In this episode, Kurt Mortensen delves into the intricacies of motivation, brain function, and making buying decisions. Key topics include goal setting, minimizing risk, maximizing reward, and effective follow-up strategies in marketing and sales. The episode also covers the latest in psychological science on self-awareness and behavior change.

 Understanding Trust Issues: What They Are and How to Overcome Them

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This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a dentist's poor follow-up, to highlight the importance of persistence. He discusses human motivation, emphasizing the balance between minimizing risk and maximizing reward in decision-making. Listening to audience feedback and personal motivation techniques are explored, including intrinsic versus extrinsic incentives. The episode also features a listener question on effective sales tactics, reinforcing the importance of understanding individual motivations in persuasion. Mortensen encourages continuous learning and provides an offer of the week for personal and professional growth.

Self-awareness can drive behavior change, reprogram the brain’s reward system GOALS

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This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He highlights the importance of mindset, motivation, and self-persuasion in maintaining goal pursuit. The podcast also covers practical steps for setting and achieving goals, such as writing them down, creating an action plan, and having accountability. Kurt illustrates these points with examples and studies, offering actionable advice for listeners to increase their influence, motivation, and overall success.

The Psychology of the Sour Grape Effect

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This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics, explaining how these techniques can be applied in everyday persuasion. 

Going up against a rival makes us take more risks

This episode also covers various studies on rivalry and risk-taking, body language cues, and the psychological principles behind effective communication and influence. Kurt also gives practical advice on boosting one's persuasive skills through better observation and understanding of others. 

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In this episode, Kurt delves into the power of mindset and its critical role in success. Starting with insights from his recent four-day event on Millionaire Psychology, Kurt explains the fundamental differences between learned optimism and learned helplessness, concepts introduced by Dr. Martin Seligman. Listeners will learn the significance of adopting a millionaire mindset, improving persuasion and negotiation skills, and the importance of continuous self-improvement.

The Power of Small Wins

The episode also covers strategies for overcoming learned helplessness, implementing small daily victories, and fostering a more positive and optimistic outlook in both personal and professional life. Packed with practical tips, listener emails, and references to influential research, this episode provides valuable guidance to anyone looking to enhance their mindset and achieve their goals.

In this episode, Kurt Mortensen explores the effectiveness of Neuro-Linguistic Programming (NLP) and its techniques for persuasion, motivation, and influence. Kurt discusses handling emotions like fear, shares insights from recent studies on the brain's role in fear inhibition, and answers a listener's questions about NLP. He also introduces methods like mirroring, framing, future pacing, embedded commands, and anchoring, explaining how these tools can enhance personal and professional communication. Additionally, Kurt talks about public speaking anxiety and compares NLP anchoring with exposure therapy. 

New Brain Region That Suppresses Fear

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As a salesperson, you know how crucial communication is.  But have you ever stopped to think about common mistakes that could sabotage your presentations and cost you deals?  These aren’t just minor missteps - they’re the ones that can lose you a sale before you even realize it.

Michael Bay Fails (Meltdown) CES - Walks Off Stage - heckled by technology

The bottom line: Be intentional with your communication, and don’t just rely on your product to do the talking. Your presentation is the first step in building trust - and that’s the foundation for every successful sale.  Join me for this week’s podcast on Communication Habits Of Successful Speakers - Michael Hoeppner Interview.

Discover how to deliver an engaging presentation instead of a dull data dump.

For more info about Michael Hoeppner and his work visit his website here and here

Sales isn’t about an excellent presentation - it’s also about how you read your potential customers.  Body language is one of the most powerful tools in your persuasion toolkit, and understanding it can be the difference between closing a deal and getting a NO.  People are constantly sending signals with their bodies, even when their mouths are silent.  So, how can you harness the art of reading body language to increase your sales and influence? 

Let’s find out!

 How Hope Beats Mindfulness When Times Are Tough

Join me for this week’s podcast on Mimic, Mirror or Merge: The Science Of Rapport.  Discover the techniques to connect with anyone in the first 2 minutes.  How do you read the person, read the room, and know how to adapt to each situation?  We know with a first impression that the cement dries fast.  Find out how to instantly adapt and persuade.

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“Breaking the mirror” is a term used to describe how lawyers intentionally disrupt the psychological connection, or rapport, with a witness on the stand. That disconnect is also called antipathy.  During questioning, attorneys may initially mirror the witness’s tone, energy, rate, and body language to connect and build trust but then strategically break that alignment to create discomfort.  This shift is particularly effective in creating pressure and undermining a witness’s confidence.

Harvard Psychologist Ellen Langer Shows How Mental Attitude Can Potentially Reverse the Effects of Aging

Want to know when, where, and how to use antipathy or unrapport?  I know that is not a word, but it fits the topic.  Join me for this week’s podcast on Destroy Rapport, Break The Mirror, And Increase Influence.  Discover ways to use this disconnect to influence those who are demanding, unwilling to cooperate, and with dishonest people.

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The importance of the RAS in persuasion extends to various fields, from marketing and advertising to public speaking and education. By leveraging the power of the RAS, persuaders can enhance their ability to keep their prospect’s attention and motivate them to action. Understanding and utilizing the RAS is critical to involvement and making a lasting impression in a world overflowing with information. 

Latent Learning - How We Subconsciously Pick Up Information

Join me for this week’s podcast on The First Gatekeeper - The Reticular Activating System (RAS).  I will take a deeper dive into the brain and how to leverage the RAS during persuasion and influence.  Learn how to use the RAS to keep their attention and get them to focus on you and your product/service.

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Influencers use closing skills to guide potential customers in making a decision.  Effective closing skills ensure both the salesperson and the customer feel confident about the purchase, minimize resistance, and create a smooth transition to get the YES. Closing skills also enable salespeople to address last-minute objections and encourage customers to commit to the solution.

Deal or No Deal - The Role of Emotions in Negotiating Offers

A little anger in negotiation pays

What do your prospect’s hate about your closing skills?  What repels them? What helps them? Join me for this week’s podcast on What Are The Top 5  Complaints About Your Closing Skills - With Solutions.   Discover the critical influence skills that will seal the deal.

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