Enjoy Dr. Howard Farran’s fast-paced, shoot-from-the-hip, sometimes politically incorrect, exhilarating style while you learn more in one single lecture than you ever thought possible. Dr. Farran focuses on the business of running a dental practice and discusses what every business needs to do during this great economic contraction. Learn what every business needs to make their products and services lower in cost and more efficient. Find out the functions of business you can truly and realistically manage.
In this course, you will learn why capitalism seems to work only in America and how this applies to your financial retirement and security. You will also learn what every dentist must know in order to help keep dentistry from being invaded by a government welfare system.
In this course, you will learn how to construct economic clarity tests to make accurate decisions regarding healthcare while avoiding emotional decision making errors. You will also learn to recognize the 11 different reasons patients schedule dental appointments so you can focus your skills on meeting their needs.
In this course, you will learn how your costs are built into the very core of your business structure, procedures, policies and treatment plans and how to use this information to lower your overhead. You will also learn how to recognize your dental office chokepoints so you can measure customer satisfaction in a timely manner.
In this course, you will learn how to properly implement clemency calls so that you can eliminate patient problems before they become a problem. You will also learn how to separate the main business strategies of market differentiations, cost leadership and target marketing so you can focus your business while turning your patients into fans.
In this course, you will learn what the trends in cosmetic surgery in medicine tell us about dentistry and how we should go about setting fees. You will also learn what is the proper role of cosmetic dentistry for your patient population and how to maximize their usage.
In this course, you will learn why the ultimate staffing formula is two receptionists, two hygienists, two assistants and one dentist. You will also learn how to track your employee turnover formula and benchmark that of the American National average of four years and one month.
In this course you will learn how to eliminate disrupters and letting go of wrong hires with ease. You will also become skilled at recognizing the difference between needs, price and benefits as opposed to wants, cash flow and credit.
In this course, you will understand the macroeconomic relationship between the money supply and the labor force and what it means in your office. You will also learn why it is pointless to try to make patients want what you sell rather than focusing on selling what they want.
In this course, you will learn what is the most important product you should be marketing and why not understanding this can make your marketing budget a waste. You will also learn how to apply digital technologies to improve your operations and logistic flow while eliminating office bottlenecks at the front desk.
In this course, you will learn about the upcoming hurricane or reality of Evidence Based Dentistry and how you must prepare for the changing climate. You will also learn how to create an atmosphere of trust by selling the virtues of yourself and your family in your dental office.
In this course, you will learn how to maximize local press and religious communities to make your name the one associated with dentistry you can trust in your community. You will also learn the importance of demographics in choosing your dental office location.
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