In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week, we talk about:

• Perplexity wants AI to do your shopping for you. What does this mean for retailers?

• Wicked’s Massive Marketing Campaign
• Ads in AI Overviews

Timestamps

00:00 - Welcome to The Dojo by Exposure Ninja

00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?

21:57 - Wicked’s Massive Marketing Campaign

40:14 - Ads in AI Overviews

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-41/⁠⁠

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps

00:00 - How ChatGPT with Search Works

04:16 - How to Rank in Search GPT

Resources

• GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
• Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974

Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking

Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠
• Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/

Join me in London at this year's B2B Marketing Expo.

I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.

Grab a ticket at: b2bmarketingexpo.co.uk

If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo

Hope to see you there!

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week, we talk about:

• How to tap into emotions that increase your content’s viral potential
• The best times to post on social media to maximise engagement
• How to create compelling headlines that make people say, “Oh wow, that’s interesting!”
• What to do if your website is impacted by a Google core algorithm update
• How to make the most of gift guide season — and why niche is king

Timestamps

00:00 - Welcome to The Dojo by Exposure Ninja

00:22 - The Secrets to Going Viral

16:51 - It's Gift Guide Season

34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far

Get the show notes:

https://exposureninja.com/podcast/dojo-40/⁠

Request a free review of your website and marketing:

https://exposureninja.com/review/

What to listen to next:

Why GEO is the New SEO (and How It Works)

https://exposureninja.com/podcast/336/

The Best Digital Marketing Strategies for 2025

https://exposureninja.com/podcast/338/

ChatGPT Search is using BING?! – Everything We Know So Far…

https://exposureninja.com/podcast/dojo-39/

Today I’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about:

• Cross-pollination
• AI Driven Search
• Upselling, Cross-selling and Subscriptions
• Video Content
• Audience Segmentation

Watch the video instead: https://www.youtube.com/watch?v=Zrrvt7qTyNY

Get the show notes: ⁠https://exposureninja.com/podcast/338/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠https://exposureninja.com/podcast/dojo-38/⁠
• Why GEO is the New SEO (and How It Works) ⁠https://exposureninja.com/podcast/336/⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠https://exposureninja.com/podcast/334/

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• The Impact of ChatGPT Search on Marketers
• The Viral Power of Crumbl Cookies

Timestamps

00:00 - The Impact of ChatGPT Search on Marketers

32:38 - The Viral Power of Crumbl Cookies

What to Listen to Next

• Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local

Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up.

Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including in local SEO and in some of the world's most competitive markets.

So in today's podcast we're going to be sharing that award-winning knowledge and breaking down exactly how to do future proof local SEO, with some strong strategies for the year ahead.

Watch the video instead: https://www.youtube.com/watch?v=lPCEZkzIdYc

Get the show notes: https://exposureninja.com/podcast/337/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End https://exposureninja.com/podcast/dojo-38/
• Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/

• The Best B2B Marketing Strategies for 2025 ⁠https://exposureninja.com/podcast/334/

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• A big week for AI… but also some data that puts it all in context
• IKEA’s new face of gaming

• Stop calling it SEO

Timestamps

00:00 - A big week for AI… but also some data that puts it all in context

16:14 - IKEA’s new face of gaming

27:43 Stop calling it SEO

What to Listen to Next

• Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• FINALLY… ChatGPT content that RANKS (ChatGPT with Canvas) https://exposureninja.com/podcast/335/

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT,  Gemini, Claude, or Perplexity to recommend your business, product, services, or brand.

You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?”

That’s what I’m going to cover in today’s podcast.

Watch the video instead: https://www.youtube.com/watch?v=FoIc8LkSETo

Get the show notes: ⁠https://exposureninja.com/podcast/336/⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/
• AI Overviews Hit 70%+ Coverage – What’s Your Strategy? https://exposureninja.com/podcast/dojo-37/
• The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

In This Episode…

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we talk about:

• Legal topics have the most AI Overviews - and you're next
• Google’s AI Overviews fail to answer 43% of financial queries
• The FTC’s rules on fake reviews
• Tesco's stripped back ads

Timestamps

00:00 - Legal topics have the most AI Overviews - and you're next

08:57 - Google’s AI Overviews fail to answer 43% of financial queries

22:45 - The FTC’s rules on fake reviews

32:55 - Tesco's stripped back ads

What to Listen to Next

• Are You Ready for Generative Engine Optimisation (GEO)? https://exposureninja.com/podcast/dojo-36/
• The Best B2B Marketing Strategies for 2025 https://exposureninja.com/podcast/334/

• ChatGPT-4o with Canvas Will Change Content Writing Forever https://exposureninja.com/podcast/dojo-35/

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage. In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!

Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w

Get the show notes: https://exposureninja.com/podcast/335/

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/
• The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/
• Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/