This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday season
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How can launching a podcast boost your book's success and enhance your business growth?

Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books.
This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative."

With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.

Key Takeaways:

1. Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.
2. Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.
3. Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.
4. Choosing the Right Format: Decide between solo episodes and interviews based on your goals.
5. Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.

Here's how to find out more about the podcast services Megan offers

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REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

This episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday seasonThis episode originally aired on February 7th and was one of the top downloads in 2024. If you missed it, now’s your chance to catch up, or for those who want another dose of Caelan Huntress's incredible wisdom. Enjoy!

Thank you for being a dedicated Book Marketing Mentors listener.
Wishing you a happy holiday season

*********************************************
How good are you at marketing yourself?

Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." 

Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. 

Key takeaways include:

• Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.
• Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.
• Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.
• Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.

And, a whole lot more...

Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)

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REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Have you ever considered how mastering the editing process could take your manuscript to new heights of success?

This week's guest expert is Jeanette Smith, a copy editor, content writer, and mermaid Instagrammer. She reveals her expert insights into demystifying the editing process and how self-editing skills can lead to a polished manuscript that stands out.

Discover the secrets to improving your manuscript, from understanding different types of editing to mastering self-editing techniques. With Jeanette's guidance, you'll gain the confidence and clarity to tackle editing like a pro.

Key Takeaways:

Types of Editing: Understand the differences between developmental editing, line editing, copyediting, and proofreading, and when to use each.
Self-Editing Basics: Master the three keys to self-editing—mindset, knowledge, and tools—to improve your work.
Practical Self-Editing Tips: Use strategies like notes-to-self and breaks to refine your writing and stay creative.
Finding the Right Editor: Learn how to choose an editor who fits your genre, editing needs, and personal style.
Avoiding Editing Mistakes: Spot common pitfalls like poor structure, complex language, and missing citations—and learn how to fix them.

Tune in to refine your editing skills and take your manuscript from good to outstanding.

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Did you know podcast marketing can boost your book’s reach and impact?

This week's guest expert is Suzanne Tregenza Moore, best-selling author of Hang on Tight, Learn to Love the Rollercoaster of Entrepreneurship, and host of the podcast All Things Authopreneur.

Suzanne specializes in helping rising thought leaders and nonfiction authors focus on revenue and thought leadership status.

From preparing impactful podcast interviews to converting listeners into clients, discover the nuances of using podcast appearances as a powerful marketing tool for your book. Understanding the art of podcast interviews can open doors to new opportunities and boost your book's visibility.

Key Takeaways:

• Using Podcast Interviews: Learn why podcasts are a great way for nonfiction authors to share expertise and attract clients.
• Crafting Your Message: Understand the value of a clear marketing message and how to set goals before your interview.
• Engaging the Audience: Discover how to give thoughtful answers that keep both hosts and listeners interested.
• Mentioning Your Work: Find out how to mention your services or courses naturally without overdoing it.
• Offering Free Resources: See how free lead magnets can help you connect with potential clients from the podcast.

Tune in to master the art of podcast marketing and boost your book's reach and impact.

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Have you ever wondered how embracing imperfections can enhance your book marketing strategy?

This week's guest expert is Michele Molitor, CEO of Nectar Consulting, transformational coach, clinical hypnotherapist, and author of "I Am Perfectly Flawsome." She shares invaluable insights on conquering perfectionism to boost your book marketing and personal growth.

From embracing imperfections to rewiring your mindset, discover the transformational techniques to help you overcome self-doubt and amplify your book's success. Understanding these dynamics can set your book marketing efforts apart.

Key Takeaways:

Understanding Perfectionism: Learn how perfectionism stems from trauma and stops you from reaching your best in life and in your book marketing.
Embracing Imperfection: Discover how accepting being "flawsome" can bring more success and happiness.
Rewiring Your Mindset: Explore Michele’s method that combines coaching and neuroscience to shift limiting beliefs.
Practical Tools for Growth: Get practical tips like mindfulness, self-compassion, and setting achievable goals to overcome perfectionism.
Impact on Book Marketing: See how letting go of perfectionism leads to confident, authentic, and more effective book marketing.

Tune in to unlock the secrets of overcoming perfectionism and take your book marketing efforts to new heights.

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Thank you for being a loyal podcast listener.
I'm extremely grateful!
Thanksgiving Greetings
***************************
Have you ever wondered how asking the right questions can skyrocket your book sales?

This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of asking.

Discover practical methods to engage your audience, build meaningful connections, and break through the roadblocks that hinder your book's success. Explore the art of goal-setting, the significance of curiosity, and the impact of collaborative efforts to elevate your book’s reach.

Key Takeaways...

• The Power of Asking: Learn how asking good questions can boost your book marketing success and help you reach higher financial goals.
• Reengaging Your Audience: Find out how offering value, like collaborative efforts, can re-engage your readers and build excitement.
• Overcoming Roadblocks: Spot common challenges in writing and marketing, and learn simple ways to overcome them.
• Nurturing Curiosity: Discover how to spark curiosity in yourself and your audience to keep them engaged and growing.
• Leveraging Collaboration: See how mastermind groups and supportive communities can help you sell more books.

Tune in to uncover the secrets to becoming a successful author and take advantage of Mark Victor Hansen's rich experience in the literary world.

Get your copy of Mark's book Ask!: The Bridge from Your Dreams to Your Destiny 

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Do you want to learn how poetry can transform your book marketing strategy?

This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level.

Discover the art of captivating your audience through authentic storytelling and relatable themes. Viral's unique perspective can help you leverage poetry to enhance your book's impact and reach.

Key Takeaways:

• The Power of Conciseness: Learn to deliver powerful messages in fewer words to capture short attention spans.
• Inspiration and Vulnerability: Use personal stories to show authenticity and connect with your audience.
• Emotional Connection: Discover how to evoke emotions to make your work relatable and impactful.
• Facts and Creativity: Balance facts with creative storytelling to inform and entertain.
• Mistakes to Avoid: Learn common pitfalls to keep your storytelling strong.

Tune in to transform your marketing approach and connect with readers on a deeper, more meaningful level.

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Have you considered how a strategic preorder campaign can skyrocket your book's success?

This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns.

Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Engaging your audience early and building anticipation will boost your book's visibility and sales.

Key Takeaways:

Identifying Your Ideal Reader and Purpose: Discover why identifying your book's audience and aligning your goals is key to your book's success.
Preorder Campaign Strategy: Learn why starting your preorder campaign early, building excitement, and using tools like Tailwind and Linktree are essential for engaging potential readers.
Treating Your Book Like a Business: Learn how branding yourself as an expert through your book and connecting with event planners for speaking opportunities can boost your success.
Avoiding Common Marketing Mistakes: Discover why rushing preorders harms your momentum and how timing your efforts right helps build strong anticipation.
Cheerful Relentlessness: Adopt a mindset of cheerful perseverance—balancing consistent marketing efforts with fresh strategies to ensure your message connects with your audience.

Tune in to master the art of turning your book into a business and creating preorder campaigns that build significant buzz and anticipation.

Here's how to get your copy of Kimberley's ebook "How Do You Know If You Are
Ready to Publish Your Book?" 

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience?

This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations.

Learn the key elements of a successful virtual presentation, from understanding your audience to using engaging visuals and mastering your voice.

Key Takeaways:

• Engagement Strategies: Discover practical tips for engaging your audience online.
• Preparation Essentials: Learn the importance of preparation by defining your goals, understanding your audience, and organizing your presentation for maximum impact.
• Visual Communication: Discover how visuals can enhance virtual presentations and learn the best ways to use PowerPoint to support your message without overwhelming your audience.
• Voice and Delivery: Learn how recording your presentation can help you improve your voice and delivery, so you appear confident and engaging.
• Dealing with Anxiety: Discover ways to manage presentation anxiety by realizing your audience supports you and is focused on hearing your message.

Tune in to master the art of virtual presentations and connect with your audience like never before.

Download "Engaging Your Virtual Audience"

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

How can you monetize your podcast, even with a small audience?

In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. 

Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!

Key Takeaways:

1. Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.
2. Sponsor Strategically: Start with local brands or partners you already know. 
3. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.
4. Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.
5. Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.

Tune in now to discover practical, step-by-step strategies for monetizing your podcast.

Connect with Traci
LinkedIn: https://www.linkedin.com/in/tracilongdeforge/

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!

Have you ever considered leveraging joint venture partnerships to amplify your book's reach?

This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.

From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales. 

Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.

Key Takeaways:

• Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners. 
• Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your book's target audience.
• Preparing for Partnerships: Discover the essential components authors need to have in place before embarking on joint venture collaborations to ensure success. 
• Effective Collaboration: Understand the importance of clear communication and due diligence in forming strong, reliable joint venture partnerships.
• Leveraging Technology: Explore various platforms and tools that can assist in managing and tracking joint venture activities efficiently to maximize results.

Tune in to unlock the potential of joint venture partnerships and elevate your book's marketing strategy to new heights.

Go to Danny's website to sign up for his live training:  A 3-step process to build six successful JV partnerships that can generate seven figures of revenue for your  business (without advertising or sleazy selling).

*************************************************************************
REALIGN, REINVENT, and RELAUNCH!
Your Roadmap to Lasting Success Starts Here

Are you ready to create the life you’ve always envisioned?

In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum.

What sets this unique program apart?

● Rewire limiting beliefs with neuroscience-backed tools.

● Build unstoppable momentum with daily practices and powerful accountability.

● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships.

Through live coaching, community support, and innovative tools, you’ll stay inspired and on track to achieve your biggest breakthroughs.

[Mark Your Calendar—Enrollment Opens Soon!]

This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success.

Get ready to realign, reinvent, and relaunch!