corporate world, to taking the leap and transitioning to entrepreneurship. Skye highlights the importance of leveraging individual strengths, delegating weaknesses, and the significance of strong relationships when it comes to growing a successful business. 

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:09] - Skye's Journey: From Dyslexia to Business Success
    • [11:47] - The Power of Relationships in Business and Life
    • [16:49] - Skye's Business Ecosystem: From Low Ticket to High Value Offers
    • [20:23] - Failures and Lessons Learned
    • [21:30] - Scaling Success and Strategic Missteps
    • [23:03] - From Self-Sabotage to Recovery
    • [27:25] - Embracing the Present: A Day in the Life of Skye Today
    • [36:05] - Chris' Coaching Corner: Strategic Advice for Skye

    Essential Learning Points From This Episode

    • The importance of surrounding yourself with like-minded people
    • Overcoming mistakes and turning them into valuable lessons
    • Learning to trust your intuition as an entrepreneur
    • The beauty of creating a sustainable business and lifestyle

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 8:00 am
  • 42 minutes 12 seconds
    Scaling a Personal Brand Business on Heart and Soul with Jessica Rose

    Jessica Rose is the Founder of Jewellers Academy, which was created when she was just 19-years old. In this episode, Chris and Jessica discuss Jessica’s journey from starting a brick and mortar business to pivoting to an exclusively online model during the pandemic. 

    Jessica shares how she’s created an engaged online community, the importance of growing a team that supports your mission, and how Jessica has used her personal brand to continue scaling the business to new heights. 

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [02:24] - The Journey from Brick and Mortar to Online
    • [04:10] - The Challenges and Opportunities of Going Online
    • [05:46] - The Importance of Listening to Your Audience
    • [06:38] - Utilizing YouTube and Instagram for Growth
    • [10:08] - The Evolution of Jess’ Business
    • [22:27] - The Role of a Team in Scaling a Business
    • [24:49] - The Concept of ‘Luck’ in Business
    • [29:05] - The Importance of a Personal Brand
    • [30:09] - The Power of Community in Business
    • [34:47] - Chris’ Coaching Corner: Strategies for Business Growth

    Essential Learning Points From This Episode

    • How Jess has evolved with the times to ensure her business doesn’t get left behind
    • The challenges Jess faced during the pandemic and how she overcame them
    • The importance of building a community and listening to your audience
    • Growing a team of people who support your mission

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 7:45 am
  • 41 minutes 28 seconds
    Unlocking a Truly Unique Niched Opportunity with Ash Borland

    Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.

    Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.

    Your Personal Invitation

    Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

    Episode Timestamps

    • [03:24] - Transitioning from Mortgage Broker to Marketing Coach
    • [05:31] - The 3G Moment: Recognizing the Opportunity
    • [06:39] - The Power of Personal Branding
    • [07:35] - The Evolution of Platforms and Strategies
    • [12:06] - The Journey to Financial Freedom
    • [21:28] - Strategic Partnerships and Scaling
    • [23:51]  - Work-Life Balance and Personal Routines
    • [30:28] - Content Creation Strategies
    • [35:47] - Chris' Coaching Corner: Scaling and Diversifying

    Essential Learning Points From This Episode

    • The power of niching down and going all in
    • How to recognise there’s a bigger opportunity available
    • Ash’s 1-hour content creation approach
    • How to continue scaling a one-man band

    Important Links & Mentions From This Episode 


    Thank you for tuning in!

    There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. Be sure to share the podcast with a fellow Youpreneur you think would find the show helpful and consider taking 60-seconds to leave an honest review and rating for the podcast on Apple, they’re extremely helpful when it comes to the ranking of the show and you can bet that we read every single one of them personally!

    18 March 2024, 7:30 am
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