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Garlic Marketing Show

Ian Garlic

Attract more of your perfect clients using authentic marketing you'll feel good about

  • 24 minutes 37 seconds
    The Impact of YouTube on Business Growth and How Marty McDonald Built Bad Rhino Marketing and Attracted Major Clients

    We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing. 📈🎬


    Catch the full scoop on our strategies and the impact of YouTube on business growth. From no strategy to a refined approach, discover how we drive engagement and convert views into valuable client relationships. 🚀💼


    What You’ll Learn:

    • Business Growth via YouTube: Marty McDonald's Strategic Video Marketing
    • Beyond Video Creation: Strategic Positioning and Optimization for Success
    • Evolution of Marketing Strategies at Bad Rhino over 14 Years
    • Leveraging YouTube for Enhanced Marketing and Client Engagement
    • Utilizing YouTube Videos in Proposals to Boost Client Conversion Rates
    • Effective Ad Strategies and the Role of Retargeting on YouTube
    • Anticipating Changes and Future Plans for YouTube in Digital Marketing


    Connect with Marty McDonald:



    Resources





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    24 April 2024, 6:00 pm
  • 19 minutes 35 seconds
    AI to Create a Full Marketing Campaign in 20 Minutes with Nathan Schlaffer

    Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.


    Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.



    What You’ll Learn:

    • Challenges in B2B marketing that led to creating Marketing Mate
    • Marketing Mate as an AI platform for B2B marketing
    • The LEAD framework for buyer-centric AI
    • Personalizing AI content for your specific buyer personas
    • Example of a prospect email sequence formatted for AI
    • Having Marketing Mate handle prompts instead of the user
    • Feeding AI with source data instead of letting it make up facts
    • Using AI to create consistent messaging across the organization
    • Enabling sales teams with AI-generated content and assets



    Connect with Nathan Schlaffer:



    Resources



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    19 April 2024, 6:00 pm
  • 31 minutes 26 seconds
    $16 Million in Courses Through Strategic Partnerships Kevin Thompson Sold

    Kevin Thompson shares his business journey about how he generated millions in courses through strategic partnerships and the importance of overdelivering value. He discusses his business success through actively nurturing relationships and provides critical insight into his impactful 'Active Appreciation Challenge.'


    Kevin also shares about his podcast, 'Million Dollar Relationships,' where he gives entrepreneurs a platform to share their most valuable relationships and discuss their impacts on success and growth.



    What You’ll Learn:

    • How Kevin Thompson Sold $16 Million in a Course
    • The Importance of Relationships in Business
    • Role of Video Case Stories in Client Relationships
    • What You Do Not Want in a Strategic Partnership
    • Overdelivering on Strategic Partnerships
    • How Joe Polish Launched Kevins Publishing Company
    • The Most Important Part of the process for Strategic Partnerships



    Connect with Kevin Thompson:





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    17 April 2024, 6:00 pm
  • 39 minutes 5 seconds
    Prospecting B2B Companies for Consultants and Agencies in 2024 with David Newman

    Do you ever feel like you should ease off the gas when uncertainty hits? 😣 Most agencies make this mistake but success requires leaning IN!


    David Newman, Founder of the Do It! (DoIT! MBA), about why consultants and agencies need to double down on growth right now despite uncertainty.


    Discover two essential strategies to unlock B2B prospecting success in 'Crazytown', and learn the #1 line to counter uncertainty objections. Hear real stories of consultants overcoming challenges, and find out how to skyrocket from $500k to $1.5M as a client. He also shared exact email templates and outreach sequences focused on relevance and relationship-building rather than gimmicks.



    What You’ll Learn:

    • Why Uncertain Times are the Best Times for Agencies, Coaches, and Consultants
    • Overcoming the "Take the Foot off the Gas" Mentality
    • The Two Keys to Unlock Prospecting B2B Leads in Crazytown
    • "The #1 Line to Handle People That Say It's So Uncertain and Crazy"
    • How to Make 500K to 1.5M as a Client
    • The Three Criteria to Figure Out a Niche
    • The 3 Simple Keys to a Prospecting Process to Stand Out in a Crowd
    • How to Get in with a 3 Million Dollar Company


    Connect with David Newman:





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    12 April 2024, 6:00 pm
  • 28 minutes 23 seconds
    Double your Profits with Streamlined Systems with Adi Levit

    Ready to give your agency's approach a serious upgrade?


    This week, we're diving into the world of effective business systems with the brilliant Adi Klevit. Forget the old sales funnel vision; we’re talking about transforming your strategies to nurture and convert leads more efficiently than ever. And there’s a special segment on client onboarding that’ll make you rethink how you welcome new clients into the fold, ensuring they feel valued from day one.


    But that's not all. Adi also sheds light on the importance of agility in your processes, because being able to pivot and adapt is key in today’s fast-paced world. If you’re looking for actionable insights to streamline your operations, boost client satisfaction, and drive growth, you won’t want to miss this episode.


    Let's level up your agency together!



    What You’ll Learn:


    • Improving Sales with Systems Over Funnels
    • Strategic Client Onboarding for Long-Term Satisfaction
    • The Value of Regularly Updated Business Processes
    • Boosting Business Efficiency and Profitability with Systems
    • Engaging with Experts to Optimize Business Systems
    • Customized Sales Follow-Up Strategies for Higher Conversion


    Connect with Adi Klevit:



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    10 April 2024, 6:00 pm
  • 25 minutes 7 seconds
    Supercharge Tradeshow Booth Engagement with Out of the Box Video and Photography

    Devin Herz, a true wizard when it comes to lighting up trade shows with the latest tech, and Michelle from Christie's Photographic Solutions, who brings over 40 years of capturing moments that make hearts skip a beat.


    They didn't just share tips; they shared a vision for making trade shows unforgettable. Imagine turning heads with dazzling LED displays, creating snapshots that bridge hearts to brands, and ditching those all-too-familiar giveaways for interactions that truly resonate.


    We talked about painting stories with digital canvases, adding a sprinkle of fun with gamification, and the magic of planning with a purpose. And those tangible marketing gems for follow-ups? Game-changers.


    Feeling like your trade show game could use a spark of inspiration? Dive into our full conversation for strategies that promise to turn the ordinary into extraordinary.


    Let's make those trade show floors buzz with excitement, innovation, and connections that last a lifetime!



    What You’ll Learn:


    • Innovative Ways to Use Photography in Trade Shows
    • Exploring New Technologies for Trade Show Displays
    • The Role of Promotional Items in Attracting Booth Visitors
    • The Impact of Display Technologies on Trade Show Engagement
    • The Power of Photography in Enhancing Booth Engagement
    • The Importance of Post-Event Follow-Up
    • How to Work with Printavision and Christie's Photographic Solutions



    Connect with Devin Herz:




    Connect with Michelle Granger:







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    3 April 2024, 6:00 pm
  • 20 minutes 57 seconds
    Guide to Tradeshow Success with Rob Vernon, 2024 Strategies for Booth Design and Sales

    In the world of trade shows, Digital Arts Imaging stands as a beacon of expertise with over 25 years in the field. Led by Rob Vernon, this team knows how to elevate your brand. From carefully choosing the right venue to creating eye-catching, color-coded booth designs, they've helped clients double their business in just five years.


    Specialized in aiding pharmaceutical companies, they offer straightforward messaging and practical giveaways that attendees actually want. Add in automated follow-up sequences and innovative fabric backdrops, and you have a recipe for trade show success that's both effective and manageable. Choose Digital Arts Imaging for your next trade show strategy, and watch your results soar.


    What You’ll Learn:

    • Essential Strategies for Tradeshow Success
    • Two Critical Questions to Ask for Tradeshow Planning
    • The Competitive Advantages of Participating in Tradeshows
    • Crafting a Compelling Narrative on the Tradeshow Floor
    • Designing a Story-Driven Tradeshow Booth: A Case Study
    • How a Travel Agency Achieves Full Bookings via Tradeshow Marketing
    • Common Pitfalls in Tradeshow Booth Design and How to Avoid Them
    • Most Impactful Tradeshow Giveaways: Real-World Examples
    • Pre-Tradeshow Checklist: The One Must-Do Task
    • Calculating ROI and Other Metrics for Tradeshow Success



    Connect with Rob Vernon:




    Resources





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    21 March 2024, 6:00 pm
  • 27 minutes 13 seconds
    Shortcut to Building Your Coaching /Consulting Business with Mark Porteus of The Soulful Leadership Retreat

    Mark Porteous, known as “The Soul Connector”, is a Joint Venture Strategist, Affiliate Concierge, and co-founder of the Soul Affiliate Alliance and the Joint Venture Directory. He is a master of relationship marketing and joint ventures, Mark shares his insights on how you can build your coaching, consulting business, and more without spending a ton of money upfront. Mark discusses the value of relationship marketing, including his upcoming event, the Soulful Leadership Retreat in Orlando. Explore why discernment is crucial for effective relationship marketing, how to run successful joint ventures, and how to leverage the JV Directory.


    This is a must-watch for all those interested in scaling their businesses through strategic partnerships and relationship marketing.


    What You’ll Learn:

    • Mark’s  Approach to Business and Relationship Marketing
    • The Value of Joint Ventures and Strategic Collaborations
    • Secrets to Building Lasting Business Partnerships
    • The Concept of Soulful Leadership and the Impact of Retreats 
    • Effective Strategies and Practices in Relationship Marketing
    • Choosing the Right Business Partners for Growth and Success
    • How Effective Partnerships Can Lead to Business Scalability and Freedom



    Resources:



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    17 January 2024, 7:31 pm
  • 25 minutes 48 seconds
    How EfficientAide Provides Fractional VA Services to Help Clients “Buy Back Their Time and Eliminate Worry"

    Join Kyle Walbrun, CEO of EfficientAide, as he tackles the biggest challenges in business development and the crucial role of executive assistants. Discover the secrets to seamless business processes through automation, the impact of podcasts on leadership visibility, and the power of networks in driving leads. Learn the top traits of an executive assistant ideal for EOS frameworks and how to reclaim 7 hours a week for strategic growth.


    If you’re looking to accelerate your business growth through leverage, definitely check out this video!



    What You’ll Learn:

    • The Top Three Challenges in Business Development
    • How Visionaries Ensure Follow-Through in Business Development Initiatives
    • Crafting Automated Response Systems to Streamline Business Processes
    • Amplifying Leadership Visibility: The Power of Podcasts and Executive Assistants
    • Leveraging Connector Networks for Enhanced Referral-Driven Lead Generation
    • Identifying the Three Key Qualities of an Ideal Executive Assistant for EOS Implementation
    • Optimizing EOS Frameworks with Executive Assistant Support
    • Strategies to Reclaim 7 Hours Each Week for Strategic Business Growth



    Connect with Kyle Walbrun:



    Resources





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    6 December 2023, 6:00 pm
  • 34 minutes 34 seconds
    Dave Albano on When to Hire a Fractional CMO to Becoming a Fractional CMO

    Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.


    Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.


    Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory. 🎧 Listen, learn, and leap forward with The Garlic Marketing Show.



    What You’ll Learn:


    • Worked Directly with Bob Proctor, Ryan Deiss, and Russell Brunson
    • The #1 Tool to Overcome Entrepreneurship Challenges
    • When Should Agencies Become Fractional CMOs
    • The Sweet Spot for Hiring a Fractional CMO and When You Should NOT Hire a Full-Time CMO
    • The Problem with Having a Single Agency Doing Everything
    • The Danger of Not Having a Fractional CMO
    • When Dave Decided to Move from Being an Agency Owner to a Fractional CMO
    • Choosing Between Being an Agency and a Fractional CMO.
    • The Tools That You Need as a Fractional CMO
    • His Favorite Tools and Insights from Ryan Deiss
    • How He Became Semi-Retired as a Fractional CMO Working Only Tuesday Through Thursday
    • The Markers of Wealth and Freedom
    • Three Questions You Need to Ask Yourself to Decide if Being a Fractional CMO is Right for You




    Connect with Dave Albano:




    Resources



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    1 December 2023, 6:00 pm
  • 25 minutes 33 seconds
    ChatGPT Prompts to Create AI Press Releases with eReleases Mickie Kennedy

    In an insightful session with Mickie Kennedy, founder of eReleases, delve into the synergistic use of AI for crafting press releases and the vital role of human touch where AI falls short. Learn to create resonant ChatGPT prompts, differentiate impactful quotes from mediocre ones, and discover the best AI tools for press release writing.


    Uncover eReleases' strategy for keeping costs low and how a single press release can lead to substantial media coverage. We also explore strategies for gaining local media attention, building out a PR campaign for digital agencies, and how to leverage press success into a compelling "Brag Book" for business development.


    Don't miss out on these insights to enhance your PR strategy—perfect for businesses looking to make a mark in today's media landscape.



    What You’ll Learn:

    • Leverage AI to Draft Press Releases
    • Craft Captivating ChatGPT Quotes
    • AI Falls Short with Headlines and Quotes
    • Powerful Quotes Give Stories a Hook
    • Vivid Quotes Beat Generic Ones
    • ChatGPT to Brainstorm Release Ideas
    • Prompt ChatGPT for Press Release Drafts
    • eReleases Leverages Editorial Downtime
    • 150+ Pickups from 1 Strategic Release
    • Pitch Local Media Directly
    • Consistency Wins with Local Outreach
    • Proactive Pitches Get Repeat Coverage
    • Launch a 6-8 Release PR Campaign
    • Share the Story Behind the Business
    • Press Clips Build a Brag Book
    • Provide Compelling Story Angles



    Connect with Mickie Kennedy:



    Resources



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    20 November 2023, 1:10 pm
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