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Garlic Marketing Show

Ian Garlic

Attract more of your perfect clients using authentic marketing you'll feel good about

  • 29 minutes 3 seconds
    How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey

    Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.


    Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.


    This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!



    What You’ll Learn:


    • Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
    • Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
    • Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
    • The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
    • Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
    • How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth


    Connect with Todd Taskey:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    9 October 2024, 6:00 pm
  • 37 minutes 58 seconds
    Matthew Kimberley's Book Yourself Solid for Coaches

    Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with  Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.


    From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.


    Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!


    What You’ll Learn:


    • Ditch the Funnel and Build Trust for High-Ticket Clients
    • Select Only the Clients Who Energize You with a Red Velvet Rope Policy
    • Why Marketing Should Be the Last Step in Your Business Strategy
    • Systematize Your Success with a Proven Method for Booking Clients
    • Make Offers That Match the Trust You've Earned with Clients
    • Leverage Relationship Capital to Grow Your Coaching Business


    Connect with Matthew Kimberley:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    2 October 2024, 6:00 pm
  • 29 minutes 46 seconds
    YouTube Ads Best Practices and Future Trends with Jake Larsen

    YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.


    Learn what’s working and how to optimize your campaigns for better results.


    What You’ll Learn:


    • How to Achieve a 3X ROAS with YouTube Ads
    • Why YouTube Ads Are Perfect for Low Ticket Offers
    • The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
    • How to Use AI to Cut Your Video Ad Creation Time in Half
    • Advertising Is Gasoline: Make Sure Your Funnel Is Ready
    • Organic YouTube and Ads: How They Work Together for Maximum Results
    • The Power of Testing: Find Out What’s Really Working in Your Ads
    • Why Lead Quality Beats Quantity in YouTube Ad Campaigns
    • The Two Most Important Parts of a YouTube Ad
    • Use Multiple Hooks in Your Ads to Boost Performance


    Connect with Jake Larsen:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    12 September 2024, 6:00 pm
  • 34 minutes 7 seconds
    Ditch the Sales Calls and Double Your Profits with Jk Molina

    Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.


    Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.


    Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. 


    P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!


    What You’ll Learn:


    • How to Attract High-Value Clients with "Whale bBait" Content
    • The Difference Between Value-Based and Insight-Based Content
    • How to Create An "Offer Shell" and Provide Tiered Access to Yourself
    • JK's Journey to $100K/month Profit in 3 Hours a Day


    Connect with JK Molina:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    28 August 2024, 6:00 pm
  • 45 minutes 3 seconds
    Double (or Triple!) Your Business Value & Cash Flow in 3 Months with Nicholas Loise

    Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC  and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.


    He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.


    Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧


    What You’ll Learn:


    • Doubling or Tripling Your Business Value
    • When to Start Building Your Sales Process
    • Is it Marketing or Sales That's Underperforming? 
    • What Kind of Salesperson Should You Hire, and When? 


    Connect with Nicholas Loise:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    7 August 2024, 6:00 pm
  • 30 minutes 50 seconds
    Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium

    Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠

    Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯


    Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!


    Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.


    What You’ll Learn:


    • Four Stages of Growing Membership to Thousand Plus Users
    • How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company
    • The Big Killer to Making Courses That's Going to Really Kill Your Courses
    • The Question: Does Your Membership Empire Exist in Your Head?
    • The Biggest Step That People Skip on the Way to a Thousand
    • The Pricing Sweet Spot to Provide Value
    • Should You Start a Course or Should You Start a Membership First?
    • The Simple Shift to Close the Right People Into Your Membership


    Connect with Micah Mitchell:




    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    31 July 2024, 6:00 pm
  • 31 minutes 27 seconds
    Sunny Dublick On How to Stop Chasing Business and Attract It with a Brand Strategy

    Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom! 


    One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.


    Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart. 


    Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections. 


    What You’ll Learn:


    • Importance of Investing in Marketing... the right way.
    • The RIGHT Strategy to See Real Growth.
    • How the Best Marketers are the Best Listeners
    • The Role of Referrals and Word-of-Mouth Marketing
    • Determining Marketing Budge
    • The Importance of a Holistic Marketing Plan
    • Identifying Red Flags in Marketers
    • The Long-Term Value of Investing in Marketing
    • The Importance of Authenticity and Human Connection
    • Building a Brand You're Proud Of


    Connect with Sunny Dublick:




    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    24 July 2024, 6:00 pm
  • 23 minutes 46 seconds
    AI Brand Tips for B2B Businesses with Kate DiLeo

    Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).


    As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰  In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️


    ✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).


    What You’ll Learn:


    • How to Know if AI is Effing Up Your Branding
    • The Metrics That You Can Use to Test Brand Effectiveness
    • Best Way to Get Feedback on Marketing from Your Sales Team
    • How to Know if AI Can Actually Test Your Branding 
    • One Tool Kate Loves for AI



    Connect with Kate DiLeo:




    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    17 July 2024, 6:00 pm
  • 43 minutes 48 seconds
    0 to 100k Engaged Instagram Followers in 6 Months Without Ads by Brenden Kumarasamy

    Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).


    Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!

    The biggest takeaway?


    Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.


    Ready to unlock your potential? DM Brenden now and tell him what inspired you!



    What You’ll Learn:


    • The Truth Behind a Hundred Thousand Followers for Lead Generation
    • The Difference Between Being Great at Social Media Versus Finding a Great Lead
    • Social Media Coach the NBA Social Media Platform
    • The NBA of Social Media Platforms Versus the High School of Social Media Platforms
    • The Best Way to Commit a Five or Six-Figure Budget
    • How to Create an Amazing Lead Magnet Offer That Converts People
    • Instagram Now Instead of YouTube or TikTok
    • The Three Big Reasons That You Need to Be Focusing on Instagram in the B2B Space
    • The Biggest Mistake in Growing Social Channels



    Connect with Brenden Kumarasamy:



    Resources:



    Hosted on Acast. See acast.com/privacy for more information.

    10 July 2024, 6:00 pm
  • 28 minutes 46 seconds
    Ben LeDonni Makes Small Marketing Teams into AI-Driven Powerhouses

    We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯


    Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.


    During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!


    If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.



    What You’ll Learn:


    • Empowering Small Marketing Teams with AI
    • All the Tough Things Around AI, How to Overcome Them
    • The Two Most Important Things in AI for Your Team
    • How to Roll Out AI in Your Business
    • The Important C Word: Context in AI
    • The Biggest Failures in Adoption
    • How a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing Team


    Connect with Guest:



    Resources:



    Hosted on Acast. See acast.com/privacy for more information.

    3 July 2024, 6:00 pm
  • 34 minutes 35 seconds
    Ditch the Dumpster Fire Ads and DOUBLE Your Business with Customer Experience Magic

    Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.


    🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show:


    He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint. 


    Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending.


    🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS!


    🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away!


    What You’ll Learn:


    • The Importance of Prioritizing Existing Customers
    • How to Design a Customer Journey that Delivers "Wow" Moments
    • A Gradual Approach to Onboarding New Customers
    • Strategies for Over-Delivering Without Overspending


    Connect with Jason Friedman:



    Resources:




    Hosted on Acast. See acast.com/privacy for more information.

    26 June 2024, 6:00 pm
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