Google just announced 4 new updates which are absolutely HUGE for search.

Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. 

This is not a drill

This is the change to Google that we have been talking about (and warning about) for over a year now. 

Today we’re going to talk through each change, how it works and what you need to do to prepare.

Watch the video instead: https://exposure.ninja/google-io-2024

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/317/

How To Get Qualified B2B Leads Using SEO

https://exposureninja.com/podcast/311/

How SEO Works in 2024

https://exposureninja.com/podcast/303/

Copy This UNBEATABLE SEO Strategy in 2024

https://exposureninja.com/podcast/extra-037/

Google Gemini – The Biggest SEO Disruption in 25 Years

https://exposureninja.com/podcast/extra-029/

In This Episode...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Gustavo Uy, and we talk about:

• Apple Apologises for Crush Advert
• The Ordinary Push Science in Ads
• Tim’s AI Corner: GPT-4o

Timestamps

02:36 – Story 1 – Apple Apologises for Crush Advert

20:45 – Story 2 – The Ordinary Push Science in Ads

35:21 – Story 3 – Tim’s AI Corner: GPT-4o

48:00 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-17/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-17

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The Risks of Relying on AI Content I ft. Andy Tuxford

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In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Danielle McMullen, and we talk about:

• Marketing Lessons From Donald Duck's Birthday
• Aldi's Mammoth Social Media Presence
• Tim's AI Corner - Apple and AI Search Updates (SGE and Meta)

Timestamps

02:38  – Story 1 – Marketing Lessons From Donald Duck's Birthday

15:14– Story 2 – Aldi's Mammoth Social Media Presence

30:28 – Story 3 – Tim's AI Corner

43:33 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-16/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-16

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The Risks of Relying on AI Content I ft. Andy Tuxford

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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

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Is Google's Generative AI Search Rolling Out?

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“Be Cheekier with Your Marketing” I ft. Lauren Cressey

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In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Rebecca Pilkington, and we talk about:

• Vegan Brand Makes an AI Email Error
• YouTube Trials Pause Ads
• AI Search Updates (SGE and Meta)

Timestamps

02:57 – Story 1 – Vegan Brand Makes an AI Email Error

17:13 – Story 2 – YouTube Trials Pause Ads

26:00 – Story 3 –AI Search Updates (SGE and Meta)

47:00 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-15/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-15

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The Risks of Relying on AI Content I ft. Andy Tuxford

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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

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Is Google's Generative AI Search Rolling Out?

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“Be Cheekier with Your Marketing” I ft. Lauren Cressey

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Can generative AI tools like ChatGPT write marketing content as well as human writers?

Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space.

We're obsessed with testing AI tools to see which is the best at different marketing tasks.

Today’s video and podcast share the results of those tests, with examples of the experiments we've been running.

Watch the video instead: https://exposure.ninja/ai-content

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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy!

Watch the video instead: exposure.ninja/content-101-rewind

Get a FREE review of your website: exposureninja.com/rpod/review

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How to Rank in Google’s Search Generative Experience (SGE)

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about:

• Tesla Firing 40 PPC Marketers
• Heinz and Barbie Collab
• LinkedIn and the London Marathon

Timestamps

04:24 – Story 1 – Tesla Fires 40 PPC Marketers

11:49 – Story 2 – Heinz and Barbie Collab

25:15 – Story 3 – LinkedIn and the London Marathon

36:00 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-14/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-14

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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

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Is Google's Generative AI Search Rolling Out?

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“Be Cheekier with Your Marketing” I ft. Lauren Cressey

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Create Content That Serves Your Target Customers | ft. Dale Davies

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This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy!

Watch the video instead: exposure.ninja/hubspot-rewind

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Get the show notes: exposureninja.com/podcast/278/

How to Rank in Google’s Search Generative Experience (SGE)

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How To Triple Your Leads in 2024

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Are you giving people the ick?

Well, not you personally, but your business.

Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website?

This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer.

That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast

Watch the video instead: https://exposure.ninja/brand-accelerator

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/315/

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This episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy!

Watch the video instead: exposure.ninja/pages-dont-convert

Get a FREE review of your website: exposureninja.com/rpod/review

Get the show notes: exposureninja.com/podcast/261/

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Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we talk about:

• GA4 dropping ‘conversions’
• F1 team's event marketing
• Almost half of British consumers spend extra on high-quality products

Timestamps

2:37 - Story 1 - GA4 drops ‘conversions’

17:15 - Story 2 - F1 team's event marketing

41:35 - Story 3 - Almost half of British consumers spend extra on high-quality products

56:14 - The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-13/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-13

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How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes 

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