Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025.

From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK users already embracing generative AI search, the transformation is well underway.

For marketing leaders grappling with resource allocation and strategic planning, this episode provides crucial insights into preparing for the AI revolution. Whether you're a marketing or business leader, discover practical steps to adapt your marketing strategy for this rapidly evolving landscape. Learn why early adoption and experimentation are essential for staying competitive in the age of AI-driven search.

What You'll Learn

• Develop strategies to optimise for generative AI search platforms beyond Google
• Prepare your team for the shift towards personalised search results
• Adapt your content strategy for longer, more conversational search queries
• Leverage emerging voice search opportunities effectively
• Navigate the evolution of visual search and shopping experiences

Timestamps

00:00 - Welcome to the Dojo

00:52 - Prediction 1

09:04 - Prediction 2

25:20 - Prediction 3

28:05 - Prediction 4

32:37 - Prediction 5

36:38 - Prediction 6

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠⁠https://exposureninja.com/podcast/dojo-45/⁠

Listen to these episodes next:

Copy This NEXT-LEVEL GEO Strategy in 2025

⁠https://exposureninja.com/podcast/extra-043/⁠

Google’s WORST NIGHTMARE Just Happened

⁠https://exposureninja.com/podcast/342/⁠

The Best SEO Strategies for 2025

⁠https://exposureninja.com/podcast/341/

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly.

For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond.

What You’ll Learn

• Evaluate OpenAI’s Sora capabilities and limitations for marketing video content

• Leverage Google Product Studio for efficient product photography at scale

• Harness Reddit’s new AI-powered answer system for enhanced market research

• Identify practical applications of AI tools for businesses of different sizes

Timestamps 00:00 - Introduction and episode overview

00:39 - OpenAI's Sora launch details

11:29 - Google Product Studio expansion

15:15 - Reddit Answers introduction

21:19 - Final takeaways and recommendations

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠⁠https://exposureninja.com/podcast/dojo-44/⁠⁠

Listen to these episodes next:

Copy This NEXT-LEVEL GEO Strategy in 2025

https://exposureninja.com/podcast/extra-043/

Google’s WORST NIGHTMARE Just Happened

https://exposureninja.com/podcast/342/

The Best SEO Strategies for 2025

https://exposureninja.com/podcast/341/

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

----------

By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online.

But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic.

Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google.

Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025.

In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

https://exposureninja.com/podcast/extra-043/

For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch this as a video instead:

⁠https://exposure.ninja/google-nightmare

Get the show notes:

⁠https://exposureninja.com/podcast/342/⁠

Listen to these episodes next:

ChatGPT Search — The Ranking Factors We Know

⁠https://exposureninja.com/podcast/339/⁠

How to Rank in Google’s AI Overviews

⁠https://exposureninja.com/podcast/319/⁠

The Best SEO Strategies for 2025

⁠https://exposureninja.com/podcast/341/

Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation.

For marketers concerned about maintaining visibility in an evolving search landscape, this episode provides critical insights into emerging trends and practical strategies for adapting to AI-driven search whilst maintaining strong traditional SEO practices.

Let’s get into it.

What You’ll Learn

• The significance of Google’s first-ever UK user decline and its implications for digital marketing strategies long-term

• Understand how YouTube content is being integrated into Google’s AI Overviews

• Develop strategies for optimising both traditional search and AI-driven visibility (you need both)

• How to balance current marketing effectiveness with future-focused initiatives

Timestamps

00:00 – Welcome to the Dojo

00:22 – Google’s Year-on-Year Drop in Users

25:40 – YouTube Summarise in AI Overviews

33:37 - Key Takeaways & Next Steps

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-43/⁠

Listen to these episodes next:

ChatGPT Search — The Ranking Factors We Know

⁠https://exposureninja.com/podcast/339/⁠

How to Rank in Google’s AI Overviews

⁠https://exposureninja.com/podcast/319/⁠

Everything We Know About the November 2024 Core Algorithm Update So Far

https://exposureninja.com/podcast/dojo-40/

AI tools like ChatGPT and Google’s AI Overviews are reshaping how users find information, making Generative Engine Optimisation (GEO) essential for any 2025 SEO strategy.

This shift means your strategy must go beyond traditional Google rankings. GEO focuses on optimising content for AI-generated summaries, ensuring your business, products, or services are recommended by these tools.

So, your next question is probably, "How do I adapt my SEO strategy to this new landscape?"

At Exposure Ninja, we’ve been pioneering GEO strategies, and today we’re breaking down how to create an SEO strategy that works for 2025 and beyond.

In this podcast, learn how to create a high-impact SEO strategy for 2025.

Apply for a FREE website and marketing review:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch this as a video instead:

https://exposure.ninja/seo-strategies-2025

Get the show notes:

https://exposureninja.com/podcast/341/

Listen to these episodes next:

ChatGPT Search — The Ranking Factors We Know

https://exposureninja.com/podcast/339/

How to Rank in Google’s AI Overviews

https://exposureninja.com/podcast/319/

The Best Local SEO Strategies for 2025

https://exposureninja.com/podcast/337/

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.

We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.

Timestamps

• 00:00 - Introduction
• 01:30 - AllPlants Case Study
• 15:00 - Black Friday Marketing Strategies
• 25:00 - Wicked Movie Marketing Update
• 35:00 - Key Takeaways & Actionable Steps

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-42/⁠⁠

Get your free trial of Semrush AdClarity:

https://exposure.ninja/wow

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.

Timestamps

00:00 — Intro 01:37 — Not Bidding On Your Own Brand 07:01 — Ignoring Quality Score 13:47 — Spelling Errors 16:36 — Sending People to 404 Errors 19:58 — Offers That Expire 22:00 — Not Using Audiences 27:40 — Not Using Broad Match 34:14 — No Performance Max or Only Performance Max

Watch the video instead: https://exposure.ninja/8-ppc-mistakes

Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/340

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠⁠
• Why GEO is the New SEO (and How It Works) ⁠⁠⁠https://exposureninja.com/podcast/336/⁠⁠⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/334/

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week, we talk about:

• Perplexity wants AI to do your shopping for you. What does this mean for retailers?

• Wicked’s Massive Marketing Campaign
• Ads in AI Overviews

Timestamps

00:00 - Welcome to The Dojo by Exposure Ninja

00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?

21:57 - Wicked’s Massive Marketing Campaign

40:14 - Ads in AI Overviews

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-41/⁠⁠

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps

00:00 - How ChatGPT with Search Works

04:16 - How to Rank in Search GPT

Resources

• GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
• Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974

Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking

Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠
• Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/

Join me in London at this year's B2B Marketing Expo.

I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.

Grab a ticket at: b2bmarketingexpo.co.uk

If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo

Hope to see you there!