During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as:

• Search engine optimization for educational videos
• Slack's name pronounciation feature
• A clever QR code commercial
• Advertising guns
• Doorbell ads
• A Facebook phishing scandal
• Clumsy training videos
• Click-Through Rates by ranking stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/379
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:

• The brave new frontier of virtual product placements
• Coinbase gets all up in in haters' faces
• LEGO's crowdsourced Starry Night set
• A Taco Bell oil painting
• The problem of livestreamed mass murder
• The disasterously misnamed stablecoins
• GrubHub's costly lunch
• ShipGo's ridiculing commercial
• The most GenX tweet in the history of Twitter
• Podcast consumption stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/378
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:

• How the tech titans are teaming up to forge a password-free future
• How video game engines are transforming Hollywood
• Twitter's testing of Circles
• LeBron James talks to his younger self
• Budweiser's politically-charged "freedom" cans
• Cannabis marketers stealing famous food brand packaging
• Video ads crashing news apps
• Instagram marketing statistics

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/377
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:

• A PSA campaign featuring actual gunshot victims unboxing firearms
• Google Docs can write summaries and OpenAI can write much more impressive prose
• Stripe and Twitter partnering on crypto payouts
• YouTube's new keyword research tool
• Google's Earth Day Doodle
• Jimmy John's gets high
• An NFT get-rich-quick scheme
• BeReal stats

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/376
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:

• YouTube experiments with reactions
• AdAge educates marketers on Web3
• Podcasts on Twitter
• Twitter's edit button
• Fortune 1's NFTpocalypse
• Voice-activated graphic design
• AI salesforce
• The mother of all Facebook lawsuits
• Podcast consumption

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/375
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as:

• Ukraine's NFT fundraiser
• The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people
• YouTube video essays
• Sting's new Hiring Chain music video for World Down Syndrome Day
• Google's sunsetting Universal Analytics
• A botched TikTok takedown attempt

Plus shiny new stuff and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/374
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as:

• Tracking the emotional responses to commercials
• Twitter's new eCommerce shops
• How to claim credit for your work so your boss doesn't steal it
• The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda
• Russia's bankrolling of pro-Putin influencers
• Yet another PR pitch from hell
• Facebook's random banning of pages

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/373
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as:

• The new Twitter Community features
• LinkedIn's new marketers' community group
• The growing base of Metaverse users;
• Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage
• Gaming Wikipedia's SCOTUS candidate bio pages
• YouTube's random, mistaken takedown notices
• Fake Instagram Ukraine war accounts

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/372
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as:

• Bay Area Rapid Transit's customer love story for Valentine's Day
• Apple's virtual reality operating system, realityOS
• The Go Viral video game that teaches you to recognize disinformation techniques
• Hawaiian Tropic’s crappy marketing
• The reputational signals generated by Spotify's Joe Rogan controversy
• The fallen prestige of Forbes
• Edelman's Trust Barometer

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/371
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as:

• The Bryant Lake Bowl's amazing marketing video
• Gibson's NFT guitars
• Michelob Ultra's Super Bowl commercial previews
• M&M's mascot makeovers
• Influencers need to get their act together
• Twitter lets the Big Lie spread
• The ridiculous defintion of an Instagram Reel view
• 2022 spending on social audio

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/370
• Connect with the show on social media
• Subscribe to the weekly eNewsletter

During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:

• A social justice t-shirt campaign
• The Gap's $500 NFT hoodie
• A superb real estate influencer example
• Apple AirTag's stalking abilities
• FTC Investigates Facebook Meta for anti-competitive behavior
• Google and Facebook under fire for cookie policies
• North Korea hacks crypto to fund WMDs

Plus great new apps and important stats and a lot of stuff in between.

• Video, Show Notes & Links: https://beyondsocialmediashow.com/369
• Connect with the show on social media
• Subscribe to the weekly eNewsletter