• Systematization is crucial for business scalability.
• Businesses often get stuck in repetitive tasks.
• Letting go of control can lead to better outcomes.
• Technology shifts can significantly impact business growth.
• Understanding the customer journey is essential for success.
• AI can personalize customer interactions effectively.
• Identifying the right customers is key to marketing success.
• Education plays a vital role in business growth.
• Consulting relationships differ from performance-based ones.
• Innovative revenue models can enhance business sustainability.

• The journey to profitability can happen quickly with the right strategies.
• Leveraging technology is crucial for servicing more clients effectively.
• Crafting effective sales strategies can significantly boost revenue.
• Building authority in your market enhances your business's credibility.
• AI can streamline operations and improve customer interactions.
• Creating a community fosters long-term customer relationships.
• Scaling operations requires a solid internal architecture.
• Mentorship plays a vital role in navigating business challenges.
• Understanding your market positioning is essential for growth.
• Continuous adaptation and learning are key to sustaining success.

• The transition from inferior platforms to Go High Level can significantly improve business operations.
• Automating landing pages and workflows saves time and enhances customer engagement.
• AI can be integrated into business processes to streamline operations and improve efficiency.
• Custom solutions can address unique business needs and enhance productivity.
• Business owners should focus on high-value tasks rather than getting bogged down in minutiae.
• Effective tracking of leads and conversions is crucial for optimizing marketing strategies.
• Creating a subscription-based community can drive revenue and engagement.
• Automation allows for better follow-up with leads, increasing conversion rates.
• Building a custom dashboard can provide valuable insights into business performance.
• Community building is essential for long-term business success.

• The importance of having a clear goal when selling a business.
• Learning from experiences, even when they don't go as planned.
• The desire for a clean exit in business sales.
• Building a new business model requires adaptability and innovation.
• Legacy and impact are crucial motivators for entrepreneurs.
• Networking with industry leaders can provide valuable insights.
• Agency life can be challenging and may lead to burnout.
• Exploring new opportunities in SaaS and coaching can be rewarding.
• Creating a lasting legacy involves making meaningful contributions.
• It's essential to do what you know and find opportunities in your expertise. Building a legacy in music involves creating tangible works that can inspire others.
• Combining education and entertainment can create unique and engaging experiences for audiences.
• Effective time management is crucial for personal growth and achieving goals.
• Networking and building connections can lead to valuable opportunities and insights.
• Local events can foster community engagement and provide accessible learning experiences.
• Understanding the human condition is key to making a meaningful impact in business.
• Personal growth requires self-awareness and the ability to reflect on one's actions.
• Creating a supportive environment can help entrepreneurs thrive and overcome challenges.
• The hustle mentality is shifting towards finding balance and fulfillment in life.
• Sharing experiences and stories can provide valuable lessons for others.

• AI is essential for businesses to remain competitive.
• Training AI is crucial for optimal performance.
• AI assistants can manage leads effectively.
• Real-time engagement is key to customer satisfaction.
• Filtering leads helps in qualifying prospects.
• AI can operate across multiple channels seamlessly.
• Automation can enhance follow-up processes.
• AI can remember customer interactions for future engagement.
• Businesses can see a significant increase in conversions with AI.
• The future of AI in customer service is promising.

• Matt Deseno embodies an optimistic mindset, focusing on positivity.
• Simplicity in business can lead to greater satisfaction and joy.
• The marketing landscape is constantly evolving with innovation and regulation.
• Consumer sentiment is shifting, creating opportunities for high-end and low-end markets.
• Perseverance is crucial for long-term success in business.
• Finding freedom in consistency is essential for growth.
• Leveraging existing audiences can dramatically accelerate business growth.
• Building relationships is key to unlocking new opportunities.
• Personal growth is a vital aspect of the entrepreneurial journey.
• The importance of positioning and understanding your target market.

• Rob has focused on spiritual and personal growth over the past year.
• He emphasizes the importance of creating peace and stillness in life.
• Rob's journey involved overcoming a negative mindset around money.
• He believes that burnout can occur from constant striving for success.
• Simplicity in business systems leads to greater efficiency.
• Complexity in teams can decrease overall effectiveness.
• Rob's success is attributed to understanding the power of systems.
• He transitioned to the SaaS model for greater freedom and income.
• The affiliate program offers significant recurring revenue opportunities.
• Rob encourages others to find their unique path in the SaaS space. A hybrid approach of software with a service is essential for success.
• Quick wins for clients can lead to long-term retention.
• The SaaS model requires a significant initial investment of time and resources.
• Community support is crucial for business growth and accountability.
• Emerging trends show a shift towards coaching and creator spaces in SaaS.
• Database reactivation is a powerful strategy for agency owners.
• Time is the most valuable asset for entrepreneurs.
• Learning from mentors can significantly shorten the path to success.
• Simplicity in service offerings can lead to better client experiences.
• The market for local businesses is still largely untapped.

In this podcast, two industry veterans, Matt and Keaton, discuss the transformative potential of AI in content creation and how businesses can leverage it to thrive in the digital age.

• AI's Impact on Content Creation: The speakers delve into the transformative potential of AI in content creation and how businesses can leverage it to thrive in the digital age. 🤖    

• Human Creativity and AI: The speakers emphasize the importance of human creativity and experience in crafting compelling content, even with the advent of AI tools. 🧠💡

• Moving Away from Traditional Sales Calls: The speakers discuss the evolving landscape of sales and marketing, highlighting the trend of moving away from traditional sales calls towards a more content-driven approach. 🤝🚫    

• Public Display of Affection (PDA): The speakers underscore the importance of public display of affection (PDA) in building trust and credibility with audiences. ❤️

• Identifying Opportunities: The speakers provide insights on how to identify opportunities and build a successful business in the ever-changing digital world. 🎯

They explore the challenges and misconceptions surrounding AI, emphasizing the importance of human creativity and experience in crafting compelling content.

The speakers also delve into the evolving landscape of sales and marketing, highlighting the trend of moving away from traditional sales calls towards a more content-driven approach.

They underscore the importance of public display of affection (PDA) in building trust and credibility with audiences. The podcast concludes with a discussion on identifying opportunities and building a successful business in the ever-evolving digital world. 

In this episode, Matt Coffy and SEO expert Josh Bachynski dive into the rapidly evolving world of SEO, emphasizing how artificial intelligence (AI) is revolutionizing the field. They discuss why traditional SEO strategies are becoming obsolete and why agencies must embrace AI to stay relevant. From the importance of fresh website launches to the shifting focus on content quality and traffic authenticity, the conversation highlights key strategies for success in the new era of SEO. They also explore the changing costs of SEO and the need for businesses to adapt their expectations and budgets.

• 🚀 SEO is not dead; it’s transforming with AI integration.
• 🤖 AI tools can analyze competitor data and generate quality content efficiently.
• 💸 SEO costs vary widely; businesses should expect $500 to $10,000 monthly based on complexity.
• 🛠️ Starting fresh with a new website may be more effective than fixing outdated ones.
• 📈 Traffic remains crucial, but Google is adept at detecting fake traffic.
• 📝 Content quality and relevance are now top ranking factors for Google.
• ⏱️ Efficiency is key; SEO should focus on speed and effectiveness in implementation.

• 📊 AI’s Role in SEO: Artificial intelligence has transformed SEO practices, allowing for quicker analysis and content creation. This shift emphasizes the need for marketers to leverage AI tools effectively. 🤖

• 💼 Market Expectations: Businesses need to understand current SEO costs and expectations. Investing in SEO services can range from $500 to $10,000 monthly, depending on the business’s needs and market competitiveness. 💸

• 🔍 Value of Fresh Start: In many cases, launching a new site can be more beneficial than revamping an outdated one. This allows for the integration of modern SEO practices from the ground up. 🛠️

• 📈 Importance of Traffic: While traffic remains essential, relying on dubious traffic generation methods can lead to penalties. Authentic engagement is necessary for long-term success. 🚦

• 🏆 Content Quality: The focus has shifted to producing high-quality content that meets user intent. Google prioritizes content that is factual and well-researched. 📖

• ⏱️ Efficiency in Implementation: Speed and efficiency in executing SEO strategies are critical. Using AI can significantly reduce the time required for research and content development. ⚡

• 🌐 Adapting to Change: SEO professionals must continually adapt to the evolving landscape shaped by AI and changing algorithms to remain competitive. 📈

• There are two primary paths for implementing AI: bolting on an existing platform or building an in-house AI team.
• AI can be used to replace outdated systems and processes, such as call centers.
• Simplifying processes and focusing on solving specific problems with AI is crucial.
• There is a fear of AI replacing human interaction, but customers are looking for faster and more efficient solutions.

• "Do I invest and use some of my existing resources and bring the developers trained on the platform that I identify as most relevant to my future offerings?"
• "Do I build it in-house or do I bolt on a platform that exists in the marketplace?"
• "What if you could use AI to not only replace the calling agents, but then replace the sales agents as well?"

Managing a business is never easy, and growing it is even harder. When it comes to growing your medical practice, half the battle is knowing the best lead-generation and conversion strategies and how to optimize them. The other half is avoiding the mistakes that could be tanking your campaigns from the start. In this episode we talk about the disastrous yet common mistakes that marketing teams make without even knowing it, and what they could be doing instead to turn their wasted ad spend into real, new high value patients.