I'm part of a coaching mastermind group and one BIG benefit is that I get to meet some inspirational entrepreneurs. This week I connected with Ann Carden. Ann is a best-selling writer, podcaster, and speaker who is brilliant at motivating and inspiring others to reach their goals.

You can connect with Ann here

Check out Ann's podcast here

The following is a transcript of the first 3 minutes of our interview 😎

Well, hi, everybody, and welcome back to the show. I'm with Ann Carden, and good morning. How you doing?

Good morning, I am doing wonderful, right? Thanks so much for having me on. Hi, everyone.

And we're about to see you in the world today, Ann.

I am in the United States. I am in the state called Missouri, the Midwest.

Yeah, absolutely. Tell us a little bit about what you do. I'm really excited to have this call because I know that you offer some special ideas around content and what real estate agents can be doing to grow their business and their income.

And I'd love to get into, you mentioned just before we press record about creating multiple income streams. I'd love to learn a little bit more about that. And I'm sure my listeners would as well. So yeah, tell us what you do.

And also tell us maybe how we can reach out and connect with you. What's the easiest way to connect with you?

Yeah, the best way to connect with me is to go to my website at annlcarden.com. There is an L in my in my website, but that's the best way because I have lots of resources there. I've you can really find out a lot.

I also have my podcast there as well, which I go into a lot of marketing and sales strategies and things like that in my and I interview other experts. So my expert in your podcast is also hosted on my website.

So there's that's the best way to reach me or if you want to have a call with me, you can book a call there.

I'll include those links in the show notes. Sounds great. Yeah. So tell us a little bit about what you do specifically.

Yeah, so I have two sides of my business. I've been an entrepreneur for 34 years. This is my sixth and seventh business. I've sold five previous businesses. And I work mainly with people that are experts in their field who want to either start a coaching or consulting program, or they want to monetize in other ways.

So that's one side of my business of people that want to grow and scale their coaching and consulting professional service business. So that is one side. The other side of my business though, is I also help people really stand out in their market, in their marketing, and build really an expert and influence marketing platform.

So they are really seeing at the top of their industry where they can get the best clients, the best opportunities, either playing a bigger game. And so that is the agency side of my business.

Right, right. Well, I'm sure you've made plenty of observations about realtors, as we call them here in North America, or real estate agents. What are some of the things that, well, maybe I could ask it this way.

If you were a realtor, what would you be doing to stand out in your market? Because right now it's so competitive. And we're coming off a little bit of a boom in many parts of the world where there's been a lot of property for sale, and then the number of agents grew, and now there's not as many properties for sale, but there's just as many agents.

Hi everyone and welcome back to the show.

Special thanks to Rachel Adams Lee for such a great interview!  LOTS of gold here.

BIO: She is a small-town girl making moves! Top 1000 Realtor in the US, multi-passionate entrepreneur & a boy Mama of 3. She runs multiple 6 & 7-figure companies with her hubby and lives life on their terms! She loves helping others tap into their true potential and build the business of their dreams. Facts: Positivity is her jam. You can find her snuggled on the couch in yoga pants, hair in a messy bun with her laptop! She is 5ft tall, love all things social media, is obsessed with having a healthy marriage, and thinks Nutella should be its own food group! Fun fact: She just lost 50lbs postpartum!

Connect with Rachel on Social:

Instagram

Facebook

Youtube

Real Estate Website

Coaching Website

Mailing address: 548 Gibson Dr #200, Roseville California USA. 95678

Here area few topics and ideas Rachel is passionate about:

-My personal journey with self-development

- Social Media Tips to beat the algorithm

-How to grow your following

-How to convert a follower into your next client

- The importance of who you surround yourself with

- Setting personal/professional boundaries

-The value of a mentor

-Time-Blocking

-The power of Positive affirmations

-Creating a powerful morning routine

-Defining a healthy relationship standard

-How to build a life by design

-The importance of systems/scripts in your business

Mindy Powell-Hodges is Head of Network at Raine & Horne.  The 140-year-old household name is still a family business and currently run by fourth-generation family member, Angus Horne.

Mindy brings a fresh approach to a proven traditional model and I'm always happy to profile innovation and leadership

Mindy is a seasoned leader who has a passion for growth. Growth of business, growth of people, growth of herself. Her forte is being able to 'see' strategically and then translating this into execution. Mindy delivers results through and with people, investing in them and building their capability to succeed.

Mindy has an impressive background in a variety of industries, with extensive experience in management, publicity and sales. Possessing an adaptable personality, she has adjusted and refined her skills across widely varying cultures and demographics, having worked in Australia, United Kingdom, United States of America and the United Arab Emirates.

Naturally adept at networking and acquiring new business, her consistent and overarching goal is to continually grow and improve the company’s presence and reach through collaborative vision and exploring innovative business strategies.

Reach out and connect with Mindy here

Are you using the 'Magic Window' to win more listings at the presentation?

The 'Magic Window' refers to the time between when the listing appointment is made with the seller and when you meet.  Might be a couple of hours, might be a week. In this episode, I share a strategy that works beautifully especially in a 'cold' contact situation where you have not met the seller.

Discover the power of AI-Driven marketing to set you and your brand above every other agent in your area.

At the age of 14, Ray Glymph's world was thrown into turmoil. The chaos following the World Trade Centre attacks on September 2001 left Ray and his family homeless for months. This experience left its mark on Ray and he decided to never be homeless again. Today he heads up his own property management investment and coaching company. After learning the essentials of property investment success, Ray now shares his skills with others.

In this interview, Ray shares his best ideas, strategies and advice

Sign up here for Ray's free lesson

The recent finding against the National Association of Realtors (NAR) is a huge bump in the road for the 116-year-old industry body. In this episode, Ray explains the finding and what might happen next. He also delivers a quick summary on how real estate professionals are leveraging the power of AI to explode their marketing reach!

Let's continue down the eXp road a little further as it's opening some very interesting doors!

Barry Pulver is a former international journalist and radio show host with experience in all aspects of journalism from the largest media corporation in the world. Writing for newspapers reaching a large local area in North Carolina, USA, currently hosts a popular radio show in Charlotte, previously produced his own radio show in London, England.

He's also the real estate agent who expanded eXp from being a North American company to being an international one.

Barry is currently the #1 global eXp real estate agent with a $billion+ yearly team who is focused and passionate about helping every single real estate agent reach their OWN goals and potential by providing them with direct mentorship and the tools and systems to help them develop their success through their OWN brand....

In 2023, Barry and his team helped over 7,800 families accomplish their housing dreams and goals and I believe we have the blue print, tools and mentorship to help you achieve the lofty ambitions you deserve for your business and your family!

Connect with Barry here

Mentioned in this episode:

Top Agents Playbook Podcast is brought to you by Real Ads CRM

Instead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There’s never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

PLEASE NOTE: I’m offering a special marketing package to eXp agents. Please email me for full details: [email protected] 

When RE/MAX launched in the early 70s it was something of a game changer. 

The RE/MAX model gave agents a much larger share of the commission in return for a monthly ‘desk fee’ that guaranteed certain support essentials. 

The RE/MAX model started to grow with brokers stacking hundreds and sometimes thousands of agents into their brokerages. Top agents liked RE/MAX because they got to keep a greater percentage of GCI. The traditional model didn't stand a chance and RE/MAX grew rapidly during the 80s and 90s.

New real estate model founded by Seattle broker 

Fast forward to 2009 when Seattle Broker Glenn Sanford started to ‘tinker’ with the agent-keeps-more model and founded eXp Realty. 

The eXp model charges agents a nominal monthly fee but they only pay $25,000 a year on the first $100,000 earned in GCI. After that, they keep everything. So a traditional system agent who makes $200,000 a year in GCI would normally keep around half or $100,000, while the eXp agent making the same amount keeps $175,000. Extend that over five years, and the eXp agent has kept $375,000 more than she would have with the traditional commission split model.

While the eXp model is not for everyone, it’s quickly gaining momentum as an attractive option for real estate’s top performers tired of paying a big percentage to the owner/broker. Anyone in real estate who has experienced the crush of competition and the seemingly endless increase in costs will quickly tell you “It’s not what you make, but what you keep that really matters.” 

However, Glenn Sanford did more than create a more generous commission share model, as eXp also has a structured revenue share feature whereby agents can build their teams and benefit from team member results. This has been a very successful strategy for eXp as big team agents earn serious amounts of passive income as the compounding effect gains momentum. In addition, EXP WORLD HOLDINGS INC is listed on the NASDAQ, and eXp agents are allocated shares and can earn and buy more.

Lisa B comes onboard with eXp

Real estate success coach, Lisa B from Queensland’s Gold Coast saw the eXp advantages early on and went all in to start building her team of agents from around Australia and the world. As a former high-performing agent, Lisa knows the daily challenges of a career in real estate and the obvious advantages of keeping more of what you make. 

The power and freedom of working remotely

The rise and rise of eXp and eXp agents has only been helped by the amazing advances in technology and the digital era where working remotely and mobile from the cloud keeps them connected but free to roam without the need for a central or traditional office on the High Street. 

As Lisa grows her team, I’ve been able to witness the success of the agents she coaches and supports. With endless enthusiasm and great energy, she is a shining star in the group propelling many agents in her team to earning levels they have never experienced before.

Agent thought about becoming an Uber driver!

One agent from Melbourne had become so despondent and unmotivated working in the traditional model that he was about to sign up to become an Uber driver before joining Lisa’s team and reinventing his personal brand and career. 

In the last six months, he’s earned more than $250,000 in GCI and is quickly building his own team with agents including several from India where eXp is gaining market share and attracting the more entrepreneurial top performers. 

My takeaway from what I know is eXp agents get more money, more options, more support and more tools. Reach out if you’d like a sneak peek of the exclusive bundle we’re offering. When we connect, I’ll set you up for a call with Lisa and she’ll tell you all about the group and see if you might be a good fit.

Mentioned in this episode:

Top Agents Playbook Podcast is brought to you by Real Ads CRM

Instead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There’s never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

Every time I catch up with Box Brownie Founder Brad Filliponi, I learn something new. This time he blew me away with a photo app they've just released that turns anyone with a smartphone into a pro photographer!

It's no wonder the sale of high-end and fancy digital cameras is has been plummeting for the last ten years. Your phone is now more than just a computer in your pocket, it's a brilliant, high-performance digital camera producing stunning resolution images, a range of wide and telephone lens settings and simple editing features built in. But I'm sure you already know that.

However, there's one thing your phone can't do, and it's a powerful real estate-specific must have!

I'm talking about the light-balance issues when shooting images for your latest listing and the light variances that turn an average shot into an image that makes everyone sit up and take notice.

Let's say you've just listed an apartment with views over Sydney's Harbour. You walk into a beautiful living room but you can't help but notice the large window because your eyes are drawn to the mighty Sydney Harbour Bridge and the glowing white sales of the world-famous opera house.

You can shoot this room with a wider angle setting on your phone but there's a problem: You can take a great shot of the room and a great shot of the harbour view but you can't take both because the light difference for both features in your shot are too extreme.

You shoot the room and the harbour is washed out. You shoot the harbour and the beautiful living room is dark.

Before founding real estate's number one image editing company Box Brownie with co-founder Mel, he was a real estate photographer with all the fancy gear and lights and editing software to make sure he delivered the very best marketing images for real estate agent clients.

But Brad being Brad, dreamed of creating a business that could produce great images for his clients but so much more and for a fraction of the price.

Today BoxBrownie.com is the preferred image editing solution for more than 200,000 real estate clients in more than 130 countries.

BB's software can virtually stage an empty room (you can't actually tell it's not real!) create floor plans, bring dull images to life, straighten wonky photos, and create a beautiful dusk image of a home that brings out the warmth and color that catches the eye every time.

But I digress...

Go to your phone and search and download an app called SNAP SNAP SNAP. It looks like this

This brilliant app lets you take a series of images on your phone (via the app) that you upload to Box Brownie and they'll get you back an amazing looking image where everything is perfectly balanced for light and color. It's a total breakthrough!!

Here's the man himself taking you step by step through the process. Don't take any pics with SNAP SNAP SNAP until you've seen this video:

https://www.youtube.com/watch?v=bnjPK0CzJ6E

Mentioned in this episode:

Top Agents Playbook Podcast is brought to you by Real Ads CRM

Instead of trying to configure different software to run your real estate business, RealAds agents solve the problem with a fully-loaded tech bundle that saves them over 85% in monthly costs. The platform includes a stunning CRM, an easy-to-drive social media ads manager, an online design tool and templates to create all your marketing, a reputation management tool to quickly build 5 star reviews, sales funnels to generate leads on autopilot and lots more including 24/7 tech support. There’s never been a real estate tech stack like RealAds. Discover the future of real estate marketing at realadscrm.com

Here's an opportunity to experience the raw power of AI to grow our business. Join the Real Easy Ads Free Trial and 30 Day Challenge

If you’re 200% serious about automating genuine seller leads using AI marketing then I’m inviting you to join me and my team for our 30-Day Challenge.

You'll be using the very latest AI-Powered Software to create stunningly-successful ads in just seconds

Seriously, the way AI is creating headlines, ad copy and then testing each ad to advance the best-performing campaigns is mind-blowing.

Here’s how the challenge works:

• You schedule a call with us so we can show you around the platform
• We set you up with your customized account so we can get the party started
• We will be meeting via regular group meets throughout the challenge to help you create your ads, monitor results, tweak where necessary, follow up leads, win listings and make sales
• You’ll get access to our tech team specialists plus a Google Ads and Facebook expert
• You’ll get access to our Corporate Shutterstock account to use unlimited professional-grade videos and images in your marketing
• We’ll be showing you LIVE and in real time how to create stunning social media, Google , Bing and Youtube ads in just seconds
• If, at the end of the challenge you want to keep using the Real Easy Ads platform we’ll do you a ‘Can’t-Say-No’ special deal and ALL the support you experienced in during your trial will continue

Click here to register now

The only way to join the challenge is to set up a one-on-one call with Ray. Grab a time here that works for you

I've just connected with a fabulously interesting woman. Her name is Athena Brownson and she's a realtor from Denver Colorado.

I came away from this interview with so much inspiration and motivation and if you don't mind, I'm just going to brain-dump the ideas and strategies Athena shared right here.

• Do a regular audit on the 7 areas of your life that matter: self, family, love-life, business, money, health, spiritual.
• Once a quarter, Athena and her team have an off-site retreat to look at each aspect of the business. What's working and what needs attention
• Set yourself up with a daily ritual so you know what's coming
• Inspire and motivate your brain and outlook with a daily workout
• Junk in-Junk out! We need to be careful what we listen to and watch. Is the content we consume each day helping us or hurting our prospects of growing and getting more out of life?

Athena's website is: www.athenabrownsonrealtor.com

Facebook: www.facebook.com/AthenaBrownsonRealtor