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Starting a business from scratch can be as daunting as it is exhilarating. What if your path to entrepreneurial success doesn't require a complete overhaul but rather a strategic pivot? In this episode, I recount my own journey of transformation with my second venture, Jenny Melrose Side of Things, where I harnessed my existing expertise in marketing and took a sharp right-hand turn instead of a full 360-degree spin. By sharing insights on the power of identifying your passion and honing in on a specific niche, I guide you through the mental shift from merely creating content to crafting a solution that authentically resonates with your audience's needs.

Join me as we explore the nuances of understanding your target audience through meticulous market research and the importance of adapting to a rapidly changing digital landscape. Whether you're an aspiring entrepreneur or looking to breathe new life into an existing business, learn how to construct a compelling web of content around a unique product or service. Let's redefine your strategy and ensure that your business not only stands out but also serves as the perfect solution your community has been waiting for.

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As we face the pressures of creating that picture-perfect holiday season, it’s all too easy to forget just how remarkable we are as business owners. This episode is a heartfelt reminder to pause, reflect, and truly celebrate the courage and tenacity it takes to run a business. I open up about my own struggles with the relentless desire to be in the top 10% of podcasters and the guilt that comes with unmet expectations. Instead of focusing on what's yet to be achieved, let’s take the time to acknowledge our journeys, our victories, and the incredible impact we make every single day.

Whether you're juggling the latest in technology at 65 or managing multiple responsibilities while steering a flourishing business, your contributions are nothing short of amazing. It's crucial to remind ourselves of our achievements and embrace the power we hold. I'll encourage you to look in the mirror and confidently affirm your worth as a business owner ready to change the world. Let’s build each other up and go forward knowing that our feet hitting the ground every morning signifies another day of making an incredible difference.

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Juggling family commitments, coaching responsibilities, and business duties, I've learned firsthand the art of planning for life's unexpected twists. Imagine managing the chaos of a packed schedule while coaching middle school girls' basketball and still keeping a business thriving. Through laughter and challenges, I've come to appreciate the power of a well-thought-out yearly plan. Whether it's mapping out the busiest times of the year or leaving thoughtful "breadcrumbs" to ease back into work, preparation is key. Life's unpredictability, from the joys of an empty nest to the trials of menopause, requires more than just resilience—it demands strategic foresight.

Join me as I share stories and strategies on preparing for interruptions with the support of a strong team. From having a family member help with podcast tasks to anticipating the busiest periods, it's all about knowing when to step away and how to return smoothly. Learn why a 90-day plan is not just a tool but a lifeline for maintaining productivity. Whether you’re gearing up for a holiday break or a major life change, discover how to leave notes for yourself—guiding your return to projects and ensuring that chaos doesn’t catch you off guard.

What if you could unlock the secrets to ultimate productivity and effortless efficiency in your business? Join me, Jenny Melrose, on the Influencer Entrepreneur's Podcast as we uncover practical strategies to streamline your workload and achieve your 90-day goals for 2025. You'll discover how to build your ultimate project task list, prioritize effectively, and set achievable deadlines. Learn the power of batching similar tasks to maintain focus and reduce mental fatigue, and explore tools like Asana, Trello, and Google Docs to enhance your task management. Whether you're a fan of digital tools or prefer traditional planners, you'll find helpful insights to boost your productivity.

Organizing tasks can transform your efficiency, and dedicating specific time blocks to similar activities prevents the constant switching that drains your energy. We'll dive into a 90-day planning program that focuses on three main goals, breaking them down into projects, tasks, and SOPs to create a smooth workflow you can easily delegate. This tailored approach ensures your task management aligns perfectly with your business objectives. So, whether you're recording podcasts, conducting research, or filming videos, this episode provides the essential framework you need to optimize your task handling and achieve outstanding results.

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Have you ever found yourself clinging to tasks you love, even when technology offers easier solutions? This episode uncovers the delicate balance between embracing AI advancements in content creation and staying true to the tasks that spark joy in your business. I share my own journey through the challenges of maintaining authenticity in podcasting, even when my voice is less than perfect. Together, we'll explore why some tasks are worth keeping close to heart and how they can elevate your business to new heights.

Amidst a scratchy voice and the temptation to automate, I passionately argue for the importance of personal involvement in projects that fuel your creativity and vision. Through personal anecdotes, I reveal how the struggle to keep producing authentic content aligns with my core values and inspires me to keep pushing forward. If you've ever been torn between efficiency and authenticity, tune in to discover why it's okay to hold on to those beloved tasks that define your business's essence.

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What if the key to thriving in today's social media landscape lies beyond the TikTok controversies? Picture this: you as a content creator, unshaken by potential bans, focusing instead on connecting deeply with your audience through meaningful content. This episode unpacks the swirling uncertainties surrounding TikTok's fate while emphasizing the importance of quality content that resonates. As we navigate the ever-evolving world of Instagram, the spotlight is on carousels and reels—not for their trendiness but for their power to address audience needs. We bolden the idea that Instagram thrives not on conversions but on brand awareness, urging you to remain a constant problem solver in your audience's feed.

Join us as we unravel personal stories of hiatuses and seamless comebacks, shedding light on strategies that re-engage audiences and transform into tangible opportunities. The focus shifts from explaining absences to mastering the art of reappearing with solutions that intrigue and satisfy. Discover practical insights to enhance your brand presence, and explore why your call to action is essential for guiding followers to your email list or website. Ready to rethink your social media strategy? Tune in for tips that promise to keep your brand vibrant and relevant, regardless of platform uncertainties.

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What if Google is morphing into a social media giant, and the traditional flood of clicks to your website is drying up? Explore with us the shifting tides of digital marketing in 2025, where the landscape is evolving, and adaptability is key. This episode unpacks how the very essence of Google, much like other platforms, is now prioritizing user engagement within its ecosystem. But fear not, the end is not nigh! Rather, it's a call to arms for marketers to reimagine strategies and continue reaching their ideal customers by tailoring content that truly resonates and addresses their needs.

Join the conversation as we highlight the importance of nurturing your email list, now more crucial than ever in maintaining a direct connection with your audience. Discover actionable strategies to offer irresistible incentives like quizzes, guides, and webinars that keep your brand at the forefront of their minds. While social media serves as the spark for brand awareness, the real connection happens when visitors land on your website and join your email list. Tune in to learn how to transform your website into a powerful gateway for nurturing lasting relationships and ensuring a robust online presence amidst the digital evolution.

Cindy Doyle, a remarkable licensed professional counselor and entrepreneur, shares her unique path from managing a group private practice to launching Code 4 Couples, an educational platform dedicated to law enforcement officers and their spouses. Inspired by her own experiences as a police spouse, Cindy delves into the neuropsychological impacts of law enforcement work on relationships. Through her transition from traditional counseling to a digital presence, Cindy's story is a testament to the power of passion and dedication to addressing niche challenges. Listeners will gain valuable insights into how Cindy has effectively diversified her income and maximized business visibility, ultimately turning her commitment into a successful international speaking and content creation career.

Discover how Cindy strategically harnesses her podcast to boost website traffic and elevate search engine visibility, transforming audio content into blog posts. Her focus on creating content that resonates with niche audiences interested in law enforcement and relational health is a key component of her success. Cindy shares her methods for maintaining efficiency amid public speaking engagements and personal experiences, continually expanding her reach and impact. This episode is an inspiring resource filled with practical advice for those looking to broaden their business offerings and connect with a specific audience, showcasing the importance of a clear purpose and understanding the problems one aims to solve.

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Is your 2025 destined for greatness with just one word? Join me as I unravel the secret to aligning your aspirations with a single powerful word that will steer your life and career in the coming year. This episode promises to not just guide you through picking any old word but to empower you with a word that embodies your future successes. Imagine the clarity and focus that comes from understanding your goals, values, and emotional needs, all distilled into a meaningful focal point to keep you motivated and inspired throughout the year.

We'll journey together through the art of reflection, examining the previous year's highs and lows to set you up for triumphs ahead. From harnessing your energy and acknowledging your accomplishments to planning strategically for the future, you'll learn how to channel your passions effectively. Whether your desires lie in slowing down, seeking adventure, or deepening social connections, this conversation arms you with the tools needed to set a compelling intention for 2025. Get ready to embrace your unique word and let it be the guiding star on your path to fulfillment and success.

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What if exploring the potential of 2025 could ignite a new spark in your business strategy? Join us for an exciting exercise designed to unleash innovation and tailor fresh ideas to your unique business needs. With the help of ChatGPT, you'll discover how to articulate the nuances of your business, from existing products and services to your personal traits, in a way that uncovers untapped opportunities. Whether you're a meticulous planner or on the hunt for new inspiration, this episode is your playground for experimenting with the possibilities on the horizon. 

We'll guide you on how to feed ChatGPT detailed information about your business and aspirations to generate insightful recommendations for growth. Imagine having a virtual assistant who doesn't just understand your goals but aligns them with where you thrive the most. We'll explore the magic of blending personality insights with business strategy to inspire your next big move. So, why not see what surprising paths ChatGPT might reveal for your business's future? Embrace the challenge, experiment, and let creativity lead you to exciting new directions as you prepare for the vibrant opportunities that 2025 promises.

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What if you could turn the last few weeks of the year into a springboard for a successful 2025? Discover how these crucial December weeks can be the key to setting and achieving your business goals. We dive into the importance of strategic planning and goal-setting as a means to maintain momentum and prepare your business to hit the ground running after the holidays. You'll learn how to tie up loose ends and create a robust 90-day plan, ensuring your business is not just surviving but thriving as you transition into the new year. Our episode offers actionable advice on how to effectively manage your time and tasks, so you can enjoy your well-deserved Christmas break without losing sight of your objectives.

In this episode, we emphasize the power of clarity and foresight by reflecting on the impact you wish to create in the world through your business. We provide insights into organizing projects and tasks for tangible results and underscore the necessity of constant reassessment. Whether you're seasoned at setting goals or just beginning, our discussion on trusting your instincts and driving impactful changes can inspire you to elevate your business. Let this be the year you believe in yourself, take bold steps, and transform your vision into reality. Join us for this motivational journey and get ready to push through the fog of the holiday season with a clear path to success.