In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong.

They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it’s not about colors and fonts, it’s about your messaging.

If you’re tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now.

Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out.

Grab your notebook, get cozy, and let’s dig in!

00:00 – CEO Day Insights and 2025 Predictions

• Nicole shares her “CEO Day” mindset and what led to this conversation.
• The evolving landscape of lead generation and business strategies.

02:55 – The Shift From Free to Low Ticket Offers

• Why free lead magnets are losing effectiveness.
• The rise of low-ticket trust-building offers for better lead quality.
• Nicole shares a success story from Cash Conversations ($27 offer).

06:09 – Building Trust Through Specificity

• 2025 will be the “year of specificity” in solving micro problems.
• The importance of offering quick wins to build trust and credibility.
• How “Tiny Promise Timelines” drive fast results and trust.

09:00 – The Importance of Brand in 2025

• Why a strong brand is about effective messaging, not fancy websites.
• Balancing branding and selling: when to prioritize cash vs. brand-building.
• Creating a recognizable brand through repetition of core messaging.

12:04 – Understanding the Rich Niche

• What is the “rich niche”? Attracting those who are already succeeding but want more.
• Why focusing on the right audience matters for better results.
• Avoiding casual consumers who drain energy and undervalue your services.

17:59 – Navigating Low Ticket Offers and Quality Leads

• The line between being ready for a low-ticket offer or needing immediate cash flow.
• Why low-ticket offers attract high-quality leads who are ready to take action.

20:54 – The Elevate Program: Support for Growth in 2025

• Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling.
• The Elevate framework for building predictable sales and scaling sustainably.

• Predictable sales are essential for long-term business success.
• The shift from free to low-ticket offers builds trust and attracts higher-quality leads.
• Specificity in solving micro problems will set you apart in 2025.
• Branding is about effective messaging that engages your rich niche and builds trust.
• Rich niche clients (those succeeding but wanting more) are your best audience.
• Low-ticket offers serve as feeders into your high-value programs, improving lead quality.

• “2025 is going to be the year of specificity.”
• “If you’re not showing up for months, your people are going to wonder where you are.”
• “Trust-building offers give your audience a micro win and build real credibility.”
• “The best leads come from low-ticket offers, not free PDFs.”

If you’re ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email [email protected] to see if Elevate is the right fit for you.

In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love.

They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth.

What You’ll Learn in This Episode:

• The lessons and wins from 2024, including hitting consistent six-figure months for over two years.
• How Nicole and Dan balance business growth with personal freedom.
• The mindset shifts that transformed their approach to success and money.
• The importance of setting high standards and evolving as CEOs.
• Why balancing short-term revenue and long-term brand building is crucial for sustained growth.
• How they manage hard conversations as partners in life and business.
• The power of consistent action and finding your "minimum dose" for business success.

Work With Us: Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn’t just a mastermind—it’s a service where we help you build and optimize a system tailored to your business.

If you’re a business owner who’s doing well but knows there’s more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you:

• Increase revenue predictably.
• Balance your time so you can scale without overworking.
• Create a sustainable, scalable business model that fits your dream life.

Apply for Elevate today: Click here to apply or DM Nicole on Instagram with the word "Elevate."

Connect With Nicole:

• Follow Nicole on Instagram: @nicoleculver
• Send your questions or feedback via DM!

P.S. Nicole’s favorite win this year? A client who said, “I’m genuinely happy.” Ready to create results like this in your business? Apply for Elevate today!

This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.

This is a recording from an Instagram Live that Dan and I did. Follow @thelvtdceo for more live trainings and to learn more about how you can work with us at LVTD! 

To get the Rich Niche bundle and get MORE highly qualified leads that convert to sales from Facebook + Instagram ads, click here!

This is a recording from an Instagram Live that Dan and I did. Follow @thelvtdceo for more live trainings and to learn more about how you can work with us at LVTD! 

Predictable Sales Model Training

Secret Podcast Starter Pack

In this episode I'm sharing how to get out of slow summer sales. DM me Elevate to learn how to work with us 1:1 to get support. 

Links Mentioned:

• Free Expand Trial
• Cash Conversations

I’m excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business! 

One of my favorite things about Brandi, and as you’ll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works.

In this episode, Brandi and I share our thoughts on not only running a business, but we look at how you can balance business growth and motherhood at the same time. If you’re a mom too, this is an episode that you won’t want to miss! 

Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at https://nicoleculver.co/expand!

In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!  

​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• Brandi’s mindset as she pushed through the downtimes and how she was able to then see her next steps of growth [3:53]

• Why you need to be very careful when analyzing the decisions you are making on down months in business [7:24]

• The way in which Brandi handles her company’s finances and what to understand about making more money [12:11]

• A look at the filters she runs her business decisions through [13:59]

• Brandi’s advice to Mom’s with small children who are also running a business [21:14]

• Her final thoughts and tips for preparing yourself and your business for unplanned changes that may occur  [22:23]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Are you noticing slower than usual sales lately, and more people saying “not now” to your offer? In this episode, I’m bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now.

There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn’t the same, so your positioning needs to be updated as well to reflect that. 

The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too! 

Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at https://nicoleculver.co/expand!

In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!  

​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights:

• A closer look at the value shift that’s been happening and the reason why it’s happened [1:20]

• Why a “kitchen sink offer” won’t work anymore, and the analogy I like to use that demonstrates this [5:03] 

• Offer alignment and the importance of focusing on speaking to your rich niche [6:18]

• The trainings inside of Elevate that will help you right now if your sales have slowed [8:29]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!

Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches. 

This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions and sales, so tune in as I reveal a few ways that you can actually double your sales - and it’s not what you think! 

Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you’ve ever experienced before, and you can grab it now at https://nicoleculver.co/expand!

In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle 

Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly! 

Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily 

Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!  

​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

• How it all literally starts by going where your people are and the importance of realizing just how busy everyone is right now [3:03]

• The power in being incredibly direct and to the point when speaking to your audience [6:01]

• Why you’ll want to think about what it is your people are experiencing when interacting with you [9:29]

• How getting out into your community will lead to more sales [10:21]

• The reasons to remove flowery language in your messaging [12:09]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!