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Garlic Marketing Show

Ian Garlic

Attract more of your perfect clients using authentic marketing you'll feel good about

  • 31 minutes 47 seconds
    How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing

    Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.


    Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.


    Here’s what’s covered in this episode:


    • The key to cleaning up underperforming ad accounts for rapid results.
    • How strategic collaboration can make or break campaigns.
    • Why businesses need a holistic view of paid ads, CRO, and creative strategies.



    Connect with Romina:



    Resources:



    Hosted on Acast. See acast.com/privacy for more information.

    15 January 2025, 7:00 pm
  • 33 minutes 34 seconds
    Build a Business That Supports Your Life with Jason Wojo's Vision Strategies

    Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.


    Here’s what you’ll discover in this episode:


    • The surprising cost of a lack of vision in business and life.
    • How a real estate investor doubled her income while cutting work hours in half.
    • The three questions every entrepreneur must answer for clarity and success.
    • Strategies to create a purpose-driven business that thrives without sacrificing freedom.


    Connect with Jason Wojo:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    9 January 2025, 7:00 pm
  • 28 minutes 23 seconds
    Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game

    Ever wondered how car commercials can look so real without ever hitting the road?


    In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs.


    Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!


    What You’ll Learn:


    • Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots
    • Protect Secret Car Designs with CGI and AI Technology
    • Save Millions by Replacing Handmade Prototypes with Digital Models
    • Create Stunningly Realistic Environments Without Stepping Outside
    • AI-Driven Creativity Makes Production Faster and More Efficient
    • How Virtual Cities Are Reshaping the Future of Automotive Marketing


    Connect with Faruk:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    2 January 2025, 7:00 pm
  • 31 minutes 50 seconds
    Elliot Connie on How Better Questions Drive Personal and Business Growth

    Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.


    In this conversation, Elliot shares:


    • The importance of focusing on one person when creating content.
    • How to make questions actionable and transformative.
    • The surprising power of gratitude in building an audience.


    Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.


    Connect with Elliot Connie:




    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    4 December 2024, 7:00 pm
  • 39 minutes 45 seconds
    Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant

    George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.


    We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.


    What You’ll Learn:


    • Avoiding the “Zone of Doubt” in Customer Relationships
    • How to Prevent “Drowning the Journey” with Too Much Information
    • Building Emotional Safety to Strengthen Customer Trust
    • Why Customers Need Evidence Before They Commit
    • Create Your Ideal Customer Through Exceptional Experience
    • Social Media Is a Party—Build Relationships, Not Just Sales
    • Leadership and Consistency: Reinforcing Core Messages That Stick
    • The Cardinal Sin of Marketing: Getting Attention Without Engagement
    • Why Scaling Success Depends on Retaining Relationships


    Connect with George Bryant:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    27 November 2024, 7:00 pm
  • 29 minutes 3 seconds
    How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey

    Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.


    Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.


    This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!



    What You’ll Learn:


    • Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
    • Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
    • Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
    • The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
    • Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
    • How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth


    Connect with Todd Taskey:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    9 October 2024, 6:00 pm
  • 37 minutes 58 seconds
    Matthew Kimberley's Book Yourself Solid for Coaches

    Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with  Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.


    From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.


    Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!


    What You’ll Learn:


    • Ditch the Funnel and Build Trust for High-Ticket Clients
    • Select Only the Clients Who Energize You with a Red Velvet Rope Policy
    • Why Marketing Should Be the Last Step in Your Business Strategy
    • Systematize Your Success with a Proven Method for Booking Clients
    • Make Offers That Match the Trust You've Earned with Clients
    • Leverage Relationship Capital to Grow Your Coaching Business


    Connect with Matthew Kimberley:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    2 October 2024, 6:00 pm
  • 29 minutes 46 seconds
    YouTube Ads Best Practices and Future Trends with Jake Larsen

    YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.


    Learn what’s working and how to optimize your campaigns for better results.


    What You’ll Learn:


    • How to Achieve a 3X ROAS with YouTube Ads
    • Why YouTube Ads Are Perfect for Low Ticket Offers
    • The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
    • How to Use AI to Cut Your Video Ad Creation Time in Half
    • Advertising Is Gasoline: Make Sure Your Funnel Is Ready
    • Organic YouTube and Ads: How They Work Together for Maximum Results
    • The Power of Testing: Find Out What’s Really Working in Your Ads
    • Why Lead Quality Beats Quantity in YouTube Ad Campaigns
    • The Two Most Important Parts of a YouTube Ad
    • Use Multiple Hooks in Your Ads to Boost Performance


    Connect with Jake Larsen:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    12 September 2024, 6:00 pm
  • 34 minutes 7 seconds
    Ditch the Sales Calls and Double Your Profits with Jk Molina

    Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.


    Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.


    Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. 


    P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!


    What You’ll Learn:


    • How to Attract High-Value Clients with "Whale bBait" Content
    • The Difference Between Value-Based and Insight-Based Content
    • How to Create An "Offer Shell" and Provide Tiered Access to Yourself
    • JK's Journey to $100K/month Profit in 3 Hours a Day


    Connect with JK Molina:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    28 August 2024, 6:00 pm
  • 45 minutes 3 seconds
    Double (or Triple!) Your Business Value & Cash Flow in 3 Months with Nicholas Loise

    Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.


    He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.


    Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧


    What You’ll Learn:


    • Doubling or Tripling Your Business Value
    • When to Start Building Your Sales Process
    • Is it Marketing or Sales That's Underperforming? 
    • What Kind of Salesperson Should You Hire, and When? 


    Connect with Nicholas Loise:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    7 August 2024, 6:00 pm
  • 30 minutes 50 seconds
    Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium

    Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠

    Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯


    Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!


    Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.


    What You’ll Learn:


    • Four Stages of Growing Membership to Thousand Plus Users
    • How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company
    • The Big Killer to Making Courses That's Going to Really Kill Your Courses
    • The Question: Does Your Membership Empire Exist in Your Head?
    • The Biggest Step That People Skip on the Way to a Thousand
    • The Pricing Sweet Spot to Provide Value
    • Should You Start a Course or Should You Start a Membership First?
    • The Simple Shift to Close the Right People Into Your Membership


    Connect with Micah Mitchell:




    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    31 July 2024, 6:00 pm
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