Media, media, content, and more media. With 2016's SHSMD Connections in the books, Chris Bevolo and our own Kriste Goad are joined by special guest Vivian Schiller, editor-in-chief and head of Weber Shandwick’s Mediaco practice. The trio unpacks and explores a presentation Vivian gave during SHSMD — media, content, and the importance of omni-channel storytelling. Chris reveals the Chicago restaurant with a view that is sure to make you scream “Holy Buckets!”

Find out why Vivian thinks the power has shifted from the publisher to the platform in parallel with the rise of mobile. Which sources do Chris, Kriste, and Vivian trust most when it comes to content? Tune in to find out.

http://mediaco.webershandwick.com

It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.

The duo dives deep into the change healthcare organizations are experiencing through the lens of Jill's experience at VUMC. In 2015, what began as an intense three-day visioning process turned into a year-long effort to reengineer the organization’s entire approach to marketing communications. Over the course of a year, the team continued to reconstruct their approach to marketing — evaluating and evolving their department structure, professional development program, and marketing plan.

Listen in as we reveal Jill's link to Andy Griffith and learn about her background in classical vocal music.

Show Links

SHSMD Session — Reengineering Marketing for the New Healthcare World

Blog — Healthcare Marketers — It's Time for a New Rallying Cry

ReviveHealth at SHSMD Connections

After an eight-month hiatus, the Healthcare Marketing Underground is back!

Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick (who recently joined ReviveHealth) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference. Plus, find out which word the team designates as the "hipster beard" of healthcare marketing terms.

SPOILER ALERT: If you watch HBO's "The Night Of," there's a major spoiler around the 32-minute mark.

Show Links

Resnick's SHSMD Session | Going All The Way: Health Systems as Health Insurers

Bevolo's SHSMD Session | Reengineering Marketing for the New Healthcare World

Bevolo's Reengineering Blog | Healthcare Marketers — It's Time for a New Rallying Cry

Roger Jansen's SHSMD Session (Sponsored by ReviveHealth) | Developing an Ecosystem of Health

Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode!

http://www.modernhealthcare.com/article/20151219/MAGAZINE/312199988

https://www.google.com/trends/topcharts#date=2015&geo=US&cid

Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more!

http://www.theatlantic.com/entertainment/archive/2015/09/when-ads-start-watching-you-back/408076/

http://www.adweek.com/news/advertising-branding/why-arent-christmas-ads-big-deal-us-they-are-uk-168273

https://www.youtube.com/watch?v=60kn1weBK8M

On this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the 'Advertising Bubble’. Hit play to find out what could make it POP!

http://blog.thinkrevivehealth.com/newsroom/channel-agnostic-strategies-for-healthcare-marketers

http://idlewords.com/2015/11/the_advertising_bubble.htm

http://www.thinkrevivehealth.com/events/2016joepublicretreat

This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the challenges from both a patient and a healthcare professional angle. They end the podcast with a discussion of their favorite Thanksgiving dish. A must listen!

Joe Public Retreat: www.joepublicretreat.com
Tech Companies are Not to Be Trusted with Health Data: http://www.technologyreview.com/news/543536/tech-companies-are-not-trusted-with-health-data/
Leveraging Twitter For Insights on Patient Experience: http://healthleadersmedia.com/content/MAR-322368/Leveraging-Twitter-for-Insights-on-Patient-Experience
Patients OK linking social media to their EMR: http://www.reuters.com/article/2015/11/03/us-health-records-social-media-idUSKCN0SS22O20151103#EO1iTGztC59i0EDU.97

In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and ultimately what the consumer is looking for when integrating the two. How can this hot topic be applied to consumerism in healthcare and how can the healthcare sphere work to pioneer this divide? Fill out the survey at the end of your receipt to find out. Just kidding, all you have to do is hit play!

https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like

http://www.thinkrevivehealth.com/events/2016joepublicretreat

Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be as a key player in your hospitals move to the nuance of healthcare coming into 2016? Phil Kamp has your answers, you just need to hit play to find out.

http://valencehealth.com/buildingapshp

http://www.thinkrevivehealth.com/events/2016joepublicretreat?utm_campaign=16-2-HHS-EV-Joe%20Public%20Retreat&utm_source=Website%20Flag

Chris Boyer is joined by Jackie Olson and special guest Ashley Merchant on the podcast this week. With snow flurries falling, the team rolls right into their discussion of consumerism and convenience and what it means for the future of healthcare as we know it. From Boyer’s recent blog post to his speaking engagement at the Annual Thought Leadership in Access Symposium (ATLAS) hear what the team has to say about this hot topic. How informed is the patient in their healthcare decision-making? Bottom line, is convenience key for the patient? Are the infamous top searches in trusty ole Google making the right decisions for the patient? What about this #OptOutside madness REI is initiating? Plug in and find out!
Oh, and don’t miss out on your opportunity to attend our Joe Public Retreat in February 2016 … Sign up now!
Quick links discussed on this week's podcast:
http://blog.thinkrevivehealth.com/newsroom/does-the-patient-know-best

http://www.kyruus.com/consumerbehavior

https://frightgeist.withgoogle.com/

Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone? Listen to find out!

http://blog.thinkrevivehealth.com/newsroom/dangers-of-digital-marketing?utm_source=hs_email&utm_medium=email&utm_content=23070547&_hsenc=p2ANqtz-9HHtfDdolVZ1GrQWSXFt0CyOSFYnFCA-KfkXHqWqIp0OKPtuO5I34CDO4C3pYjKMQj34R-HtowgZTZuvQJq4dXG_r1rA&_hsmi=23070547

Subscribe:
iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ]
RSS: [ http://simplecast.fm/podcasts/1135/rss ]
Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ]

Twitter:
Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]

Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth