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What if your 90-day goals could propel your business far beyond the limitations of the traditional SMART framework? Join us as we unravel the art of setting strategic goals that resonate with your core values and align with your business's "why." This episode offers insights into tailoring your objectives to the diverse personas within your audience by understanding their unique journeys. By focusing on the touchpoints relevant to each segment—be it through Instagram for some or email lists for others—you can ensure your message hits the mark and fosters meaningful connections.

We emphasize the power of prioritization by recommending no more than three goals for any 90-day period. This focused approach reduces overwhelm and enhances the likelihood of success. Learn how to break down each goal into specific, actionable tasks and leverage Standard Operating Procedures (SOPs) for efficient delegation. Whether your aim is to expand your email list or boost product sales, setting realistic objectives with a clear path of execution can steer your business towards sustainable growth. Tune in for expert advice on becoming a more strategic and effective CEO.

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Unlock the secrets to crafting a homepage that not only captivates but converts. This episode promises to teach you how to masterfully design your site navigation and homepage layout to make a lasting impact on your visitors. We explore the essential elements of a homepage that effectively guides your audience, ensuring that they instantly see the value you offer. Whether you're a blogger, a business coach, or a DIY enthusiast, discover how to strategically position an opt-in feature to capture and grow your audience from the first click. It's about creating a seamless experience that effortlessly leads visitors to the core areas of your business, whether that's your content, products, or services.

Join us as we dissect the concept of customer journeys to help you better serve your audience at every stage. From gardening newbies to seasoned homesteaders, understanding the distinct paths your audience takes is key to providing tailored offerings. Learn to identify and cater to different levels of expertise and engagement, crafting pathways that meet your audience where they are and guide them to where they want to be. We dive into defining audience personas and why it's crucial to know exactly who you're talking to, and more importantly, how to speak to them in a way that resonates and builds lasting connections. This is about more than just navigation; it’s about understanding and enhancing the user experience.

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Facing the fear of stepping outside your comfort zone can catalyze profound transformation. Join me as I share my journey of hosting the Insiders Retreat in Houston, a decision that pushed me to confront my anxieties head-on. From the logistical chaos of traveling from Charlotte to the emotional whirlwind of anticipation, my experience was both an intimidating and exhilarating leap into the unknown. As someone who thrives on routine, this retreat was a bold experiment in embracing unpredictability, and the rewards were richer than I could have imagined. I emerged not only invigorated but also enlightened by the powerful breakthroughs and deep connections forged with the attendees.

Reflecting on this transformative event, I discuss the essential role of risk-taking in personal and professional growth. Routine can be a comfort, but it can also become a cage, hindering innovation and evolution. Discover how listening to your audience and daring to attempt the daunting can lead to offerings that resonate deeply and meet unspoken needs. If you're feeling stuck in the rinse-and-repeat cycle, perhaps it's time to consider that next big, intimidating step in your own ventures. Keep an eye out for future retreats, where the magic of shared vulnerability and ambition can spark new heights of success and fulfillment.

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What if you could reinvent your career in midlife and find fulfillment like never before? Join us as we explore the inspiring journey of Hope, who did just that by launching her business, Under the Median. After leaving her broadcasting career, Hope found a new sense of purpose in empowering others to manage their finances joyfully, even on a low income. Despite not being tech-savvy, she took on the challenge of entrepreneurship with guidance from her son and resources like YouTube. Hope’s story is a testament to the power of prioritization, persistence, and passion in creating a meaningful impact as her family dynamics shifted.

Discover how Hope transitioned from writing blog posts to harnessing the power of YouTube, turning her broadcasting background into a tool for deeper connection with her audience. Her journey underscores the importance of personal connection in business growth and the value of finding a coach who aligns with your learning style. Hope shares invaluable insights on developing a personal brand strategy, sharing relatable experiences, and pursuing meaningful work that aligns with one's passion. This episode is packed with practical advice and inspiring stories, perfect for anyone considering a midlife career change or simply looking to make a positive impact in their own life and the lives of others.

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Discover the unexpected comfort found in small indulgences as we explore the intricate dance between stress and balance. Listen as I share my personal journey with stress relief, starting with my love for dark chocolate-covered caramel with sea salt—a simple pleasure that helps me find my footing in the hectic rhythm of life. We all have our unique vices or moments that bring us back to a state of calm, whether it's savoring a treat, taking a long run, or simply breathing deeply. Together, we acknowledge the importance of recognizing our stressors and setting healthy boundaries to preserve our well-being.

Join the conversation as we unravel the complexities of life’s ups and downs, especially through the lens of women navigating hormonal changes, family dynamics, and business challenges. Learn how embracing these challenges, rather than denying them, empowers us to pursue our goals with clarity. As businesses grow, it’s essential to transition from constant hustle to strategic adjustments that foster sustained growth. Let’s reflect on our "why" to ensure our business aligns with our vision, allowing us to work smarter, not harder.

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Imagine a world where your work and family life are perfectly balanced, and your mental health thrives amidst it all. In this enlightening episode, we tackle the art of setting boundaries, a crucial skill for anyone juggling the demands of professional and personal life. Whether you're managing a bustling business while caring for children or elderly parents or simply trying to maintain a semblance of sanity in a digital age, this conversation is for you. We equip you with actionable strategies to define and protect your work hours, ensuring distractions don't derail your productivity and that your family gets the attention they deserve. Hear firsthand about the transformative power of setting clear limits and how it can pave the way to a harmonious work-life balance.

The discussion doesn't stop at work and family; we venture into the pervasive realm of social media. Hear about a personal journey of taking a three-year break from Instagram to reclaim mental tranquility and reshape business strategy. This episode provides valuable insights into how setting boundaries with platforms like Instagram and TikTok can prevent burnout and preserve your peace of mind. By sharing practical tips on managing screen time, we underscore the importance of not letting social media intrude on precious family moments or mental health. Tune in to learn how mindful boundary-setting can enhance both your personal well-being and professional success.

Unlock the secrets to thriving in a saturated digital environment with insights from my latest episode on the Influencer Entrepreneur's Podcast. Ever wondered how to not only survive but flourish by aligning your business with your core values and carving out a distinct personal brand? This episode promises to equip you with strategies to create an impactful online presence, beginning with a meticulously optimized website and honed SEO tactics to ensure you're easily found by your target audience. We'll also tackle the art of selecting the perfect social media platforms to maximize your reach without spreading your efforts too thin.

Open the door to a more interactive podcast experience. I invite you to become an integral part of the conversation by sharing your thoughts, questions, and reflections in the comments. Your feedback holds immense value, guiding the future direction of our content to better serve your business growth needs. Whether through ratings, reviews, or sharing which insights resonate most, your engagement is vital to crafting episodes that are both informative and impactful. Join me on this journey to enrich your entrepreneurial path while fostering a community that thrives on shared learning and success.

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Discover how Buzzsprout's Co-Host AI transformed my podcasting journey and could do the same for you! After five years with Buzzsprout, I was thrilled to find their AI could effortlessly generate transcripts, blog posts, social media content, titles, and descriptions. This episode shares my experience of transitioning from Descript and how Co-Host AI has become a game-changer, streamlining my workflow and saving on costs. My daughter, who edits my episodes, is equally impressed, finding that the AI cuts her blog post production time drastically with its well-organized transcription feature.

Join me as I explore the incredible benefits of Co-Host AI, a tool that's not just cost-efficient but also remarkably effective in enhancing podcast production. Whether you're a Buzzsprout user or with another hosting service like Libsyn or Blueberry, this feature is worth considering to elevate your podcasting routine. Listen to my insights on how this AI tool has revolutionized my process, saving me time and money, while ensuring quality content creation. If you're contemplating a switch to Buzzsprout or looking to optimize your workflow, this episode is packed with first-hand experiences and practical advice.

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Unlock two game-changing strategies that could instantly transform your business growth. Imagine effortlessly staying ahead with your content schedule and enjoying stress-free time off — it's all possible by mastering the art of content planning and organization. I’ll walk you through the process of identifying your primary audience, crafting consistent "big rock" content, and repurposing it across your platforms. Discover how being a month ahead can become your reality, allowing you the flexibility to take a vacation without the usual business worries.

But that's not all. We also explore the vital practice of self-care, which is often overlooked by entrepreneurs juggling numerous responsibilities. Hear about my personal journey since 2010 and gain insights into how prioritizing physical activity can enhance mental well-being, especially for female business owners dealing with burnout risks. We'll discuss finding the right activity for you, be it walking, gardening, or hitting the gym, and how these practices can empower you to maintain balance and resilience in your entrepreneurial journey. Tune in to learn how these simple yet powerful practices can bring transformative changes to your business and life.

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Have you ever wondered if you're holding your business back by sticking to outdated models? Discover why embracing change can be your best ally in staying competitive, as we unravel the transformative journey of E2M Fitness. By transitioning from a one-time payment to a monthly subscription model, E2M Fitness shows us that adapting to new demands is sometimes essential for sustainability. Even with initial pushback, the shift has underscored the critical role of flexibility in the business landscape. Learn how to navigate such changes while ensuring long-term success and customer satisfaction.

Hear firsthand about the power of positive reinforcement amidst a sea of negativity. It's easy to let criticism overshadow your vision, but we highlight the importance of focusing on silent supporters who truly value your work. We'll discuss how seeking constructive feedback can be a game-changer and why not all voices should carry the same weight in your decision-making process. Whether you're a business owner facing a daunting pivot or someone looking to maintain a positive outlook, this episode offers valuable insights to help you thrive.

Learn expert tips from Jillian Leslie on how to grow your mailing list using effective freebies in order to grow your list and engagement.

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