The Social Toolkit - by Social Fresh

The Social Toolkit - by Social Fresh

Social media marketing tools and tactics.

  • 45 minutes 44 seconds
    Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - Socialbakers
    Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include: - Instagram review of content for Croc's - Instagram carousel posts and product shots - Social listening insights, finding surprises in the data - How to use data for influencer marketing - Understanding sentiment analysis - Super Bowl integrated campaign insights
    4 February 2020, 5:01 am
  • 24 minutes 50 seconds
    The Ultimate Social Media Tools List, with Sarah Evans - Sevans Strategy
    Jason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.
    28 January 2020, 12:00 am
  • 42 minutes 4 seconds
    Content that makes them slow smile, with Jason Maldonado - Mailchimp
    Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include: - Mailchimp brand voice - Animated GIF library - Meltwater listening - Custom Google Sheets for content planning - Advanced Twitter search, for listening - Brand Art
    25 September 2019, 12:00 am
  • 47 minutes 30 seconds
    I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide
    Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include: - Making less, higher quality content - Tack, a UGC software solution - Facebook content that works in the mobile feed - Giving people permission to make shorter videos (our brains process this stuff really fast) - Having a captions strategy - The state of nonprofit fundraising in social - Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger - Fundraising through Instagram stories - Make em laugh, make em cry, ask them for money.
    17 September 2019, 12:00 am
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