Did you know branding can make a huge difference in your book marketing success?

This week's interview is with Kim Rozdeba, a branding expert with over 30 years of experience. He breaks down author branding, sharing insights from his books, Branding Queens and Loyalnomics.

We explore the difference between branding yourself as an author versus branding your book, plus key strategies to build a strong connection with your audience.

Key Takeaways:

• Author vs. Book Branding – Understand the difference and where to focus for the best results.
• The Five Branding Pillars – Kim’s essential framework: Commitment, Construct, Community, Content, and Consistency.
• The Power of Emotion – Learn why making readers feel something is crucial for branding success.
• Know Your Why – Define your purpose to create a brand that lasts.
• Consistency is Key – A strong, consistent message builds trust and credibility.

Tune in to learn how to position yourself and your book for long-term success!

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? 

In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.

From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence.

Key Takeaways:

1. LinkedIn is Essential: Use it to boost your visibility and connect with the right people.
2. Comment Strategically: Thoughtful comments can lead to big opportunities.
3. Optimize Your Profile: Create a strong headline, engaging bio, and clear experience details.
4. Leverage Features: Use tools like newsletters and videos to share your expertise.
5. Build Genuine Relationships: Focus on being supportive and showing gratitude to grow your network.

Tune in to learn how to make LinkedIn a game-changer for your author brand.

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

How can storytelling improve your book marketing?

This week’s guest is Douglas Vigliotti, author of Aristotle for Novelist and Tom Collins, A Slightly Crooked Novel. Doug, an expert in storytelling and marketing, shares how authors can use storytelling to stand out.

From finding personal stories to using them in marketing, Doug explains how storytelling can attract your audience and make your book more appealing.

Key Takeaways:

• Essentials of Storytelling: Learn the key parts of storytelling, like protagonist, plot, and obstacles, and apply them to your book and brand.
• Character Traits: Know the four traits of good characters: goodness, appropriateness, relatability, and consistency.
• Crafting Your Message: Learn how to make your story believable to keep the audience engaged.
• Identifying Stories: Get tips on finding and recording your own stories for marketing.
• Avoiding Exaggeration: Understand why keeping your story believable is crucial for effective marketing.

Tune in to learn how storytelling can boost your book marketing.

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Ever thought about using a creative brief to make writing and marketing your book easier?

This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.

Learn how a creative brief can act as your "road map" to success and why book marketing should start before you finish writing. Peter’s insights can transform how you plan, write, and market your book.

Key Takeaways:

• Start with a Creative Brief: Create a plan to set goals, measure success, and stay on track before you start writing.
• Treat Your Book Like a Business: Build a mission statement and track progress like a company to reduce risks and stay focused.
• Face Marketing Fears: Use "fear-setting" to name, understand, and tackle your worries about marketing and publishing.
• Begin Marketing Early: Use simple, affordable strategies like LinkedIn and YouTube to grow interest before your book launches.
• Focus on Feedback: Engage with a niche audience and value quality feedback over big numbers.

Tune in to learn how smart planning and creative marketing can help your book succeed!

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Have you considered using your podcast guest appearances to help market your book?

This week’s guest is Lyndsay Phillips, CEO of Smooth Business Podcasting and host of Leverage Your Podcast. Lyndsay is an expert in turning podcast content into tools that boost visibility and build authority for authors, coaches, and thought leaders.

She shares practical tips on how to take charge of your podcast guest spots and repurpose them into content that attracts leads, clients, and partnerships.

Key Takeaways:

• Take Charge of Your Guest Appearances: Don’t rely on hosts—promote yourself to boost visibility and credibility.
• Turn Podcasts into Content: Repurpose interviews as blogs, social posts, or short videos to reach more people.
• Show Your Expertise: Share guest spots on LinkedIn and your website to build authority.
• Drive Traffic and Leads: Use clear calls to action to turn listeners into visitors and clients.
• Create a System: Create a process to repurpose content and delegate tasks for consistent marketing.

Tune in and discover how to make the most of podcast guesting to grow your audience and market your book.

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday season
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How can launching a podcast boost your book's success and enhance your business growth?

Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books.
This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative."

With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.

Key Takeaways:

1. Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.
2. Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.
3. Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.
4. Choosing the Right Format: Decide between solo episodes and interviews based on your goals.
5. Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.

Here's how to find out more about the podcast services Megan offers

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday seasonThis episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday season

*********************************************
How good are you at marketing yourself?

Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." 

Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. 

Key takeaways include:

• Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.
• Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.
• Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.
• Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.

And, a whole lot more...

Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Have you ever considered how mastering the editing process could take your manuscript to new heights of success?

This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out.

Discover the secrets to improving your manuscript, from understanding different types of editing to mastering self-editing techniques. With Jeanette's guidance, you'll gain the confidence and clarity to tackle editing like a pro.

Key Takeaways:

Types of Editing: Understand the differences between developmental editing, line editing, copyediting, and proofreading, and when to use each.
Self-Editing Basics: Master the three keys to self-editing—mindset, knowledge, and tools—to improve your work.
Practical Self-Editing Tips: Use strategies like notes-to-self and breaks to refine your writing and stay creative.
Finding the Right Editor: Learn how to choose an editor who fits your genre, editing needs, and personal style.
Avoiding Editing Mistakes: Spot common pitfalls like poor structure, complex language, and missing citations—and learn how to fix them.

Tune in to refine your editing skills and take your manuscript from good to outstanding.

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Did you know podcast marketing can boost your book’s reach and impact?

This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur.

Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status.

From preparing impactful podcast interviews to converting listeners into clients, discover the nuances of using podcast appearances as a powerful marketing tool for your book. Understanding the art of podcast interviews can open doors to new opportunities and boost your book's visibility.

Key Takeaways:

• Using Podcast Interviews: Learn why podcasts are a great way for nonfiction authors to share expertise and attract clients.
• Crafting Your Message: Understand the value of a clear marketing message and how to set goals before your interview.
• Engaging the Audience: Discover how to give thoughtful answers that keep both hosts and listeners interested.
• Mentioning Your Work: Find out how to mention your services or courses naturally without overdoing it.
• Offering Free Resources: See how free lead magnets can help you connect with potential clients from the podcast.

Tune in to master the art of podcast marketing and boost your book's reach and impact.

*************************************************************************
Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Have you ever wondered how embracing imperfections can enhance your book marketing strategy?

This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and personal growth.

From embracing imperfections to rewiring your mindset, discover the transformational techniques to help you overcome self-doubt and amplify your book's success. Understanding these dynamics can set your book marketing efforts apart.

Key Takeaways:

Understanding Perfectionism: Learn how perfectionism stems from trauma and stops you from reaching your best in life and in your book marketing.
Embracing Imperfection: Discover how accepting being "flawsome" can bring more success and happiness.
Rewiring Your Mindset: Explore Michele’s method that combines coaching and neuroscience to shift limiting beliefs.
Practical Tools for Growth: Get practical tips like mindfulness, self-compassion, and setting achievable goals to overcome perfectionism.
Impact on Book Marketing: See how letting go of perfectionism leads to confident, authentic, and more effective book marketing.

Tune in to unlock the secrets of overcoming perfectionism and take your book marketing efforts to new heights.

*************************************************************************
Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!

Thank you for being a loyal podcast listener.
I'm extremely grateful!
Thanksgiving Greetings
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Have you ever wondered how asking the right questions can skyrocket your book sales?

This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of asking.

Discover practical methods to engage your audience, build meaningful connections, and break through the roadblocks that hinder your book's success. Explore the art of goal-setting, the significance of curiosity, and the impact of collaborative efforts to elevate your book’s reach.

Key Takeaways...

• The Power of Asking: Learn how asking good questions can boost your book marketing success and help you reach higher financial goals.
• Reengaging Your Audience: Find out how offering value, like collaborative efforts, can re-engage your readers and build excitement.
• Overcoming Roadblocks: Spot common challenges in writing and marketing, and learn simple ways to overcome them.
• Nurturing Curiosity: Discover how to spark curiosity in yourself and your audience to keep them engaged and growing.
• Leveraging Collaboration: See how mastermind groups and supportive communities can help you sell more books.

Tune in to uncover the secrets to becoming a successful author and take advantage of Mark Victor Hansen's rich experience in the literary world.

Get your copy of Mark's book Ask!: The Bridge from Your Dreams to Your Destiny 

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Want to Get Your Message Out to Millions?

You’re just one idea or connection away from transforming your career. You could find it at the 3-Day Virtual Expert’s Bootcamp with 5x TEDx Speaker & Bestselling Author Corey Poirier.

✅ Learn how to:

• Land a TEDx Talk
• Build a thriving speaking business
• Write & launch a bestselling book
• Secure media opportunities
• Attract high-level connections

Real success stories:
📢 Kelly Falardeau – Landed 2 TEDx Talks & increased her speaking fee
🎤 Tasia Valenza – Achieved her TEDx goal in weeks
💰 Rosalyn Fung – Hit $30K months
🚀 Lisa Stamper – Closed a $120K client
🔥 Dr. Emilio Justo – Over 8 million TEDx views

This event is 100% FREE and features exclusive guest speakers like Deepak Chopra, Dr. Joe Vitale, Lisa Nichols & more!

📅 February 21-23 – Don’t miss this game-changing opportunity.

Reserve your free spot now!